360 Painting

360 Painting is a residential and commercial painting franchise serving the painting and wall covering contractors industry. The company was founded in 2005 by Paul Flick, who remains CEO. Its headquarters are listed in Charlottesville, Virginia, although some records identify Coppell, TX. 360 Painting is the flagship brand of Premium Service Brands, or PSB, a parent company that supports multiple home services franchises. The brand began franchising in 2006, with some reports citing 2007. Its 2025 Franchise Disclosure Document reports 211 US franchises. Other recent sources cite 200 total units, over 160 locations, more than 150 locations, and 143 total units. PeerSense's independent database records 62 total units and 94 franchised units. The company emphasizes quality, professionalism, and customer service. Services include interior and exterior painting, garage floor coatings, concrete staining, wallpaper removal, and drywall repair. It also mentions PPG Paints and Benjamin Moore in connection with product access and technology. The US painting and wall covering contractors market generates approximately $25 billion annually across around 35,000 establishments. 360 Painting has been recognized as the number one paint franchise for two consecutive years. It moved 115 spots on Entrepreneur magazine's Franchise 500 list, reaching No. 265 overall in 2019 and 2020. PeerSense provides independent analysis for buyers assessing the brand, its market, and its operating model.

The global painting and wall covering contractors market was estimated at $222.86 billion in 2024. It is projected at $229.73 billion in 2025, reflecting a compound annual growth rate, or CAGR, of 3.1%. The market is projected to reach $237.54 billion in 2026 at a CAGR of 3.4%, $266.01 billion by 2029 at a CAGR of 3.7%, and $276.33 billion by 2030 at a CAGR of 3.9%. The house painting and decorating contractors segment was valued at $18.6 billion in 2022 and grew 3.8% from 2017 to 2022. Painting is part of the broader home services industry, valued at $506 billion, and the home improvement industry, estimated at $300 billion. The paints and coatings market is projected to reach $196.6 billion by 2026, with a CAGR of 5.1% from 2021 to 2026. The global wall covering market is forecast to reach approximately $55 billion by 2033, growing at a CAGR of 3.61% from 2025 to 2033. Demand is supported by residential renovation, aesthetic interior improvements, and expanding wall covering choices. Commercial use of decorative finishes, eco friendly wall materials, customized decorative coatings, advanced application technologies, large commercial refurbishment projects, and durable, low maintenance wall solutions are also cited as growth factors. Construction and real estate activity, home remodeling, changing design preferences, property maintenance, and demand for new housing support the need for professional contractors. The market includes many smaller establishments, while national recognition, professional systems, consistent service quality, health and safety practices, digital marketing, online presence, innovative application methods, energy efficient coverings, and home refurbishments may help organized franchise systems compete.

The initial franchise fee is $65,000. Older information from 2019 listed a $60,000 fee. Military veterans and first responders receive a 10% discount on the initial fee. Recent FDDs report an estimated initial investment from $101,350 to $145,000. Other reported ranges include $125,000 to $196,000 based on the 2025 FDD, $112,350 to $196,000 updated December 2025, and $103,850 to $147,500. PeerSense's independent database reports an initial investment range from $102,100 to $268,200. The investment covers the franchise fee, equipment, initial marketing, and working capital. The reported range is below the sub sector average maximum of $173,668. Franchisees must show at least $50,000 in liquid capital, while some sources cite $50,000 to $75,000. The stated net worth requirement is $150,000. Ongoing fees include a royalty of 6% of gross sales and a minimum weekly royalty of $150. The investment is described as a mid tier opportunity with lower capital requirements than premium, high overhead concepts. PSB provides corporate support, resources, and strategic guidance. The fee discount for veterans and first responders may also be relevant when reviewing financing options.

The operating model is designed for owners who manage sales, marketing, clients, and the business while subcontractors perform the painting work. Prior painting experience is therefore not required. The model is structured around low overhead and may be launched from a home based operation, reducing real estate and facility costs. Initial training generally lasts three weeks and includes onboarding, virtual sessions, and a hands on week at the Charlottesville, Virginia headquarters. Training covers sales techniques, recruiting employees and subcontractors, marketing, daily operations, vendor relationships, painter relations, and product knowledge. The stated goal is to prepare owners to launch and grow their businesses from the start. Ongoing support includes corporate back office assistance, operational, sales, and marketing guidance from PSB, proprietary business management software, cost and supply estimating tools, and recruiting guidance. The system also provides a national branding strategy, a dedicated contact center, and a national advertising fund. Franchisees can work with experienced business coaches and contact the home office or assigned coach for support. Each franchisee receives an exclusive territory intended to prevent another 360 Painting location from opening nearby. In 2019, CEO Paul Flick described a strategic focus on multi unit expansion. The model is suited to an owner operator with management and sales experience who delegates the physical labor.

Another source citing that FDD reported $597,781, compared with a sub sector average of $702,994. PeerSense's Loan Activity Score is 62, classified as Moderate.

360 Painting began franchising in 2006, although some sources cite 2007. In 2019, the network had 85 franchisees across 34 states and two Canadian provinces. That year, 48 new owners joined and 46 new locations opened, bringing the network to more than 121 franchises across the United States and Canada by 2020. The 2025 FDD reports 211 US franchises. Other sources report 200 total units, over 160 locations, more than 150 locations, and 143 total units. PeerSense's database records 62 total units and 94 franchised units. Paul Flick expected 40 new franchisees by the end of 2019 and described multi unit expansion as a strategic priority. The brand was named the number one paint franchise for two consecutive years. It also moved 115 spots on Entrepreneur magazine's Franchise 500 list after debuting in 2017, receiving the No. 1 painting franchise designation and a No. 265 overall ranking in 2019 and 2020. It appeared on Franchise Times' Top 200 list for three consecutive years, recognizing growth over an 18 month period. Its customer first model centers on quality, professionalism, and customer service. Product relationships involving PPG Paints and Benjamin Moore are described as providing access to products, technology, and pricing. Low overhead, a home based launch option, national branding, a contact center, a national advertising fund, and exclusive territories support the operating model. Those territories typically include at least 30,000 households with incomes above $75,000 and a population of at least 300,000. As PSB's flagship brand, 360 Painting receives corporate support, shared resources, and strategic guidance across multiple home services franchises.

The intended franchise owner is generally a business manager focused on sales, marketing, client relationships, operations, and team development. Subcontractors perform the painting work, so hands on painting experience is not required. No specific multi unit requirement is stated, although Paul Flick's 2019 strategy emphasized multi unit expansion and encouraged successful owners to grow their portfolios. 360 Painting accepts inquiries from Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming. The broad availability creates opportunities for development in varied regions. A franchisee receives an exclusive territory generally containing at least 30,000 households with incomes above $75,000 per year and a population of at least 300,000, providing a defined customer base and limiting nearby internal competition.