Image Studios 360 Franchise, LLC Image Studios 360
Franchising since 2009 · 115 locations
The total investment to open a Image Studios 360 Franchise, LLC Image Studios 360 franchise ranges from $832,552 - $1.7M. The initial franchise fee is $64,500. Ongoing royalties are 6% plus a 2% advertising fee. Image Studios 360 Franchise, LLC Image Studios 360 currently operates 115 locations. Data sourced from the 2024 Franchise Disclosure Document.
$832,552 - $1.7M
$64,500
115
FPI Score
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
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What is the Image Studios 360 Franchise, LLC Image Studios 360 franchise?
Image Studios 360, a distinguished franchisor in the dynamic salon suite industry, offers an compelling opportunity for entrepreneurs seeking a semi-absentee business model centered on leasing upscale, fully equipped workspaces to independent beauty and wellness professionals. Founded in 2009 by brothers Jason and Shaun Olsen in Utah, the first Image Studios 360 location opened its doors in 2010, with Jason Olsen currently serving as the Founder and CEO. The company's principal business address is strategically located at 551 West 400 North, Suite 103, Salt Lake City, Utah 84116. A significant milestone in the company's trajectory occurred in March 2024 when MPK Equity Partners made a substantial investment in Image Studios 360 Franchise, LLC, solidifying its position as a key partner in the brand's continued expansion. The core mission of Image Studios 360 is to meticulously provide modern, high-end salon suites at accessible rates, thereby empowering a diverse array of beauty, health, and wellness professionals to cultivate and thrive in their independent businesses. Their ambitious vision is to be recognized as the leading national salon suite brand, meticulously fostering a collaborative and supportive community that champions the independence, creativity, and ultimate success for beauty entrepreneurs across the United States. The Image Studios 360 brand consistently emphasizes luxury design, a uniquely diverse tenant mix that sets it apart, robust community-building programs, and an integrated technology platform that streamlines online booking, payments, and comprehensive client management for its discerning professionals. This strategic approach underpins the Image Studios 360 Franchise Llc Image Studios 360 franchise as a premium offering in the booming beauty sector.
The beauty and wellness industry presents an exceptionally robust and continually expanding market, currently valued at over $100 billion, demonstrating impressive annual growth rates of up to 13%. Within this expansive sector, beauty services are specifically projected to experience substantial growth, expanding by 7-9% yearly to exceed $600 billion by the conclusion of 2025. Furthermore, the global salon service market is on track to reach an estimated $264 billion by the end of 2025, underscoring the immense potential for the Image Studios 360 Franchise Llc Image Studios 360 franchise. This sustained growth is predominantly fueled by several powerful trends, including a significant rise in self-employment, an escalating consumer demand for wellness-oriented services, and the inherent resilience of personal care services, which are widely considered recession-proof. The salon suite concept itself is experiencing a dramatic boom, with rental occupancy rates consistently rising by more than 10%. The United States currently boasts over 1,400,000 licensed beauty professionals, a figure projected to grow significantly to more than 2,000,000 by 2030, indicating a continually expanding talent pool. This diverse pool includes skilled hair stylists, barbers, estheticians, makeup artists, massage therapists, nail technicians, waxing specialists, spray tan artists, microblading artists, and professionals specializing in advanced services like Botox, hair extensions, and various other specialized treatments. Image Studios 360 is expertly positioned to cater to these independent beauty professionals who are actively seeking entrepreneurial opportunities without the inherent complexities and overheads associated with traditional salon ownership, providing a turnkey solution within this flourishing industry.
The financial investment required to launch an Image Studios 360 Franchise Llc Image Studios 360 franchise reflects a premium opportunity within the salon suite sector, with varying requirements based on recent data and historical figures. As of 2025/2026 data, the initial franchise fee is $64,500. It is worth noting that earlier reports from 2018 indicated a lower fee of up to $39,500. For entrepreneurs considering development agreements to open multiple locations, the franchise fee can range more broadly from $124,500 to $226,400, reflecting the scope of multi-unit expansion. The total initial investment range for a single Image Studios 360 location, according to 2025/2026 data, is between $832,552 and $1,739,790. Other comprehensive sources indicate a total investment range that stretches from $1,056,000 to $2,804,000, which includes substantial build-out costs ranging from $868,150 to $1,747,220. For multi-unit development agreements, the total investment range is higher, from $1,091,000 to $2,939,000. These figures represent a significant increase from earlier reports in 2018, which cited an initial investment range of $273,200 to $888,500. The ongoing royalty rate for the Image Studios 360 Franchise Llc Image Studios 360 franchise is 6% of gross revenue, or a minimum of $300 per week, whichever amount is greater, a slight increase from the 5.5% reported in 2018. Additionally, a brand development fee, or ad fund, of 2% of gross revenue, or a minimum of $110 per week (whichever is greater), commences one month after the location achieves greater than 70% occupancy, also an increase from the 1% reported in 2018. The liquid capital required is substantial, typically $750,000+ according to recent data, with other sources suggesting $500,000, a considerable rise from $300,000 or $150,000 reported in 2017/2018. Similarly, the net worth requirement is $1,500,000+ (recent data), or $1,000,000 by other accounts, up from $500,000 in 2017/2018. A typical Image Studios 360 facility usually spans 4,000 to 7,000 square feet, accommodating 22 to 38 private studios, each approximately 100-250 square feet. Older information suggests facilities could range from 3,500 to 9,000 square feet, housing 16-40 studios, each around 10 feet by 12 feet.
Image Studios 360 provides comprehensive and robust support to its franchisees, underpinning its semi-absentee business model, which is particularly appealing to investors seeking passive income streams, although initial involvement is acknowledged to be higher. The support structure for the Image Studios 360 Franchise Llc Image Studios 360 franchise begins with an extensive initial training program, comprising six weeks of virtual training that thoroughly covers essential aspects of operations, effective marketing strategies, and proven tenant recruitment techniques. Historically, older information indicates initial training also included 3 days of on-the-job training complemented by 3 days of classroom training. Beyond the initial phase, franchisees benefit from continuous ongoing support, which includes regular monthly calls, access to proprietary IMAGE Pro tools designed for professionals, and a suite of corporate systems meticulously engineered to ensure an impressive 90%+ occupancy rate. Franchisees also gain from ongoing education through expert-led business coaching sessions, keeping them abreast of industry best practices. Critical assistance is provided for site selection and buildout, encompassing invaluable guidance and thorough market analysis to pinpoint prime locations, alongside comprehensive buildout guidance to ensure the aesthetic and functional standards of the Image Studios 360 brand are met. Marketing support is a cornerstone of the franchise system, with contributions to an advertising fund that supports semi-absentee scaling and provides access to an array of professional marketing materials. Quarterly initiatives strategically leverage advanced AI chatbots to significantly improve lead flow and enhance administrative efficiency, boost SEO and local listings, amplify social visibility, and unify brand messaging across all platforms. The Image Studios 360 Franchise Llc Image Studios 360 franchise also invests heavily in technology, deploying an internal AI chatbot, IMAGE After Dark, specifically for owners, and Sally, an external chatbot designed to engage prospective tenants. An integrated technology platform is provided for seamless online booking, efficient payments, and comprehensive client management. The corporate systems and the active owner network are meticulously designed to foster a supportive and collaborative community, enhancing the franchisee experience. Franchisees are responsible for general salon management, diligent maintenance inside the studios and common areas, providing reliable wireless internet, implementing some local marketing and branding efforts, maintaining a dedicated webpage for each salon professional in their online directory, organizing social events, and educating and training salon professionals on technology and marketing programs. It is crucial to note that each salon professional operating within an Image Studios 360 location is an independent business owner, individually responsible for their own appointments and operations, and must obtain all necessary licenses for their specific services. Image Studios 360 also offers multi-unit development opportunities, which require a formal Development Agreement to open additional units within a fixed timeframe. While there is no guaranteed exclusive territory outside of a protected radius around an existing salon, the comprehensive support ensures strategic placement.
The financial performance of the Image Studios 360 Franchise Llc Image Studios 360 franchise, as disclosed in Item 19, provides valuable insights for prospective investors, though a new franchisee's results may naturally differ. For the 26 locations that successfully opened their doors in 2024, the average sales revenue reported was $380,019. The median sales revenue for these same locations stood at $256,230, indicating a range of performance among the newly established units. Notably, the top-performing location among those opened in 2024 generated an impressive sales revenue of $648,448, showcasing the significant potential within the Image Studios 360 system. It is important to highlight that 19% of these 26 locations exceeded the 2024 Average Unit Volume, demonstrating strong initial traction for a portion of the new openings. A critical consideration for these figures is that they do not encompass a full twelve months of data for all locations opened in 2024, as they commenced operations at different points throughout the year. Earlier financial data, likely from 2020, also indicated robust performance metrics. During that period, the Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) was reported at $107,000+ or specifically $106,904, illustrating healthy operational profitability. Yearly gross sales were reported as $520,480, with estimated owner-operator earnings ranging from $78,072 to $104,096. Based on these earlier figures, the franchise payback period was estimated to be between 14.6 and 16.6 years. Image Studios 360 actively promotes its "simple rental model" as one that consistently yields high margins, evidenced by the EBITDA figures, coupled with low labor costs, and fostering viral tenant success within the lucrative beauty niche. This model is strategically designed to appeal to investors seeking consistent, passive income streams from a well-established and growing market. The substantial investment range, coupled with robust support and a continually expanding market, underscores the significant potential for substantial returns for well-capitalized and strategically minded investors in the Image Studios 360 Franchise Llc Image Studios 360 franchise.
The Image Studios 360 Franchise Llc Image Studios 360 franchise has demonstrated a compelling growth trajectory since it began franchising in 2015, solidifying its position as a leader in the salon suite industry. As of July 2025, Image Studios 360 proudly reported 112 locations successfully open across 25 states, with an additional 200+ units actively in development, signaling strong future expansion. A significant milestone was achieved in March 2025 with the grand opening of its 100th location in Austin, Texas. While an August 2025 report indicated 95 locations, the broader trend shows consistent expansion. By December 2025, the brand concluded the year with an impressive 35 new locations opened and 50 new units awarded, expanding its operational footprint across 28 states and laying a clear path to presence in 36 states by the end of 2026. Projections indicate remarkable growth to over 170 units by 2026, showcasing the scalability of the Image Studios 360 Franchise Llc Image Studios 360 franchise. The company's exceptional growth has been recognized through various accolades; it climbed an impressive 146 spots to secure the #344 position in the highly competitive 2025 Entrepreneur Franchise 500. Additionally, Image Studios 360 was acknowledged by Franchise Business Review as one of the Top 200 Franchises in 2026 and specifically lauded for its innovation and high franchisee satisfaction within the salon suite category. The brand also earned a spot on the prestigious 2024 Inc. 5000 list for its impressive revenue growth. Image Studios 360 is actively pursuing nationwide expansion, with strategic growth plans targeting key metropolitan areas such as Atlanta, Houston, St. Louis, and Tampa, Florida. In 2025 alone, the brand successfully entered new markets including Minnesota, Arkansas, Illinois, Louisiana, Rhode Island, Washington, and Nebraska, while simultaneously strengthening its presence in the Chicago market. Robust franchise growth was also observed in Florida and California, particularly within the dynamic Los Angeles market, with new units also awarded on the East Coast in Virginia, Connecticut, Maryland, and New York. A key competitive advantage for Image Studios 360 is its uniquely diverse tenant mix, comprising approximately 60% hair professionals and a substantial 40% of skincare, makeup, lash, nail artists, as well as RNs, PMAs, IV, and hormone therapists. This strategic diversity significantly broadens the customer base, fosters invaluable cross-referrals, and inherently increases revenue potential, a distinct differentiation from competitors whose tenant base is often over 90% hair professionals. The brand's commitment to emerging technology, including the deployment of advanced AI chatbots, and its robust corporate support further distinguishes the Image Studios 360 Franchise Llc Image Studios 360 franchise in a competitive landscape.
The ideal franchisee candidate for the Image Studios 360 Franchise Llc Image Studios 360 franchise is typically an astute investor, an executive, or a property owner possessing significant liquidity and a robust net worth, coupled with strong business acumen and proven management skills. This business model is meticulously designed to suit individuals who value stability within the lucrative beauty sector over intensive, hands-on daily management, offering the flexibility of a semi-absentee ownership structure, though it is important to note that initial involvement is often higher during the setup phase. Both first-time business owners and seasoned, experienced investors are welcomed into the Image Studios 360 network. Prospective franchisees are encouraged to strategically focus on metropolitan areas that exhibit growing professional populations and a well-established, robust demand for beauty services, ensuring a fertile ground for their Image Studios 360 operations. The Image Studios 360 Franchise Llc Image Studios 360 franchise specifically offers multi-unit development opportunities, which necessitates the execution of a formal Development Agreement to facilitate the opening of additional units within a predefined timeframe. While the system does not guarantee an exclusive territory outside of a carefully protected radius around each operating salon, the comprehensive site selection and thorough market analysis support provided by the corporate team are invaluable in helping franchisees pinpoint optimal locations for their ventures. The substantial liquid capital requirement of $750,000+ and a net worth requirement of $1,500,000+ clearly indicates that the Image Studios 360 Franchise Llc Image Studios 360 franchise is tailored towards sophisticated investors who possess the necessary financial capacity to fund a premium and high-potential franchise opportunity within a rapidly expanding industry.
The Image Studios 360 Franchise Llc Image Studios 360 franchise presents a compelling and strategic investment opportunity within the robust and continually expanding beauty and wellness industry. With a projected growth trajectory aiming for over 170 units by 2026, and a demonstrated solid financial performance, including an average sales revenue of $380,019 for locations that commenced operations in 2024, the brand unequivocally demonstrates strong market traction and a proven operational model. The semi-absentee business model, meticulously coupled with comprehensive initial training and ongoing support that spans from expert site selection assistance to the deployment of advanced marketing technologies like AI chatbots, effectively minimizes the daily operational complexities for franchisees. The strategic partnership with MPK Equity Partners, established in March 2024, further underscores the brand's significant growth potential and robust financial backing, instilling greater confidence in its future trajectory. Franchisees consistently express high satisfaction, praising the unwavering support from the corporate team, the positive and empowering culture fostered by the brand, and the unique ability to empower independent beauty professionals, highlighting the intrinsic value of the Image Studios 360 Franchise Llc Image Studios 360 franchise that extends far beyond mere financial returns. This opportunity is not simply a rental business; it is a meticulously crafted platform designed for beauty entrepreneurs to genuinely thrive, making it an exceptionally attractive proposition for investors who seek a stable, high-margin business with a demonstrable positive impact on the community and its professionals. The stringent financial requirements ensure that only well-capitalized and strategically aligned individuals embark on this entrepreneurial journey, positioning them for success within a premium and thriving segment of the salon suite market. Explore the complete Image Studios 360 Franchise Llc Image Studios 360 franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Image Studios 360 Franchise, LLC Image Studios 360 based on SBA lending data
Investment Tier
Premium investment
$832,552 – $1,739,790 total
Why Image Studios 360 Franchise, LLC Image Studios 360 Doesn't Appear in Public SBA Data
The SBA 7(a) program publishes loan-level data for every approved franchise borrower. Image Studios 360 Franchise, LLC Image Studios 360 does not currently appear in those public records — and that absence carries useful information for prospective franchisees evaluating this brand.
Absence from SBA records does not mean a brand is un-fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self-fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA-guaranteed 7(a) loan. For prospective Image Studios 360 Franchise, LLC Image Studios 360 franchisees, the practical question is which financing path actually closes for this brand's profile.
Capital paths PeerSense places for fitness, wellness & beauty concepts
SBA 7(a) Loans
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Equipment Financing
Fitness equipment, treatment beds, and capital-intensive build-outs.
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Commercial Real Estate Loans
Owner-occupied or investor-owned space for fitness footprints.
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Franchise Partner Buyout Financing
Bringing in a partner or buying one out of an existing studio.
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Payment Estimator
Estimated Monthly Payment
$8,618
Principal & Interest only
Locations
Image Studios 360 Franchise, LLC Image Studios 360 — unit breakdown
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