Mobility Plus

Millions of Americans live with mobility challenges that make the simple acts of daily life — getting out of bed, navigating stairs, leaving the house, traveling to a doctor's appointment, or visiting family — feel like insurmountable obstacles. Whether the limitation stems from aging, injury, illness, surgery recovery, or a permanent disability, the loss of independent movement strikes at the very core of a person's dignity and quality of life. The traditional options available to people with mobility challenges have been frustratingly binary: either purchase expensive durable medical equipment outright — often costing thousands of dollars for a quality power wheelchair, scooter, or stairlift — or navigate the slow, bureaucratic maze of insurance and Medicare approvals that can take weeks or months while the person remains trapped in a home that has become a prison. For people with temporary mobility needs — recovering from surgery, dealing with a short-term injury, or hosting an elderly relative for the holidays — purchasing equipment makes no economic sense, yet rental options have historically been limited to hospital-grade equipment from medical supply companies that prioritize clinical function over user experience. The mobility equipment market has been crying out for a modern, customer-focused, franchise-scalable retail model that combines sales, rentals, service, and expert guidance under one roof — and that is precisely the opportunity that Mobility Plus was built to seize.

Mobility Plus has established itself as one of the leading mobility solutions franchises in the United States, offering a comprehensive range of products and services designed to enhance independence and quality of life for individuals with mobility challenges. Founded in 2007 and headquartered in Hoffman Estates, Illinois, Mobility Plus operates a retail showroom model that showcases top-tier mobility equipment including power wheelchairs, mobility scooters, lift chairs, stairlifts, vehicle lifts, accessibility ramps, rollators, and a wide range of accessories and adaptive devices. What fundamentally differentiates Mobility Plus from traditional medical supply companies is its dual sales-and-rental model — customers can purchase new or pre-owned equipment for long-term needs or rent equipment on a short-term basis for temporary situations like surgery recovery, vacation accessibility, or visiting family members who need mobility assistance. This rental component is a powerful competitive advantage that opens up an entirely new customer segment: people who need mobility equipment for days, weeks, or months rather than permanently, and who would never walk into a traditional medical supply store. The company began franchising in 2016 and has grown to over 50 franchise locations across the United States, building a national network that serves customers ranging from individual consumers to healthcare facilities, veterans through VA partnerships, and corporate clients who need accessibility solutions for events and facilities.

The mobility equipment and assistive technology market in the United States is positioned for sustained growth driven by the most powerful demographic trend in modern American history: the aging of the Baby Boomer generation. With approximately 10,000 Americans turning 65 every single day — a pace that will continue through 2030 — the population of seniors who will eventually need some form of mobility assistance is growing at an unprecedented rate. The Centers for Disease Control and Prevention estimates that more than one in four American adults lives with some form of disability, and mobility limitations are by far the most common type of disability reported. Beyond the aging population, the mobility equipment market serves a diverse customer base that includes younger adults with disabilities, athletes recovering from injuries, veterans with service-related mobility challenges, and temporary users recovering from surgeries that number in the millions annually. The total addressable market for mobility equipment sales, rentals, and services runs into the billions of dollars, and the market is highly fragmented — dominated by small independent medical supply companies, online retailers, and hospital equipment providers that lack the showroom experience, rental capabilities, and customer service orientation that modern consumers expect. Mobility Plus is positioned to capture share from these fragmented competitors by offering a superior customer experience that combines expert consultation, hands-on product demonstration in a professional showroom setting, flexible purchase and rental options, professional installation and delivery, and ongoing service and maintenance support.

The Mobility Plus franchise model requires an initial investment ranging from approximately $125,000 to $465,000, depending on the market size, showroom location, and initial equipment inventory. The franchise fee is $60,000, and franchisees pay an ongoing royalty of 7 percent of gross sales with minimum weekly fees that increase gradually after the first and second years of operation. Financial requirements include a minimum net worth of $50,000 and at least $50,000 in liquid capital — notably lower barriers to entry than most retail franchise concepts, reflecting the relatively modest buildout requirements for a mobility equipment showroom compared to traditional retail environments. The business generates revenue through four primary channels: retail sales of new equipment, sales of certified pre-owned equipment at attractive margins, short-term and long-term equipment rentals, and professional installation, repair, and maintenance services. This multi-channel revenue model provides diversification that insulates the business from the cyclicality that affects single-revenue-stream operations. The rental channel is particularly valuable because it generates recurring revenue, introduces new customers to the brand, and often converts to equipment sales as renters discover the long-term benefits of ownership. According to the most recent Franchise Disclosure Document, Mobility Plus franchise locations generate average gross revenue of approximately $403,000, with significant variation based on territory size, market maturity, and the owner's level of engagement in business development activities.

Mobility Plus has grown to over 53 franchise locations across the United States, with all locations being franchisee-owned and operated — the company has no corporate-owned stores, which means the entire corporate team is focused exclusively on supporting franchise success rather than managing competing company operations. This franchise-only model aligns the corporate team's incentives directly with franchisee performance, creating a supportive partnership dynamic rather than the divided-attention dynamic that sometimes exists in franchise systems that also operate company stores. Each franchise territory is sized to provide meaningful market opportunity based on population demographics, senior density, healthcare facility concentration, and competitive landscape analysis. The corporate team has developed strategic relationships that provide franchisees with significant competitive advantages, including partnerships with leading mobility equipment manufacturers that provide favorable pricing and exclusive product access, government contracts that enable Mobility Plus locations to work directly with Veterans Affairs to serve veterans with mobility needs, and healthcare referral networks that connect franchisees with hospitals, rehabilitation centers, senior living communities, and home health agencies that regularly refer patients who need mobility equipment. These institutional revenue channels — particularly the VA partnerships — provide a stable base of business that supplements the consumer retail and rental revenue streams.

The Mobility Plus training and support program prepares franchise owners to operate a professional mobility equipment business regardless of their prior industry experience. Initial training is conducted at both the Mobility Plus corporate headquarters in Hoffman Estates, Illinois, and at manufacturer facilities where franchisees learn the technical specifications, features, and maintenance requirements of the equipment they will sell and rent. The training covers product knowledge across the full equipment portfolio, showroom design and merchandising, customer consultation and needs assessment techniques, sales strategies for both retail and institutional channels, rental operations and fleet management, equipment delivery, installation, and service procedures, VA and insurance billing processes, and business management fundamentals. Ongoing support includes access to national purchasing programs that leverage the system's buying power, marketing materials and digital advertising support, operational coaching from experienced franchise business consultants, and a franchisee network that shares market insights and best practices. The corporate team also manages the technology platforms that power inventory management, customer relationship management, rental tracking, and financial reporting across the franchise system.

The ideal Mobility Plus franchise owner is a compassionate, community-oriented entrepreneur who is motivated by the opportunity to improve people's lives through enhanced mobility and independence while building a profitable retail and service business. Prior experience in the medical equipment or healthcare industry is not required, but candidates should be comfortable with consultative selling — this is a business where understanding a customer's specific mobility challenges, daily routine, home environment, and lifestyle goals is essential to recommending the right solution. The ability to build relationships with healthcare providers, VA representatives, senior living communities, and other referral sources is critical to driving institutional revenue, and candidates with networking and B2B sales experience tend to excel in this aspect of the business. Military veterans are particularly well-represented in the Mobility Plus franchise system, drawn both by the alignment with serving fellow veterans through VA partnerships and by the discipline and service orientation that military experience instills. The aging-in-place trend, combined with the growing veteran population and increasing awareness of accessibility rights and options, creates powerful demand tailwinds that will continue driving growth in the mobility equipment market for decades to come.

PeerSense tracks Mobility Plus franchise performance data including SBA lending activity, unit growth trends, investment benchmarks, and competitive positioning within the mobility and assistive technology sector. With an FPI score of 79 out of 100, Mobility Plus demonstrates strong lending confidence and market momentum that reflects both the quality of the franchise system and the essential-service nature of mobility equipment in an aging society. Prospective franchisees can use PeerSense to compare Mobility Plus against other mobility solutions franchises, senior services concepts, and retail service business models to evaluate the opportunity from multiple angles. Whether you are exploring franchise ownership for the first time or adding a purpose-driven concept to an existing portfolio, PeerSense provides the data-driven insights and financing connections you need to make an informed investment decision. Explore franchise financing options, review SBA loan data, and connect with lending partners who specialize in franchise acquisitions at PeerSense.com.