OE

The Oe Franchising brand, a prominent player in the rapidly expanding Asian cuisine market specializing in sushi and poke bowls, originated in Montreal, Canada, as Sushi Shop in 2000, quickly establishing its franchising model by 2001. Its strategic expansion into the United States saw its launch as Ginger Sushi + Poke Shop, with some sources indicating its U.S. founding around 2015. While specific individual founders are not detailed, the enterprise operates under the significant umbrella of MTY Food Group Inc., a leading North American franchise company. Stanley Ma serves as the CEO of MTY Food Group Inc., with MTY Franchising USA Inc., the U.S. parent, headquartered at 9311 E. Via de Ventura, Scottsdale, AZ 85258. MTY Group and Kahala Brands are actively collaborating to expand the Oe Franchising franchise across the U.S. The brand distinguishes itself with vibrant, creative sushi offerings that blend multiple cultural influences, resulting in visually appealing and social media-friendly presentations. Its menu innovatively features sushi burritos, sushi pizza, sushi tacos, and diverse poke bowls, appealing to both seasoned enthusiasts and those new to the cuisine, or individuals seeking novel experiences. The concept prioritizes convenience and affordability, providing high-quality products at accessible price points, thereby democratizing premium sushi for a broader mainstream audience. Its modern Zen design encourages relaxed dining while offering efficient grab-and-go options. In Canada, the Sushi Shop iteration of the Oe Franchising concept has achieved substantial growth, boasting over 160 locations across Canada