ServiceRX

The Servicerx brand, a modern boutique fitness concept, is rapidly expanding across the United States, redefining traditional fitness with a blend of classical principles and contemporary athletic training. Launched in 2025, the Servicerx brand operates under the umbrella of Sequel Brands, a new boutique-fitness parent company founded by Anthony Geisler, known for his significant work in the fitness franchising sector. Founded in California in 2025, Servicerx established its headquarters in Newport Beach, CA. The CEO and founder of this innovative concept is Sarah Luna, a highly experienced industry leader boasting over a decade of boutique fitness franchising expertise, having previously held executive positions at prominent fitness brands. Amy Jordan is also credited as a key founder of the Servicerx method, recognized as the inventor of the proprietary and patented piece of equipment that is central to the workout experience, and the franchise owner of the initial West Hollywood studio. Sequel Brands, the parent company, which was launched earlier in 2025 by Anthony Geisler, founder of a major fitness franchisor, currently supports a lineup of four wellness concepts, including Servicerx, alongside other distinct offerings. Servicerx aims to be a bold evolution of the traditional fitness studio model, offering a modern, scalable boutique fitness framework that specifically targets a younger demographic, particularly ambitious millennials and Gen Z. The Servicerx method fuses intensity with integrity, delivering heart-pumping, precision-focused workouts, frequently described as high-intensity interval training (HIIT) style fitness. This unique approach leverages a proprietary and patented piece of equipment, which seamlessly integrates multiple