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2023 FDD ON FILESports
USL Super League

USL Super League

Franchising since 2021 · 9 locations

The total investment to open a USL Super League franchise ranges from $13.7M - $18.8M. The initial franchise fee is $10M. USL Super League currently operates 9 locations. Data sourced from the 2023 Franchise Disclosure Document.

Investment

$13.7M - $18.8M

Franchise Fee

$10M

Total Units

9

FPI Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.

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What is the USL Super League franchise?

The Usl Super League franchise presents a distinctive business model, originally conceived as an ultimate ice cream and candy experience meticulously designed to captivate a broad demographic ranging from customers aged 5 to 85. This innovative Usl Super League franchise concept features an expansive selection of thousands of bulk candy choices, complemented by super-premium ice cream crafted on-site, providing a diverse product offering to appeal to varied consumer preferences. Beyond the core confectionery products, the Usl Super League franchise thoughtfully incorporates candy novelties and a curated range of gifts, strategically broadening its revenue streams and enhancing its appeal as a versatile destination for both everyday treats and special occasions. A central and highly interactive component of the Usl Super League franchise experience is its pioneering "Chaos Center," a dedicated zone where families are actively encouraged to build their own sundaes, fostering a sense of personalization, creativity, and engaging fun that distinctly sets the brand apart in the retail landscape. Further enhancing its utility and community integration, the Usl Super League franchise model includes a vibrantly color-filled party room, specifically designed to accommodate children's birthdays, team events, and various group gatherings, thereby maximizing facility utilization and fostering strong local community ties. These three strategically integrated business centers—candy, cones, and "chaos"—are fundamental to the Usl Super League franchise, aiming to provide a robust, all-season business opportunity for franchisees, ensuring sustained consumer interest and operational viability throughout the calendar year. The physical locations of a Usl Super League franchise are characterized by their bright, inviting color schemes and custom-designed fixtures, which collectively contribute to a visually stimulating and dynamic environment embodying the very "chaos" for which the chain is renowned. Despite this thematic embrace of chaos, the merchandising within each Usl Super League franchise is meticulously organized, with specific brands and categories of candy, such as gummy, nostalgic, or sour varieties, thoughtfully arranged together for effortless customer navigation and optimal product presentation. The overarching aesthetic of the Usl Super League franchise is deliberately "over the top," meticulously engineered to deliver a harmonized multi-sensory experience that consistently delights and immerses visitors. Store features are integral to this immersive atmosphere, including sophisticated free-standing and wall shelving units, strategically placed wall-mounted flat-screen televisions playing classic candy commercials, and a proprietary "candy soundtrack" that further envelops customers in the Usl Super League franchise’s unique and engaging world. As of December 2011, "Barber" was identified as the president and CEO of Ricky's Holdings, Inc., the historical entity associated with the development and expansion of what is now recognized as the Usl Super League franchise stores. The chain had demonstrated impressive early growth, reaching 12 locations within five years of its inception, thereby suggesting a foundational period around 2006 for the Usl Super League franchise. By December 2011, the momentum continued with reports indicating at least 30 more locations already dedicated to eager franchisees, underscoring the significant demand and aggressive strategic growth plans envisioned for the Usl Super League franchise during that period. Barber, the then-President and CEO, publicly articulated that the company had "grown far beyond the expectations we set at the beginning," highlighting the initial success and strong market reception of the Usl Super League franchise model, a testament to its compelling concept and execution.

The broader industry landscape for confectionery and nut stores, within which the Usl Super League franchise operates, demonstrates significant scale and consistent growth, providing a favorable market context. Historically, around the time the Usl Super League franchise was expanding in 2011, the combined candy and ice cream industry was reported as a robust $45 billion sector, exhibiting a steady annual growth rate of approximately 2%. Looking at more recent and forward-looking projections, the global confectionery market has shown substantial expansion. It was valued at an impressive USD 314.22 billion in 2024 and is projected to escalate to USD 326.48 billion in 2025. This growth trajectory is expected to continue, with the market anticipated to reach USD 443.38 billion by 2033, reflecting a Compound Annual Growth Rate (CAGR) of 3.9% during the forecast period from 2025 to 2033. Another authoritative report aligns with this robust outlook, projecting the market to grow from USD 303.8 billion in 2024 to an even higher USD 455.3 billion by 2033, with a slightly more aggressive CAGR of 4.6% during the 2024-2033 period, reinforcing the substantial market potential for the Usl Super League franchise. Geographically, Europe currently holds the largest share of the global confectionery market, accounting for a significant 37% in 2024. Asia-Pacific emerges as the second-largest region and is poised for remarkable expansion, with expectations to reach a value of USD 85 billion by 2031, growing at a significant CAGR of 4.7%. In terms of product segmentation, the chocolate segment continues its market dominance, holding a 54% share in 2024 and contributing 56.7% of global revenue in 2022. Sugar confectioneries are also set for considerable growth, with an anticipated CAGR of 5.8% over the forecast period. Analysis of consumer demographics reveals that adults constitute the dominant consumer age group within the confectionery market. Furthermore, the "economy" price point segment exerted market dominance in 2024, indicating a strong consumer preference for accessible pricing. Regarding distribution channels, supermarkets and hypermarkets remain the primary avenues, commanding a 47% revenue share, while online channels are projected to experience accelerated growth, with a CAGR of 6.4% over the forecast period, signaling an evolving retail landscape that the Usl Super League franchise can strategically navigate.

Investing in a Usl Super League franchise requires a comprehensive understanding of the financial commitments involved, although specific and current (2025) franchise costs, investment ranges, royalty rates, advertising fund contributions, and liquid capital requirements directly pertaining to the Usl Super League franchise itself were not explicitly found in the available historical search results. However, general industry benchmarks for similar retail franchises provide a valuable framework for prospective investors. Initial franchise fees in 2025 typically span a range from $20,000 to $50,000 for initial startup costs, representing the upfront payment to secure the rights to operate under a recognized brand. These upfront franchise fees can vary significantly, generally ranging from $20,000 to over $100,000, largely dependent on the established brand value and market positioning of the franchise system. For the retail industry specifically, initial fees are commonly observed to fall between $10,000 and $50,000, offering a more precise estimate for the Usl Super League franchise’s sector. The total investment range for establishing a retail franchise often exceeds $100,000, encompassing various expenses from build-out and equipment to initial inventory and working capital. According to data compiled by Franchise Business Review, the average franchise business typically requires a total investment of approximately $150,000, a figure that provides a realistic expectation for the overall financial outlay for a Usl Super League franchise. Beyond the initial investment, franchisees are generally subject to ongoing royalty fees, which are typically calculated as a percentage of gross sales. These royalty rates commonly range from 4% to 8% of gross sales, though some sources indicate they can extend from 4% to as high as 12%, reflecting varying franchisor support and brand value. Additionally, franchisees often contribute to a national advertising fund, which supports collective marketing and brand-building initiatives across the system. These advertising fund contributions usually range from 1% to 3% of sales, ensuring consistent brand visibility and promotional efforts. While specific liquid capital requirements for the Usl Super League franchise were not detailed, prospective franchisees should anticipate needing a certain level of readily accessible funds to cover initial operational expenses and maintain liquidity during the startup phase. It is imperative for any serious investor considering a Usl Super League franchise to carefully review the Franchise Disclosure Document (FDD), which would provide the precise and legally mandated financial disclosures for the Usl Super League franchise opportunity.

The operating model and support structure for the Usl Super League franchise are designed to provide comprehensive assistance, described as "unparalleled support" to its franchise operations, ensuring franchisees have the necessary resources for successful establishment and ongoing management. This robust support system begins even before a location is secured, encompassing expert guidance in site evaluation and selection, critical for identifying optimal retail spaces that align with the Usl Super League franchise’s operational requirements and target demographics. Further assistance is provided in lease and contract negotiations, leveraging the franchisor’s experience to secure favorable terms for franchisees. During the crucial construction process, the Usl Super League franchise offers staff consultation, ensuring that the store build-out adheres to brand standards and operational efficiencies. A key aspect of the Usl Super League franchise’s operational advantage is the provision of both name-brand products, which resonate with consumers, and proprietary products, which offer exclusive offerings and contribute to brand differentiation. Training is a cornerstone of the support structure, with an in-house management training program conducted at the flagship location, providing hands-on experience and a deep dive into the Usl Super League franchise’s operational protocols, customer service standards, and unique experiential elements. This foundational training equips new franchisees and their key personnel with the skills and knowledge required to effectively run a Usl Super League franchise. Moreover, the Usl Super League franchise extends crucial on-site operations assistance, provided both prior to and during the store opening, ensuring a smooth launch and immediate operational effectiveness. This direct, in-person support during the critical opening phase helps to troubleshoot initial challenges and reinforce best practices. Beyond the initial setup, the Usl Super League franchise offers continuous marketing assistance, aiding franchisees in local promotional efforts and leveraging broader brand campaigns to drive customer traffic and engagement. This ongoing support extends to general operational assistance as needed, providing a reliable resource for franchisees to address evolving business challenges and opportunities. While not specific to the Usl Super League franchise, the confectionery industry often features comprehensive training models; for instance, another candy franchise, River Street Sweets, in a 2019 video, outlined a minimum of three weeks of intensive training at their headquarters, supplemented by an additional seven days of on-site crew support during the store opening, followed by continuous online training and ongoing operational support, illustrating the depth of commitment typical in this sector that the Usl Super League franchise also aims to embody.

Regarding financial performance, specific average revenue per unit, median revenue, or detailed profit margins, often disclosed as Item 19 information, for the Usl Super League franchise were not found in the available historical search results. This absence of specific financial performance representations (FPRs) is an important consideration for prospective franchisees. FDD Item 19 is a crucial section within the Franchise Disclosure Document where franchisors have the option to provide FPRs, also commonly referred to as earnings claims. It is important to understand that franchisors are not legally mandated to include Item 19 or to make any FPRs within their FDD. However, a significant legal requirement dictates that if any financial performance claims, whether explicit or implied, are communicated to prospective franchisees during the sales process, these claims must be fully disclosed and thoroughly substantiated within Item 19 of the FDD. Item 19 can encompass a wide range of financial data, including revenue figures, sales volumes, detailed expense breakdowns, or projected profit information, all of which must be grounded in actual performance data from existing franchise units. The franchisor is obliged to provide a clear explanation of how these financial numbers were calculated, and supporting documentation must be readily available for review upon request by prospective franchisees. For any individual considering an investment in a Usl Super League franchise, or any franchise for that matter, diligently scrutinizing Item 19 is paramount. This section offers critical insights into the potential profitability of the business, helps in estimating the payback period for the initial investment, and provides a clearer understanding of potential profit margins. The absence of an Item 19 in an FDD for the Usl Super League franchise, or any other franchise, could be indicative of several factors. It might suggest inconsistent franchise performance across the system, or it could simply mean that the franchise is relatively new with limited historical operational data from which to derive reliable performance representations. Alternatively, it could signify recent or ongoing changes to the business model that make past performance less representative of future potential. Therefore, while investigating the Usl Super League franchise, a thorough review of the FDD for the presence and content of Item 19 is an essential step in the due diligence process, ensuring a comprehensive understanding of the financial landscape.

The growth trajectory of the Usl Super League franchise, as indicated by historical data, points to a period of significant expansion and strategic intent. As of December 2011, the chain had successfully grown to 12 locations, a notable achievement within its initial five years of operation, suggesting a strong market reception and effective execution of its business model. This initial success was poised for further acceleration, with reports from December 2011 indicating that at least 30 more locations were already dedicated to eager franchisees. This commitment from prospective investors highlights the perceived value and attractiveness of the Usl Super League franchise opportunity during that period. The then-President and CEO, Barber, affirmed this strong performance by stating that the company had "grown far beyond the expectations we set at the beginning," underscoring the robust demand and successful early-stage development of the Usl Super League franchise. The competitive advantages of the Usl Super League franchise are rooted in its unique concept, positioned as an "ultimate ice cream and candy experience." This model appeals to a broad demographic, specifically designed for customers aged 5 to 85, ensuring a wide customer base. The diverse product range, encompassing thousands of bulk candy choices, super-premium ice cream made in-store, candy novelties, and gifts, provides multiple revenue streams and caters to varied consumer preferences. The interactive "Chaos Center," where families can build their own sundaes, along with a color-filled party room, transforms a simple retail outlet into an experiential destination, fostering repeat visits and customer loyalty. This multi-faceted approach ensures an all-season business opportunity for the Usl Super League franchise. The store's merchandising and atmosphere, characterized by bright colors, custom fixtures, a visually stimulating environment, organized "chaos," an "over the top" aesthetic, and a proprietary "candy soundtrack," create a highly differentiated and memorable customer experience. This experiential retail model distinguishes the Usl Super League franchise in the market, moving beyond a simple transaction to offer an engaging and entertaining outing. Furthermore, the broader confectionery market trends, including continuous product innovation (functional ingredients, organic, nut-based, exotic flavors), the rising demand for premium and artisanal products, and the growth of online distribution, provide a fertile ground for a dynamic concept like the Usl Super League franchise to thrive. While the historical data largely dates back to 2011, the foundational strengths of the concept suggest enduring competitive advantages. No recent news concerning acquisitions, new products, leadership changes, awards, or specific expansion plans for the Usl Super League franchise beyond the 2011 historical information were found, indicating that current status would require further investigation.

Identifying the ideal franchisee for a Usl Super League franchise is crucial for ensuring the sustained success and growth of the brand, though specific attributes for this particular franchise were not detailed in the available historical information. Generally, successful franchisees across various sectors often share several key qualities. These include a strong entrepreneurial spirit, a proactive mindset, and a genuine passion for the business and brand they represent. Effective management skills are paramount, enabling franchisees to efficiently oversee daily operations, manage staff, and maintain high standards of service. A deep commitment to delivering excellent customer service is also vital, as positive customer experiences are fundamental to building loyalty and driving repeat business in a retail environment like the Usl Super League franchise. Furthermore, prospective franchisees must possess the requisite financial capability to meet the initial investment and working capital requirements, along with a steadfast commitment to adhering to the franchisor’s established brand standards and operational protocols. These qualities ensure consistency across all Usl Super League franchise locations and uphold the brand’s reputation. Regarding territory information, while specific details for the Usl Super League franchise were not provided, general franchise practices dictate that the upfront franchise fees often grant franchisees access to a defined territorial exclusivity. This exclusivity is designed to protect a franchisee’s market share and prevent oversaturation within a specific geographic area, allowing the Usl Super League franchise to establish a strong local presence without direct internal competition. For investors interested in expanding their portfolio, area development deals are a

Key Highlights

Data Insights

Key performance metrics for USL Super League based on SBA lending data

Investment Tier

Premium investment

$13,677,450 – $18,771,900 total

Why USL Super League Doesn't Appear in Public SBA Data

The SBA 7(a) program publishes loan-level data for every approved franchise borrower. USL Super League does not currently appear in those public records — and that absence carries useful information for prospective franchisees evaluating this brand.

Likely explanations for the absence

  • With under 25 units system-wide, transaction volume is small enough that any SBA activity could fall below the reporting visibility threshold in any given fiscal year.
  • Total initial investment exceeds the SBA 7(a) statutory ceiling of $5M — operators in this brand typically finance through conventional bank, CMBS, or commercial real estate debt rather than 7(a).

Absence from SBA records does not mean a brand is un-fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self-fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA-guaranteed 7(a) loan. For prospective USL Super League franchisees, the practical question is which financing path actually closes for this brand's profile.

Data window: SBA 7(a) approvals reported through the most recent FOIA release. Absence of USL Super League from this window does not reflect lender denial — it reflects no 7(a)-program activity recorded for this brand in the public dataset.

Payment Estimator

Loan Amount$10.9M
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$141,586

Principal & Interest only

Locations

USL Super Leagueunit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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1 FDD Available for USL Super League

Review franchise fees, investment ranges, royalties, Item 19 financial data, and year-over-year trends. Request complimentary access through your PeerSense funding advisor.

USL Super League