Cookie Dough Bliss

Cookie Dough Bliss franchise occupies one of the most distinctive positions in the American dessert market: it claims the title of the only cookie dough franchise in North America, operating in a category that has generated enormous consumer enthusiasm but remains largely unconsolidated at the franchise level. The brand was founded in 2017 by Andre and his wife, who built the concept around a simple but commercially resonant idea — premium, ready-to-eat cookie dough served in a creamery-style environment, paired with ice cream, milkshakes, and specialty confections. The mission articulated at founding remains operative today: to create blissful experiences, one scoop at a time. Approximately two and a half years before November 2025, the business was acquired by Uri Geva, Chris Clark, and Haley Clark, who assumed operational leadership and began accelerating the franchise development program. Uri Geva now serves as CEO, while Brandon Edwards carries the title of Brand Creative Director, and the company operates its home office out of Charlotte, North Carolina. Cookie Dough Bliss describes itself as the largest cookie dough franchise system in North America, a positioning claim that carries real strategic weight given the absence of a direct franchised competitor in this specific dessert niche. The broader cookie dough market was valued at $12.9 billion in 2023 and is projected to reach $21.55 billion by 2032, representing a compound annual growth rate of 5.9% over that forecast window. For franchise investors evaluating emerging dessert concepts, the combination of an exclusive category position, a passionate consumer base, and a market growing at nearly 6% annually creates a context that demands serious analytical attention. This independent analysis from PeerSense is not promotional copy — it is structured due diligence designed to help investors evaluate whether the Cookie Dough Bliss franchise opportunity aligns with their capital, risk tolerance, and operational goals.

The industry landscape surrounding Cookie Dough Bliss is defined by two intersecting market forces: the expansion of the broader frozen dessert category and the accelerating consumer appetite for novel, experiential dessert formats. The U.S. frozen dessert market was valued at $30.95 billion in 2021 and is projected to grow at a compound annual growth rate of 4.6% from 2022 through 2030, driven by premiumization trends, small-batch artisanal positioning, and the consumer shift toward indulgent-but-differentiated treat experiences. The cookie dough segment specifically benefits from a generational consumer trend — millennials and Gen Z consumers who grew up eating raw cookie dough as an illicit pleasure have transformed that behavior into a mainstream demand for edible, safe-to-eat formulations served in retail environments. The emergence of food-safe cookie dough as a standalone product category, rather than merely a baking intermediate, represents a genuine category creation moment, and Cookie Dough Bliss positioned itself at the inception of that trend in 2017. The dessert franchise sector broadly attracts investment because of its relatively accessible entry costs compared to full-service restaurant concepts, its strong impulse-purchase dynamics, and its resilience across economic cycles — consumers tend to maintain small treat purchases even during periods of spending restraint. The competitive landscape at the franchised level is notably fragmented: while independent artisan cookie dough shops have appeared in major metro markets, no other franchise system has scaled into multi-state operations with a dedicated cookie dough creamery model, leaving Cookie Dough Bliss as the structural first-mover in franchised format. The macro tailwind of experiential retail — where consumers seek shareable, visually distinctive food experiences — further amplifies the brand's positioning, as cookie dough served in cups and cones alongside premium ice cream and handcrafted bliss bars generates the kind of social media engagement that functions as earned media for franchise operators.

The Cookie Dough Bliss franchise investment structure has evolved meaningfully since the brand began franchising in 2017, reflecting the transition in ownership and the maturation of the system. The current franchise fee is $16,000, a figure that sits well below the category average for specialty dessert and snack bar franchises, where fees commonly range from $25,000 to $45,000. Historical FDD data from the 2021 and 2022 disclosure cycles indicated a franchise fee as low as $3,000, suggesting a deliberate early-growth pricing strategy that has since been revised upward as the system has developed. The total initial investment for a Cookie Dough Bliss franchise typically ranges from $93,750 to $197,500, with the 2021 FDD reporting a slightly tighter range of $90,750 to $194,500 — the spread reflects variables including real estate format, geographic build-out costs, equipment configurations, and whether the franchisee is entering an urban versus suburban market. One investment benchmark suggests franchisees should expect a total outlay of at least $150,000, which positions this as an accessible to mid-tier franchise investment relative to the broader food service sector, where median total investments frequently exceed $300,000. The ongoing royalty fee is 6% of gross sales, consistent with the industry standard range for dessert and snack franchises, which typically runs between 5% and 8%. Working capital requirements as documented in the 2021 FDD range from $10,000 to $30,000, and prospective franchisees are advised to hold a minimum of $50,000 in liquid capital, with some sources citing a minimum cash requirement of $25,000. A minimum net worth of $150,000 is required, a relatively modest threshold that expands the addressable pool of qualified candidates. Third-party financing options are available through franchise-specialized lending partners, and Cookie Dough Bliss offers a 15% discount off the first territory franchise fee for qualifying veterans — a meaningful incentive in a system where the franchise fee represents a significant portion of the upfront cash outlay.

Daily operations within a Cookie Dough Bliss franchise center on a streamlined creamery-style service model that emphasizes product quality and customer experience over operational complexity. The franchisor supplies all cookie dough flavors directly, eliminating the production burden from franchisees and ensuring consistency across the system's more than 20 handcrafted, small-batch, premium cookie dough varieties, which include vegan and gluten-free options alongside conventional formulations. Franchisees are responsible for assembling the full menu — cookie dough in cups and cones, paired with premium ice cream, milkshakes, bliss bars, cakes, pies, floats, ice cream sandwiches, and pops — but the core product, the cookie dough itself, arrives ready for service, reducing both labor skill requirements and food safety risk. The training program is two weeks in duration and is conducted at the company's corporate headquarters, covering operational procedures, product preparation, customer service standards, and business management fundamentals. Ongoing support infrastructure includes operational guidance, marketing assistance, and computer and technology support systems that are designed to support both the launch phase and sustained business management. The brand grants exclusive territories to its franchisees, a meaningful structural benefit for early entrants who can secure geographic rights before the system scales toward its projected 50-unit target. As of December 2023, Kevin Coffman and Ryan Moon became the system's first multi-unit franchisees, committing to five locations across the Greater Houston Area with openings projected to begin in Spring 2024, which signals that the brand's operational model supports multi-unit development. The franchise concept aligns most naturally with an owner-operator model given the customer-experience-centric nature of the creamery format, though the franchisor's supply chain support and training infrastructure create a foundation that sophisticated multi-unit operators could leverage at scale.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document, which means Cookie Dough Bliss does not publicly provide average gross revenue, median unit revenue, or earnings estimates in its official FDD filing. This is a material fact for prospective investors to understand: the FDD's Item 19 allows franchisors to make financial performance representations if they choose to do so, but there is no legal obligation, and Cookie Dough Bliss has opted not to disclose this data at this stage of its development. Investors should interpret this absence carefully — it is common among emerging franchise systems with fewer than 20 to 30 operating units, where average revenue figures can be statistically volatile and potentially misleading to prospective franchisees. The cookie dough market benchmark of $12.9 billion in 2023 system-wide value, growing to a projected $21.55 billion by 2032, provides a macro revenue context, but unit-level revenue for a single-location creamery will depend heavily on local traffic patterns, real estate placement, marketing execution, and competitive density. Industry benchmarks for specialty dessert and snack bar concepts suggest that well-placed units in high-foot-traffic suburban and urban environments can generate annual revenues in the range of $300,000 to $700,000, though these figures are drawn from industry surveys and not from Cookie Dough Bliss's own disclosure. The 6% royalty on gross sales means that a unit generating $400,000 in annual revenue would contribute $24,000 per year in royalties to the franchisor, a figure that becomes significant when modeling the payback period against a total investment of $93,750 to $197,500. Prospective investors conducting serious due diligence should request access to franchisee-reported revenues through FDD Item 20 contact lists and conduct direct conversations with existing operators, as this remains the most reliable path to unit economics intelligence in the absence of Item 19 disclosure.

Cookie Dough Bliss has demonstrated measurable unit growth since beginning franchising in 2017, with the 2021 FDD reporting 7 franchised U.S. locations, the 2022 FDD reporting 9 franchised units, and more recent data as of December 2023 indicating 10 franchise locations alongside 3 corporate shops. CEO Uri Geva's November 2025 statement that 27 stores have been sold — a figure that includes signed agreements in various stages of development — suggests meaningful pipeline momentum beyond the count of currently operating units. The company's projected target of 50 total units in the near-term expansion phase reflects an ambition to roughly double the existing sold-unit count, and the signing of the first multi-unit agreement for five Houston-area locations, combined with a College Station, Texas lease, signals a geographic concentration strategy in the high-growth Southern U.S. market. The competitive moat for Cookie Dough Bliss rests on several structural factors: its first-mover status as the only cookie dough franchise in North America, its proprietary supply chain that delivers more than 20 ready-to-eat cookie dough flavors to franchisees, and its exclusive territory grant system that rewards early franchisees with protected geographic rights as the brand scales. The transition of ownership from the original founders to Uri Geva, Chris Clark, and Haley Clark approximately two and a half years before November 2025 introduced fresh operational leadership and capital-allocation discipline to the system, which appears to have accelerated the pace of franchise signings. The brand's vegan and gluten-free product lines position it to capture the growing segment of health-conscious dessert consumers who seek indulgence without allergen or dietary compromise, a consumer cohort that has grown substantially as a share of the U.S. dessert market since 2017. The addition of stock options in the franchisor's holding company as a potential benefit for franchisees is an unconventional but noteworthy incentive structure that aligns franchisee success with corporate equity value.

The ideal Cookie Dough Bliss franchise candidate is a growth-driven entrepreneur with strong community engagement instincts, a customer-experience orientation, and the operational capacity to manage a retail food service business in a high-visibility consumer environment. The brand's training program and supply chain model reduce the barrier to entry for candidates without prior food service franchise experience, but the experiential nature of the creamery concept means that franchisees who are actively present in their locations, particularly during the launch phase, are likely to outperform absentee operators. Multi-unit development is clearly a pathway the brand is actively cultivating, as evidenced by the Coffman and Moon five-unit agreement in December 2023, and candidates with the capital and operational infrastructure to develop two to five units within an exclusive territory may find the most favorable terms and geographic availability. Current franchise operations are concentrated in the Southern United States, with expanding territory availability across the broader North American market as the system moves toward its 50-unit development target. The timeline from franchise agreement signing to store opening will vary based on real estate availability and build-out requirements, but the brand's supply chain readiness and two-week corporate training program are designed to compress the pre-opening period. The franchise agreement includes exclusive territory rights, a structural feature that provides meaningful protection for early-entry franchisees as the system grows. Candidates should evaluate territory selection carefully, prioritizing markets with strong foot traffic demographics, limited existing dessert specialty competition, and high concentrations of the millennial and Gen Z consumer cohorts who represent Cookie Dough Bliss's core customer base.

The Cookie Dough Bliss franchise opportunity presents an investment thesis that is simultaneously compelling and appropriately complex. The brand operates in a confirmed growth market — the cookie dough segment valued at $12.9 billion in 2023 and projected to reach $21.55 billion by 2032 at a 5.9% CAGR — while holding a structural first-mover position as the only franchised cookie dough concept in North America. The total investment range of $93,750 to $197,500, a franchise fee of $16,000, a 6% royalty on gross sales, and a $150,000 minimum net worth requirement combine to make this an accessible entry point relative to most food service franchise categories. The PeerSense FPI Score for Cookie Dough Bliss currently stands at 40, rated Fair, which reflects the early-stage nature of the system, the absence of Item 19 financial performance disclosure, and the limited operating history under the current ownership team — all factors that serious investors must weigh alongside the brand's category exclusivity and market growth potential. PeerSense provides exclusive due diligence data including SBA lending history, FPI score analysis, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Cookie Dough Bliss against comparable dessert franchise opportunities across investment cost, unit count growth, and performance indicators. The 15% veteran discount on the first territory franchise fee, the exclusive territory grant structure, and the pipeline of 27 sold units moving toward opening are signals that the brand is building infrastructure for sustained expansion. Every franchise investment carries risk, and the absence of Item 19 disclosure is a factor that elevates the research burden for prospective franchisees. Explore the complete Cookie Dough Bliss franchise profile on PeerSense to access the full suite of independent franchise intelligence data and make a fully informed investment decision.