The Daily Pilates

The Daily Pilates is a modern movement studio concept built around whole body wellness, with a thoughtful and calming setting. Lily Collins Sak, also known as Lily Collins, founded the company in 2015. Collins is a Pilates expert and industry leader with a background in Kinesiology and Exercise Science. The company is headquartered at 900 Dekalb Ave., #600, Atlanta, GA 30307, where Collins serves as Founder and CEO. The Daily Pilates began franchising in 2021. By early 2026, it had several operating studios, primarily in the United States. Existing markets include Inman Park, Buckhead, Milton, and Vinings in the Atlanta, Georgia metropolitan area, as well as Summit and Basking Ridge in New Jersey and Ballantyne (Charlotte) and Wilmington in North Carolina. The global Pilates market was valued at USD 325 billion in 2023 and is projected to reach USD 420.98 billion by 2032. That forecast reflects a Compound Annual Growth Rate of 11.50% from 2024 to 2032. This market gives The Daily Pilates a specialized fitness category in which to build its brand and franchise system.

The larger market also includes strong growth in fitness, recreational sports, Pilates, and related wellness services. One current estimate values the global Pilates market at $181.47 billion and projects it will reach $633 billion by 2037. The Fitness and Recreational Sports Centers market was valued at USD 123.77 billion in 2024. It is projected to reach USD 148.03 billion in 2025, USD 159.39 billion in 2026, and USD 180.44 billion by 2033, at a CAGR of 4.06% from 2025 to 2033. Other forecasts estimate an increase of USD 107.16 billion at a CAGR of 9.2% from 2025 to 2030. Another projection puts the market at approximately USD 324.05 billion by 2035, at an 8.15% CAGR from 2026 to 2035. A separate forecast estimates USD 235.47 billion by 2031, at an 8.12% CAGR from 2026 to 2031. Demand is supported by greater attention to physical and mental well being, more anxiety issues that can increase interest in calming activities, and the role of social media and influencer marketing in fitness promotion. Consumers are also looking for customized, efficient, and convenient fitness services. Wearable devices, virtual classes, and hybrid offerings that combine online and in person instruction address those preferences. Yoga and Pilates studios have been identified as the fastest growing facility type in this market. North America held 37.5% of the broader fitness market in 2024 and is projected to account for 39% of its incremental growth. Asia Pacific is projected to be the fastest growing market, with a CAGR of 9.43% through 2031. That forecast points to possible future international expansion for brands such as The Daily Pilates.

The initial, one time franchise fee is $50,000. It gives the franchisee rights to use The Daily Pilates trademarks, brand name, and proprietary business systems, along with the initial training associated with the franchise relationship. Total startup investment depends in part on studio size, geographic location, and the required buildout. One estimate places the total initial investment at $450,714 to $850,520, including the franchise fee. Another source estimates $318,106 to $630,026 for the amount needed to open and begin operating a studio. These amounts can include real estate acquisition or leasehold improvements, specialized Pilates equipment, initial supplies, business licenses and permits, and working capital for early operations. Prospective franchisees and their investors must have liquid assets exceeding $100,000. The minimum net worth requirement is $400,000. The stated investment profile places The Daily Pilates in the mid tier of the fitness franchise sector. It is intended for entrepreneurs and investors who can meet the liquid capital and net worth standards.

The Daily Pilates supports a modern movement studio focused on science based classes, contemporary group Reformer classes, and high intensity Pilates sessions in a calm, carefully designed environment. The franchisor draws on more than 16 years of fitness industry experience. Its education program combines classical Pilates movements with a signature athletic flair. Instructor training addresses how to design and teach these science based classes safely and effectively, with particular attention to proper form and client safety. Continuing education and workshops are available virtually and in the studio. These offerings are intended to support staff development, creativity, and consistency with the brand methodology. Support begins with location scouting to help identify suitable studio sites. It also includes interior and brand design assistance intended to create consistency across locations. Other support areas include industry education, specialized teacher training, operations training for daily management, and marketing support to attract and retain clients. The stated franchise process starts with an application, followed by contact with the franchisor team, review of the Franchise Disclosure Document, and a founder's call. It then moves into studio buildout support and grand opening assistance. Specific protected territory details are not provided. The company does encourage multi unit opportunities and invites candidates to “Bring The Daily Pilates to Your City.” The structure points toward an owner operator model in which franchisees take an active role in the daily management and growth of their studios.

Industry information can provide context, but it does not predict results for an individual location. Individual earnings are reported to range from $30,000 to $200,000, depending on location, membership size and engagement, and operating efficiency. That figure is a comparison point for an established Pilates franchise, rather than a projection for The Daily Pilates. Since beginning franchising in 2021, The Daily Pilates has continued to expand and has received recognition including Atlanta Magazine Readers' Choice “Best Pilates Studio 2023” and Creative Loafing “Best of ATL Winner of Best Pilates Studio” awards in 2016 and 2017. Several locations are also identified as “Coming Soon,” indicating plans for additional growth.

The Daily Pilates has grown its studio presence since franchising began in 2021, with operating locations concentrated primarily in the United States. In the Atlanta, Georgia area, those locations include Inman Park, Buckhead, Milton, and Vinings. Other operating markets include Summit and Basking Ridge in New Jersey and Ballantyne (Charlotte) and Wilmington in North Carolina. Additional “Coming Soon” studios are planned for Charlotte, East Cobb (Marietta, GA), Lancaster, Perimeter (Dunwoody, GA), and Raleigh. The Perimeter studio in Dunwoody, Georgia, owned by franchisee Radhika Bhatt, is targeting a March 2026 opening. The East Cobb studio in Marietta, Georgia, under franchisee Reine Cook, is slated to open in April 2026. The brand has also received Atlanta Magazine Readers' Choice “Best Pilates Studio 2023,” Best of Georgia Pilates Studios 2022, “2018 BEST PILATES STUDIO FOR JEZEBEL MAGAZINE,” and multiple Creative Loafing “Best of ATL Winner of Best Pilates Studio” awards in 2016 and 2017. Expertise recognized The Daily Pilates for Best Pilates Teachers in Atlanta in 2017, and the studio won the Best Pilates Studio BOA Award in 2016. Lily Collins said the studio earned the “best Pilates studio in Atlanta” status in its first year without paid marketing, relying on word of mouth and referrals. The brand differentiates its instruction through a combination of classical Pilates movements, athletic elements, science based classes, and attention to proper form. Its calming studio design and education program are intended to create a consistent client experience and support retention in a competitive market.

The Daily Pilates does not expressly require previous fitness industry experience. Its financial standards call for liquid assets greater than $100,000 and a minimum net worth of $400,000. Those requirements indicate that candidates need enough capital to manage startup costs and maintain operating stability. They also point toward business minded owners prepared to make a substantial investment rather than hobby operators. The company offers multi unit opportunities for franchisees with the management background and strategic vision to develop more than one studio. Expansion is currently focused on the United States, especially markets in the Atlanta area, New Jersey, and North Carolina where the brand already has studios. The invitation to “Bring The Daily Pilates to Your City” also signals interest in qualified candidates who can identify suitable locations and build a local presence in new markets. The process from franchise agreement to grand opening is structured around application submission, direct communication with the franchisor, review of the FDD, a founder's call, studio buildout support, and grand opening assistance. Candidates should evaluate whether they can meet the financial standards and take an active role in the launch and operation of the business.

The Daily Pilates merits detailed due diligence for investors evaluating the health and wellness sector, especially the Pilates category. The global Pilates market is projected to reach $633 billion by 2037, while the broader fitness market also has multiple growth forecasts. The brand combines a modern movement studio concept with a wellness focused design and has received “Best Pilates Studio” recognition in Atlanta since its founding in 2015. Its active expansion plan includes established United States markets and additional locations planned in Charlotte, East Cobb, Lancaster, Perimeter, and Raleigh. Support includes location scouting, teacher training, operations training, marketing assistance, studio buildout guidance, and grand opening assistance. The stated financial profile is for candidates with liquid assets exceeding $100,000 and net worth over $400,000. PeerSense is a commercial capital advisory firm that introduces franchise buyers to SBA and conventional lenders. PeerSense is not a lender. Its franchise research resources include SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and side by side comparison tools.