Mayweather Boxing + Fitness

Mayweather Boxing + Fitness is a boutique fitness gym franchise founded in 2018 by Floyd Mayweather Jr., James Williams, and Burrel Lee Wilks III. Mayweather is the founder, Williams is Co Founder and Chief Executive Officer, and Wilks is Co Founder, Vice Chairman, and a franchisee. The concept followed Mayweather’s retirement from professional boxing and combines his workout routines with functional training in an inclusive, high intensity format. The parent company, MW Fitness Holdings, LLC, lists headquarters in Plano, Texas, and Los Angeles, California. The first franchise opened in September 2019. The brand grew to 5 locations in 2020, then 16 franchised locations across 8 U.S. states by the end of that year, including 8 in the South. In 2021, 21 new studios opened across 12 states, a 180% increase over the 2020 unit count. By 2022, more than 200 franchise units had been sold. As of October 2022, more than 60 locations were open, with MW Fitness Holdings reporting 65 Mayweather Boxing + Fitness locations and 26 KickHouse locations after its acquisition. Thirty new studios opened across the United States in November 2022. Reports have varied, including 51 locations with 48 franchises in 2022, a 2023 filing showing a peak of 70 franchises, 19 open locations as of February 8, 2024, and 35 total units in the 2024 FDD. The brand reported more than 65 open locations in June 2024 and more than 100 open or in development. As of March 2026, it had 69 total U.S. locations. International development began with a 2021 deal in Russia, followed in 2022 by master franchise agreements for Dubai in the United Arab Emirates and Tokyo in Japan, with further expansion into Uzbekistan. The brand operates in a global fitness and recreational sports centers market valued at USD 123.77 billion in 2024 and targets the $49 billion boutique fitness industry.

The global fitness and recreational sports centers market was valued at USD 123.77 billion in 2024 and is projected to reach USD 148.03 billion in 2025 and USD 180.44 billion by 2033, reflecting a Compound Annual Growth Rate of 4.06% from 2025 to 2033. Another forecast places the market at USD 160.09 billion in 2026 and approximately USD 324.05 billion by 2035, with a Compound Annual Growth Rate of 8.15% from 2026 to 2035. Demand is supported by greater awareness of physical and mental health, technology such as wearable devices, virtual classes, and fitness applications, and hybrid online and in person offerings. Broader interest in health and wellness is expected to bring that market to USD 5.27 trillion by 2033. Boutique fitness is benefiting from demand for specialized, high intensity workouts, while boxing concepts can draw on boxing’s mainstream appeal and the popularity of High Intensity Interval Training. North America held 37.5% of the market in 2024 and approximately 38.4% in 2025. Asia Pacific is also experiencing strong fitness growth. Yoga and Pilates studios, children’s services, personal training and instruction, and consumers aged 55 and older are among the identified growth segments.

The Initial Franchise Fee is $49,500, although other reported figures include up to $39,500 and up to $25,000. Reported total investment ranges include $299,700 to $595,500, $295,000 to $500,000, $300,000 to $596,000, $347,000 to $659,800, $305,000 to $695,000, $282,000 to $698,000, and $199,850 to $566,300. The investment midpoint is approximately $503,400. Costs can vary with the market, real estate, leasehold improvements, specialized boxing equipment, and build out requirements. Studios generally require about 1,500 to 3,000 square feet. The FDD lists a $49,500 Initial Franchise Fee, Technology System costs of $27,700 to $36,700, Furniture, Fixtures and Equipment of $67,000 to $106,500, Real Estate costs of $7,400 to $30,000, and Leasehold Improvements of $54,000 to $178,000. Other listed costs include a Sound Attenuation Study of up to $5,000, Utilities of $300 to $500, Signage of $10,000 to $20,000, Startup Inventory of $18,000, Grand Opening Marketing of $18,000 to $30,000, Insurance of $4,500 to $5,000, Travel, Lodging and Meals for Initial Training of $2,500, and Business Licenses, Permits, Certifications, and Professional Fees of $16,000 to $39,000. The Advertising or Brand Fund Fee is 1%, and franchisees must spend $3,000 each month on local advertising after opening. Minimum Net Worth is listed as $500,000, with another source stating $300,000. Liquid Capital Required is reported as $150,000, $125,000, $50,000 to $150,000, $347,000, $85,000, or $48,400 to $120,000 for working capital. MW Fitness Holdings, LLC provides the corporate structure. SBA eligibility and veteran incentives are not detailed.

The operating model combines Floyd Mayweather’s workout routines with functional training. Revenue comes primarily from recurring monthly memberships, with additional sales from merchandise and personal training packages. A studio’s 1,500 to 3,000 square foot footprint can reduce real estate costs and overhead compared with larger fitness concepts. Franchisees manage membership sales, fitness classes, member satisfaction, and local marketing. Typical staff includes certified trainers, front desk personnel, and potentially a studio manager. The company offers a roadmap for opening and continued support after launch. Its corporate team includes professionals with MBA qualifications and experience at Orange Theory, UFC, Gold's Gym, and 24 Hour Fitness. James Williams is described as accessible to franchise owners. Other leaders include Bryan Diaz, Chief Operating Officer, Dawn Weiss, Chief Marketing Officer, Ryan Reeves, Chief Development Officer, and Chan Gannaway, Director of Fitness Education and Programming. In 2022, Christian Betancourt joined as Vice President of Marketing, Amanda Enos as Vice President of Membership Sales, and Fred Gustafson as Vice President of Franchise Development. Initial training includes 24 hours of on the job training and 26 hours of classroom training. The program is based on Floyd Mayweather’s personal fitness regimen. The company has described wide open territory and prime territory across the country. Existing franchisees commonly progress to multi unit ownership. The model is intended to support owner operators and semi absentee owners. The company also has plans for additional corporate hires.

Buyers should request performance information from the franchisor and speak with existing franchisees about unit economics. The model includes memberships, branded merchandise, and personal training packages. Reported growth moved from 5 locations in 2020 to 16 by year end, followed by 21 new studios in 2021 and more than 200 franchise units sold by 2022. More than 60 locations were open by October 2022, while MW Fitness Holdings reported 65 Mayweather Boxing + Fitness locations and 26 KickHouse locations. The 2023 filing showed a peak of 70 franchises, the 2024 FDD lists 35 total units, 19 locations were open as of February 2024, and 69 total U.S. locations were reported as of March 2026. International activity includes the United Arab Emirates, Japan, Russia, and Uzbekistan. As of June 2025, four franchisees were involved in legal challenges and six others were pursuing mediation over poor gym performance. Sara McSpedon rebranded two Chicago gyms and estimated a loss of $750,000, citing Floyd Mayweather’s perceived lack of marketing involvement since October 2021. James Williams acknowledged the difficulties and attributed some of them to the broader fitness market and possible departures from the corporate playbook. These varied reports warrant detailed unit level due diligence.

The brand’s growth included the October 2022 acquisition of KickHouse Fitness by MW Fitness Holdings, LLC, adding 26 locations. International agreements covered studios in Dubai and Tokyo, building on the 2021 Russia development deal and later expansion into Uzbekistan. Mayweather Boxing + Fitness launched its first national advertising campaign in 2022 and held its first franchise convention in 2021, with Floyd Mayweather as a headliner. The company also created the Gloves for Greatness community service program, which offers fitness opportunities and mentorship to youths in underprivileged areas. Floyd Mayweather Jr.’s celebrity association provides name recognition and connects the brand with athletic success and discipline. That recognition is paired with proprietary workouts, a 1,500 to 3,000 square foot footprint, and a leadership team with experience across established fitness companies. The brand has also faced the June 2025 legal challenges involving four franchisees and mediation involving six others. Sara McSpedon reported a $750,000 loss after rebranding two Chicago gyms and cited limited continuing marketing involvement from Floyd Mayweather. James Williams linked some performance issues to market conditions and franchisees’ possible failure to follow the operating playbook.

An ideal franchisee needs the required financial capital, entrepreneurial drive, and commitment to operational execution. Specific prior fitness industry experience is not expressly required. The leadership team’s backgrounds at Orange Theory, UFC, Gold's Gym, and 24 Hour Fitness suggest that candidates with business skills and an interest in fitness may be well suited. The stated minimum Net Worth is $500,000, with another source reporting $300,000.