ExtraMile Covenience Stores

The convenience store industry sits at an intersection of essential daily commerce and evolving consumer behavior, and for investors evaluating the gasoline-stations-with-convenience-stores franchise category, the central question is always the same: which brand combines institutional backing, demonstrable growth, and a replicable operating model into a franchise opportunity worth serious capital? ExtraMile Convenience Stores answers that question with a compelling combination of corporate infrastructure, a clear expansion roadmap, and a track record of rapid unit growth that few franchised convenience store concepts can match. Established on February 1, 2018, as a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, Inc., ExtraMile was purpose-built to modernize and capitalize on the enormous installed base of Chevron- and Texaco-branded fuel retail locations across the United States. The brand did not emerge from scratch — it evolved from a convenience store identity that Chevron had operated under the ExtraMile name since the 1990s, primarily across California, Oregon, and Washington, meaning the franchise carries decades of brand equity even as its formalized joint venture structure is relatively young. The company is headquartered in Pleasanton, California, having relocated there in November 2018 from Chevron's San Ramon campus, and is currently led by President Brian Sardelich, who assumed the role in June 2024 succeeding Paul Casadont. As of early 2025, ExtraMile Convenience Stores operates over 1,158 franchised locations exclusively at Chevron- and Texaco-branded fuel sites across the United States, representing a scale of growth that — starting from 825 locations in March 2019 — reflects net unit additions measured in the hundreds over just five years. For franchise investors who understand that positioning within an existing high-traffic fuel ecosystem fundamentally de-risks the customer acquisition challenge, ExtraMile Convenience Stores represents a franchise opportunity grounded in institutional infrastructure and a verified growth curve, not promotional speculation.

The gasoline station with convenience store category operates within one of the most fundamentally resilient retail segments in the American economy. The U.S. convenience store industry as a whole generates well over $700 billion in annual revenue when fuel sales are included, and in-store merchandise and foodservice sales alone account for hundreds of billions in annual consumer spending. There are approximately 150,000 convenience stores operating in the United States, but the branded franchise segment within that universe — particularly those attached to major fuel networks like Chevron and Texaco — occupies a structurally advantaged position because fuel purchasing creates daily or near-daily foot traffic patterns that no other retail category can consistently replicate. Consumer trends actively favor the convenience store model: urbanization, longer commute distances in growing suburban markets, and the persistent American reliance on personal vehicles all funnel consumers directly into fuel retail environments multiple times per week. The secular decline in brick-and-mortar retail has largely spared convenience stores precisely because the fuel transaction creates an unsubstitutable reason to stop. For ExtraMile Convenience Stores specifically, the brand benefits from operating inside Chevron and Texaco locations, two of the most recognizable fuel brands in the country, which means franchisees inherit an existing customer flow rather than building one from zero. The brand's rapid expansion into southeastern markets — including Alabama, Louisiana, Mississippi, and Georgia — tracks precisely with population migration data showing the Sun Belt as the fastest-growing region in the U.S., and ExtraMile's stated intent to enter Florida and cover all markets where Chevron and Texaco currently operate positions it to capture demand in markets where fuel-retail infrastructure already exists but convenience store monetization is underdeveloped.

The ExtraMile Convenience Stores franchise investment structure reflects its position as a mid-to-premium tier franchise opportunity with meaningful variance based on format and market. The initial franchise fee is referenced at $15,000 in some disclosures, while the Franchise Disclosure Document indicates a fee range of $3,500 to $15,500 paid to the franchisor, and notably, the initial franchise fee has in some circumstances been waived, which is a significant financial incentive for qualified operators entering new markets where ExtraMile is aggressively expanding. The total initial investment range varies considerably based on whether a site requires full construction or is a conversion of an existing Chevron-branded location — the more common scenario. For conversion and interior retrofit of existing stores, the estimated investment excluding real estate runs from approximately $182,575 to $534,300. If new construction or a full rebuild is required, the investment range expands substantially, from approximately $934,375 to $4,109,100, reflecting the capital intensity of ground-up fuel retail development. Across commonly cited ranges, the typical ExtraMile Convenience Stores franchise investment falls between $500,000 and $1,500,000 for most operators, making it a meaningful capital commitment that sits above entry-level franchise categories but is consistent with the broader fuel-retail convenience store segment. Liquid capital requirements are reported at $245,000, with prospective franchisees expected to demonstrate the financial capacity to invest between $500,000 and $1.5 million. The ongoing royalty rate is reported at 4% to 5% of gross sales, with one source indicating the royalty is capped at $100,000 annually — a structural feature that creates meaningful cost efficiency for higher-volume locations. The advertising fund contribution is reported at 1.5% to 2% of gross sales, funding national and regional marketing programs that individual operators could not afford independently. Compared to standalone convenience store concepts that require franchisees to build brand identity from scratch, the ExtraMile Convenience Stores franchise cost structure buys into an established dual-brand ecosystem with Chevron and Texaco that dramatically reduces the marketing burden at the unit level.

The ExtraMile Convenience Stores operating model is purpose-built for fuel-retail environments, and daily operations reflect the specific rhythms and demands of a store that serves both fuel customers and in-store shoppers across high-traffic morning, midday, and evening peak periods. Franchisees are not required to have prior convenience store or fuel-retail experience — the training program is designed to onboard operators from diverse backgrounds — but familiarity with retail or fuel operations is acknowledged as an advantage. New franchisees complete a two-week training program at ExtraMile's headquarters in Pleasanton, California, covering all core aspects of store operations, customer service protocols, inventory management, and compliance requirements. This initial training is supplemented by ongoing coaching delivered by dedicated Franchise Business Consultants who provide operational guidance, merchandising expertise, and assistance with site-specific challenges after opening. The support infrastructure draws on Chevron's institutional scale — franchisees benefit from Chevron's buying power, competitive product rebates, and access to advanced inventory management technology that would be prohibitively expensive for independent operators. ExtraMile also provides category management support, store layout design, Pricebook support, and Blue Cube support systems, creating a comprehensive operational technology stack available to franchisees from day one. Marketing support includes targeted advertising programs and loyalty program infrastructure, and a robust supply chain network ensures timely product delivery across the brand's geographically distributed footprint. The model is designed primarily for owner-operator engagement rather than passive absentee investment, consistent with the operational demands of a retail convenience environment that requires active management of staffing, inventory, and customer experience. ExtraMile's expansion strategy focuses on converting existing Chevron-branded sites, which means the site selection challenge is substantially simplified compared to franchise categories that require franchisees to identify, negotiate, and develop new real estate from scratch.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document as maintained in the PeerSense database for ExtraMile Convenience Stores. However, publicly available financial performance representations from ExtraMile's FDD, referenced in third-party franchise research sources, indicate that the average unit revenue was reported at $1,042,536 in 2024, with yearly gross sales also cited at $851,076 across some disclosure periods. For an owner-operator model, estimated earnings are reported in a range from $59,576 to $85,108 annually, which represents a modest return relative to the capital investment required and places the payback period at an estimated 31.1 to 33.1 years based on the reported figures — a longer-than-average payback period that prospective investors should evaluate carefully against the specific economics of their target location and local fuel traffic volumes. It is important to contextualize these averages: ExtraMile's unit count includes a wide range of locations across both high-volume urban and suburban markets in California and newer conversions in less-developed southeastern markets, which can compress system-wide averages. Individual unit performance is likely to vary substantially based on location traffic, competitive environment, and operator execution. The ExtraMile Convenience Stores franchise revenue potential is most meaningfully assessed on a site-by-site basis, examining the specific fuel volume and customer count at the target Chevron or Texaco location before committing capital. Franchisees also benefit from fuel-side revenue streams and rebate programs tied to Chevron's supply relationships, which may not be fully captured in in-store gross sales figures alone. Industry benchmarks for convenience stores attached to high-volume fuel sites suggest that top-quartile performers can generate substantially above average unit volumes, and ExtraMile's expansion into high-traffic urban corridors, interstate highway locations, and growing Sun Belt metropolitan areas reflects a deliberate targeting of locations with above-average revenue potential.

ExtraMile Convenience Stores has demonstrated one of the most consistent unit growth trajectories in the franchised convenience store segment since its formal establishment in 2018. Starting from a base of over 825 locations in March 2019, the brand reached 942 sites by early 2020, crossed the 1,000-location threshold in 2021 — marking the milestone with its first southeastern U.S. store in Vernon, Alabama — and has continued expanding to reach over 1,158 franchised locations by the most current available data. The brand's growth rate of 60 to 100 net new locations annually reflects a disciplined conversion-focused strategy rather than speculative greenfield development, and the company's updated expansion target — announced in June 2024 by President Brian Sardelich — raises the goal from approximately 1,100 locations to 2,000 locations by 2029, with the bulk of new openings planned within a three-year window from that announcement. The southeastern United States represents the brand's most dynamic current growth frontier, with ExtraMile already operating in Alabama, Louisiana, Mississippi, and Georgia and targeting 50 to 75 combined locations across Georgia and Alabama by mid-2025, a pace requiring four to eight new store openings per month across those two states. Florida is also in active planning as an imminent new market. The competitive moat ExtraMile Convenience Stores maintains is structurally tied to its exclusive relationship with Chevron and Texaco fuel sites, meaning growth is not dependent on competing for open commercial real estate against other retailers but rather on converting the existing installed base of Chevron and Texaco fuel locations — a universe that gives ExtraMile a defined, protectable growth runway. Leadership continuity and the institutional backing of both Chevron U.S.A. Inc. and Jacksons Food Stores, Inc. provide the capital and operational expertise to sustain this expansion pace while maintaining brand standards across a geographically diverse system.

The ideal ExtraMile Convenience Stores franchisee is an operationally engaged owner-operator with the financial capacity to invest between $500,000 and $1.5 million and the management orientation to oversee a retail convenience environment with active staffing and inventory responsibilities. Prior experience in retail or fuel operations is helpful and can accelerate the learning curve, but ExtraMile's two-week headquarters training program and ongoing Franchise Business Consultant support are specifically designed to bring operators without convenience store backgrounds up to functional competency. The brand is expanding most aggressively in southeastern U.S. markets, including Alabama, Georgia, Louisiana, Mississippi, and imminently Florida, creating immediate territory availability for qualified candidates in those regions. Western U.S. markets — California, Oregon, Washington, and adjacent states — represent the brand's established core, where higher fuel volumes and dense suburban networks have historically produced the system's strongest unit economics. The conversion model means that opening timelines are generally shorter than ground-up builds, though specific timelines depend on the condition and configuration of the target Chevron or Texaco site. ExtraMile is pursuing a goal of operating in all markets where Chevron and Texaco currently have a presence, which spans a broad geographic footprint and suggests meaningful territory availability in secondary and tertiary markets across the American South, Southwest, and beyond. Multi-unit development is consistent with the brand's growth ambitions given the pace of openings required to hit 2,000 locations by 2029, and operators with the capacity and appetite to develop multiple sites will likely find a receptive franchisor.

For investors conducting rigorous due diligence on the ExtraMile Convenience Stores franchise opportunity, the investment thesis rests on several compounding structural advantages: institutional joint venture backing between Chevron U.S.A. Inc. and Jacksons Food Stores, an established brand identity with roots in the 1990s, exclusive attachment to one of the largest fuel retail networks in the United States, and a verified six-year growth trajectory from 825 locations in 2019 to over 1,158 by the most recent data. The brand's FPI Score of 46 — rated Fair — reflects a balanced risk-reward profile that warrants careful, data-driven evaluation rather than dismissal or uncritical enthusiasm. The updated expansion target of 2,000 locations by 2029 signals corporate commitment to sustained investment in franchisee growth support, and the brand's penetration into high-growth southeastern markets adds a new demand curve to what was historically a western U.S. story. The payback period figures and average unit revenue data suggest this is a franchise that rewards patient, operationally engaged investors in high-traffic fuel retail locations rather than a quick-return proposition, and prospective franchisees should conduct thorough site-level traffic and revenue analysis before signing. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the ExtraMile Convenience Stores franchise cost, revenue profile, and growth trajectory against every competing concept in the convenience store and gasoline station franchise category. Explore the complete ExtraMile Convenience Stores franchise profile on PeerSense to access the full suite of independent franchise intelligence data.