ATP Franchising,

ATP Franchising operates consumer locations under the Altitude Trampoline Park name. Founded in 2012, Altitude began franchising that same year and was among the early organized indoor trampoline park brands, before the category developed into the multi billion dollar industry it is today. The brand is headquartered in Fort Worth, Texas, and is owned by Indoor Active Brands, a platform company focused on expanding indoor entertainment concepts across several formats. In 2024, Chris Kuehn became Chief Operating Officer, Mike Stout became Vice President of Franchise Development, and Mike D'Arezzo became Director of Franchise Development. CEO Mike Rotondo continues to lead Altitude, while Chris Kuehn also serves as President of Indoor Active Brands as of early 2026. As of March 2026, the ATP Franchising network includes 75 United States locations, with 66 open franchise units and 9 corporate locations. International expansion is underway. The global trampoline park market is projected to reach $3.49 billion by 2033, with a compound annual growth rate of 13.9%.

Indoor active entertainment benefits from consumer demand for experiences instead of material goods, family activity based recreation, and options that work throughout the year regardless of weather. The global trampoline park segment is growing at a 13.9% compound annual growth rate, well above broader recreation industry averages. Households with children under 18 are recurring customers for active entertainment venues, and trampoline parks can earn revenue from general admission, birthday parties, group events, corporate activities, and membership programs. Altitude's $10 Endless Jumps membership provides unlimited access to trampolines, soft play areas, basketball courts, dodgeball arenas, interactive games, and other park attractions. The global franchise sector is projected to reach $160.35 billion in 2026 and $369.84 billion by 2035, growing at a compound annual growth rate of 9.73%. North America represents approximately 40% of global franchise market share, giving ATP Franchising investors access to the world's most developed and legally sophisticated franchise ecosystem. Health, fitness, and wellness franchises are growing at 18% globally. Trampoline parks sit between entertainment and active fitness, so the brand participates in both areas of consumer demand. The trampoline park segment remains relatively fragmented compared with quick service restaurant franchises, which hold 45% of franchise market share. That fragmentation may give established brands such as Altitude opportunities to build market density before broader consolidation.

An ATP Franchising investment requires substantial financial preparation because the model involves specialized equipment, safety infrastructure, and a large facility. The initial franchise fee is $45,000 before buildout, lease, and equipment costs. Qualifying veterans receive a 50% reduction through the VetFran program, making the initial fee $22,500 for eligible military applicants. One disclosure framework reports total investment of approximately $2,225,000 to $3,258,500. A broader range cited elsewhere is $1,526,000 to $3,835,000. The difference reflects geographic real estate costs, facility size, local permitting requirements, and the amount of custom attraction buildout. The investment therefore sits in the premium tier of entertainment franchises, where the capital requirement corresponds to the size of the physical asset and its potential revenue capacity. The ongoing royalty is 6% of gross sales. Royalties are based on gross revenue before rent, payroll, or personal earnings, so buyers should include that calculation in cash flow planning. Indoor Active Brands supplies the corporate platform and operational infrastructure behind the system. SBA loan programs are among the common financing paths for large format franchise investments of this kind. Prospective franchisees should review personal liquidity, net worth, access to construction financing, and any franchisor approved lending relationships before making a decision. PeerSense is a commercial capital advisory firm, not a lender, and does not lend, fund, or approve loans.

An Altitude franchise operates from a large facility designed to deliver a consistent, high energy guest experience. Staffing needs are especially significant on weekends, during school holidays, and in peak birthday party periods. The franchisor supports site selection with detailed territory maps and exclusivity documentation. It also provides staff training in marketing, human resources, inventory management, customer service, and safety procedures, along with continuing guidance from the corporate team. Altitude introduced a new Roller point of sale system across the franchise network for systemwide marketing activations and promotional campaigns. These tools give franchisees access to promotions that could be expensive for a single operator to create alone. The system identifies proximity to schools, family oriented neighborhoods, and complementary retail as important location factors. Strong performance has been documented in suburban markets where median household income exceeds $65,000 and family population density supports repeat visits. Peak operations may require floor monitors, party event coordinators, front desk staff, and maintenance personnel at the same time, making labor planning an early pre opening issue. Detailed exclusivity mapping is intended to protect franchisee investment and limit brand cannibalization within a market. This matters as Altitude pursues a goal of 12 to 15 new park openings each year. The system also supports multi unit development. In 2024, six development agreements were signed for 13 new locations in markets across the nation. Franchisees must follow system standards, including required technology adoption such as the new point of sale system, and should budget for continuing capital expenditures tied to attraction refreshes, facility rehabilitation, and brand standards compliance.

Buyers therefore need to use publicly available indicators, brand disclosed benchmarks, and industry comparisons when preparing a unit economics analysis. Average cost of goods sold was 11.1% of revenue, and average payroll was 18.4%, putting those two direct costs at roughly 29% to 30% before occupancy, royalties, and other operating expenses. This indicated that the highest capacity locations were running above the systemwide average as the brand recovered from pandemic era operating disruptions and grew its membership base. That figure is 25.7% above the sub sector average of $1.7 million, which the brand attributes to programming quality, its membership model, and operating consistency. Investors should speak directly with existing franchisees and request the current FDD to review any updated financial representations from the franchisor.

ATP Franchising has moved from early expansion toward a development approach centered on market density, with international growth added to domestic penetration. In 2022, Altitude opened locations in nine new markets and signed more than 17 expansion agreements. By early 2023, the brand had nearly 90 parks in communities across the United States. By May 2023, it had more than 85 locations open or in development across 29 states and four countries, with plans to open 15 new parks and sign 41 additional units during that year. In 2024, new parks opened in Spring Hill, Florida; Austell, Georgia; North Versailles, Pennsylvania; and Webster, Texas. Eight more units were under construction in San Jose, Milpitas, Folsom, and San Dimas, California; Coral Springs, Florida; Birmingham, Alabama; Chicago and Schaumburg, Illinois. During the first quarter of 2026, domestic parks opened in Manteca, California in January and Traverse City, Michigan in February. Altitude also entered Sharjah, UAE, with its first location there, extending its international presence beyond the United States. Indoor Active Brands launched The Pickle Pad in 2024, an indoor pickleball playground concept intended to complement its indoor active entertainment portfolio through shared infrastructure, real estate relationships, and operating expertise. In early 2023, Altitude appeared on Entrepreneur Magazine's 44th Annual Franchise 500 list and was one of only two indoor entertainment brands included. The target of 12 to 15 new parks per year would produce meaningful net unit growth from the current domestic base of 75 locations. The second quarter of 2026 pipeline continues to emphasize market density, international expansion, and formats that can be adapted to local demand.

The intended ATP Franchising franchisee is a financially qualified and operationally involved entrepreneur with experience managing multiple employees in hospitality, retail, family entertainment, or a related setting. The buyer also needs enough capital to support pre opening construction and the first months after launch. Because the investment can exceed $3 million in higher cost construction markets, candidates should consider substantial personal liquidity, commercial or SBA financing access, and the effect of a royalty on gross sales on monthly cash flow. Multi unit development is a central part of the system's growth plan. The 2024 agreements for 13 parks across multiple states show that the system is seeking franchisees who can follow territory development schedules, and such candidates may receive priority in market assignment and corporate development support. As of early 2026, the brand was seeking markets including Kansas City, Missouri; Raleigh Durham, North Carolina; and Denver, Colorado. These are high growth suburban metros whose demographics fit Altitude's stated location profile, including high family population density and median household income above $65,000. That provides a data based framework for site selection, although it does not remove location risk. For a large format entertainment project of this size, the period from franchise agreement to opening typically takes 12 to 24 months for site selection, lease negotiation, permitting, construction, and pre opening staffing. Buyers should plan for that development period before revenue begins.

Total investment can exceed $3 million depending on the market and format, reflecting the scale of the revenue producing facility and the physical assets required. The system has more than a decade of operating history. Recent developments include the addition of franchise development executives, the Roller point of sale rollout, the first Altitude location in Sharjah, UAE, and construction activity in California, Illinois, Alabama, and the Carolinas. Together, these developments show the brand's domestic and international expansion plans. PeerSense provides independent due diligence information for franchise buyers, including SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and side by side comparison tools. Buyers can use that information to compare ATP Franchising with indoor entertainment and family activity franchise concepts. PeerSense does not lend, fund, or approve loans. Its role is to help franchise buyers evaluate franchise information and prepare for conversations about SBA and conventional financing. The complete ATP Franchising profile on PeerSense contains the available franchise intelligence for further review.