NPM Franchising, LLC (Groombar Mobile Grooming)

The pet grooming industry is undergoing a structural transformation, and at the center of that shift is a simple but powerful consumer frustration: getting a dog groomed used to mean loading an anxious animal into a car, driving to a crowded salon, dropping the pet off for four to six hours, and hoping for the best. NPM Franchising, LLC (Groombar Mobile Grooming) was built to solve exactly that problem. Founded in 2023 and headquartered at 19400 144th Ave NE, Suite E, Woodinville, Washington 98072, Groombar entered the market as a dual-format pet grooming franchise offering both mobile van-based grooming and stand-alone salon spa locations, giving franchisees flexibility and giving pet owners the convenience they increasingly demand. The brand operates under EARTHWISE HOLDINGS LLC, the parent company behind the EarthWise Pet family of brands, which also includes Dee-O-Gee and Pet Depot, providing Groombar with an established infrastructure, proven support systems, and a shared organizational commitment to pet health, happiness, and well-being. As of early 2026, Groombar has begun franchising with approximately 7 independently franchised units in the United States, though the broader EarthWise Pet network to which Groombar belongs encompasses over 160 units across its family of brands, giving the Groombar concept immediate access to an operational ecosystem far larger than a brand founded just two years ago would typically command. The total addressable market for this franchise investment is substantial: the overall pet care industry in the United States alone is valued at approximately $143.6 billion, with pet grooming specifically projected to reach $17.9 billion by the end of 2025 and exceed $42.8 billion by 2035. For franchise investors asking whether NPM Franchising, LLC (Groombar Mobile Grooming) warrants serious due diligence capital and time, the answer begins with understanding the structural forces reshaping how Americans care for their pets and why a brand with this backing, at this stage of growth, represents a distinctive category of opportunity.

The market dynamics supporting the NPM Franchising, LLC (Groombar Mobile Grooming) franchise opportunity are among the most compelling in the consumer services category. The global mobile pet grooming services market was valued at USD 2.2 billion in 2025 and is projected to reach USD 6.8 billion by 2035, expanding at a Compound Annual Growth Rate of 12.0% over that decade. A parallel market sizing model values the global mobile pet grooming segment at USD 2.0 billion in 2024 with a trajectory toward USD 4.5 billion by 2032, and yet another projection places the broader market at approximately USD 8.67 billion by 2034. Within the United States specifically, the pet grooming market was valued at approximately $2.06 billion in 2024 and is projected to grow to $2.99 billion by 2030. Mobile dog grooming alone accounts for approximately $1.2 billion in annual revenue within the broader $10 billion pet grooming industry, representing a distinct and rapidly growing sub-segment. The consumer trends fueling this growth are durable and secular: pet ownership rates in the United States have reached historic highs, driven in part by pandemic-era adoptions that created tens of millions of new pet-owning households with strong emotional bonds to their animals. The humanization of pets — treating animals as family members deserving premium care — has shifted spending patterns permanently. Consumers are increasingly unwilling to accept the stress of traditional salon grooming for their pets when mobile grooming delivers one-on-one attention, lower cross-contamination risk, and door-to-door convenience. The remote work revolution has also been a tailwind: homebound pet owners can monitor mobile grooming appointments without leaving their residences, removing a key behavioral barrier to premium grooming services. The grooming industry itself remains relatively fragmented at the local level despite the presence of national chains, creating genuine white-space opportunities for organized franchise networks with strong operational systems.

Understanding the NPM Franchising, LLC (Groombar Mobile Grooming) franchise cost structure is essential for any serious investor evaluating this opportunity. The initial franchise fee is $30,000, which is consistent with mid-tier franchise investments in the personal services and pet care categories. The total investment range varies meaningfully depending on the format chosen, and this is where potential franchisees must pay close attention. One investment range estimate places total startup costs between $288,000 and $595,500. A second estimate from separate sourcing puts the range at $298,950 to $675,000. A third, notably lower range of $53,800 to $218,450 (in addition to the $30,000 franchise fee) likely reflects mobile-only operations that avoid the build-out costs associated with stand-alone salon spas. This format flexibility is actually a structural advantage for the franchise model: investors with less capital can enter through the mobile format at a meaningful discount to the full salon investment, while operators seeking a physical anchor location with a higher revenue ceiling can pursue the stand-alone spa format. Minimum liquid capital required is $80,000, which positions the NPM Franchising, LLC (Groombar Mobile Grooming) franchise investment as accessible relative to many service franchise concepts that require $150,000 or more in liquid assets before beginning the discovery process. The parent company, EARTHWISE HOLDINGS LLC, provides institutional backing that supports franchisee credibility with lenders, which is relevant for those seeking SBA-backed financing to bridge the gap between available liquid capital and total investment requirements. While specific royalty rates for Groombar were not published at time of research, the investment structure across mobile and salon formats gives prospective franchisees multiple capital deployment pathways, each with distinct operating cost profiles and revenue ceilings. The total cost of ownership picture is meaningfully shaped by which format a franchisee pursues, and investors should model both scenarios before committing to a discovery process.

Daily operations for an NPM Franchising, LLC (Groombar Mobile Grooming) franchisee differ substantially based on whether the operator runs a mobile fleet, a stand-alone spa, or a combination of both. A mobile grooming franchisee typically manages a van-based route system in which each groomer sees five to eight dogs per day, providing bathing, haircuts, nail trimming, and ear cleaning in a self-contained mobile unit parked at the customer's home or designated location. The staffing model is lean by design: a single van can be operated by one trained groomer, while scaling to multiple vans requires hiring additional grooming staff and a dispatch or scheduling coordinator. Stand-alone spa locations require more employees, a physical lease, and the customer traffic management challenges that come with a brick-and-mortar retail format. Groombar's training program is described as extensive, covering pet care fundamentals, business management, marketing strategy, and customer service skills — the full operational lifecycle from pre-opening preparation through steady-state operations. Ongoing support includes regular coaching sessions, workshops, and webinars designed to keep franchisees current on industry best practices and evolving consumer preferences. Franchisees also receive operational assistance with marketing campaigns, construction management for physical locations, access to a network of peer franchisees, and technical support, which the brand characterizes as ensuring operators are never managing complex challenges in isolation. Exclusive territory rights are granted to each franchisee within their defined market, which provides geographic protection from internal brand competition and supports route density for mobile operators. The model appears oriented toward owner-operator engagement, particularly in the early stages, where the franchisee's direct involvement in service delivery and customer relationship management drives the repeat booking frequency that determines route profitability.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for NPM Franchising, LLC (Groombar Mobile Grooming), which means prospective franchisees cannot access audited average or median revenue figures from the FDD itself. This is not uncommon for emerging franchise systems — Groombar only began franchising in 2023 — and the absence of Item 19 disclosure should be weighed accordingly rather than treated as a disqualifying factor. However, industry-level data provides a useful proxy for modeling unit economics. Mature mobile grooming routes, when operated by experienced owner-operators, can generate annual revenues ranging from $100,000 to $200,000 per vehicle. Profit margins for owner-operators in the mobile grooming format — measured as EBITDA — typically range from 50% to 70%, meaning that on an annual revenue of $150,000, an owner-operator could generate approximately $90,000 in income before taxes after operating expenses. Scaling beyond a single van by hiring additional groomers typically compresses margins to the 35% to 45% range due to increased labor costs, but expands total revenue capacity proportionally. First-year revenue for mobile grooming operations typically falls between $40,000 and $80,000, with many operators breaking even or running modest losses after accounting for owner draw. By year two, revenue commonly rises to $75,000 to $125,000 per van, and by year three, successful operators frequently reach $100,000 to $175,000, with top performers exceeding $200,000 annually. The break-even timeline for mobile grooming franchises typically falls between 8 and 15 months depending on territory demographics, franchisee marketing investment, and route-building efficiency. At the more ambitious end of the scaling curve, a flagship mobile dog grooming operation on Long Island — described as the founding location for a grooming franchise model — reportedly generated approximately $2.1 million in gross revenue and $744,000 in EBITDA with a fleet of 13 vans, illustrating the compounding economics available to multi-van operators who successfully build and retain groomer talent. These figures provide a directional benchmark for what the NPM Franchising, LLC (Groombar Mobile Grooming) franchise revenue opportunity could look like at scale, though individual results will vary significantly based on execution quality and market conditions.

The growth trajectory of NPM Franchising, LLC (Groombar Mobile Grooming) must be assessed with the dual lens of the brand's early-stage status and the institutional weight of the EarthWise Pet ecosystem behind it. Groombar was founded in 2023 and began franchising that same year, making it one of the newer entrants in the organized pet grooming franchise category as of 2026. With approximately 7 franchised units currently operating independently under the Groombar banner, the brand is firmly in its growth-phase territory expansion stage, which historically represents both the highest execution risk and the greatest upside for early adopters who secure premium markets before they are claimed. The brand explicitly markets itself as offering top growth market opportunities and expanding multi-unit availability, signaling that corporate strategy is focused on geographic penetration rather than market saturation. Being embedded in the EarthWise Pet family — which also includes Dee-O-Gee and Pet Depot across more than 160 combined units — gives Groombar immediate access to negotiated vendor relationships, operational playbooks, training infrastructure, and brand credibility that purely independent startups take years to build. The competitive moat for Groombar is built on several pillars: the dual-format model (mobile plus salon) that addresses multiple consumer use cases, the institutional backing of EARTHWISE HOLDINGS LLC, the EarthWise network's demonstrated commitment to pet wellness positioning, and the operational support systems that reduce the failure risk inherent in independent pet grooming startups. The pet wellness positioning is increasingly relevant as consumers demonstrate willingness to pay premium prices for services marketed around animal health rather than just aesthetics. Groombar's emphasis on pet safety, expert care, and convenience aligns the brand with where premium consumer spending in the pet category is growing fastest, particularly in the mobile segment, which is outpacing the broader grooming industry at a 12.0% CAGR.

The ideal candidate for the NPM Franchising, LLC (Groombar Mobile Grooming) franchise opportunity is a hands-on business builder with strong customer service instincts, comfort managing a service-based route operation or a retail-adjacent salon environment, and the financial capacity to sustain a ramp-up period of 8 to 15 months before reaching break-even. Prior experience in pet care is helpful but not explicitly required given Groombar's comprehensive training program, which covers pet handling, grooming techniques, business management, marketing, and customer service from the ground up. The $80,000 liquid capital requirement filters for investors who have meaningful financial reserves while keeping the entry threshold below many competitive franchise categories. Multi-unit development opportunities are explicitly offered by the brand, making this an appropriate consideration for investors whose goal is building a portfolio of territories rather than a single-unit lifestyle business. The mobile format is particularly well-suited to operators who prefer a variable-cost model and want to avoid the fixed overhead of a physical lease, while the stand-alone spa format appeals to investors who want a brick-and-mortar anchor and the visibility that comes with it. Geographic focus is currently concentrated in the United States, and the brand's description of itself as an established national brand with expanding multi-unit opportunities suggests that Tier 2 and Tier 3 markets — suburban and exurban communities with high pet ownership rates and limited premium grooming infrastructure — represent the most accessible growth frontier. The franchise agreement structure, combined with EarthWise Holdings' track record across the family of brands, gives franchisees a contractual and institutional foundation for building durable, transferable business value over time.

For investors conducting serious due diligence on the NPM Franchising, LLC (Groombar Mobile Grooming) franchise, the investment thesis rests on three reinforcing pillars: a structurally growing market at a 12.0% CAGR with a total addressable opportunity projected to reach $6.8 billion globally by 2035, a dual-format operating model that creates capital flexibility for franchisees at multiple investment levels, and institutional backing from EARTHWISE HOLDINGS LLC and the 160-plus unit EarthWise Pet network that meaningfully de-risks the early-stage execution challenges typically associated with brands founded as recently as 2023. The $30,000 franchise fee, accessible $80,000 minimum liquid capital requirement, and mobile-entry investment range starting as low as $53,800 above the franchise fee make this one of the more capital-efficient entry points in the organized pet services franchise category. The absence of Item 19 financial disclosure is a known variable requiring prospective franchisees to do additional primary research — including direct conversations with existing franchisees — before committing capital. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark NPM Franchising, LLC (Groombar Mobile Grooming) against competitive franchise opportunities in the pet services, mobile grooming, and personal services categories with independent, unbiased analysis. Explore the complete NPM Franchising, LLC (Groombar Mobile Grooming) franchise profile on PeerSense to access the full suite of independent franchise intelligence data.