Franchise Directory

Leiby Goldberger DVS Holdings,

Food Products

N/A

The question every serious franchise investor must answer before committing capital is deceptively simple: who, exactly, is behind the brand I am buying into? In the case of Leiby Goldberger DVS Holdings, that question carries unusual weight, because the story of this franchise enterprise is inseparable from the legal, regulatory, and interpersonal history of its founders. Leiby Goldberger, alongside co-founders Thomas J. Scott and Curt Swanson, built a cluster of home-based franchise concepts between October 2020 and June 2021, ultimately creating four distinct franchising entities: Dryer Vent Squad Franchising, LLC; Frost Shades Franchising, LLC; Magnetainment Franchising, LLC; and Clozetivity Franchising, LLC. Shortly after these brands were incorporated, the three founders established Home Based Franchise Group, LLC, known as HBFG, to serve as an umbrella management company overseeing all four franchise systems simultaneously. The DVS designation in the Leiby Goldberger DVS Holdings name references Dryer Vent Squad, the dryer vent cleaning and maintenance service brand that sits within this portfolio. The home services sector that these brands occupy is a legitimate and large market, with the broader U.S. home services industry generating well over 600 billion dollars in annual economic activity and the residential services segment alone producing tens of billions in consumer spending each year. Understanding the Leiby Goldberger DVS Holdings franchise opportunity means understanding not just the market it targets, but the organizational architecture, legal history, and disclosed regulatory record of the people who built and continue to operate these businesses. This analysis synthesizes all publicly available information to give prospective franchise investors the independent, unfiltered picture that thorough due diligence demands. The industry context in which Leiby Goldberger DVS Holdings and its underlying franchise brands operate spans several high-demand residential service categories. Dryer vent cleaning, the business at the core of the DVS Holdings name, addresses a genuine household safety issue: the U.S. Fire Administration estimates that dryer vent fires cause approximately 2,900 residential fires annually, creating measurable consumer demand for professional cleaning services. The window tinting and shading market addressed by Frost Shades reflects the broader residential energy efficiency trend, a category that has accelerated as homeowners respond to rising utility costs and an increased focus on energy consumption management. The closet organization and storage segment targeted by Clozetivity participates in a U.S. home storage solutions market that industry analysts have valued in the multi-billion dollar range, driven by real estate trends, remote work adoption, and consumer spending on home improvement that surged during and after the COVID-19 pandemic. The entertainment and experience-based services niche addressed by Magnetainment reflects the growing consumer preference for experiential spending over product purchases. Across all four of these categories, a shared structural feature applies: each addresses a recurring residential or consumer need that is difficult to fully replicate through DIY alternatives, creating durable demand. The franchise industry as a whole employs roughly 8.7 million people in the United States and contributes nearly 860 billion dollars to the U.S. economy annually, and home-based or low-overhead franchise models have attracted particular investor interest because of their lower capital requirements relative to brick-and-mortar retail or food service concepts. The post-pandemic acceleration of home investment spending created a favorable tailwind for home services franchises specifically, and the Leiby Goldberger DVS Holdings franchise opportunity sits at the intersection of several of these converging macro trends. The Leiby Goldberger DVS Holdings franchise investment terms, including the franchise fee, total investment range, royalty rate, advertising fund contribution, and liquid capital requirement across any of the four portfolio brands — Dryer Vent Squad, Frost Shades, Magnetainment, and Clozetivity — are not disclosed in the materials that have been made part of the public record in connection with litigation involving these entities. What is publicly documented, however, is the structural framework under which these franchises were sold and the regulatory requirements that governed those sales. Under the Federal Trade Commission Franchise Rule, any franchisor offering or selling a franchise in the United States is required to provide prospective franchisees with a Franchise Disclosure Document containing 23 standardized items of material information, including fees, investment ranges, financial performance representations, and litigation history. The Leiby Goldberger DVS Holdings franchise cost structure for each individual brand would have been detailed in the respective FDDs for Dryer Vent Squad Franchising, Frost Shades Franchising, Magnetainment Franchising, and Clozetivity Franchising. From a category benchmarking perspective, home services franchises with a similar low-overhead, home-based operating model typically carry initial franchise fees ranging from 30,000 to 60,000 dollars, with total investment ranges often falling between 50,000 and 200,000 dollars depending on equipment, territory, and vehicle requirements. Royalty rates in this category typically range from five to ten percent of gross sales, with advertising fund contributions adding one to three percent on top of that. The Leiby Goldberger DVS Holdings franchise investment thesis, if evaluated strictly on category comparables, would suggest a relatively accessible capital entry point for prospective owner-operators — though the absence of disclosed financial performance data and the documented legal history of the founding principals are essential context for any investment analysis. Daily operations across the Leiby Goldberger DVS Holdings franchise portfolio were designed around a home-based, low-overhead model, meaning franchisees in the Dryer Vent Squad, Frost Shades, Clozetivity, and Magnetainment systems would primarily work from a home office and travel to customer locations rather than managing a fixed retail storefront. This operating structure is consistent with a broader trend in franchising where mobile and home-based service models now account for a growing share of new franchise sales, precisely because they reduce fixed overhead costs and allow franchisees to achieve profitability at lower revenue thresholds than location-dependent formats. The staffing model for home-based service franchises of this type typically requires minimal full-time employees at launch, with owner-operators performing the primary service work and adding technicians or part-time support as territory revenue scales. With respect to training and support, public court records related to the Frost Shades franchise document a franchisee named Lunt who alleged that initial training provided by the franchisor was inadequate and that he never received an operating manual for his business, forcing him to learn how to operate independently. Lunt also alleged that Frost Shades provided little ongoing support following the franchise sale. This documented franchisee experience raises substantive questions about the depth and consistency of the Leiby Goldberger DVS Holdings franchise support infrastructure at the time of early operations, though it reflects the experience of a single franchisee during the brand's formative period between 2020 and 2022. Territory structure and exclusivity provisions, multi-unit development rights, and technology platform support for franchisees across the four brands are not detailed in the publicly available record. Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for the franchise entities associated with Leiby Goldberger DVS Holdings. This means that prospective franchisees evaluating the Leiby Goldberger DVS Holdings franchise revenue potential cannot rely on franchisor-provided average unit volumes, median gross sales, top-quartile performance figures, or earnings representations to model their investment returns. The absence of Item 19 disclosure is itself a notable data point: according to FTC franchise compliance analysts and independent franchise research, a meaningful share of emerging and smaller franchise systems choose not to make financial performance representations, often because unit-level performance data is either insufficient in volume, too variable across the system, or strategically sensitive. For the Leiby Goldberger DVS Holdings franchise opportunity, an additional layer of concern was raised in the litigation record: Thomas J. Scott, the co-founder who was later removed from management, alleged in his August 2022 lawsuit against Goldberger and Swanson that Goldberger made oral financial performance representations to prospective franchisees without providing them in writing. Under the FTC Franchise Rule, making oral financial performance representations to prospective franchisees that are not included in the FDD's Item 19 is a federal regulatory violation. This allegation was part of Scott's broader claim that Goldberger and Swanson were marketing franchises while withholding material information required by the FTC. Without verified Item 19 data, prospective investors must rely on industry-level benchmarks: home services franchises of the mobile, owner-operator type have reported average annual revenues in the range of 150,000 to 600,000 dollars per unit depending on territory size, service density, and the franchisee's operational intensity, but these figures are category-level estimates and not performance representations specific to any of the Leiby Goldberger DVS Holdings franchise brands. The growth trajectory of the Leiby Goldberger DVS Holdings franchise portfolio and its component brands is difficult to assess with precision because unit count data, net new franchise sales figures, and system-wide revenue totals are not part of the publicly available record. What the documented timeline does reveal is that the four franchise entities — Dryer Vent Squad, Frost Shades, Magnetainment, and Clozetivity — were incorporated between October 2020 and June 2021, making them early-stage franchise systems at the time the significant legal challenges emerged in 2022. The Frost Shades complaint filed by franchisee Lunt in October 2022 represents one of the first documented public franchise relationship breakdowns in the portfolio, occurring just roughly one to two years after initial franchise sales began. The internal dispute between founders accelerated in mid-2022 when Scott discovered what he described as undisclosed legal matters involving Goldberger and Swanson, who had previously been associated with Patch Boys Franchising, LLC — a franchisor that had been subject to two civil actions in Minnesota, an investigation and consent order by the Minnesota Department of Commerce, and an investigation and Assurance of Discontinuance by the Attorney General of New York. The core of the franchise disclosure compliance issue is that Goldberger and Swanson allegedly failed to include these prior litigation and regulatory actions in the Item 3 section of the FDDs for the HBFG portfolio brands, which is the section specifically required to disclose the litigation history of principals. Frost Shades acknowledged the omission of one civil action but characterized it as inadvertent, a characterization the court reviewed critically because Goldberger and Swanson were named defendants in that action. In July 2024, a Tennessee appellate court ruled that Scott had presented prima facie evidence that Goldberger and Swanson initiated their lawsuit against him in retaliation for his protected free speech activities, specifically his dissemination of information about the undisclosed regulatory history, and reversed a lower court's decision in Scott's favor under the Tennessee Public Participation Act. The ideal candidate profile for any of the Leiby Goldberger DVS Holdings franchise brands — whether Dryer Vent Squad, Frost Shades, Clozetivity, or Magnetainment — would nominally resemble the profile that home-based service franchise systems generally seek: entrepreneurially motivated individuals comfortable with direct customer service, capable of managing their own schedules and territory development, and prepared to operate as hands-on owner-operators in the early stages of business development. Home-based franchise systems of this type typically attract first-time business owners looking for a structured path to self-employment, as well as career-transition candidates who have prior experience in sales, home services, or light technical work. Multi-unit development in mobile service franchises often becomes viable after an owner-operator demonstrates consistent single-territory performance, and franchise agreements in this category typically carry initial terms of five to ten years with renewal rights subject to compliance with system standards. The geographic focus for these brands, all of which are home services concepts, is inherently national in scope, as residential dryer vent cleaning, window tinting, closet organization, and experiential entertainment services all have addressable demand in virtually every U.S. metropolitan and suburban market. The timeline from franchise agreement signing to operational launch for home-based service franchises is generally compressed relative to brick-and-mortar formats, often ranging from thirty to ninety days rather than the six to eighteen months that a restaurant or retail build-out requires. Transfer and resale considerations, franchise term renewal terms, and territory exclusivity provisions specific to the Leiby Goldberger DVS Holdings franchise agreement are not part of the publicly accessible record. Any serious investor conducting due diligence on the Leiby Goldberger DVS Holdings franchise opportunity must approach this analysis with a rigorous, fact-based framework that accounts for both the genuine market opportunity represented by home services franchising and the documented legal and regulatory history that is part of the public record for this franchise group. The home services sector's scale, the low-overhead operating model of home-based franchises, and the legitimate consumer demand for dryer vent cleaning, residential shading, closet organization, and entertainment services all represent real commercial opportunities. At the same time, the documented franchise disclosure compliance issues — the alleged omission of Item 3 litigation history in FDDs, the franchisee complaint regarding inadequate training and support, the allegations of oral financial performance representations not reduced to writing, and the multi-year internal legal dispute among HBFG's own founders — constitute material due diligence considerations that every prospective franchisee must evaluate with the assistance of qualified franchise legal counsel and independent financial analysis. The July 2024 Tennessee appellate court ruling in Scott v. Goldberger and Swanson is a matter of public record and should be reviewed in full by anyone conducting investment-level research on this franchise system. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Leiby Goldberger DVS Holdings franchise cost, support structure, and performance indicators against comparable home services franchise systems across the entire market. Independent franchise intelligence, not marketing copy, is what turns a high-stakes capital decision into a well-informed one. Explore the complete Leiby Goldberger DVS Holdings franchise profile on PeerSense to access the full suite of independent franchise intelligence data.

WIO Franchising

Food Products

N/A

The question every serious franchise investor asks before committing capital is deceptively simple: does this opportunity actually deliver on its promise? WIO Franchising enters the conversation as a digital-first business opportunity operating in the affiliate marketing, online advertising, and internet marketing services space, a sector experiencing structural growth as small and mid-sized businesses increasingly outsource their digital marketing needs to specialized providers. While the brand's operational headquarters are based in the United Kingdom, its business model is built entirely in the online realm, meaning franchisees are not constrained by physical geography in the way traditional brick-and-mortar concepts demand. The franchising initiative reflects a broader industry shift toward low-overhead, digitally delivered service models that can be launched and scaled without the capital intensity of real estate, construction, or large staffing structures. WIO Franchising has accumulated at least five years of proven operation as of early 2024, based on franchisee-reported timelines, positioning it as an established concept rather than an untested startup. The total addressable market for digital advertising and online marketing services in the United States alone exceeded $278 billion in recent years and continues to expand as businesses of all sizes accelerate their digital transformation spending. For investors evaluating the WIO Franchising franchise opportunity, the fundamental proposition is access to a growing sector with relatively low barriers to entry, a turnkey infrastructure provided by the franchisor, and the flexibility of a home-based, digitally operated model. This analysis is produced independently by PeerSense and is not affiliated with or commissioned by WIO Franchising or any related entity, ensuring the findings here reflect objective due diligence rather than promotional copy. The industry landscape in which WIO Franchising competes is one of the most structurally advantaged sectors in the global economy. Digital advertising, affiliate marketing, and online business development services are beneficiaries of what analysts describe as an irreversible secular shift: businesses that once allocated the majority of their marketing budgets to print, radio, and television are now redirecting that spend to search, social, programmatic display, and performance-based affiliate channels. Global digital advertising expenditure is projected to surpass $700 billion by 2025, with small and mid-sized businesses representing one of the fastest-growing client segments as they compete for visibility against larger, better-resourced rivals. The affiliate marketing segment alone is estimated at approximately $17 billion globally and is growing at a compound annual growth rate exceeding 10%, driven by the measurable, performance-based nature of affiliate channels that appeal to cost-conscious business owners. For franchisees operating within the WIO Franchising system, this environment creates a consistent pipeline of potential clients who need exactly the services the franchise model is built to deliver. The broader franchising industry itself provides important context: the U.S. franchise sector is projected to surpass 851,000 units in 2025, generating total economic output exceeding $936.4 billion, and the global franchise market is forecast to grow by $565.5 billion at a CAGR of 10% through 2030. Within that ecosystem, service-based and digital marketing franchises are emerging as among the most accessible categories for new investors, requiring lower upfront capital than food service or retail while still delivering the operational support and brand infrastructure that franchising provides. The competitive landscape for digital marketing services remains fragmented, with no single dominant player commanding the small business client segment, which creates meaningful opportunity for well-supported franchise operators who can differentiate on responsiveness, local knowledge, and the credibility that comes with a recognized franchisor behind them. The WIO Franchising franchise fee is $35,000, a figure that places it in a broadly accessible range relative to general franchising benchmarks, where initial franchise fees in 2025 typically fall between $20,000 and $50,000 with an industry average of approximately $25,000. The WIO Franchising franchise cost sits above the category average for franchise fees, though this must be evaluated in the context of what is included: franchisees receive a ready-to-go website, pre-configured digital tools, running advertising campaigns, and a built-in infrastructure for contacting and serving local businesses. For many franchise categories, a $35,000 franchise fee is accompanied by total investment requirements that stretch well into six or seven figures once real estate, construction, equipment, and inventory are factored in. WIO Franchising's digital operating model structurally eliminates most of those downstream capital demands, meaning the franchise fee itself represents the dominant portion of the total investment cost rather than a small fraction of a much larger number. Franchisees describe the concept explicitly as a "low cost franchise," and the setup structure, which includes pre-built websites, integrated advertising capabilities, and a lean operational footprint, supports that characterization. For investors comparing the WIO Franchising franchise investment against other categories, the relevant benchmark is not the brick-and-mortar service franchise sector, where total investments commonly range from $150,000 to $500,000, but rather the digital and home-based franchise category, where total investment figures in the range of $30,000 to $80,000 are common for internet marketing and affiliate-based models. The ongoing fee structure for service-based franchise models in this sector typically includes royalty rates between 4% and 10% of gross revenues, along with marketing or advertising contributions of 1% to 5%, though investors should review the WIO Franchising Franchise Disclosure Document directly for the precise fee schedule applicable to their agreement. The entry-level accessible nature of the WIO Franchising franchise investment makes it a realistic candidate for self-funding among investors who may not qualify or prefer not to pursue SBA-backed financing, which is more commonly associated with capital-intensive franchise concepts. Daily operations within the WIO Franchising system are designed to reflect the digital-first nature of the business. Franchisees leverage a ready-to-go website equipped with the tools necessary to begin building a client base from day one, including running advertisements and direct contact mechanisms for local businesses. The operational model is consistent with what industry observers categorize as a lean-staffing or solo-operator structure, where the franchisee themselves manages client relationships, digital campaign oversight, and business development activities without the overhead of a full employee roster. This characteristic is both a feature and a factor investors should evaluate carefully: the income potential scales with the individual franchisee's effort and sales capability, much as it does in other professional services and digital marketing franchise models. WIO Franchising provides in-depth training modules that walk new franchisees through the operational and technical aspects of running the business, supplemented by training emails and access to a support team described by franchisees as very helpful and consistently available. The training architecture reflects a common structure in digital franchise systems: a combination of self-paced online modules for foundational knowledge, paired with responsive live support for ongoing operational questions as the business develops. The franchisor's model includes pre-configured advertising campaigns as part of the setup, which reduces the technical barrier to entry for franchisees who may not have a background in digital marketing. Territory structure in digital franchise models varies widely; investors evaluating the WIO Franchising franchise opportunity should review territory definitions and exclusivity provisions in the FDD to understand the geographic or demographic parameters governing their market rights. The support structure's emphasis on being "available all the time" suggests an acknowledgment that franchisees in this model need responsive guidance as they navigate client acquisition and campaign management in a dynamic digital environment. Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for WIO Franchising. This is not uncommon across the franchising industry: while approximately 66% of franchisors now include financial performance representations in their FDD, a meaningful portion of franchisors, particularly those operating newer, smaller, or digitally native systems, elect not to disclose Item 19 data, either because the franchise system lacks sufficient unit-level data to produce statistically meaningful benchmarks or because the franchisor has not yet structured internal reporting systems to generate auditable performance figures. What the available franchisee record does offer is directionally positive: one franchisee reported successfully boosting monthly income in line with their expectations within the first five months of operation, and a separate reviewer noted being sufficiently satisfied with their experience to upgrade from a starter "flexi package" to a master franchise arrangement, a signal of confidence in the model's income potential. For context, the broader digital marketing and online advertising services sector generates strong per-practitioner economics when client relationships are managed effectively, with solo digital marketing consultants in the United States reporting annual revenues ranging from $60,000 to over $200,000 depending on client mix, service scope, and hours invested. The affiliate marketing channel specifically is structured around performance-based compensation, meaning franchisee income is directly correlated to the results they drive for client businesses, creating a model where high performers can earn meaningfully more than median operators. Investors performing due diligence on the WIO Franchising franchise revenue potential should request and thoroughly review the FDD, speak directly with existing franchisees identified in the FDD's franchisee contact list, and model conservative, base, and optimistic income scenarios before committing capital. The absence of Item 19 disclosure places additional weight on franchisee validation conversations as the most reliable source of real-world performance data available to prospective investors. WIO Franchising's growth trajectory reflects several years of active franchising activity, with franchisees reporting at least five years of proven operation as of January 2024, suggesting the system's franchise launch predates 2019. The digital operating model creates a structurally advantageous growth profile compared to physical location concepts: adding new franchisees does not require identifying real estate sites, executing build-outs, or navigating local permitting processes, meaning the pace of unit growth in a digital franchise system is primarily constrained by franchisee recruitment and onboarding capacity rather than physical infrastructure. This characteristic is a meaningful competitive advantage in a franchising environment where physical concept development timelines of twelve to eighteen months are common. The global franchise market's projected 10% CAGR through 2030 provides a rising tide for well-positioned franchise brands in growth industries, and the digital marketing services category benefits from multiple reinforcing tailwinds: the continued shift of small business advertising budgets toward digital channels, the increasing complexity of the digital marketing landscape that drives outsourcing demand, and the growth of e-commerce and online-first business models that require digital marketing expertise. WIO Franchising's built-in digital infrastructure, including pre-configured websites, running ad campaigns, and integrated contact tools, represents a technology investment by the franchisor that creates a practical competitive moat for franchisees who benefit from a head start that independent operators and freelancers cannot easily replicate. Key trends shaping the broader franchise industry in 2025 and beyond, including digital transformation, multi-unit franchising growth, enhanced franchisor support systems, and adaptation to remote and hybrid work patterns, all align favorably with the WIO Franchising operational model, which was designed from inception for remote, digitally enabled operation. The ideal WIO Franchising franchisee is someone seeking to replace or supplement a full-time income through a digitally operated business that does not require significant prior technical expertise, given the franchisor's emphasis on comprehensive training and a ready-to-go setup. Franchisees who have succeeded within the system include individuals who leveraged the built-in tools and training to generate income within the first several months, suggesting the model is accessible to motivated operators with strong communication skills and a willingness to engage in business development and client relationship management. The upgrade path from a standard "flexi package" to a "master franchise" arrangement, as documented in franchisee reviews, indicates the system offers tiered participation levels that allow successful operators to expand their involvement and income potential within the same brand framework. The online nature of the model means that geographic territory considerations function differently than in traditional brick-and-mortar franchises: while local business clients may be the target customer base, the franchisee's own location is not constrained to a specific region in the way a retail or food service operator would be. Investors with backgrounds in sales, marketing, business development, or client services are likely to find the operational demands of the WIO Franchising model well-matched to their existing skill sets, while those without marketing backgrounds can rely on the training architecture to build competence. Prospective investors should review the franchise agreement's term length and renewal provisions carefully, and should engage an independent franchise attorney to review the FDD before signing, a standard recommendation applicable to any franchise investment regardless of scale or category. For investors conducting serious due diligence on digital marketing and internet-based franchise opportunities, WIO Franchising represents a model worth thorough analysis: a low-cost entry point in a high-growth industry sector, backed by a training and support infrastructure that has generated positive franchisee feedback and documented income results within the first year of operation. The $35,000 franchise fee provides access to a turnkey digital business system in a sector where the global market is expanding at a 10% CAGR and where the structural demand for small business digital marketing services shows no sign of plateauing. The absence of Item 19 financial disclosure requires investors to place greater weight on direct franchisee interviews and independent modeling, but the directional signals available in the public record are constructive. The broader franchising industry, projected to generate over $936.4 billion in economic output across more than 851,000 U.S. units in 2025, continues to attract sophisticated investors precisely because the franchise model reduces the risk profile of entrepreneurship through proven systems, established branding, and ongoing operational support. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark WIO Franchising against comparable opportunities across the digital services and internet marketing franchise category. Explore the complete WIO Franchising franchise profile on PeerSense to access the full suite of independent franchise intelligence data.