Sonesta Select / Sonesta Essential
The total investment to open a Sonesta Select / Sonesta Essential franchise ranges from $1.9M to $18.6M. The initial franchise fee is $65,000. Ongoing royalties are 5% plus a 3.5% advertising fee.
What is the Sonesta Select / Sonesta Essential franchise?
Sonesta Select / Sonesta Essential is a hotel franchise offering overnight stays to travelers.
The initial franchise fee is $65,000, and the royalty is 5 percent of sales, according to the 2024 Franchise Disclosure Document. The brand is headquartered in Newton, MA.
Loan Activity Score
64/100
SBA Default Rate
0.0%
Active Lenders
3
According to its Franchise Disclosure Document or public business records, Sonesta Select / Sonesta Essential has 9 locations, all owned by franchisees. Public SBA loan records show 3 lenders made 9 loans to franchisees of Sonesta Select / Sonesta Essential. PeerSense calculates Sonesta Select / Sonesta Essential's score as 64 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2024 Franchise Disclosure Document.
9 locations
$1.9M to $18.6M
$65,000
9
9 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Sonesta Select / Sonesta Essential
9
Total SBA loans
$4.8M
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Sonesta Select / Sonesta Essential
Loan Activity Score Breakdown
Emerging (3 to 9 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.3% peer avg
SBA Loans
9
Total Volume
$43.6M
Active Lenders
3
1 selective
States
7
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Sonesta Select / Sonesta Essential based on SBA lending data
SBA Default Rate
0.0%
10.3% below peer avg
SBA Loan Volume
9 loans
Across 3 lenders
Lender Diversity
3 lenders
Avg 3.0 loans per lender
Investment Tier
Premium investment
$1,858,660 to $18,574,220 total
Payment Estimator
Estimated Monthly Payment
$19,240
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Sonesta Select / Sonesta Essential, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman