Aussie Pet Mobile

Aussie Pet Mobile provides at home grooming for dogs and cats and identifies itself as the #1 brand in mobile pet grooming worldwide. Ian Moses and Vivienne McIntosh founded the company in Australia in 1996. The husband and wife team established the global headquarters in the United States in 1999. The corporate base is listed in Irvine, CA, and Aliso Viejo, California. According to the 2024 Franchise Disclosure Document, the network includes 76 franchised locations across the USA. Other sources report more than 65 franchisees, over 360 grooming vans in operation, or more than 70 franchisees serving millions of households, with 105 total units. In December 2021, the company operated in 95 U.S. territories with 74 franchises and 354 grooming vans. Across North America and Australia, the brand has more than 400 units. Its U.S. presence covers 27 states, including 39 locations in the South, coastal markets such as Florida and California, and inland states such as Idaho. Entrepreneur's Franchise 500® ranks Aussie Pet Mobile as the #1 Pet Grooming franchise. PeerSense offers independent research for buyers reviewing the opportunity and does not present itself as promotional material.

The U.S. pet industry is valued at $123 billion. Another source projects the market to exceed $100 billion in 2023, following $103.6 billion in spending by Americans on pets in 2020. Globally, mobile pet care was valued at USD 722.7 million in 2024, while another source places its 2024 value at USD 824.34 million. Estimates put the market at USD 0.77 billion in 2025 and USD 1,223.83 million by 2032. Other projections call for 7.45% growth to USD 1.11 billion by 2030, a 5.11% CAGR from 2025 to 2032, and a 7.1% CAGR to USD 1.4 billion by 2034. North America held 42.08% of the market in 2024, and the U.S. is expected to lead global revenue by 2030. Mobile grooming alone generated USD 368.9 million in 2024. Demand is supported by pet humanization, as owners increasingly treat pets as family members and spend more on premium products and luxury services. Busy owners may pay a 20% to 30% premium for mobile service that reduces travel and time demands. Working professionals with household incomes above $75,000, pet owners in urban and suburban markets, and a growing population of elderly pet owners expand the customer base for at home care. Millennials and Gen Z owners tend to favor technology enabled, environmentally friendly, and time efficient services. Booking tools, mobile unit tracking, and customer relationship management systems support operations and customer service. Dogs generally require grooming every four to six weeks, creating recurring demand. Mobile, home based operations also avoid the rent and utilities associated with a fixed facility. Aussie Pet Mobile is described as the recognized global leader in this segment.

The initial franchise fee is $19,950 for the first territory and is due when the franchise agreement is signed. Other sources cite a broader franchise fee of $119,950. Alongside the stated territory fees of $100,000, that figure may represent a combined initial amount for a comprehensive territory package. Estimated initial investment ranges from $167,325 to $208,650. Other estimates range from $178,845 to $203,170 or from $180,385 to $203,210. Costs vary according to van financing or leasing, geographic shipping, initial marketing, and additional funds for the first three months. The 2025 FDD lists the $19,950 initial franchise fee, $100,000 in territory fees, a van down payment of $25,000 to $30,000 for financed vehicles or $10,000 for leased vehicles, and three months of van payments of $6,300 to $7,800 for financed vehicles or $2,400 for leased vehicles. Business licenses cost $350. Grand opening and initial advertising for three months cost $9,000 to $11,000, and three months of insurance cost $2,400. Training expenses range from $1,475 to $3,650. An optional basic groomer training program costs $1,200. The online marketing package for three months costs $1,650. Van storage, when needed, ranges from $1,500, with the source also reporting a lower figure that has been omitted because it is a data gap. Additional funds of $15,000 to $25,000 are recommended for the first three months. Prospective franchisees generally need $100,000 in liquid capital and a net worth of $300,000. The technology fee is $450 for the first territory and $100 for each subsequent contiguous territory through the first seven. Veterans receive a 15% discount on the initial franchise fee. The franchisor may provide financing for the initial franchise fee and part of the territory fees to qualified franchisees who meet credit standards.

The operating model is intended to let owners work on the business rather than perform the grooming themselves. Groomers generally complete 8 to 15 appointments each day. The average ticket is $75 to $120, depending on the pet's size, breed complexity, and services provided. Recruiting experienced and dependable groomers can be difficult, and the home office assists with this process, including S.A.F.E. certification. Each unit is custom designed and includes air conditioning, heat, electricity, and water. The vans operate independently without external hookups and provide a personalized, 100% cage free, one on one grooming appointment at the customer's home. Services may include the exclusive 15 Step Spa Treatment and environmentally friendly products. The home based format avoids commercial real estate and related overhead. Training includes pre opening instruction for establishing a specialized zone of operations, up to five days of business training, and one or two days of ride along groomer training for the first experienced groomer. The initial fee covers training for up to two workers, and the company provides a $1,000 travel voucher for attendance. The first two attendees train without an additional training charge. Additional attendees may cost up to $150 per day, plus travel, lodging, and meals. Ongoing assistance covers marketing and business management. The home office provides tools for appointment booking, grooming service upgrades, and groomer review collection. Franchisees receive a business model, continuing guidance, and resources from HFC and Aussie Pet Mobile. Each franchise operates in a protected territory. Owners can begin with one grooming van and expand as they choose, with multi unit plans and territories configured to support expansion.

Public information, industry benchmarks, and the brand's market position provide other points for review. The home based format reduces fixed costs such as facility rent, utilities, and property maintenance. The brand's #1 worldwide mobile pet grooming position and its #1 ranking among Pet Grooming franchises on Entrepreneur's Franchise 500® are indicators of market recognition. According to the 2024 FDD, the system has 76 franchised locations in the USA and 105 total units. Many franchisees expanded in 2023 by adding mobile units and services in response to demand. The network's presence across 27 states, including 39 locations in the South, suggests that the model is operating across varied geographic markets.

Aussie Pet Mobile's system has continued to expand. The 2024 FDD reports 76 franchised locations in the USA and 105 total units. In December 2021, the company operated in 95 U.S. territories with 74 franchises and 354 grooming vans. New franchises have continued to open, and many existing franchisees added mobile units and services in 2023. The company has also cited plans for further market penetration and technology upgrades. In December 2021, Home Franchise Concepts acquired Aussie Pet Mobile. The acquisition made it the eighth brand in HFC's portfolio. Leon Feuerberg began as an Aussie Pet Mobile franchisee in 2006 and continued as President through December 2021, reporting to HFC President Scott Barrett. Paul Ebert was listed as President by December 2022. The brand's competitive position includes its #1 worldwide mobile pet grooming ranking and its #1 Entrepreneur's Franchise 500® ranking for Pet Grooming franchises. Its custom designed vans use independent power, climate control, and water systems. The 15 Step Spa Treatment distinguishes the service, while training and continuing HFC support provide operating assistance. Environmentally friendly products reflect changing customer preferences. Doorstep convenience may support a 20% to 30% premium. Protected territories give franchisees defined operating areas. Booking systems, mobile unit tracking, and customer relationship management tools continue to be integrated into the business.

The prospective franchisee generally needs managerial and organizational ability rather than prior grooming experience. The business in a box model is intended to be accessible to people without previous industry experience or extensive business knowledge. The owner's role centers on logistics, staffing, customer relationships, and financial oversight. Responsibilities include managing groomers, scheduling appointments and routes, hiring and supervising employees, addressing customer issues, and maintaining the custom designed van fleet. A hands on approach during the early period can help an owner understand operations and build momentum, as shown by some successful franchisees. Financial requirements include $100,000 in liquid capital and a minimum net worth of $300,000. The model supports multi unit development, with owners encouraged to begin with one grooming van and add vans and groomers over time. Locations operate in 27 states, including 39 in the South, with activity in Florida, California, and Idaho. The brand is expanding into new markets. A specific signing to opening timeline is not stated, although the training and support structure is designed to assist with launch. The initial franchise agreement lasts 10 years. Franchisees who meet the requirements may receive two consecutive five year renewal terms. Transfer and resale provisions are addressed in the franchise agreement and provide information for future ownership changes or exit planning.

Aussie Pet Mobile operates in a U.S. pet care market valued at over $123 billion, while mobile pet care is projected to reach USD 1.223.83 billion by 2032 under estimates showing a CAGR of 5.11% to 7.45%. The brand is ranked #1 in mobile pet grooming worldwide and #1 among Pet Grooming franchises on Entrepreneur's Franchise 500®. Estimated investment ranges from $167,325 to $208,650 for a scalable, home based operation that responds to demand for convenience and premium pet services. Mobile service may command a 20% to 30% premium. Home Franchise Concepts and JM Family Enterprises, Inc. provide corporate backing, while the training and continuing support address business management and operations. The model also supports expansion to multiple units. PeerSense's research includes SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and side by side comparison tools. Buyers can review the complete Aussie Pet Mobile franchise profile on PeerSense.