Max Muscle
The total investment to open a Max Muscle franchise ranges from $114,600 to $281,300. The initial franchise fee is $35,000. Ongoing royalties are 2% plus a 6% advertising fee.
What is the Max Muscle franchise?
Max Muscle is a store selling health and nutrition supplements to people pursuing fitness and wellness goals. The estimated total initial investment is $114,600 to $281,300, and the initial franchise fee is $35,000.
The royalty is 2 percent of sales, and the advertising or brand fund fee is 6 percent. The franchise agreement runs for 10 years. The brand’s headquarters are in Sioux Falls, CA, and it was founded in 1991. The cost and fee figures are from the 2020 Franchise Disclosure Document.
Loan Activity Score
25/100
SBA Default Rate
27.0%
Active Lenders
29
According to its Franchise Disclosure Document or public business records, Max Muscle has 40 locations, all owned by franchisees. Public SBA loan records show 29 lenders made 63 loans to franchisees of Max Muscle. PeerSense calculates Max Muscle's score as 25 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2020 Franchise Disclosure Document.
Franchising since 1991 · 40 locations
$114,600 to $281,300
$35,000
40
40 franchised
Proprietary PeerSense metric
LimitedDistinct lenders in public SBA records for Max Muscle
63
Total SBA loans
$138K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Max Muscle
Loan Activity Score Breakdown
Established (25 to 99 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
27.0%
vs 10.8% peer avg
SBA Loans
63
Total Volume
$8.7M
Active Lenders
29
2 selective
States
24
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Max Muscle based on SBA lending data
SBA Default Rate
27.0%
16.2% above peer avg
SBA Loan Volume
63 loans
Across 29 lenders
Lender Diversity
29 lenders
Avg 2.2 loans per lender
Investment Tier
Mid range investment
$114,600 to $281,300 total
Max Muscle: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2007
13 approvals. The best year on record for Max Muscle.
Top SBA State
California
11 SBA financed Max Muscle locations, the densest operator footprint.
Average Loan Size
$138K
Median $150K. Use as a sizing anchor when modeling your own Max Muscle unit.
Lender Concentration
38.1%
Moderately Spread
Share of Max Muscle approvals captured by the top 3 SBA lenders.
Max Muscle's SBA lending pipeline peaked in 2007 (13 approvals). Operator density is highest in California with 11 SBA financed locations. Average funded ticket sits at $138K, with the median at $150K. Lender mix is moderately spread: the top three SBA lenders account for 38.1% of approvals. Meaningful choice exists, but specific lenders carry the brand.
Payment Estimator
Estimated Monthly Payment
$1,186
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Max Muscle, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman