PuroClean

PuroClean serves the property damage restoration and remediation market, where residential and commercial owners regularly need help after water, fire, smoke, mold, or biohazard events. The brand uses the name "The Paramedics of Property Damage®" and traces its roots to PuroFirst, established in 1986. It began franchising in 1990 through PuroFirst International, PuroSystems, LLC formed in 1991, and the PuroClean franchise launched in 2001. Its headquarters are in Tamarac, Florida.

By September 2025, PuroClean had 500 franchise locations across the United States and Canada, compared with 139 franchised units in earlier reports. The system has doubled its locations since 2015 and entered Puerto Rico in 2022 with its 400th location. Services include water damage remediation, fire and smoke damage restoration, mold removal, and biohazard cleanup. The U.S. restoration industry was estimated at $7.1 billion in 2025 and has grown at a 4.5% CAGR since 2020. The global disaster restoration market is projected to rise from $42.9 billion in 2025 to $55.5 billion by 2030 at a 5.3% CAGR. The broader Property Damage Restoration market is expected to reach USD 102.4 billion by 2032 at a 5.3% CAGR from 2025 to 2032.

Restoration is a non discretionary service category supported by recurring property emergencies. The global disaster restoration market is projected to reach $55.5 billion by 2030 from $42.9 billion in 2025, with a 5.3% CAGR. The U.S. sector was estimated at $7.1 billion in 2025 and has grown at a 4.5% CAGR since 2020. More broadly, the market is expected to reach USD 102.4 billion by 2032 at a 5.3% CAGR from 2025. The United States experienced over 100 billion dollar disasters between 2019 and 2023, averaging approximately 20 each year. By November 1, 2024, 24 nationwide disasters had exceeded $1 billion. Water damage represents nearly 30% of homeowner insurance claims, affects approximately 14,000 people in the United States each day, and places around 23.7 million properties at risk of flooding. Average water damage repairs range from $3,000 to over $10,000. U.S. fire departments responded to 1.3 million fires in 2023, causing $18 billion in damage. The average property damage claim from fire and lightning reached as high as $83,991. Aging homes and infrastructure add to the need for restoration. Consumer demand is also moving toward sustainable practices in 2025, including eco friendly materials and methods, along with greater use of data driven marketing. More than 35,000 companies provide restoration services nationwide, while the number of U.S. sector businesses has grown 2.8% annually.

The initial franchise fee is $59,000. Qualified military veterans receive a 25% discount, reducing the fee to $44,250. Total startup costs range from $101,280 to $262,145. The lower end assumes financing for a vehicle estimated at $3,000 to $3,500, rather than a $65,000 base purchase price, and financing for equipment and supplies estimated at $3,500 to $5,000, rather than a $65,000 purchase. Applicants must show at least $75,000 in liquid capital and a net worth of $250,000.

The standard royalty is 5.0% of gross receipts, with a tiered range from 10% down to 3% based on cumulative gross receipts during the current calendar year. Franchisees also pay a 2% local advertising and promotion fee and a separate marketing fee of 2% of gross receipts. Other charges include a $695 annual National Convention Registration Fee, minimum equipment and supply purchases equal to 2% of gross receipts, and a $500 monthly DASH Software fee. The IICRC AMRT Course costs $595, while IICRC Examination Fees total $310 for multiple exams. Compliance Tracking Software costs $25 per month. The optional Certified Priority Response Program charges $79 per job lead, along with additional insurance and background check costs. The initial agreement lasts 20 years, with one consecutive renewal term of 20 years available if stated requirements are met. PuroClean also facilitates indirect vehicle financing through suppliers such as AGS Fleet and Bush Business Enterprises.

Franchisees are expected to operate full time and spend at least 40 hours each week supervising and managing the business. Their responsibilities include sales, networking with insurance adjusters and local contractors, community outreach, and oversight of technicians performing water mitigation, fire and smoke restoration, mold removal, and biohazard cleanup. Staffing needs vary by territory and volume. One franchisee with four Oregon locations employs 32 people, including some with 10 year anniversaries. PuroClean also emphasizes a servant attitude when serving property owners in distress.

Initial training lasts approximately 17 days and includes two weeks of classroom and hands on instruction at the PuroClean Academy in Tamarac, Florida, plus online coursework. The Academy includes an IICRC approved Applied Structural Drying, or ASD, Flood House, one of only 28 such facilities globally. It has been intentionally flooded more than 150 times. Training covers water mitigation, mold remediation, equipment use, and business operations. New owners receive mentoring, field consultant support, and assistance from experienced franchisees. Franchisees describe the Home Office as helpful and responsive, and impact groups allow owners to share operating experience. Owners must complete industry certification courses, including IICRC courses for microbial remediation. PuroLaunch, introduced in 2025, adds a six month onboarding program with structured training, hands on support, and direct mentorship. PuroClean uses an open territory system covering all 50 states for fire, mold, and water damage restoration. National marketing and cooperation among locations support service during widespread regional disasters.

The figures come from historical franchisee reports and, under standard FDD disclosures, were not independently audited or verified by the franchisor.

Three of the top five national insurance carriers have selected PuroClean as their preferred provider, sending business to franchisees through that program.

PuroClean grew from 139 franchised units in earlier reports to 500 locations across the United States and Canada by September 2025, doubling its locations since 2015. Its expansion into Puerto Rico in 2022 marked the 400th location. The system added eight franchise offices across five states in the first quarter of 2024 and welcomed 16 new Franchise Owners across six states in the first quarter of 2025. Those new owners expanded the brand in California, Colorado, Michigan, Texas, Utah, and Washington. PuroClean had projected reaching 500 units by the end of the third quarter of 2024 or in 2025, and achieved that target.

Mark W. Davis and Frank Torre acquired the company in 2015. Steve White became President & COO in 2013. December 2025 marked the 10 year leadership anniversary of Chairman & CEO Mark W. Davis and Vice Chairman Frank Torre. PuroLaunch was introduced in 2025, while the PuroVet Program began in 2019 to help military veterans pursue ownership through a 25% franchise fee discount. The program aimed to add 10 veteran owned franchises in 2025. PuroClean's operating advantages include its recognized brand, the PuroClean Academy and its IICRC approved ASD Flood House, national marketing, cooperation among locations during regional disasters, and the national accounts program generating nearly $90 million in Franchise Owner sales. Three of the top five national insurance carriers have selected PuroClean as their preferred provider. The brand is also adopting eco friendly materials and methods and data driven marketing strategies.

PuroClean says prior restoration experience is not required because of its training program. Owners often come from service backgrounds, including firefighting. The model requires direct, full time supervision of the business for at least 40 hours per week, with responsibility for local sales, networking with insurance adjusters, contractors, and community contacts, and management of technician teams. Although the main focus is on single unit owner operators, one franchisee with four Oregon locations and 32 employees shows that multi unit ownership is possible. Territories are open across all 50 states, while the company is seeking owners in Northern California, Madison, WI, and Minneapolis St. Paul, MN. The process includes approximately 17 days of initial training, two weeks at the PuroClean Academy, and the six month PuroLaunch program. The franchise agreement lasts 20 years, with one consecutive 20 year renewal term available if requirements are met. The property damage restoration market is projected to reach USD 102.4 billion by 2032, supported by natural disasters, aging infrastructure, and ongoing demand for essential restoration services.