Franchising since 2012 · 7 locations
The total investment to open a 2nd Family Homecare And Support Services franchise ranges from $112,325 - $198,500. The initial franchise fee is $60,000. Ongoing royalties are 5% plus a 1% advertising fee. 2nd Family Homecare And Support Services currently operates 7 locations. Data sourced from the 2025 Franchise Disclosure Document.
$112,325 - $198,500
$60,000
7
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
2nd Family Homecare And Support Services franchise presents a compelling opportunity within the burgeoning non-medical home care sector, building upon a robust foundation established by its predecessor, 2nd Family Homecare and Support Services, Inc., which was formally incorporated in Minnesota on August 15, 2011. The franchisor entity, 2nd Family Homecare and Support Services, LLC, a Minnesota limited liability company, was subsequently formed on June 10, 2022, signifying a strategic pivot towards expanding its proven model through franchising. With its principal business address strategically located at 12800 Industrial Park Blvd, Suite 100, Plymouth, MN 55441, the brand has cultivated a strong local presence and refined its operational blueprint over more than a decade. The core mission of the 2nd Family Homecare And Support Services franchise system is to deliver exceptionally high-quality, personalized in-home non-medical care services to a diverse clientele, encompassing seniors, individuals managing disabilities, and those undergoing recovery from various illnesses or injuries. This holistic approach to care ensures that clients receive comprehensive support tailored to their specific needs, ranging from essential personal care services such as bathing, dressing, grooming, toileting, assistance with mobility, and feeding, to vital homemaking tasks including light housekeeping, laundry, and meal preparation. Beyond these fundamental offerings, the 2nd Family Homecare And Support Services franchise also specializes in companion care, fostering meaningful interactions, facilitating activities, and ensuring timely attendance at appointments. The service portfolio further extends to critical respite care, live-in care arrangements, and highly specialized care for conditions such as dementia and Parkinson's, alongside crucial post-hospital recovery support. Leadership at the helm of the 2nd Family Homecare And Support Services franchise includes Chad Johnson, who has served as CEO and Manager of the LLC since June 2022, following his tenure as CEO of the predecessor corporation since January 2017, and Tony Johnson, who holds the titles of President and Manager of the LLC since June 2022, having previously served as President of the predecessor since January 2017. Their collective experience, spanning over a decade within the operational intricacies of the corporate entity, underpins the brand’s deep understanding of the market and its unwavering commitment to service excellence, positioning the 2nd Family Homecare And Support Services franchise as a trusted name in the home care industry.
The industry landscape in which the 2nd Family Homecare And Support Services franchise operates is characterized by significant demographic shifts and evolving societal preferences, creating a consistently high demand for non-medical in-home care services. The overarching trend of an aging global population, coupled with a strong and growing desire among seniors to age in place within the comfort and familiarity of their own homes, rather than relocating to institutional settings, serves as a primary driver for the sustained expansion of this sector. Furthermore, the increasing prevalence of chronic conditions and disabilities across various age groups necessitates accessible and personalized care solutions that support daily living and enhance overall quality of life. The 2nd Family Homecare And Support Services franchise directly addresses these critical needs by providing a wide array of essential services designed to maintain independence and improve well-being. This includes fundamental personal care services that assist with activities of daily living, ensuring dignity and comfort for clients. Homemaking services alleviate the burden of household chores, allowing clients to focus on their health and personal enjoyment. Companion care offers crucial social engagement and emotional support, combating isolation and fostering mental well-being. Beyond these, the provision of respite care offers invaluable relief to family caregivers, preventing burnout and promoting sustainable caregiving relationships. Live-in care arrangements provide continuous support for those requiring constant supervision or assistance, offering peace of mind to families. Moreover, the 2nd Family Homecare And Support Services franchise extends its expertise to specialized care, catering to individuals with complex needs arising from conditions such as dementia, Parkinson's disease, or those requiring dedicated support during post-hospital recovery periods. The comprehensive nature of these services ensures that the 2nd Family Homecare And Support Services franchise is strategically positioned to serve a broad segment of the population, meeting diverse requirements with professionalism and compassion, thereby capitalizing on the robust and resilient demand within the non-medical home care industry. This segment of the healthcare market is not merely growing but is becoming an indispensable component of the continuum of care, reflecting a profound shift towards community-based and individualized support models.
Venturing into the 2nd Family Homecare And Support Services franchise opportunity necessitates a clear understanding of the financial commitment involved, which is structured to ensure franchisees are adequately equipped for successful launch and sustained operation. The initial franchise fee for a single unit is $59,500, a sum that secures the rights to operate under the established brand and leverage its proven system. For franchisees looking to expand their footprint, the 2nd Family Homecare And Support Services franchise offers reduced fees for additional units, with the second unit priced at $29,750 and subsequent units (third and beyond) at $19,750 each, incentivizing multi-unit development. The total estimated initial investment for a new 2nd Family Homecare And Support Services franchise ranges from $137,500 to $195,500. This comprehensive estimate includes various critical components required to establish the business. Specific line items within this range include office leasehold improvements, which could be as low as $0 if an existing office requires minimal changes, up to $10,000 for necessary modifications. Three months of initial office rent is estimated between $3,000 and $6,000, assuming a monthly rent of $1,000 to $2,000 for a 300-500 square foot space. Essential office furniture, fixtures, and equipment are projected to cost between $3,000 and $6,000. Computer hardware and software expenses are estimated at $1,500 to $3,000. Business licenses and permits typically range from $500 to $1,500. Travel and living expenses for the initial training, designed for up to two individuals for 5 to 7 days in Plymouth, MN, are estimated between $1,000 and $2,500. Professional fees for legal and accounting services are expected to fall within $2,000 to $5,000. Three months of insurance coverage is estimated at $1,000 to $2,000. An initial marketing and advertising expenditure, covering three months pre-opening and three months post-opening, including the mandatory local marketing spend, is projected between $6,000 and $10,000. Crucially, working capital for the first three to six months of operation, covering initial expenses, payroll, and other operating costs, represents a significant portion of the investment, estimated between $60,000 and $100,000. It is important to note that the franchisor does not offer direct or indirect financing arrangements for the 2nd Family Homecare And Support Services franchise. Beyond the initial investment, ongoing fees include a royalty fee of 5% of Gross Sales, payable weekly, with a minimum monthly royalty of $1,000 becoming applicable 12 months after the franchise opens. A Brand Fund Contribution of 1% of Gross Sales is also due weekly, with the franchisor retaining the option to increase this to up to 2%. Additionally, franchisees are required to expend at least $1,000 per month on local marketing efforts, commencing three months prior to the scheduled opening. A technology fee, currently set at $150 per month, and specific software fees ranging from $150 to $200 per month are also ongoing costs, both subject to potential increases. These detailed financial parameters underscore the structured approach to launching and sustaining a 2nd Family Homecare And Support Services franchise.
The operating model and support structure for the 2nd Family Homecare And Support Services franchise are meticulously designed to empower franchisees with the knowledge, tools, and ongoing guidance necessary for establishing and growing a successful in-home care business. The foundational agreement for a 2nd Family Homecare And Support Services franchise unit is a 10-year term, providing a substantial period for business development and market penetration. Franchisees also have the valuable option to renew for up to two additional 10-year terms, subject to meeting specific conditions, including maintaining good standing, paying a renewal fee of $5,000, and complying with the then-current system standards. A cornerstone of the support system is the mandatory initial training program, which is provided at no additional training fee. This intensive program consists of approximately five days of instruction for up to two individuals, conducted at the franchisor's headquarters in Plymouth, MN. This in-person training is supplemented by an additional two to three days of virtual training, ensuring a comprehensive learning experience. The curriculum is expansive, covering all critical aspects of operating a 2nd Family Homecare And Support Services franchise, including detailed operational procedures, effective marketing and sales strategies, efficient care coordination, administrative best practices, and proficiency in utilizing required software systems. This initial training must be completed between 30 and 90 days prior to the scheduled opening of the franchise location. Beyond this foundational training, pre-opening assistance is provided, encompassing guidance on site selection, recommendations for office layout, and review of lease agreements. As the opening date approaches, franchisees receive crucial on-site assistance for two to three days, offering direct, hands-on support during the critical launch phase. Ongoing support is a continuous commitment from the franchisor, delivered through various channels including phone consultations, email communication, regular webinars, periodic site visits, refresher training opportunities, annual conferences, and informative newsletters. Franchisees are required to utilize specific computer systems and software, including access to a proprietary operations manual and mandated CRM, scheduling, billing, and payroll software, which are integral to maintaining operational efficiency and brand consistency across the 2nd Family Homecare And Support Services franchise network. Marketing efforts are dual-pronged: a Brand Fund contribution of 1% of Gross Sales, which the franchisor manages to execute broader brand awareness campaigns, and a mandatory local marketing expenditure of at least $1,000 per month by the franchisee, commencing three months prior to opening, to drive local client acquisition. This robust framework ensures that each 2nd Family Homecare And Support Services franchise is well-supported from inception through ongoing operations.
For prospective investors evaluating the 2nd Family Homecare And Support Services franchise, the financial performance representation offered in Item 19 of the Franchise Disclosure Document provides a valuable insight into the revenue generation capabilities of the corporate-owned predecessor business. This information exclusively details the historical gross revenue figures for the single corporate-owned office, 2nd Family Homecare and Support Services, Inc., which has been operating successfully in Plymouth, MN, for over a decade. The data clearly illustrates a trajectory of consistent and substantial year-over-year revenue growth. For the fiscal year spanning January 1, 2021, to December 31, 2021, the corporate unit reported Gross Revenue of $2,836,376. Demonstrating continued market penetration and operational effectiveness, the Gross Revenue for the subsequent fiscal year, from January 1, 2022, to December 31, 2022, increased to $3,215,925. This upward trend further accelerated into the most recent reported fiscal year, with Gross Revenue reaching $3,694,598 for the period of January 1, 2023, to December 31, 2023. These figures underscore the robust demand for the non-medical in-home care services provided by the brand and highlight the operational efficiency achieved by a well-established unit. It is imperative for any potential franchisee considering the 2nd Family Homecare And Support Services franchise to understand the nature of this financial representation. These numbers reflect only the gross revenue generated by the corporate-owned location and do not account for the myriad expenses and costs that a franchisee will incur in operating their own business. A franchisee's operational expenses will include, but are not limited to, critical outlays such as payroll for caregivers and administrative staff, office rent and utilities,
Key performance metrics for 2nd Family Homecare And Support Services based on SBA lending data
Investment Tier
Mid-range investment
$112,325 – $198,500 total
Estimated Monthly Payment
$1,163
Principal & Interest only
2nd Family Homecare And Support Services — unit breakdown
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