Baymont

Baymont By Wyndham Aka Baymont began in 1973 when Steven Marcus, then CEO of Marcus Corporation, founded a limited service, discount priced motel chain. Its first property, originally called Budgetel, opened in Oshkosh, Wisconsin, and became Baymont Inn in early 1999. Ownership later moved from Marcus Corporation to La Quinta Corporation in July 2004, affiliates of the Blackstone Group in November 2005, and Cendant Hotel Group in March 2006. Cendant was later renamed Wyndham Hotels & Resorts, which remains the parent company. As of December 31, 2023, the system included 546 properties and 41,357 rooms, with 556 units projected by 2025. Headquartered in Parsippany, New Jersey, Baymont operates mainly in the United States and Canada. It expanded into Mexico in 2015 and entered the Asia Pacific region with Baymont by Wyndham Kunming Wuhua in China in November 2025. The brand focuses on hometown hospitality for business and leisure travelers in small town and suburban locations across North America and Latin America. The U.S. hotels market was valued at USD 263.21 billion in 2024 and is projected to reach USD 395.69 billion by 2030, with a 7.1% Compound Annual Growth Rate. PeerSense provides independent analysis for prospective franchise investors.

The global hotels market was valued at USD 2,080.57 billion in 2025 and is projected to reach USD 3,931.42 billion by 2034, reflecting a 7.54% Compound Annual Growth Rate. In the United States, the market is expected to grow from USD 263.21 billion in 2024 to USD 395.69 billion by 2030, at a 7.1% CAGR from 2025 to 2030. Online booking travel platforms held a 55.25% market share in 2025 and are projected to post the fastest CAGR at 8.17%. Discounts and easier access support that growth. Leisure travel represented 65.74% of the market in 2025. Mid and upper midscale properties held 47.73% of the U.S. hospitality market in 2025 and benefit from business travel, road trips and family travel. Demand for customized travel packages and value priced hotels, especially in the economy and budget segment, also supports brands such as Baymont. Technology, including AI, data analytics, machine learning and digital payments, is shaping booking, demand tracking and loyalty programs.

The typical initial franchise fee is $26,000, although one older source reported $45,000. According to FDD Item 7, the total initial investment generally ranges from $7,598,317 to $10,549,711. Other reported ranges are $7,273,195 to $10,062,316 and $184,467 to $9,652,858. Minimum required liquid capital is $1,665,000, while another source reports working capital of $106,760 to $168,589. These figures place the franchise in the substantial mid tier hotel investment category. Wyndham Hotels & Resorts provides the corporate parent structure, with Geoff Ballotti serving as CEO as of December 12, 2022. Eligible veterans receive 50% off application and franchise fees, along with a development incentive of up to $4,000 per room.

Baymont operates 546 properties as of December 31, 2023, with consistent brand standards across the system. Franchisees manage local competition, staffing, training and property standards. Many hotels operate in small towns where employees have long standing local connections, supporting the brand's hometown hospitality approach. The prototype emphasizes community features and owner cost efficiencies. New franchisees complete an initial program of about four weeks at Wyndham's corporate headquarters in Parsippany, New Jersey. Training includes classroom instruction and dozens of hours of hands on coaching. Ongoing support includes operating manuals, marketing materials and a support team. Baymont also assists with hotel websites, advertising campaigns and security services. New opportunities are available throughout the US, Central America and Canada. As of April 2016, the brand had hotels in 43 states and was pursuing the remaining 7 states. The model accommodates owner operators and multi unit investors, and over 20% of existing franchisees own multiple Baymont hotels.

The March 30, 2024 FDD reported 79% total central contribution in 2023, with Wyndham Rewards members accounting for 51% of total stays among certain U.S. and Canadian franchisees. The March 31, 2025 FDD reported 80% total central contribution in 2024, with Wyndham Rewards members generating 54% of total stays. Baymont has tripled in size since its 2006 acquisition by Wyndham Hotel Group and appeared on Entrepreneur Magazine's Top Fastest Growing Franchises of the Year in 2016. Nearly 30% of Baymont owners have remained with the brand since 2006, while over 20% of franchisees own multiple hotels.

Baymont tripled in size after its acquisition by Wyndham Hotel Group in 2006. More than 50 hotels joined the brand in 2015, followed by recognition on Entrepreneur Magazine's Top Fastest Growing Franchises of the Year in 2016. By January 2016, more than 400 Baymont Inns and Suites operated across the United States, with another 40 hotels in the pipeline for that year. The system reported 546 properties and 41,357 rooms as of December 31, 2023, with 556 units projected by 2025. Baymont by Wyndham Kunming Wuhua opened in China in November 2025 as the brand's first property outside the Americas. This followed expansion into Mexico in 2015. Wyndham Hotels & Resorts contributes brand recognition, marketing resources and global distribution. Baymont's prototype includes community features and owner cost efficiencies. Wyndham Rewards had approximately 121 million enrolled members and contributed 54% of total stays in 2024. Wyndham also uses AI and data analytics to track demand and improve loyalty programs. Baymont addresses demand for value priced hotels and wellness focused leisure travel through features such as pet friendly hotels and an August 2023 promotion to nominate a pet ambassador.

The likely candidate is an experienced entrepreneur or business entity with hospitality management or multi unit operating experience. A strong understanding of hotel operations and commitment to hometown hospitality are central considerations. The initial investment ranges from $7,598,317 to $10,549,711, and required liquid capital is $1,665,000. More than 20% of franchisees own multiple Baymont hotels, supporting a path for expansion by established operators. New territories are available across the US, Central America and Canada. As of April 2016, the brand operated in 43 states and was seeking entry into Alaska, Hawaii, Maryland, Maine, Massachusetts, Oregon and Rhode Island. Baymont has operated in Mexico since 2015 and entered China in November 2025. Properties generally perform best in small town and suburban locations serving leisure and business travelers seeking familiar, value priced lodging. Franchisees complete approximately four weeks of initial training at Wyndham's Parsippany, New Jersey headquarters. The franchise agreement term is not specified. Nearly 30% of owners have remained with the brand since 2006.

Baymont By Wyndham Aka Baymont has operated in the hospitality sector since 1973 and is backed by Wyndham Hotels & Resorts. Its system includes 546 properties and 41,357 rooms as of December 31, 2023, with projected growth to 556 units by 2025.