EggBred

EggBred is a chef driven, fast casual breakfast concept founded in October 2020 by CEO Albert Shim. Shim has worked as a chef since 2005. Before launching EggBred, he spent seven years growing a food truck concept from one unit to three trucks and four brick and mortar locations. He opened the first EggBred restaurant in La Habra, California during the COVID 19 pandemic. EggBred International, Inc. began franchising in 2021 and had fourteen locations on both coasts of the continental United States as of December 2025. Franchise development is active in Southern California, Florida, and new markets including San Diego. The brand prepares its food fresh and from scratch, including in house sauces, cage free eggs, proprietary protein blends, and artisan milk buns and English muffins from local bakeries. This overview uses publicly available data, franchise disclosure information, and independent market research, and is not marketing copy from EggBred or an affiliated party.

The global limited service restaurant market was estimated at $871.02 billion in 2025 and is projected to reach approximately $1.436 trillion by 2034. In the United States, the market is estimated at $97.85 billion in 2025 and is projected to reach $133.71 billion by 2030, with a compound annual growth rate of 6.45%. The quick service restaurant market is forecast to grow at a 7.2% compound annual growth rate and reach $436.07 billion by 2029. Consumers have shown increasing willingness to pay for quality in fast casual dining, and breakfast is positioned to benefit from that preference. Breakfast and brunch remain less developed in the fast casual format, while premium breakfast competition is fragmented between lower quality national brands and higher priced sit down concepts.

The initial EggBred franchise fee is $37,500. Fast casual franchise fees commonly range from $37,500 to $57,500. EggBred's estimated initial investment ranges from $275,000 to $499,750 according to its franchise disclosure, while a database investment range is $315,000 to $417,500. The difference can reflect geography, lease terms, equipment costs, and whether the franchisee builds a new space or converts an existing one. Average total investment for a fast casual franchise ranges from $406,514 to $894,151. Applicants must show at least $80,000 in liquid capital and a minimum net worth of $80,000. Ongoing fees include a royalty of 5% to 6% of gross sales and a marketing fund contribution of 1% of gross sales, for a combined ongoing fee burden of 6% to 7% of revenue. The franchise fee structure covers franchise fees, equipment, design, training, and initial marketing. Financing options are available. An SBA loan structure for this investment range would typically require a cash infusion of 10% to 30% of total project cost for qualified buyers with strong credit profiles.

EggBred locations are primarily in retail shopping centers. About 90% occupy end cap, free standing, or in line sites, while 10% are in downtown areas, airports, or stadium complexes. Construction generally takes 90 to 120 days after permits and licenses are approved. New franchisees complete a Franchisee Certification Program with 26 hours of classroom instruction and 40 hours of in restaurant training at the corporate headquarters in La Habra, California. They then receive at least 56 hours of on site Opening Training at their own location, for more than 122 hours of initial training. Ongoing support includes a corporate support team, an online resource library, and an operating manual covering procedures, recipes, marketing execution, customer service standards, and product development guidance. Marketing support includes seasonal limited time offers, localized campaigns, and a data driven loyalty program, along with the franchisor's advertising resources and Albert Shim's industry network. Centralized vendor relationships support purchasing of proprietary ingredients, proteins, and artisan bakery products. Territory exclusivity is based on a minimum population of 150,000 people or a radius of three miles, whichever is smaller. Single unit and multi unit territory agreements are available. The executive team has a combined 40 years of industry experience.

The comparable breakfast concept average is $696,569, placing the flagship unit approximately 85% to 94% above that figure.

EggBred opened its first corporate location in La Habra in October 2020, expanded to more than a dozen units across Southern California by October 2025, and reached fourteen locations on both coasts of the continental United States by December 2025. After franchising began in 2021, the brand had signed agreements with five franchisees by late 2022 to open six Southern California stores in 2023. One confirmed location was planned for 777 E Ocean Blvd in Long Beach and was to be operated by Goldie and Zach Bolden. Four additional Orange County locations were in the 2023 pipeline. By April 2024, EggBred had partnered with eleven franchisees, primarily in Southern California and with one Florida operator, and had set a target of approximately six operating restaurants by the end of 2024. Diane Hartzel targeted a Land O' Lakes, FL opening as the brand's tenth unit before the end of 2025. Xhimi Bujari opened a Jacksonville area location at 112 Bartram Oaks Walk in December 2025, reported that the opening exceeded expectations, and announced another location in the St. Augustine area. In San Diego, David Roberts planned a North Park location at 2800 El Cajon Boulevard for April 2026, following an existing EggBred location in San Marcos. The brand accepts franchise inquiries from 48 states, excluding Hawaii and North Dakota.

An ideal EggBred franchise candidate may be an owner operator or an experienced multi unit investor who values food quality and can follow a scratch made system consistently. The franchisee selection process includes an initial phone call, a request for consideration, a concept compatibility call, a mutual expectation call, a start up workshop call, and an invitation to a regional certified Discovery Day. Multi unit agreements are available and appear to be a preferred development structure, including David Roberts's pursuit of a two location agreement in San Diego. Territories are available across 48 states, with active focus on Southern California, Florida, San Diego, and east coast markets. Each franchisee receives an exclusive protected territory based on a population of 150,000 people or a three mile radius. Construction and permitting take 90 to 120 days after approval, so investors should plan for approximately six to nine months from signing a franchise agreement to opening, depending on site selection and municipal permitting. Restaurant management, culinary, or multi unit food service experience may provide an operating advantage, while the more than 122 hours of training is intended to support investors without prior food service experience who have strong management fundamentals.

PeerSense has assigned EggBred a Franchise Performance Index score of 65, rated Strong. The score reflects the available unit economics data, growth momentum, and operating infrastructure relative to the brand's stage of development. PeerSense provides due diligence information that includes SBA lending history, the Loan Activity Score, location maps with Google ratings, FDD financial data, and comparison tools for reviewing EggBred's franchise cost, revenue potential, and support structure against other breakfast and fast casual concepts.