Apex Energy Solutions

Homeowners across the United States face a persistent and costly problem: aging, inefficient windows that drain energy, inflate utility bills, and reduce the comfort and resale value of their homes. The U.S. replacement window market sits at the intersection of two powerful consumer motivations — financial self-interest and environmental responsibility — and Apex Energy Solutions franchise has built an entire business model around monetizing that intersection through direct-to-consumer sales. Founded by Michael Foit in 1998 or 1999 in Indianapolis, Indiana, with a lean initial capital investment of just $20,000, Apex Energy Solutions grew from a single-market concept into a nationally recognized brand operating 19 company-owned and franchised locations across 14 to 15 states as of its most recent publicly available figures. The company began offering franchise opportunities in February 2016, converting all previously sold market licenses into a formal franchise structure, signaling a deliberate transition from a regional operator to a scalable national brand. On November 18, 2020, Apex Energy Solutions was acquired by Great Day Improvements, LLC, a transaction facilitated by Angle Advisors, which positioned the brand as a subsidiary operating within a larger home remodeling and restoration enterprise led by President and CEO Michael Hoy. The total addressable market for the "Other Specialty Trade Contractors" industry — the category in which Apex Energy Solutions competes — is approximately $62.5 billion, growing at a compound annual growth rate of 2.4%, while the broader Specialty Trade Contractors Market was valued at approximately $7.79 trillion in 2025 and is projected to reach $16.39 trillion by 2032 at a CAGR of 11.2%. For franchise investors evaluating this opportunity, this independent analysis is not marketing copy — it is a data-driven assessment of the brand's market position, investment requirements, and operating model.

The energy-efficient home improvement industry is being shaped by a convergence of macroeconomic, environmental, and regulatory forces that create a durable, multi-decade demand signal for the replacement window segment. The Specialty Trade Contractors Market's projected growth from $7.79 trillion in 2025 to $16.39 trillion by 2032 at an 11.2% CAGR reflects the scale and momentum behind specialized home improvement services, and Apex Energy Solutions sits within a niche that benefits disproportionately from secular tailwinds. Rising energy costs have made homeowners acutely sensitive to the thermal performance of their homes, and replacement windows — particularly triple-pane systems like Apex's proprietary Insignia product — offer a quantifiable return on investment through reduced heating and cooling expenses. Government spending on infrastructure and increasing urbanization are cited as two of the primary demand drivers for the specialty contractors sector, while the renovation trend — driven by aging housing stock and pandemic-era homeowner investment in primary residences — continues to expand the addressable customer base for energy-efficient building products. The increasing focus on sustainable and energy-efficient building practices is identified as one of the most significant structural growth drivers in the industry, a trend that places Apex Energy Solutions' core product offering at the center of an accelerating consumer and regulatory shift. The competitive landscape for replacement windows is fragmented at the local and regional level, creating an opportunity for franchise systems with proprietary products, consistent sales methodologies, and national brand recognition to capture market share from independent operators who lack the technology infrastructure and buying power of a national organization. Approximately 40% of the construction sector's growth is attributed to rising demand for skilled labor in specialized fields, which reinforces the value of a franchise system that includes a Master Installer Program, removing installation complexity from the franchisee's operational responsibilities and allowing franchise owners to concentrate on sales team development and territory growth.

The Apex Energy Solutions franchise investment is structured across several distinct cost categories, and prospective investors should understand each component before modeling their total capital requirement. The initial franchise fee is $25,000, a one-time upfront payment that is competitive within the specialty home improvement and trade contractor franchise category. In addition to the franchise fee, territory fees range from $35,000 to $75,000 depending on the specific market, meaning a franchisee entering a premium metropolitan territory could face $100,000 in combined initial fees before accounting for any operational startup costs. The total initial investment required to open an Apex Energy Solutions franchise ranges from approximately $95,850 to $197,500, a spread driven by variables including real estate costs, equipment and supplies, business licenses, and working capital requirements across geographically diverse markets. Prospective franchisees must demonstrate a minimum of $50,000 in liquid capital to qualify, making this an accessible entry point relative to brick-and-mortar franchise categories where liquid capital requirements routinely exceed $150,000 to $250,000. The ongoing royalty rate is 7% of gross sales, paid on a weekly or monthly basis, which sits slightly above the 5% to 6% range commonly observed in home services franchise systems but reflects the brand's investment in proprietary technology platforms, training infrastructure, and national support resources. Apex Energy Solutions offers a veteran discount ranging from $1,000 to $8,500 off the franchise fee, a meaningful incentive for the substantial veteran entrepreneur population that participates in the franchise industry. The franchise agreement term ranges from 5 to 20 years, providing investors with flexibility in structuring their long-term business planning. Following the 2020 acquisition by Great Day Improvements, LLC, franchisees benefit from the financial backing and operational infrastructure of a larger parent organization, which may enhance the brand's eligibility for SBA-backed financing programs that reward established corporate structures and demonstrated franchise system performance.

Daily operations for an Apex Energy Solutions franchise are structured around a direct-to-consumer sales model that deliberately bypasses traditional advertising expenditures in favor of a technology-driven, field-based sales approach. The company's proprietary Flipside marketing strategy eliminates costly media advertising and replaces it with a coordinated direct sales methodology, theoretically allowing franchisees to pass savings on to customers while maintaining competitive pricing through national buying power. Franchisees are not expected to manage the technical complexity of window installation directly; instead, Apex's Master Installer Program provides trained installation professionals who handle the physical product deployment, allowing franchise owners to direct their energy and management bandwidth toward recruiting, training, and scaling their sales teams. The staffing model centers on building a high-performance sales force, and the company's training program — called Agoge, named after the legendary training regimen of ancient Spartan warriors — is an intensive, multi-week curriculum designed to develop what the company describes as "sales Spartans" operating within a "Culture of One." Training content covers the company's history, exclusive products including the Insignia triple-pane window system, energy efficiency principles, and the direct-to-consumer sales methodology that drives the business. Ongoing franchisee support includes regular conferences broadcast from the company's state-of-the-art media room, scheduled market visits from field support personnel, technology webinars, operations guidance, accounting services, and what the company calls "A-team support" through a dedicated national developer. Apex Energy Solutions has developed two proprietary technology tools that are central to the daily sales experience: the "A Better Way" tablet presentation, which allows customers to navigate the product and pricing experience interactively, and LOUPE, a sales tracking and performance analytics tool developed in collaboration with Touchstone Media Group that provides real-time sales operations data. An in-house CRM application rounds out the technology stack, giving franchisees and their sales teams a fully integrated suite of tools that function as a significant competitive differentiator in a market where many local and regional competitors rely on manual or generic sales processes.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Apex Energy Solutions. This is a critical due diligence consideration for any franchise investor: the absence of Item 19 disclosure means that prospective franchisees cannot rely on franchisor-provided earnings claims or verified average revenue figures when modeling their anticipated return on investment. However, Apex Energy Solutions' parent company and operating entity Apex Energy Group carries an estimated annual company revenue of approximately $45 million, based on 292 employees generating an estimated revenue per employee of $154,000. These figures represent the consolidated organizational revenue and are not direct indicators of individual franchise unit performance, but they do provide context for the scale of the enterprise within which franchisees operate. At 19 total locations — company-owned and franchised combined as of February 2023 — a back-of-envelope revenue model based on the $45 million enterprise figure implies an average revenue contribution per location in the range of $2.3 million, though this calculation cannot be validated without Item 19 disclosure and should be treated as illustrative rather than precise. Industry benchmarks for specialty home improvement franchises in the replacement window and exterior products segment suggest that high-performing units in direct-to-consumer models can generate significant per-transaction revenue given the average ticket size for energy-efficient window replacement projects, which often range from several thousand to tens of thousands of dollars per residential installation. The total investment range of $95,850 to $197,500, combined with a 7% royalty rate on gross sales, means that a franchisee generating $1 million in annual gross revenue would contribute approximately $70,000 in annual royalty payments to the franchisor, with payback period duration highly dependent on local market penetration, sales team productivity, and territory-level competition dynamics. The PeerSense FPI Score for Apex Energy Solutions is currently 44, rated as Fair, which investors should factor into their comparative evaluation alongside the brand's customer satisfaction metrics — a 97% customer satisfaction rating, more than 12,000 reviews, an A-plus BBB rating, and a five-star Facebook rating — all of which suggest strong consumer acceptance of the product and service delivery model.

Apex Energy Solutions' growth trajectory reflects the dual influence of organic franchise system development and strategic corporate acquisition. The brand began franchising in February 2016 with operations across 15 states, and its most recent publicly available data shows operations in 14 to 15 states with 19 total locations, indicating moderate expansion over a seven-year period. The November 2020 acquisition by Great Day Improvements, LLC, which described Apex's geographical footprint as complementary and identified additional growth and expansion opportunities nationwide, represents the most significant inflection point in the brand's history, providing access to a parent company's capital, infrastructure, and strategic resources. Great Day Improvements stated explicitly that the acquisition opens up additional growth and expansion possibilities, suggesting that Apex Energy Solutions may accelerate its franchise development efforts under the new corporate structure. The brand's competitive moat is built on three reinforcing pillars: proprietary product exclusivity through the Insignia triple-pane window system, which exceeds standard industry specifications for energy efficiency and durability; proprietary technology including the LOUPE sales analytics platform and the A Better Way tablet presentation system; and the Flipside direct marketing methodology that structurally lowers customer acquisition costs compared to advertising-dependent competitors. Recognition as one of America's fastest-growing companies, with double-digit growth expectations as early as 2016, established early credibility in the franchise investment community, and the brand's ongoing positioning within the energy-efficient building products segment aligns it with sustained regulatory and consumer demand for sustainable home improvement solutions. The parent company's scale, with Great Day Improvements operating as a multi-brand home remodeling organization, also provides Apex Energy Solutions franchisees with national buying power advantages that independent window retailers cannot replicate.

The ideal Apex Energy Solutions franchise candidate is a sales-oriented entrepreneur with experience in team building, direct-to-consumer business development, or sales management who can execute effectively within a structured system while driving aggressive local market growth. The franchise model is designed as an owner-operator structure where the franchisee's primary contribution is building and managing a high-performance sales team supported by the Agoge training system, rather than managing technical installation crews, which are handled through the Master Installer Program. The $50,000 liquid capital requirement and total investment range of $95,850 to $197,500 make this a mid-tier franchise investment accessible to candidates with prior business ownership experience or strong professional backgrounds, particularly veterans who can leverage the $1,000 to $8,500 discount on the franchise fee. Franchise agreement terms ranging from 5 to 20 years provide investors with the ability to structure their commitment in alignment with their long-term financial and lifestyle goals, with longer terms generally offering more favorable territory protections and renewal conditions. Available territories span both existing markets in 14 to 15 states and expansion markets where the company has publicly stated growth ambitions, with one source noting that Apex is offering new franchises worldwide, suggesting international territory availability for investors with the appropriate market access and capitalization. The timeline from franchise signing to operational launch is supported by the company's training infrastructure, technology onboarding, and dedicated national developer support, with the Agoge training program providing the sales methodology foundation before a franchisee's first customer interaction.

For investors conducting serious due diligence on the Apex Energy Solutions franchise opportunity, the investment thesis rests on three converging fundamentals: a large and growing addressable market projected to expand from $7.79 trillion to $16.39 trillion in the Specialty Trade Contractors sector by 2032, a proprietary product and technology stack that creates structural competitive advantages in a fragmented local market environment, and a post-acquisition corporate structure under Great Day Improvements that provides the organizational backing of a scaled home remodeling enterprise. The PeerSense FPI Score of 44, rated Fair, signals that investors should conduct thorough due diligence rather than treating this as a turnkey, high-confidence system investment — which is precisely what this platform is designed to support. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Apex Energy Solutions against competing franchise opportunities in the specialty home improvement and energy-efficient building products category. The absence of Item 19 financial performance disclosure in the current FDD underscores the importance of using independent research tools, franchisee interviews, and territory-level market analysis before committing capital to this or any franchise opportunity. With a 97% customer satisfaction rating, an A-plus BBB rating, more than 12,000 customer reviews, and a $45 million estimated annual enterprise revenue, the consumer-facing fundamentals of the Apex Energy Solutions brand present a credible foundation for franchisee success in markets with strong homeowner demographics and high energy cost sensitivity. Explore the complete Apex Energy Solutions franchise profile on PeerSense to access the full suite of independent franchise intelligence data.