TRC Franchisor

The Trc Franchisor franchise, officially established in 2020 in Canada, quickly pivoted to offering compelling franchise opportunities to ambitious entrepreneurs in 2021, marking its rapid entry into the North American market. The visionary founder and current Chief Executive Officer of Trc Franchisor is Kris King, who has spearheaded the brand’s dynamic expansion and strategic direction since its inception. While originally headquartered in Las Vegas, Nevada, a significant corporate strategic decision was announced in 2022 to relocate the company's primary corporate territory to Orlando, Florida, a move designed to further solidify its commitment and operational footprint within the lucrative U.S. market. The overarching ownership of this innovative franchise system resides with Trc Franchisor Inc., underscoring a cohesive and dedicated corporate structure. The leadership team supporting Kris King’s strategic vision is comprehensive and robust, featuring Donna W. as the Chief Revenue Officer, Sharmaine C. as the Chief Operating Officer, Nathan J. as the Chief Technology Officer, and Dave N. as the Chief Marketing Officer, ensuring all critical operational and growth facets are expertly managed. Financial oversight is meticulously handled by Ria L., the Financial Manager, while customer and franchisee support is bolstered by Rizmel D. as Senior Support Manager, alongside dedicated Customer Support Specialists Shannon M. and Charm D., reflecting a strong commitment to service excellence. Adding significant external validation to the Trc Franchisor franchise model is Kevin Harrington, widely recognized as an original "shark" from ABC's acclaimed business reality show Shark Tank, who serves as a prominent endorser for the brand, lending considerable credibility and market visibility. This foundational structure, combined with its strategic leadership and celebrity endorsement, positions the Trc Franchisor franchise as a notable contender in the real estate marketing services sector, distinguished by its modern approach and ambitious growth strategy from its very first year of franchising.

Operating within the dynamic and ever-evolving real estate photography and marketing services industry, the Trc Franchisor franchise taps into a sector that is a vital component of the broader "Other Business Services" economic segment. The fundamental market conditions for this specialized industry are exceptionally strong, driven by a confluence of factors including sustained activity within the housing market across North America and a consistently increasing demand for sophisticated, professional digital marketing content. Key consumer trends decisively underpin the long-term viability and growth trajectory of this industry, most notably a pervasive and accelerating shift toward immersive virtual tours and an undeniable preference for high-quality visual marketing materials. Real estate agents, in an increasingly competitive landscape, are acutely aware that leveraging professional visual content is no longer a luxury but a necessity to effectively compete for listings and attract discerning buyers. Empirical evidence consistently demonstrates that properties showcased with professional photography tend to sell at a faster pace and often command higher selling prices, highlighting the tangible return on investment for such services. Visual content, particularly high-definition images and cinematic videos, plays an indispensable role in contemporary real estate marketing, possessing the unique ability to connect with potential consumers on a powerful emotional level almost instantaneously, thereby generating greater interest and engagement. The market for these services exhibits consistent growth, influenced by significant demographic changes, continuously evolving consumer expectations for digital presentation, and a heightened overall awareness regarding the critical importance of service quality in property listings. The Trc Franchisor franchise directly addresses these market needs by providing a comprehensive suite of cutting-edge services, including professional photography, immersive 4K cinematic video tours, interactive 3D virtual tours, captivating aerial drone footage, and meticulously detailed floor plans, ensuring its franchisees are well-equipped to meet diverse client demands.

The financial gateway to becoming a part of the burgeoning Trc Franchisor franchise network presents a structured yet flexible investment model, designed to accommodate varying market potentials and territory sizes. The initial franchise fee, a critical component of the upfront investment, demonstrates a range from $9,900 to $99,900, with some sources indicating a fee "up to $9,900" and another specifying $49,900, reflecting this variability based on the specific market dynamics and territorial scope granted to the franchisee. This tiered approach allows for a customized entry point into the Trc Franchisor franchise system. When considering the total initial investment required to launch a new Trc Franchisor franchise, the comprehensive range spans from $31,000 to $131,000. More granular figures provided within the Franchise Disclosure Document (FDD) refine this range to between $31,300 and $130,550, or alternatively $31,300 to $129,650, while another reliable source places the investment between $63,900 and $103,900. Notably, this investment is widely regarded as a remarkably low startup cost, consistently remaining under the $131,000 threshold, making it an accessible opportunity for many aspiring business owners. A detailed breakdown of the estimated initial investment expenditures further elucidates the cost structure, encompassing the Initial Franchise Fee ($9,900 - $99,900), essential Equipment ($8,500), Computer ($0 - $1,500, indicating flexibility based on existing assets), Vehicle ($0 - $500, also reflecting flexibility), a Grand Opening Advertising Fee ($5,500) to ensure a strong market launch, necessary Certifications ($500 - $1,000), Professional Fees ($1,000 - $2,000), Insurance ($600 - $1,200), and Software Licensing Fees for the initial three months ($150 - $300). Furthermore, adequate Additional Funds for the initial three months, often referred to as Working Capital, are estimated between $5,150 and $10,150, bringing the comprehensive total estimated initial investment to $31,300 - $130,550. This investment profile is significantly below the marketing services sub-sector averages, which typically fall between $70,965 and $155,182, underscoring the Trc Franchisor franchise’s cost-effectiveness. Beyond the initial setup, ongoing financial commitments include a royalty fee of 7.00% of monthly gross sales and an advertising (or national brand fund) fee of 4.00% of monthly gross sales, ensuring continuous brand development and support. The minimum liquid cash required to initiate the Trc Franchisor franchise opportunity is a modest $10,000, complemented by working capital requirements ranging from $5,150 to $10,150, making it an attractive proposition for those seeking a business with a manageable financial entry point.

The operational model and comprehensive support structure provided by the Trc Franchisor franchise are meticulously designed to empower franchisees, even those without prior experience in professional photography, to succeed. A cornerstone of the Trc Franchisor franchise appeal is the explicit assurance that no prior photography experience is required, as the brand’s robust training program thoroughly covers all necessary technical skills and operational protocols. The initial training program is structured to deliver essential knowledge and practical capabilities, comprising a total of 18 hours, all of which are dedicated to intensive classroom instruction, ensuring a deep understanding of the business model and service delivery standards. Franchisees who launched the first U.S. Trc Franchisor franchise in Houston, Texas, commendably described the entire training process as "seamless," indicating its efficiency and user-friendliness. This vital training typically spans approximately two to three weeks and effectively leverages online portals, providing flexible and accessible learning pathways for new franchisees. The corporate support structure extended by Trc Franchisor is exceptionally extensive, effectively managing a significant portion of the intricate backend operations, thereby allowing franchisees to channel their primary focus on core revenue-generating activities. This includes corporate oversight of content processing, meticulous content delivery, streamlined invoicing, efficient billing procedures, timely payouts to franchisees, robust customer support, the maintenance of essential infrastructure, continuous technological advancements, and comprehensive online marketing efforts. By centralizing these complex functions, the Trc Franchisor franchise model enables its franchisees to concentrate predominantly on visiting properties, expertly capturing high-quality visual content, and fostering local client relationships. A dedicated U.S. Customer Support Centre is a testament to this commitment, staffed with full-time customer service specialists whose responsibilities encompass proactive client acquisition, responsive phone support, and diligent post-content delivery activities, ensuring client satisfaction and repeat business. Franchisees have consistently lauded the backend support as "incredible," highlighting the effectiveness and reliability of the corporate team. While one specific source in the research findings indicated no explicit mention of dedicated computer and technology support, other detailed information within the report strongly suggests that the corporate entity assumes responsibility for handling the critical technology aspects of the business, ensuring operational continuity and technological efficiency for all Trc Franchisor franchise locations. Furthermore, direct franchise support is readily available and consistently provided by the corporate team, fostering a collaborative and supportive environment for all network partners.

The financial performance representations (FPRs) for the Trc Franchisor franchise, meticulously disclosed under Item 19 of its Franchise Disclosure Document (FDD), provide valuable insights into the potential earnings and operational efficiency of the business model. According to these representations, the average revenue per unit (AUV) for a Trc Franchisor franchised business is reported as $83,000 on an annual basis. Further substantiating these figures, another source indicates an average gross revenue of $102,022, while specifying yearly gross sales at $83,766, providing a slightly varied but generally consistent picture of the typical financial output. For an owner-operator, the estimated earnings range from $11,728 to $15,078, reflecting the potential for a franchisee actively involved in the day-to-day operations. A crucial metric for prospective investors, the estimated franchise payback period, is projected to be between 6.5 and 8.5 years, offering a clear timeline for recouping the initial investment in a Trc Franchisor franchise. It is important to contextualize these figures within the broader industry landscape. The reported average gross revenue of $102,022 is notably and substantially below the marketing services sub-sector average, which stands at a significantly higher $830,466. This considerable discrepancy, however, is not indicative of underperformance but rather attributed to the Trc Franchisor franchise system's early development stage. The brand was only established in 2020, and as of 2024, it had only 11 operational units, all of which were franchised. This nascent stage of development naturally results in lower average revenue figures compared to more mature and extensively established franchise systems within the sector. As the Trc Franchisor franchise continues its aggressive expansion and its network of locations matures, these financial metrics are anticipated to grow significantly, aligning more closely with industry averages and reflecting the inherent scalability and market demand for its services. The current financial disclosures, while modest in comparison to established industry giants, thus present a snapshot of a rapidly developing system with substantial future growth potential as it expands its footprint and solidifies its market presence.

The Trc Franchisor franchise has demonstrated an exceptionally rapid and impressive growth trajectory since its inception, underscoring the efficacy and market appeal of its business model. As of the most recent data available in 2026, the Trc Franchisor franchise network boasts over 78 franchised locations strategically spread across both the U.S. and Canada, effectively serving a vast and growing client base in more than 200 towns and cities and catering to over 20,000 satisfied customers. This aggressive expansion is further highlighted by the remarkable statistic that a new Trc Franchisor franchise opens its doors approximately every 15 days, reflecting robust demand and a streamlined onboarding process for new franchisees. Earlier data from 2024 indicated a total of 11 operational units, all of which were franchised, with no company-owned locations, signaling a strong commitment to the franchise model. By the issuance of the 2025 Franchise Disclosure Document (FDD), this number had already surged to 29 franchised Trc Franchisor locations specifically within the USA, spanning an impressive 20 different states. The company’s expansion across North America has been swift and strategic; in April 2023, it was proudly reported that the Trc Franchisor franchise had tripled its size compared to the previous year, a testament to its accelerated market penetration. A significant milestone was achieved by July 2022 when Trc Franchisor successfully established franchise partners in every major province across Canada within a mere 12 months of commencing its franchising efforts. The brand made its decisive entry into the U.S. market in July 2022, with the establishment of its first American Trc Franchisor franchise in Houston, Texas, a venture successfully owned and operated by Ebony Royal and Vernard Lewis. These rapid growth figures are buttressed by distinct competitive advantages, including its comprehensive suite of services, the industry-leading 24-hour turnaround time for projects, the utilization of sophisticated AI-powered systems, and an "Uber-like platform" for efficient service delivery. The strategic partnerships cultivated with major real estate companies such as Century21, REMAX, Coldwell Banker, Berkshire Hathaway, and Sotheby's, coupled with its role as the national vendor for Redfin.com, further solidify the Trc Franchisor franchise’s market position and provide a significant edge over competitors by ensuring a consistent stream of potential clients and enhanced brand visibility.

The Trc Franchisor franchise is actively expanding into new markets across North America, with an ambitious goal articulated in July 2022 to establish locations in every major U.S. city within the subsequent year. This bold expansion plan reflects the brand's confidence in its scalable model and the sustained demand for its specialized real estate marketing services. The strategic decision made in 2022 to move the corporate territory to Orlando, Florida, serves as a clear indication of Trc Franchisor’s deep commitment to the U.S. market and its intent to further embed its operations within the country's vibrant real estate landscape. The brand’s credibility and market reach are significantly enhanced through its established strategic partnerships with leading real estate companies, including industry giants such as Century21, REMAX, Coldwell Banker, Berkshire Hathaway, and Sotheby's. These collaborations not only provide a robust network for potential client referrals but also underscore the quality and reliability of the Trc Franchisor franchise services. Furthermore, Trc Franchisor proudly serves as the national vendor for Redfin.com, a prominent online real estate marketplace, which guarantees consistent exposure and a steady flow of business opportunities for its franchisees. The influential endorsement from Kevin Harrington, an original "shark" from ABC's Shark Tank, significantly bolsters the brand’s reputation and instills greater confidence among prospective franchisees and clients alike, leveraging a recognizable and trusted figure in the business world. In terms of technological advancements and new product offerings, the Trc Franchisor franchise continuously innovates, providing a dedicated iPhone App for enhanced operational efficiency and client interaction. The company prides itself on delivering an all-inclusive package that typically includes "unlimited professional photos + professional video + floor plan + 3D virtual tour" from a single appointment, streamlining the process for real estate agents and ensuring comprehensive visual marketing solutions. Regarding leadership evolution, Kris King's role as Founder & CEO has strategically shifted to focus more intensely on the crucial areas of franchise development and providing robust support to existing franchise partners, ensuring the continued success and expansion of the Trc Franchisor franchise network.

The Trc Franchisor franchise is actively seeking passionate and driven individuals who embody specific characteristics that align with the brand’s innovative and support-driven operational model. An ideal franchisee for the Trc Franchisor franchise requires no prior photography experience, a significant advantage, as the comprehensive training program is specifically designed to equip new partners with all the necessary technical skills and operational knowledge. The system is meticulously structured to allow franchisees to concentrate primarily on the core business activities of visiting properties and capturing high-quality visual content, while the corporate entity efficiently manages the intricate backend operations, thereby simplifying the daily workflow for its partners. This symbiotic relationship ensures that franchisees can focus on client interaction and service delivery without being bogged down by administrative complexities. When identifying optimal locations for new Trc Franchisor franchise units, the corporate team strategically targets mid-sized to large metropolitan areas that boast active and dynamic real estate markets. These areas are further characterized by strong population growth and median home values consistently above $250,000, indicators of a robust and affluent client base. Prospective franchisees are advised to prioritize and target underserved regions, particularly within the burgeoning Southeast and West Coast of the U.S., where the demand for professional real estate marketing services remains exceptionally strong, and competition from more established national brands may be less intense, presenting significant growth opportunities for a new Trc Franchisor franchise. The Trc Franchisor franchise currently operates in a diverse array of U.S. states, including Alabama, Arkansas, Colorado, Florida, Georgia, Idaho, Kentucky, Louisiana, Massachusetts, North Carolina, Nebraska, New Jersey, Nevada, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, and Texas, demonstrating its broad applicability across various regional markets. Specific successful locations mentioned include Houston, TX; Sarasota, FL; Orlando, FL; Lexington, KY; San Antonio, TX; Dallas - Fort Worth, TX; Brevard County, FL; Charlotte, NC; Las Vegas, NV; and Denver, CO, further illustrating the brand’s versatility. The franchise's proven presence in vastly diverse markets, ranging from coastal hubs like New York to central regions such as Arkansas and Missouri, emphatically showcases its inherent adaptability and universal appeal across varied geographical and demographic landscapes, making the Trc Franchisor franchise a flexible and promising venture.

The Trc Franchisor franchise presents a highly compelling investor opportunity for entrepreneurs seeking entry into a high-demand, tech-forward service industry with significant growth potential. The model is characterized by a remarkably low startup investment, consistently falling under $131,000, making it an accessible venture for a broad spectrum of aspiring business owners. This financial accessibility is coupled with the brand’s impressive and rapid growth trajectory, driven by strong market fundamentals within the real estate marketing sector. The comprehensive support structure provided by Trc Franchisor corporate is a distinct advantage, allowing franchisees to focus on core business activities while backend operations are expertly managed. The scalability of the Trc Franchisor franchise model means that as the market expands, so too can the franchisee's business. While current financial performance metrics, such as an average unit revenue (AUV) of $83,000 and gross revenue of $102,022, are below the marketing services sub-sector average of $830,466, this is primarily attributed to the system’s early development stage, with only 11 units operating in 2024. This early stage signifies substantial upside potential as the Trc Franchisor franchise matures and expands its footprint. The endorsement by Kevin Harrington from Shark Tank further elevates the brand's credibility and market appeal, instilling confidence in the investment. The Trc Franchisor franchise offers a unique proposition: a low-cost entry into a burgeoning market, backed by robust corporate support, innovative technology, and exclusive territories, positioning it as an attractive and forward-looking investment. Explore the complete Trc Franchisor franchise profile on PeerSense to access the full suite of independent franchise intelligence data.