Jeff's Bagel Run

Every serious franchise investor starts from the same anxious question: is this brand worth my capital, or will I be writing off a six-figure mistake in three years? Jeff's Bagel Run answers that question with an origin story that is simultaneously humble and commercially compelling, and with unit-level data that is rare for a brand of its age and size. Jeff Perera was laid off from his job in November 2019 and began making scratch New York-style bagels in his home kitchen in Ocoee, Florida, for his wife Danielle. Demand spread organically through neighbors and word of mouth, and Jeff began delivering bagels door-to-door in what the couple would call the "bagel run" — a name that now anchors a growing national franchise system. In June 2021, Jeff and Danielle Perera opened their first brick-and-mortar location in Ocoee, Florida, with Danielle leaving her corporate career to join the brand full-time. Franchising launched in 2023, and the first franchise location opened in 2024. By December 2025, the system had grown to 25 total stores generating a combined revenue trajectory on pace to exceed $15 million for the year. By March 2026, that number had climbed to 32 open locations, with more than 100 additional shops in active development nationwide. The company operates exclusively in the United States, with its franchising entity, JBR Franchise Co., headquartered at 4190 Millenia Blvd., Orlando, FL 32839, and operational roots in the Winter Garden and Ocoee suburbs of Central Florida. This is an independent analysis produced by PeerSense, not a brand-sponsored profile — every figure cited here originates from disclosed documents, franchise disclosure filings, and verified reporting.

The limited-service restaurant category in which Jeff's Bagel Run competes is one of the most durable segments in the American consumer economy, and the artisanal bagel and specialty coffee intersection it occupies is benefiting from several converging secular forces. The broader limited-service restaurant market is forecasted to maintain positive growth through 2030, driven by consumer preference shifts toward speed, quality, and value that bypass traditional full-service dining. Within that broad market, the breakfast daypart has proven structurally resilient: morning visit occasions are habitual, less discretionary than lunch or dinner, and driven by commute and routine patterns that make traffic more predictable for operators. Consumers have increasingly rejected mass-produced, commodity-grade baked goods in favor of artisan and scratch-made alternatives — a trend that accelerates the premium positioning of a brand like Jeff's Bagel Run, which mixes, boils, and bakes its bagels fresh in every store every single day. The specialty coffee segment compounds this advantage: the combined artisan bagel and specialty coffee market captures a consumer who is willing to pay a premium and return with high frequency, creating the kind of daily traffic pattern that sustains strong unit-level revenue. The limited-service restaurant industry is simultaneously fragmented at the regional level and consolidating at the brand level, as well-capitalized franchise systems absorb independent operators and claim territory in suburban growth corridors. For franchise investors, this fragmentation creates a window — backing a brand in its early expansion phase, before territory premiums inflate and desirable markets are locked up — that closes as a system matures. Jeff's Bagel Run, with 32 open units and 100-plus in development as of early 2026, is precisely at that inflection point.

The Jeffs Bagel Run franchise cost structure is positioned in the mid-tier range of the limited-service restaurant category, with an initial franchise fee of $30,000. Total initial investment ranges from approximately $497,558 to $813,790, a spread driven by variables including market location, construction costs, store format, lease terms, and local labor rates for the build-out. Some disclosure versions have cited ranges between $435,000 and $712,500 or $498,000 to $814,000, reflecting the evolving cost environment as the brand has expanded beyond Central Florida into higher-cost markets including Chicago, Atlanta, and Colorado Springs. The investment covers construction and leasehold improvements, specialized bagel-making equipment, coffee brewing systems sized for a high-throughput specialty program, initial inventory, and early operating capital. On the ongoing fee side, franchisees pay a royalty of 6% of gross sales and a national marketing contribution of 2% of gross sales, bringing the total ongoing fee obligation to 8% — consistent with the category norm for emerging limited-service restaurant franchises. Financial qualification thresholds have been cited at a minimum net worth of $1,000,000 and minimum liquid capital of $500,000 in the most recent sourcing, though the brand's official franchising page has referenced lower thresholds of $800,000 net worth and $200,000 liquid capital, suggesting the brand may apply judgment based on multi-unit development potential or market-specific factors. Prospective investors should note that in December 2024, Justin Wetherill — founder of uBreakiFix and an early investor in the brand — acquired the business and was installed as President to lead national expansion, adding experienced franchise infrastructure leadership to the corporate team. This type of institutional investor involvement, combined with a defined royalty and marketing fund structure, supports a more stable support environment for incoming franchisees evaluating the Jeffs Bagel Run franchise investment.

The Jeff's Bagel Run operating model is built around a single core conviction: that bagels should be made the right way, every day, in every store, without shortcuts. Each location mixes, boils, and bakes its 16 daily bagel varieties on-premise, including 15 core flavors and a rotating Bagel of the Day, alongside house-made cream cheese spreads and a specialty coffee program anchored by Otus Coffee, a small-batch roaster the brand acquired in 2024 to verticalize its supply chain. This vertical integration ensures a consistent, proprietary coffee product across every store and insulates the brand from commodity roaster variability. The staffing model reflects a QSR-adjacent labor structure focused on morning and midday dayparts, with the production-forward model requiring team members who can execute both the baking process and front-of-house service. Territory protection is structured as a one-mile radius in urban locations and a three-mile radius in suburban locations, offering franchisees a defined Protected Trade Area that prevents the franchisor and its affiliates from opening a competing traditional store within that zone. Training includes two weeks of classroom and hands-on instruction in Orlando, supplemented by on-site support at the time of opening, covering operations, marketing, staff management, technology, and customer service. Co-founder Jeff Perera has emphasized that the training program is designed to embed ownership culture into franchisees — not just procedural compliance, but the operational DNA of running a scratch-made bakery. The brand's proprietary technology platform is a meaningful differentiator: a fully integrated operations system connects front-of-house point-of-sale to back-of-house baking and inventory systems in real time across every store, with predictive production software that helps operators forecast demand, optimize labor scheduling, and minimize waste. Both single-unit and multi-unit development agreements are available, and the brand's expansion strategy suggests a preference for multi-unit operators capable of clustering stores in metro markets.

The Jeffs Bagel Run franchise revenue picture is one of the more transparent available for a brand at this stage of development, and the disclosed figures deserve careful analysis from any prospective investor. Jeff's Bagel Run provides financial performance representations in Item 19 of its Franchise Disclosure Document, based on two affiliate-operated stores that completed a full fiscal year as of December 31, 2024. The top-performing store reported annual sales of $1,252,496 with a net profit of $245,051, representing a net profit margin of approximately 19.6%. The lower-performing store reported annual sales of $841,884 with a net profit of $49,991, a margin of approximately 5.9%. The FDD defines "Sales" as all revenues excluding tips and taxes, and "Net Profit" as sales minus cost of goods sold, payroll, rent, store-level operating expenses, utilities, merchant fees, local advertising, and imputed royalty and marketing fund contributions of 6% and 2% respectively — but before deductions for amortization or depreciation. This means the net profit figures reflect a post-royalty, post-marketing-fund economic reality, which is the number that matters to a franchisee. The spread between the top store ($245,051 net profit) and the bottom store ($49,991 net profit) is significant, and investors should engage in detailed site selection and market analysis to understand what drives that variance — likely a combination of location traffic, local market density, operational maturity, and franchisee execution. At the system level, the 25-store network as of December 2025 was on pace to exceed $15 million in combined revenue for the year, implying a blended average unit revenue of approximately $600,000 — which is consistent with a mix of mature and newly opened stores ramping toward the $841,884 to $1,252,496 range disclosed in the FDD. For a brand with an average total investment of roughly $650,000, a top-store net profit of $245,051 suggests a payback period in the range of three years under favorable conditions, though the lower-store performance illustrates that results are not guaranteed and execution matters significantly.

The growth trajectory of Jeff's Bagel Run is one of the most aggressive in the emerging breakfast franchise category, and the pace of unit development signals strong franchisee demand and market validation. The brand had seven Central Florida locations by August 2024, scaled to 15 open stores by June 2025, reached 25 stores by December 2025, and hit 32 open locations by March 2026 — net unit growth of roughly 17 stores in the back half of 2025 and early 2026 alone. More than 100 additional shops are currently in development nationwide as of March 2026, compared to 64 under development as of August 2024 and 90 open or in development across eight states as of March 2025. The brand's March 2026 announcement of 24 new franchise units awarded across Atlanta, Chicago, Greenville, Raleigh, and Orlando underscores a deliberate geographic clustering strategy: expanding the Atlanta metro, accelerating Midwest penetration in Chicago, connecting Greenville to its Charlotte-area base, deepening Carolinas coverage through new Raleigh units, and reinforcing the Orlando hometown market. Additional market entries include Madison, Alabama; Colorado Springs, Colorado; Houston, Texas; Las Vegas, Nevada; and expansion across Georgia, North Carolina, South Carolina, Illinois, and Tennessee. The 2024 acquisition of Otus Coffee as a proprietary small-batch roaster represents a meaningful supply chain investment that both differentiates the brand and creates cost structure advantages at scale. The proprietary technology platform — integrating POS, baking, and inventory systems across all stores in real time — creates an operational moat that becomes more valuable as unit count grows, enabling corporate to monitor performance, support franchisees, and enforce quality standards without proportional increases in field staff. Founder Jeff Perera has publicly committed to opening at least 40 new stores in 2026, and the pipeline of 100-plus shops in development suggests that target is achievable.

The ideal Jeffs Bagel Run franchise candidate is an operationally engaged investor who either has prior food-and-beverage or retail management experience or is willing to commit to the two-week Orlando training program and on-site launch support with the seriousness of a first-time restaurant operator. The brand's emphasis on scratch production — bagels mixed, boiled, and baked daily — means that owner-operators or engaged multi-unit operators with hands-on oversight will outperform passive investors relying entirely on hired management. The financial qualification profile of $1,000,000 net worth and $500,000 liquid capital positions this as a serious mid-market franchise investment rather than an entry-level opportunity, and the total investment range of $497,558 to $813,790 demands meaningful capital commitment. Multi-unit development agreements are available and aligned with the brand's clustering strategy across major metros, making Jeff's Bagel Run particularly attractive to investors with the capital and operational capacity to develop two to five units within a defined territory. The most actively awarded geographies as of early 2026 include Atlanta, Chicago, the Carolinas, the broader Southeast, Texas, Nevada, and continued Florida expansion, while the brand has signaled an ongoing focus on suburban growth markets and high-traffic retail corridors rather than urban dense or low-traffic secondary locations. The franchise agreement term length and renewal structure should be confirmed with the franchisor directly and reviewed by a franchise attorney as part of standard due diligence, as should transfer and resale provisions that govern exit liquidity options.

Any franchise investor conducting serious due diligence on the Jeffs Bagel Run franchise opportunity is evaluating a brand that has compressed what typically takes a decade of franchise development into roughly three years — from a home kitchen in November 2019 to 32 open locations and 100-plus in development by March 2026. The investment thesis rests on four pillars: a differentiated scratch-made product that commands premium pricing and high repeat frequency, a vertically integrated supply chain anchored by the proprietary Otus Coffee acquisition, a proprietary technology platform that creates operational leverage as the system scales, and a leadership team that combines founding-operator authenticity with institutional franchise experience through President Justin Wetherill. The disclosed Item 19 data showing a top-store net profit of $245,051 on $1,252,496 in sales provides a tangible benchmark for what best-in-class execution can produce, while the lower-store figures at $49,991 net profit remind investors that site selection, operational discipline, and market dynamics are not variables to underestimate. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Jeff's Bagel Run against peer brands across the limited-service restaurant category on the metrics that actually drive investment decisions. Explore the complete Jeffs Bagel Run franchise profile on PeerSense to access the full suite of independent franchise intelligence data.