Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton
Franchising since 2011
The total investment to open a Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton franchise ranges from $398,000 - $995,000. The initial franchise fee is $40,000. Ongoing royalties are 5%. Data sourced from the 2025 Franchise Disclosure Document.
$398,000 - $995,000
$40,000
FPI Score
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
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What is the Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton franchise?
The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise, originally established in 2011 by visionary entrepreneur Jimmy Holt, has carved a distinctive niche in the upscale tavern segment, offering a compelling franchise opportunity rooted in exceptional comfort food, an extensive selection of craft beers, and meticulously crafted specialty cocktails. This brand, with its genesis in Davenport, Iowa, operates under the guiding principle of a proprietary "We Care™ culture," which places paramount importance on unparalleled hospitality and genuine community engagement, fostering an environment where both guests and neighborhoods feel profoundly valued. Jimmy Holt continues to serve as the chief executive officer, actively owning and spearheading the strategic expansion of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise system, with its headquarters firmly rooted in Davenport, Iowa. The strategic development of its comprehensive franchise program commenced in 2020, culminating in the official launch of its robust franchise campaign in the autumn of 2021, nearly a decade after its initial establishment. The brand’s market positioning is elegantly aligned with the burgeoning "upscale dive" concept, delivering an elevated downtown bar experience that seamlessly integrates domestic beers with sophisticated cocktails, complemented by a tasteful blend of kitschy decorations and meticulously maintained, clean interiors. The menu, a cornerstone of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise appeal, showcases gourmet burgers, a diverse array of sandwiches, wraps, pizzas, and fresh salads, alongside a carefully curated selection of local craft beers and innovative seasonal cocktails, directly addressing three of the top ten food trends identified by the National Restaurant Association: the resurgence of revamped classic cocktails, the enduring popularity of comfort foods, and the ubiquitous demand for specialty burgers, positioning the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise for sustained success and relevance within the dynamic hospitality industry.
The broader industry landscape within which the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise operates is characterized by significant scale and sustained growth, presenting a robust environment for expansion. The full-service restaurant industry remains a highly attractive and popular segment within the franchising sector, with American consumers collectively spending hundreds of billions of dollars annually at various food services and drinking establishments across the nation. Specifically, the bar and restaurant industry recorded an impressive valuation of $773.6 billion in 2019, with food services and drinking places in the United States contributing $772.6 billion to this figure in the same year, underscoring the immense market size. The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is strategically positioned to capitalize on several key industry trends that continue to shape consumer preferences. These include the widespread appeal of the "upscale dive" concept, which offers a refined yet relaxed dining and drinking experience, alongside the enduring popularity of revamped classic cocktails, satisfying a growing demand for sophisticated beverage options. The brand’s focus on providing comforting, familiar foods, particularly specialty burgers, aligns perfectly with consumer desires for quality and indulgence. A significant 84% of consumers express a preference for dining out with friends and family over cooking at home, highlighting the social importance of restaurants as community meeting spaces, especially in the wake of the rise in work-from-home arrangements and the post-COVID-19 desire for reconnection. The emergence of "eatertainment," which combines culinary experiences with engaging activities like music bingo and trivia, also resonates with the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise model. Furthermore, there is a strong consumer demand for real, honest food, coupled with an ethos of sourcing local ingredients, preparing fresh dishes, and maintaining simplicity in preparation. The restaurant industry as a whole is experiencing a period of renewed growth, and smaller, agile franchises like the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise are exceptionally well-positioned to benefit from improving market conditions and a sustained, enthusiastic interest in eating out among the general populace. The inherently adaptable concept and menu of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise, designed to be highly takeout-friendly and to offer comprehensive catering options, further enhance its resilience and strategic positioning for continued growth in this evolving market.
Investing in an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise requires a calculated financial commitment, beginning with an initial franchise fee of $40,000, which grants access to the brand’s proven operational model and comprehensive support systems. The total initial investment range for establishing a new Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise location varies, reflecting the diverse factors that influence setup costs. On average, prospective franchisees can anticipate an investment between $540,000 and $1,215,000. Other comprehensive financial disclosures indicate a range from $680,000 to $1,662,000, while a separate source provides a more conservative estimate, suggesting an initial investment range from $398,000 to $995,000. This substantial investment encompasses a wide array of essential expenditures, including the costs associated with construction or renovation, the procurement of state-of-the-art kitchen equipment, the acquisition of high-quality furnishings, the initial inventory of food and beverages, and the crucial early operating costs required to establish and stabilize the business. The precise amount of this investment can fluctuate significantly based on several critical factors, such as the overall size and specific format of the restaurant space, its strategic market location, and whether the property is leased or purchased outright. Detailed breakdowns of specific expenditure types within the initial investment further clarify these financial requirements. Beyond the initial franchise fee of $40,000, franchisees should budget for rent for the first three months and a security deposit, typically ranging from $10,000 to $25,000. Utility connections and deposits are estimated to cost between $5,000 and $10,000, while securing necessary licenses and permits can incur expenses from $5,000 to $35,000. Professional design and architectural fees for creating the distinctive Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise aesthetic are generally between $15,000 and $28,000. In terms of ongoing financial prerequisites, franchisees are expected to maintain working capital ranging from $60,000 to $75,000. The minimum liquid capital required for an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is typically cited as $100,000 or $140,000, with some sources indicating a higher-end cash investment requirement of $200,000 to $300,000. Additionally, prospective franchisees are expected to possess a commendable credit rating to ensure financial stability and eligibility. The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise also demonstrates its commitment to supporting veterans by offering a $5,000 reduction off the initial franchise fee, recognizing their invaluable service.
The operating model of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is complemented by a robust and comprehensive support structure, designed to empower franchisees from initial setup through sustained daily operations. Ongoing fees for an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise include a royalty fee of 5% of gross sales, reflecting the continuous benefit from the brand’s established reputation and operational expertise. A nominal technology fee of $100 is charged monthly, covering access to essential digital tools and systems. Franchisees are also required to allocate at least 1% of gross sales towards local marketing initiatives, ensuring effective community engagement and customer acquisition. Furthermore, contributions to a system marketing fund, or Ad Fund, are stipulated at up to 3% of gross sales, with another source indicating Ad Fees specifically as 1.0% and 2%, collectively bolstering brand visibility and promotional efforts across the network. The training program provided by the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is exceptionally thorough, commencing with 5 intensive days of training conducted at their corporate office and a flagship store. This immersive experience offers a deep dive into the inner workings of every facet of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise, encompassing both Front of House (FOH) and Back of House (BOH) operations. Key areas of focus include the foundational "We Care Culture," effective hiring strategies, strategic marketing and advertising techniques, proven sales methodologies, and meticulous food preparation standards. Following this foundational training, an additional 5 days of crucial on-site training are conducted at the franchisee's specific location, typically a few weeks prior to the grand opening, during which the corporate team works directly with all staff members to ensure seamless operational readiness. Ongoing computer course training is also provided, bridging the gap between the two intensive in-person sessions, ensuring continuous learning and skill development. The extensive support structure extends beyond training to include critical assistance with site selection and expert guidance throughout the build-out process. Franchisees receive comprehensive inventory and back-of-house setup and ongoing assistance, ensuring efficient supply chain management and kitchen operations. Access to cutting-edge tech tools and robust marketing support is also provided, equipping franchisees with the resources needed to thrive in a competitive market. The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise assists with developing and leveraging different potential revenue streams, including robust delivery services, efficient takeout options, and profitable catering opportunities. Moreover, franchisees benefit significantly from the brand’s established partnerships and supplier relationships, which streamline operational processes and can lead to potentially reduced pricing on essential goods and services, enhancing profitability. Each Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise operates within a carefully defined and protected territory, safeguarding their market share and fostering sustainable growth. The initial franchise agreement term is set for 10 years, providing a substantial period for business development, with an option for a renewal term of 5 years, demonstrating a long-term commitment to franchisee success.
While the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise meticulously provides an Item 19 in its Franchise Disclosure Document (FDD), which includes comprehensive Financial Performance Representations (FPRs), specific figures for average revenue per unit, median revenue, or precise profit margins are not directly detailed within the available search results. Item 19, or FPRs, serves as an invaluable resource for prospective franchisees, offering a realistic insight into potential sales, income, or profits that have been achieved by select franchisees within the system. It is imperative to understand that while these representations provide an informed idea of financial performance, they are not to be construed as guarantees of future outcomes, as actual results can and will vary significantly. The profitability of an individual Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is contingent upon a multitude of dynamic factors. These include, but are not limited to, the size of the initial investment, the level of consumer demand in the specific market, prevailing local labor costs, and the terms of lease rates for the commercial property. Despite the absence of explicit revenue figures, the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise offers a transparent estimation of the "Franchise Payback Period," which is projected to be between 5.4 and 7.4 years. This crucial metric provides prospective investors with a tangible estimation of the time required to recoup their initial investment, offering a valuable perspective on the long-term financial viability of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise opportunity. The strategic operational model of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is inherently designed to maximize revenue generation through multiple diverse streams. These encompass traditional dine-in services, convenient pick-up options, robust delivery partnerships, and lucrative catering opportunities. Furthermore, the brand capitalizes on multiple day parts, serving both food and drinks for lunch, dinner, and late-night patrons, ensuring a broad market reach and enhanced revenue potential throughout the operating day. As an integral part of a larger, established brand, Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise owners benefit from significant economies of scale, primarily through a robust and efficient supply chain. This translates into more favorable pricing on inventory and operational supplies, which directly contributes to higher profit margins and improved overall financial performance. The allocation of a protected territory for each franchisee further supports stable revenue generation by minimizing internal competition and allowing for focused market penetration. The brand’s deeply embedded "We Care Culture" and its unwavering commitment to community engagement are specifically designed to cultivate exceptional customer loyalty, which in turn leads to consistent repeat business and sustained sales performance. The adaptable menu, which is both takeout-friendly and suitable for catering, provides crucial flexibility in revenue generation, enabling the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise to thrive regardless of fluctuating market conditions or changing consumer habits. The comprehensive training program, coupled with continuous ongoing support, is meticulously crafted to equip franchisees with all the necessary tools and knowledge to effectively manage costs, optimize operational efficiencies, and ultimately maximize sales potential, underpinning the financial success of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise.
The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise has embarked on a calculated and ambitious growth trajectory since it first began offering franchise opportunities in 2021, demonstrating a clear commitment to nationwide expansion. As of the latest available data, the brand operates a total of six company-owned locations, complemented by a single franchised location strategically situated within the United States. The initial franchisee outlet growth figures illustrate this nascent phase of expansion, with zero franchised outlets reported in 2021, progressing to one franchised outlet by 2023. The inaugural franchised location of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise was established in Bloomington, Illinois, marking a significant milestone for the brand. This location officially opened in 2021, with its grand opening celebrated in October 2025, and notably, it was bestowed with the prestigious "Franchise of the Year" award by CEO Jimmy Holt in February 2026, a testament to its outstanding performance and the strength of the franchise model. At the time of this award, it was recognized as the brand’s sole franchised unit. In November 2021, the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise publicly announced that Tentac Enterprises would be opening a franchise in Bloomington, Illinois, with completion originally slated for Spring 2022. During the same period, in November 2021, the brand set an ambitious goal to have six corporate-owned locations fully operational and active by Summer 2022, alongside an objective of having 5 to 10 franchise locations in various stages of development by the close of 2022. By October 2025, the brand had further solidified its corporate footprint, with a seventh corporate-owned location actively under construction, indicating sustained internal growth. The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is actively engaging with prospective franchisees in key target states such as Wisconsin, Iowa, and Texas, and has also conducted active discussions with prospects in Missouri and Tennessee, signaling a strategic nationwide expansion effort. The company’s overarching goal is to firmly establish its distinctive "Food That Lifts Your Spirits" concept across the entire nation, systematically expanding its brand presence in pivotal target locations, particularly throughout the Midwest and extending beyond these core regions. Currently, the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise does not offer any international franchise opportunities, nor are there any opportunities available in Canada, maintaining a focused domestic expansion strategy. The brand’s competitive advantages are multifaceted, including its turnkey system which simplifies restaurant operations, the generation of multiple revenue streams from dine-in, takeout, delivery, and catering, and an inherently adaptable concept that evolves with market trends. A proven track record of success, combined with established systems and advanced technology, provides franchisees with a significant head start. Comprehensive training and ongoing support, coupled with the benefits of economy of scale through robust supply chains, further enhance the franchise offering. The brand also emphasizes community investment, fostering welcoming gathering spots, all underpinned by its unique "We Care Culture," which collectively positions the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise as a highly attractive and competitive opportunity.
The ideal franchisee for an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise is a hands-on operator, as passive ownership is explicitly not permitted; the owner is expected to be deeply involved in the day-to-day operations, ensuring direct engagement with the business and its customers. Prospective candidates must align closely with the brand’s core values, which revolve around consistently creating a positive experience for every guest, paying meticulous attention to customer needs, and striving to exceed expectations through exceptional service. A genuine passion for food is a fundamental requirement, coupled with proven capabilities in motivating and effectively managing a team of staff. On average, an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise location typically employs approximately 30 individuals, necessitating strong leadership and organizational skills from the franchisee. Each Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise operates within a carefully designated protected territory, providing a clear geographic market for growth and customer acquisition without internal competition. The brand actively seeks individuals who are community-minded and who genuinely embody the "We Care Culture," a cornerstone of the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise ethos that emphasizes unparalleled hospitality and meaningful community engagement. This cultural alignment is crucial for fostering a strong local presence and cultivating deep customer loyalty, which are vital components for sustained success within the dynamic and competitive full-service restaurant industry. The ability to proficiently manage a team of around 30 employees, as is typical for an Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise, demands robust leadership and astute operational acumen. Additionally, candidates are required to possess a good credit rating and meet minimum liquid capital requirements, which can range from $100,000 to $300,000, demonstrating the necessary financial readiness and stability to undertake the substantial initial investment and ongoing operational commitments of the franchise.
The Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise presents a compelling investor opportunity, offering not just a business venture but also a meaningful investment in the community, providing a welcoming and vibrant gathering spot for residents. With the full-service restaurant industry experiencing robust growth, small franchises like the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise are exceptionally well-positioned to benefit from improving market conditions and a sustained consumer interest in dining out. The brand’s inherently adaptable concept, coupled with its strong emphasis on takeout and catering options, strategically positions it for continuous growth and resilience in an evolving market landscape. Franchisees benefit from a proven track record of success, established operational systems, and comprehensive support, which collectively serve to significantly reduce the inherent risks typically associated with starting a new restaurant business. The unique "We Care Culture" fosters deep customer loyalty, translating into repeat business and stable revenue streams. The estimated Franchise Payback Period of 5.4 to 7.4 years provides a transparent and tangible outlook for achieving a return on investment, thereby positioning the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise as an attractive long-term venture within the thriving full-service restaurant market. The brand’s strategic and active expansion across the Midwest and other key target locations, evidenced by ongoing discussions with prospective franchisees in states such as Wisconsin, Iowa, Texas, Missouri, and Tennessee, indicates substantial future growth potential for new franchisees joining the system. The proven success of its first franchised location in Bloomington, Illinois, which commenced operations in 2021 and was distinguished with the prestigious "Franchise of the Year" award in February 2026, further solidifies the viability and strong performance capabilities inherent in the Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise model. The comprehensive support system, meticulously designed to cover everything from site selection assistance to ongoing marketing strategies, empowers franchisees to not only survive but thrive in a competitive landscape, leveraging established partnerships and robust supply chains to achieve optimal operational efficiency and reduced costs. Explore the complete Outset Collection By Hilton Hilton Franchise Holding Llc Outset Collection By Hilton franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton based on SBA lending data
Investment Tier
Significant investment
$398,000 – $995,000 total
Why Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton Doesn't Appear in Public SBA Data
The SBA 7(a) program publishes loan-level data for every approved franchise borrower. Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton does not currently appear in those public records — and that absence carries useful information for prospective franchisees evaluating this brand.
Likely explanations for the absence
- The brand began franchising recently (1 year ago) — the SBA reporting pipeline trails new-franchise activity by 12–24 months.
Absence from SBA records does not mean a brand is un-fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self-fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA-guaranteed 7(a) loan. For prospective Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton franchisees, the practical question is which financing path actually closes for this brand's profile.
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Payment Estimator
Estimated Monthly Payment
$4,120
Principal & Interest only
Locations
Outset Collection by Hilton Hilton Franchise Holding, LLC (Outset Collection by Hilton — unit breakdown
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