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The Haagen-Dazs Shoppe Company

The Haagen-Dazs Shoppe Company

The total investment to open a The Haagen-Dazs Shoppe Company franchise ranges from $14,500 to $5.7M. The initial franchise fee is $30,000. Ongoing royalties are 4% plus a 1% advertising fee.

What is the The Haagen-Dazs Shoppe Company franchise?

The Häagen-Dazs Shoppe Company sells ice cream and frozen desserts to customers. The 2026 Franchise Disclosure Document gives a total initial investment of $14,500 to $5,720,418 and an initial franchise fee of $30,000.

The royalty is 4 percent of sales, and the advertising or brand fund fee is 1 percent. The franchise agreement term is 10 years.

Loan Activity Score

38/100

SBA Default Rate

11.1%

Active Lenders

7

According to its Franchise Disclosure Document or public business records, The Haagen-Dazs Shoppe Company has 9 locations, all owned by franchisees. Public SBA loan records show 7 lenders made 9 loans to franchisees of The Haagen-Dazs Shoppe Company. PeerSense calculates The Haagen-Dazs Shoppe Company's score as 38 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2025 Franchise Disclosure Document. To correct a figure, email the current FDD and the differing item numbers to info@peersense.com, and this page will be updated.

9 locations

Investment

$14,500 to $5.7M

Franchise Fee

$30,000

Total Units

9

9 franchised

Loan Activity Score
Medium
38
SBA Lending
10
Lender Quality
11
Transparency
9
Reach
5
Momentum
3

Proprietary PeerSense metric

Fair
Capital Sources
7SBA lenders

Distinct lenders in public SBA records for The Haagen-Dazs Shoppe Company

9

Total SBA loans

$168K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

Referral fee at closing

SBA Lending Activity for The Haagen-Dazs Shoppe Company

Loan Activity Score Breakdown

Emerging (3 to 9 loans)

Medium Confidence
38out of 100
Fair
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety10/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence11/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency9/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint5/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

11.1%

vs 10.3% peer avg

SBA Loans

9

Total Volume

$1.5M

Active Lenders

7

3 selective

States

6

vs. SBA Sector Average

-0.8%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

Item 19 financial data disclosed

Data Insights

Key performance metrics for The Haagen-Dazs Shoppe Company based on SBA lending data

SBA Default Rate

11.1%

0.8% above peer avg

SBA Loan Volume

9 loans

Across 7 lenders

Lender Diversity

7 lenders

Avg 1.3 loans per lender

Investment Tier

Premium investment

$14,500 to $5,720,418 total

Payment Estimator

Loan Amount$12K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$150

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

The Haagen-Dazs Shoppe Company, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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3 FDDs Available for The Haagen-Dazs Shoppe Company

Review franchise fees, investment ranges, royalties, Item 19 financial data, and year over year trends. Request complimentary access through your PeerSense funding advisor.

The Haagen-Dazs Shoppe Company

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman

This is not a franchise offering and does not constitute financial, investment, or legal advice. Data is sourced from Franchise Disclosure Documents (FDDs), public filings, and third party sources and may contain inaccuracies. The figures reflect the FDD on file for the year shown and may have been superseded or extracted with errors. PeerSense is not a financial advisor, attorney, or accountant. Always consult the brand's current FDD and seek professional guidance from a qualified attorney, accountant, or financial advisor before making any franchise investment decision. See full Terms & Conditions.