The Dog Wizard
The total investment to open a The Dog Wizard franchise ranges from $139,600 to $214,560. The initial franchise fee is $60,000. Ongoing royalties are 10% plus a 2% advertising fee.
What is the The Dog Wizard franchise?
The Dog Wizard is a dog training business for owners seeking help with their dogs’ behavior. The estimated initial investment is $139,600 to $214,560, and the initial franchise fee is $60,000.
The 2026 Franchise Disclosure Document lists a royalty of 10 percent of sales and an advertising or brand fund fee of 2 percent. The franchise agreement term is 10 years.
The Dog Wizard was founded in 2005 and is headquartered in Aventura, Florida.
Loan Activity Score
67/100
SBA Default Rate
0.0%
Active Lenders
6
According to its Franchise Disclosure Document or public business records, The Dog Wizard has 8 locations, all owned by franchisees. Public SBA loan records show 6 lenders made 10 loans to franchisees of The Dog Wizard. PeerSense calculates The Dog Wizard's score as 67 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2026 Franchise Disclosure Document.
Franchising since 2005 · 8 locations
$139,600 to $214,560
$60,000
8
8 franchised
Proprietary PeerSense metric
StrongDistinct lenders in public SBA records for The Dog Wizard
10
Total SBA loans
$144K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for The Dog Wizard
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.8% peer avg
SBA Loans
10
Total Volume
$1.4M
Active Lenders
6
1 selective
States
5
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for The Dog Wizard based on SBA lending data
SBA Default Rate
0.0%
10.8% below peer avg
SBA Loan Volume
10 loans
Across 6 lenders
Lender Diversity
6 lenders
Avg 1.7 loans per lender
Investment Tier
Mid range investment
$139,600 to $214,560 total
The Dog Wizard: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2024
7 approvals. The best year on record for The Dog Wizard.
Top SBA State
Florida
4 SBA financed The Dog Wizard locations, the densest operator footprint.
Average Loan Size
$144K
Median $150K. Use as a sizing anchor when modeling your own The Dog Wizard unit.
Lender Concentration
70%
Concentrated
Share of The Dog Wizard approvals captured by the top 3 SBA lenders.
The Dog Wizard's SBA lending pipeline peaked in 2024 (7 approvals). The last five fiscal years account for 100% of cumulative volume ($1.4M approved). Operator density is highest in Florida with 4 SBA financed locations. Average funded ticket sits at $144K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 70% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$1,445
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
The Dog Wizard, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman