Two Men and a Truck SPE

Every year, more than 40 million Americans face one of life's most stressful logistical challenges: moving. Whether relocating across town or across state lines, the coordination of heavy furniture, fragile belongings, rental trucks, and physical labor represents exactly the kind of high-effort, low-expertise task that consumers are increasingly willing to outsource to professionals. Two Men and a Truck SPE is a locally operated franchise presence within the TWO MEN AND A TRUCK system — one of North America's most recognized and established moving service brands — serving the Minneapolis and St. Paul metropolitan market at twomenandatruckmplsstpaul.com. The parent brand's origin story is one of the most compelling in American franchising: brothers Brig and Jon Sorber started hauling items for neighbors in the early 1980s in Lansing, Michigan, using a 1966 Ford pickup truck. Their mother, Mary Ellen Sheets, who also designed the iconic "stick-men" logo still in use today, officially incorporated the business in 1985 with a single $350 investment — the only outside capital she ever put into the company — to purchase a 14-foot truck and hire two movers. That $350 seed capital eventually grew into a system that has performed over 10 million moves since inception. The company began franchising in 1989, awarding its first out-of-state franchise in Atlanta, Georgia, to Sheets' daughter, Melanie Bergeron. By September 2021, the brand had expanded to more than 380 locations and 3,000 trucks across 46 U.S. states, Canada, Ireland, and the United Kingdom. By mid-2024, that footprint had grown to more than 430 locations operating across 48 U.S. states. In August 2021, TWO MEN AND A TRUCK joined ServiceMaster Brands, a platform generating over $2.7 billion in system-wide sales across six businesses operating in 50 states and nine countries. For franchise investors evaluating the Two Men and a Truck SPE franchise opportunity in the Minneapolis-St. Paul region, understanding the full architecture of this parent system is essential groundwork.

The professional moving industry sits at the intersection of demographic necessity and service-sector expansion. The moving industry generates nearly $86 billion in revenue annually across the United States, with the residential and commercial relocation segment representing a $15.5 billion to $18 billion addressable market depending on how scope is defined. Approximately 50 million Americans — roughly one in six people — relocate every year, and the U.S. Census Bureau consistently reports that 14% of the total population moves annually. That figure, critically, does not include business relocations, office moves, or the growing demand category of moving limited items within homes and offices. These are additive revenue opportunities that further expand the total addressable market for a full-service moving operator. The industry is characterized by structural fragmentation at the local and regional level, with independent owner-operators dominating most markets — a dynamic that creates a clear competitive advantage for branded franchise systems that arrive with national recognition, technology infrastructure, and standardized training. Consumer behavior trends reinforce demand: moving is a service that people are willing to pay for precisely because of the physical strain, scheduling complexity, and logistical difficulty involved. The rise of remote work since 2020 has further accelerated residential relocation activity, as workers decoupled from office locations have increasingly exercised the freedom to move to different cities and states. Crated moving services within the TWO MEN AND A TRUCK system grew by more than 20% in 2023, with the company projecting exponential growth in that segment over the next three to five years. The VALUE FLEX interstate program, launched at the end of 2019, generated $2.1 million for the entire year in 2020 — and then nearly matched that figure in a single month, June 2024 alone, with 1,730 bookings recorded at midyear 2024. These are not vanity metrics; they reflect genuine consumer appetite for diversified, professional moving solutions, which is the market environment in which Two Men and a Truck SPE operates.

Evaluating the Two Men and a Truck SPE franchise cost requires understanding the TWO MEN AND A TRUCK system's tiered investment structure, which varies based on market type and population density. For a Metro Market franchise, the initial franchise fee ranges from $50,000 for territories with no prior brand presence up to $85,000 in markets where the brand has previously operated, and can reach $165,000 for territories exceeding one million people with prior brand history. These fees are fully earned at signing and non-refundable. The total initial investment range for a Metro Market, based on 2025 Franchise Disclosure Document data, runs from $146,950 to $506,450, with older 2020 FDD data showing a range of $179,000 to $585,000 — the spread is driven by variables including authority fees, selected store location, and the number of trucks purchased at launch. For a Mod Market or mini-market franchise (serving populations of 100,000 to 225,000 people), the franchise fee drops to $30,000 to $40,000, and total investment ranges from $92,100 to $247,500 under 2025 FDD figures, compared to $100,000 to $192,000 under 2020 data. The franchise fee for underserved Mod Market territories can be waived entirely as an incentive for entrepreneurs entering those markets. Metro Market liquid capital requirements are $150,000 with a net worth requirement of $400,000, while Mod Market requirements are $80,000 liquid capital and $160,000 net worth. Ongoing fees include a 6% royalty on gross sales and a 1% National Brand Fund advertising contribution. Franchisees must also budget for lease security deposits of $2,400 to $24,000, insurance of $6,250 to $10,750 for Metro Markets, initial marketing expenses of $20,000 to $40,000, office and mobile technology costs of $16,000 to $24,000, and three months of additional operating funds ranging from $32,600 to $100,700. Franchisees are required to acquire at least two new trucks, with truck costs ranging from $3,200 to $49,500 for Metro Markets. A 15% veteran discount is offered on the franchise fee, and third-party financing is available to qualified candidates. Viewed against the full landscape of service-sector franchise investments, the Two Men and a Truck SPE franchise investment positions this opportunity as an accessible to mid-tier entry point with meaningful upside in a proven market category.

Understanding what daily operations look like is critical for any prospective Two Men and a Truck SPE franchise investor, because this is not a semi-absentee ownership model. TWO MEN AND A TRUCK explicitly discourages absentee operations, particularly in the early stages of a franchise's development, given the labor-intensive, people-management nature of the moving business. A franchisee's typical day begins around 8 AM, involves meeting the moving teams, dispatching crews on scheduled jobs, and then transitioning to active management of sales, operations, and marketing activities throughout the day. The average TWO MEN AND A TRUCK franchise operates more than 12 trucks, which means franchisees are simultaneously managing driver schedules, customer service interactions, equipment maintenance, and business development. Franchisees must secure a physical office location and invest in a minimum of two new trucks plus $8,000 in equipment at launch. Staffing is a central operational challenge and opportunity: in 2025, the brand's "Career Move Season" initiative targeted 6,500 new hires across North America, a goal that was exceeded with 7,006 hires drawn from over 259,000 applicants — demonstrating the strength of the brand in attracting labor. Corporate support infrastructure includes a Home Office team of subject matter experts, access to a proprietary resource portal called "the hub," a scalable IT infrastructure for location management and reporting, and a top-shelf digital marketing platform designed to drive customer acquisition. Franchisees also have access to advanced business intelligence tools for performance tracking and growth planning, and the home office provides active support in financial planning, truck and equipment purchasing, team building, and site selection. Territory structures are categorized as Metro Market or Mod Market, with protected exclusivity within the defined geography. For multi-unit growth, 20% of system franchisees own two locations and 26% own three or more, reflecting a culture of reinvestment and expansion within the franchise system.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Two Men and a Truck SPE. However, the broader TWO MEN AND A TRUCK system provides substantial publicly available financial performance data that allows for a grounded assessment of unit-level economics. The average unit volume across the system is reported at approximately $2,314,000 to $2,362,525 annually, while system-wide average gross sales reach $3.2 million when accounting for all franchise types and sizes. For franchises that have been operating for more than five years, the average revenue is $2.25 million per year. The August 2020 FDD indicated average gross sales of $2.3 million across reporting units, with the highest-grossing franchise recording $10.10 million in moving services revenue in a single year. For newer locations, the ramp trajectory is well-documented: franchises open for 12 months averaged gross sales of $682,402 against average annual expenses of $655,259. By year three, average gross sales climbed to $1,176,579 with average annual expenses of $951,321. By year five, average annual gross sales reach approximately $2.2 million with an average profit margin of 11%. Owner-operator estimated annual earnings fall between $330,754 and $425,255. The franchise payback period is estimated at 1.4 to 3.4 years, which is a notably tight range for a service franchise at this investment level. Second-year locations in 2024 experienced 73% year-over-year revenue growth, and newly launched locations have been hitting $1 million in revenue within their first year of operation. Crated moving services revenue reached $13.7 million system-wide in 2024, surpassing the full-year 2023 figure. For investors evaluating the Two Men and a Truck SPE franchise revenue potential, these system-level benchmarks provide meaningful directional guidance even in the absence of location-specific Item 19 disclosure.

The growth trajectory of the TWO MEN AND A TRUCK system over the past decade provides one of the strongest signals of franchise system health available to prospective investors. The brand has demonstrated consistent net positive unit growth every year since December 2009. From a base of 380-plus locations in September 2021 to more than 430 locations by March 2024 and through mid-2024, the system has added units at a healthy clip despite broader macroeconomic volatility. In 2023 alone, the brand opened 22 new franchises and signed 30 more, with nine of those signings coming from internal managers who transitioned to franchise ownership — a meaningful indicator of system confidence. The company closed out 2024 with 31 record-breaking franchise openings, 27 successful ownership transfers, and eight new franchise groups entering the system. In 2025, the brand recorded 35 franchise transfers, 19 new franchise openings, and 15 new franchise signings. The competitive moat for this brand is built on four pillars: 40-plus years of brand recognition and the iconic stick-men logo, a ServiceMaster Brands corporate umbrella generating $2.7 billion in system sales, proprietary technology including chatbot-enhanced customer booking tools, and a deeply loyal franchisee base where 99% say they would recommend the brand to others and 94% say they would invest again. The sister brand TWO MEN AND A JUNK TRUCK, launched in 2023, had already secured 35 franchise agreements and was operating in 15 states by March 2024, creating a cross-selling revenue opportunity for franchisees in overlapping markets. Recognition from Franchise Business Review has been consistent: the brand was named a Top 200 Franchise and Top Recession-Proof Franchise in 2021, one of just 50 franchises recognized for Most Profitable Franchises in 2023, and ranked number one in the Moving/Junk Removal Services category on Entrepreneur's Franchise 500 list in 2024 — its 26th consecutive year among Entrepreneur's top franchise rankings.

The ideal candidate for a Two Men and a Truck SPE franchise opportunity is an owner-operator with strong people management skills, a commitment to hands-on leadership, and genuine customer service orientation. The brand's core operating philosophy — "Movers Who Care" — requires franchisees who treat employees and customers like family, and this cultural alignment is consistently cited by franchisees as a key driver of local market success. Prior moving or logistics industry experience is not required, but demonstrated ability to recruit, train, and retain hourly workers in a physically demanding service environment is highly valuable. The Minneapolis-St. Paul market served by Two Men and a Truck SPE represents a major metropolitan area with significant residential mobility driven by a robust employment base, active real estate market, and consistent population movement patterns. Nationally, the brand is actively targeting expansion in California — with 14 franchise signings across the state over an 18-month period through mid-2024 and 25 total California markets expected to be open within 60 days of that date — as well as New Jersey, New York City, New York, and Texas. Franchise agreement terms, renewal structures, and transfer provisions are detailed in the FDD, and the brand's 27 successful ownership transfers completed in 2024 alone indicate a functioning and liquid resale market within the system. Multi-unit ownership is culturally encouraged: one in five franchisees owns two locations and more than one in four owns three or more.

For investors conducting serious due diligence on the Two Men and a Truck SPE franchise, the investment thesis rests on several convergent factors: a recession-resistant service category generating nearly $86 billion annually in U.S. revenue, a parent brand with 40-plus years of operating history and more than 10 million completed moves, a ServiceMaster Brands corporate infrastructure producing $2.7 billion in system-wide sales, and unit economics that suggest a payback period of 1.4 to 3.4 years for operators who execute the model effectively. The Minneapolis-St. Paul market is a high-density metropolitan area with the kind of continuous residential and commercial mobility that sustains demand for professional moving services year-round. Franchise Business Review's 2024 recognition of TWO MEN AND A TRUCK as a top franchise for women, a Top 100 Franchise Culture, and a number-one ranked brand in its category on the Entrepreneur Franchise 500 list adds third-party validation to the system's franchisee satisfaction metrics. The brand's 98% franchisee rating of long-term growth as moderate to very strong reflects genuine operator confidence in the system. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow you to benchmark the Two Men and a Truck SPE franchise investment against competing opportunities in the moving services and broader home services franchise categories. Explore the complete Two Men and a Truck SPE franchise profile on PeerSense to access the full suite of independent franchise intelligence data.