Roosters Men's Grooming Center

Roosters Men's Grooming Center was founded in 1999 by Master Barber Joe Grondin in Lapeer, Michigan. The concept aimed to restore the traditional barbershop as a quality grooming destination for men, distinct from discount chains and feminine oriented salons. Its franchise expansion program began in 2002 or 2003. By 2018, the system had 85 franchised locations in the United States and one international unit. Today, Roosters operates approximately 82 locations across 25 states in the United States and Canada. Texas has 13 locations, or 15.9% of the system, followed by Ohio with 8 and Florida with 7. The brand operates under Regis Corporation, a major franchised hair care company whose construction, marketing, and training infrastructure supports several brands. The United States men's grooming market is valued at $25 billion. This page provides independent franchise intelligence rather than a recruitment advertisement for Roosters.

The barber franchise market is valued at approximately $25.3 billion in 2024 and is projected to reach around $42.1 billion by 2033, reflecting a compound annual growth rate of 5.2% from 2025 to 2033. North America represents approximately 42% of the global barber franchise market. The United States hair care industry is valued at $65 billion, including a $25 billion men's segment that has grown faster as attitudes toward male grooming have changed. Demand is supported by premium and personalized grooming, beard care and facial hair styling, and professional men who view grooming as part of their personal brand. A 2024 Professional Beauty Association survey found that 73% of consumers consider salon sustainability practices when choosing where to go. Roosters competes in the male only upscale segment rather than the broader unisex haircut market. Asia Pacific is projected to post a 6.8% compound annual growth rate from 2025 to 2033, while the European Union barber and beauty salon sector grew 2.8% annually from 2018 through 2022.

The Roosters Men's Grooming Center franchise fee is $39,500 for one unit. Multi unit development fees are $69,500 for 3 units, $99,500 for 6 units, and $10,000 for each additional shop beyond six. Total initial investment ranges from $245,000 to $421,500. The 2025 FDD reported a range of $239,000 to $374,000 from other reporting periods. Leasehold improvements cost $75,000 to $175,000, furniture and fixtures cost $75,000 to $90,000, and required grand opening advertising costs $15,000 to $20,000. Royalties are 4% of gross sales through the first anniversary of opening, then 6% for the rest of the franchise term. The national brand fund may reach 2% of gross sales and is currently 1%. Local advertising requires at least $1,000 per month, with a possible cooperative assessment of up to $500 per month. The point of sale system costs $2,040 annually, and transfers to third parties cost $5,000 per shop. Liquid capital of $150,000 and net worth of $500,000 are required. Regis Corporation's construction division assists with design and décor packages. Franchisees sublease their locations from the franchisor or an affiliate rather than holding the lease directly.

Roosters uses a manager run model and seeks professional men and women interested in developing multiple units, rather than operators who plan to cut hair themselves. Licensed stylists and barbers provide precision haircuts, beard trims, seven step facial shaves, color camouflage, and other grooming services. Compensation is designed to support client relationships and retention instead of high volume turnover. Initial training totals 116 hours, including 60 hours of classroom instruction and 56 hours of on the job training. It takes place at the corporate headquarters in Minneapolis, Minnesota, over approximately five days. No salon experience is required. Support includes grand opening assistance, a toll free hotline, online resources, advertising templates, social media programs, annual conventions, and newsletters. Regis Corporation's construction division oversees brand consistency for new build outs. The branded mobile application supports appointment booking and complimentary neck trims between visits. Territories are not exclusive. Franchisees receive a designated Geographic Area, but the franchisor may operate or license competing businesses under Roosters and other marks within that area, including the franchisee's immediate market. Vice President of Development Kurt Landwehr and Sales Manager Jo Smith handle development and territory discussions.

A 1% brand fund contribution of $3,041 and the $12,000 annual local advertising minimum bring the estimated annual fee burden to approximately $33,285 before rent, labor, inventory, and other operating costs. Local market quality, site selection, and execution are central financial variables. The corporate financial snapshot has shown declining revenue, net losses, and higher leverage than comparable franchisors, issues prospective buyers should review with franchisees and a qualified franchise attorney. In 2023, Roosters introduced proprietary grooming products sold through franchise locations and its online platform, adding a retail revenue opportunity.

Roosters reached more than 100 salon locations in the United States and Canada by April 2021, its highest historical unit count. The system later contracted to approximately 82 to 91 units depending on the reporting period, including 82 total franchised units in 2024 and no company owned locations. The decline from more than 100 units to 82 warrants investigation into lease expirations, franchisee exits, market displacement, and operating performance. The 2023 proprietary product launch, branded mobile application, and services such as color camouflage and the seven step facial shave support the current offer. Regis Corporation provides infrastructure in real estate access, construction management, training, and marketing. Reed Edwards, Assistant Vice President of Marketing for Regis Corporation, oversees the Roosters brand marketing organization. Roosters locations feature a red, white, and blue barber pole, plush leather chairs, wood interiors, plasma TVs, and exclusive Roosters Club Chairs. Connecticut has one location per 902,829 residents. Pennsylvania, Illinois, and Michigan each serve more than 10 million residents per location, indicating room for further development.

Roosters seeks professional men or women with business and financial knowledge, management and leadership experience, high emotional intelligence, and strong communication skills. Prior multi unit franchising experience is preferred. No cosmetology license or barbering background is required because the operator manages the business rather than delivering services. As of January 2026, the brand operates across 25 states and has territory availability, particularly in Pennsylvania, Illinois, and Michigan. Markets with professional male demographics, high median household incomes, and limited Roosters penetration may offer development potential. The top ten states account for 70.7% of the system. Renewal costs $2,500 per shop, while a transfer to a third party costs $5,000 per shop. The multi unit structure caps additional shop fees at $10,000 per unit beyond the sixth, supporting regional development.

The investment case combines a $25 billion men's grooming market within a $65 billion hair care industry, Roosters' early position in upscale male only grooming, Regis Corporation's corporate infrastructure, and total investment of $245,000 to $421,500. Roosters characterizes its service model as recession resistant and technology resistant, with built in demand. PeerSense provides independent franchise intelligence, including SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and comparison tools for barber shop and men's grooming concepts. Roosters has a PeerSense Loan Activity Score of 44, rated Fair, reflecting its market opportunity and the structural issues buyers should assess before investing.