This Is It! BBQ & Seafood
The total investment to open a This Is It! BBQ & Seafood franchise ranges from $770,000 to $1.7M. The initial franchise fee is $45,000. Ongoing royalties are 5% plus a 2% advertising fee.
What is the This Is It! BBQ & Seafood franchise?
This Is It! BBQ & Seafood is a sit down restaurant serving barbecue and seafood to diners. The estimated total initial investment is $770,000 to $1,730,000, and the initial franchise fee is $45,000.
The ongoing royalty is 5 percent of sales, and the advertising or brand fund fee is 2 percent. The franchise agreement term is 10 years. The brand was founded in 1983 and is headquartered in Fayetteville, GA.
Loan Activity Score
43/100
SBA Default Rate
0.0%
Active Lenders
2
According to its Franchise Disclosure Document or public business records, This Is It! BBQ & Seafood has 2 locations, all owned by franchisees. Public SBA loan records show 2 lenders made 2 loans to franchisees of This Is It! BBQ & Seafood. PeerSense calculates This Is It! BBQ & Seafood's score as 43 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1983 · 2 locations
$770,000 to $1.7M
$45,000
2
2 franchised
Proprietary PeerSense metric
FairDistinct lenders in public SBA records for This Is It! BBQ & Seafood
2
Total SBA loans
$1.4M
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for This Is It! BBQ & Seafood
Loan Activity Score Breakdown
New or niche (1 to 2 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.3% peer avg
SBA Loans
2
Total Volume
$2.7M
Active Lenders
2
States
1
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for This Is It! BBQ & Seafood based on SBA lending data
SBA Default Rate
0.0%
10.3% below peer avg
SBA Loan Volume
2 loans
Across 2 lenders
Lender Diversity
2 lenders
Avg 1.0 loans per lender
Investment Tier
Premium investment
$770,000 to $1,730,000 total
This Is It! BBQ & Seafood: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2023
2 approvals. The best year on record for This Is It! BBQ & Seafood.
Top SBA State
Georgia
2 SBA financed This Is It! BBQ & Seafood locations, the densest operator footprint.
Average Loan Size
$1.4M
Median $1.4M. Use as a sizing anchor when modeling your own This Is It! BBQ & Seafood unit.
Lender Concentration
100%
Concentrated
Share of This Is It! BBQ & Seafood approvals captured by the top 3 SBA lenders.
This Is It! BBQ & Seafood's SBA lending pipeline peaked in 2023 (2 approvals). The last five fiscal years account for 100% of cumulative volume ($2.7M approved). Operator density is highest in Georgia with 2 SBA financed locations. Average funded ticket sits at $1.4M, with the median at $1.4M. Lender mix is concentrated: the top three SBA lenders account for 100% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$7,971
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
This Is It! BBQ & Seafood, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman