ATP Franchising,

The question every serious franchise investor asks before committing seven figures to an entertainment concept is whether the brand they are evaluating can sustain revenue, command community loyalty, and deliver a return that justifies the capital at risk. ATP Franchising, operating consumer-facing locations under the Altitude Trampoline Park banner, offers a compelling answer to that question through a combination of category-leading unit economics, a rapidly growing global footprint, and a franchise system built inside a platform company with the operational infrastructure to support aggressive expansion. Altitude Trampoline Park was founded in 2012 and began franchising as early as 2012, establishing it as one of the pioneering brands in the organized indoor trampoline park sector before the category fully matured into the multi-billion-dollar industry it is today. Headquartered in Fort Worth, Texas, the brand operates under the ownership of Indoor Active Brands, a platform company specifically focused on scaling indoor entertainment concepts across multiple formats. The leadership structure was strengthened meaningfully in 2024, with the appointment of Chris Kuehn as Chief Operating Officer, Mike Stout as Vice President of Franchise Development, and Mike D'Arezzo as Director of Franchise Development, while CEO Mike Rotondo continues to lead the Altitude brand and Chris Kuehn concurrently serves as President of Indoor Active Brands as of early 2026. As of March 2026, the ATP Franchising network comprises 75 total U.S. locations, including 66 open franchise units and 9 corporate locations, with international expansion already underway. The global trampoline park market is projected to reach a value of $3.49 billion by 2033, growing at a compound annual growth rate of 13.9%, which positions Altitude at the front edge of one of the fastest-expanding segments in the entire family entertainment sector. For franchise investors evaluating active entertainment concepts, ATP Franchising franchise opportunities represent a category-defining brand with more than a decade of operational refinement and a documented track record of above-market unit-level revenue performance.

The indoor active entertainment industry exists at the intersection of three powerful and durable consumer trends: the sustained demand for experiential spending over material goods, the prioritization of family-oriented activity-based entertainment, and the search for year-round, weather-independent recreation options. The global trampoline park segment is growing at a 13.9% compound annual growth rate, a figure that dramatically outpaces broader recreation industry averages and reflects a fundamental shift in how families allocate discretionary entertainment budgets. Consumer research consistently shows that households with children under 18 are the most reliable and recurring customers for active entertainment venues, and trampoline parks are uniquely positioned to serve that demographic with multiple revenue streams including general admission, birthday parties, group events, corporate activities, and membership programs. Altitude's own $10 Endless Jumps membership program, which provides unlimited access to trampolines, soft play areas, basketball courts, dodgeball arenas, interactive games, and other park attractions, directly converts one-time visitors into recurring monthly revenue, a subscription dynamic that fundamentally stabilizes cash flow compared to pure walk-in entertainment businesses. The broader franchise market context is equally encouraging, with the global franchise sector projected to reach $160.35 billion in 2026 and expand to $369.84 billion by 2035 at a compound annual growth rate of 9.73%. North America accounts for approximately 40% of global franchise market share, meaning ATP Franchising franchise investors are operating in the world's most developed and legally sophisticated franchise ecosystem. Health, fitness, and wellness franchises are growing at 18% globally, and while trampoline parks straddle the entertainment and active fitness categories, the brand benefits from consumer momentum in both directions simultaneously. The trampoline park segment specifically remains relatively fragmented compared to quick-service restaurant franchises, which dominate at 45% of franchise market share, creating meaningful first-mover and density advantages for brands like Altitude that have established operational systems and brand recognition ahead of full market consolidation.

The ATP Franchising franchise investment requires serious financial preparation, as the capital-intensive nature of trampoline park operations reflects the scale of specialized equipment, safety infrastructure, and large-format facility requirements inherent to the business model. The initial franchise fee is $45,000, which is the baseline entry point before any buildout, lease, or equipment costs are factored into the total capital picture. Veterans are eligible for a 50% reduction on the franchise fee through the VetFran program, bringing the initial fee to $22,500 for qualifying military applicants, one of the more substantial veteran incentive structures available in the indoor entertainment franchise category. Total investment ranges from approximately $2,225,000 to $3,258,500 based on one disclosure framework, with a broader range cited elsewhere between $1,526,000 and $3,835,000, reflecting meaningful variability driven by geographic real estate costs, facility size, local permitting requirements, and the extent of custom attraction buildout within each park. This positions the ATP Franchising franchise investment firmly in the premium tier of entertainment franchise opportunities, a category where capital requirements are justified by the scale of the physical asset being created and the revenue-generating capacity of a fully operational park. The ongoing royalty structure is 6% of gross sales, consistent with industry norms for branded franchise systems of this scale, and it is critical for prospective franchisees to understand that royalties are calculated on gross revenue before rent, payroll, or personal earnings are considered in cash flow planning. The parent company, Indoor Active Brands, provides institutional backing that supports the development and operational infrastructure underlying the franchise system, a corporate structure that offers franchisees more stability than independently owned franchise concepts without platform company support. SBA loan programs represent one of the most common financing pathways for large-format franchise investments of this type, and prospective franchisees should evaluate their personal liquidity, net worth position, and access to construction financing in addition to any franchisor-approved lending relationships before finalizing their investment decision.

Daily operations at an Altitude Trampoline Park franchise under the ATP Franchising system are structured around delivering a consistent, high-energy guest experience across a large-format facility typically requiring significant staffing bandwidth, particularly on weekends, school holidays, and peak birthday party seasons. The franchisor provides comprehensive support across all major operational functions, including site selection assistance with detailed territory maps and exclusivity rights documentation, staff training programs covering marketing, human resources, inventory management, customer service, and safety protocols, and ongoing operational guidance from the corporate team. Altitude rolled out a new Roller point-of-sale system across the franchise network to enable brand-wide marketing activations and promotional campaigns, giving franchisees access to systemwide promotional tools that would be prohibitively expensive for any single operator to develop independently. The franchise system identifies key location success factors as proximity to schools, family-oriented neighborhoods, and complementary retail establishments, with particularly strong performance documented in suburban markets where median household incomes exceed $65,000 and family population density supports recurring visitation. Staffing is one of the most operationally significant variables in running a trampoline park, as the facility requires floor monitors, party event coordinators, front desk staff, and maintenance personnel simultaneously during peak hours, meaning labor model planning is critical from the earliest stages of pre-opening preparation. Territory structure includes detailed exclusivity mapping to protect franchisee investment and prevent brand cannibalization within a given market, a structural element that becomes increasingly important as Altitude pursues its stated goal of 12 to 15 new park openings annually. The franchise also supports multi-unit development, as evidenced by the 2024 signing of six development agreements that collectively committed to bringing 13 new locations to target markets nationwide, indicating that the system is designed to accommodate and even prefer franchisees with multi-location ambitions. Franchisees are expected to operate in close alignment with system standards, including mandated technology adoptions such as the new POS system, and should plan for ongoing capital expenditures associated with attraction refreshes, facility rehabilitation, and brand standards compliance over the life of the franchise agreement.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for ATP Franchising, which means prospective investors must rely on publicly available performance indicators, brand-disclosed benchmarks, and industry comparables to construct their unit economics analysis. That said, Altitude Trampoline Park has made meaningful financial performance data publicly accessible through its brand communications. The average unit volume for Altitude Trampoline Parks in 2021 was documented at $1,747,719, with average cost of goods sold running at 11.1% of revenue and average payroll at 18.4%, suggesting a combined direct cost structure in the range of roughly 29% to 30% before occupancy, royalties, and other operating expenses. In 2022, the top-performing parks in the Altitude network reported a 27% increase in average unit volume compared to 2021, indicating that the highest-capacity locations were trending well above the systemwide average as the brand recovered from pandemic-era operating disruptions and expanded its membership base. More recently, the brand reports an average gross revenue figure of $2.1 million, which outperforms the sub-sector average of $1.7 million by 25.7%, a meaningful premium that Altitude attributes to its programming quality, membership model, and operational consistency. The brand has also achieved a systemwide sales increase of 3% since the start of 2024, a positive directional signal that suggests organic revenue momentum across the open park portfolio rather than growth solely driven by new unit openings. For prospective investors modeling an investment decision, the combination of $2.1 million in average gross revenue against a 6% royalty rate implies annual royalty obligations in the range of $126,000, and when layered against the documented COGS and payroll percentages, the structure of the unit economics becomes clearer even in the absence of full Item 19 disclosure. Investors should conduct direct validation conversations with existing franchisees and request access to the most current FDD to evaluate any updated financial representations included by the franchisor.

The ATP Franchising growth trajectory over the past several years reflects a brand transitioning from early-stage expansion into a more disciplined, density-focused development strategy with meaningful international ambitions layered on top of domestic market penetration. In 2022, Altitude opened locations in nine new markets and signed over 17 expansion agreements, demonstrating that franchise demand was accelerating even amid broader economic uncertainty. By early 2023, the brand had nearly 90 parks in communities across the United States, and by May 2023 had grown to more than 85 locations open or in development across 29 states and four countries, with projections to open 15 new parks and sign 41 additional units during that year. The 2024 expansion produced four new openings in Spring Hill, Florida; Austell, Georgia; North Versailles, Pennsylvania; and Webster, Texas, while eight additional units were simultaneously under construction in San Jose, Milpitas, Folsom, and San Dimas, California; Coral Springs, Florida; Birmingham, Alabama; Chicago and Schaumburg, Illinois. In Q1 2026, two new domestic parks opened in Manteca, California in January and Traverse City, Michigan in February, and Altitude entered a significant new international market with its first location in Sharjah, UAE, marking the brand's continued international diversification beyond its U.S. base. Indoor Active Brands also launched The Pickle Pad in 2024, an indoor pickleball playground concept, demonstrating the platform company's commitment to building a portfolio of complementary indoor active entertainment brands that can share infrastructure, real estate relationships, and operational expertise. The brand's recognition on Entrepreneur Magazine's 44th Annual Franchise 500 list in early 2023, as one of only two indoor entertainment brands to make the list, provides third-party validation of the franchise system's quality and operational maturity. The development target of 12 to 15 new parks per year, if sustained, would represent a meaningful net unit growth rate against the current 75-location domestic base, and the Q2 2026 pipeline reflects continued emphasis on strategic market density, international expansion, and flexible formats tailored to local demand.

The ideal candidate for an ATP Franchising franchise is a financially qualified, operationally engaged entrepreneur with prior experience in multi-employee management, hospitality, retail, or family entertainment, and the capital reserves to sustain operations through the pre-opening buildout period and the early months of ramp-up following launch. Given the investment range that extends above $3 million in higher-cost construction markets, franchisees should approach this opportunity with substantial personal liquidity, access to commercial or SBA financing, and a clear understanding of the royalty-on-gross-sales structure and its implications for monthly cash flow management. Multi-unit development is a core growth strategy within the ATP Franchising system, as evidenced by the multi-location development agreements executed in 2024 committing to 13 new parks across multiple states, suggesting that franchisees who can commit to territory development schedules will receive priority in market assignment and corporate development support. Target markets actively being sought by the brand as of early 2026 include Kansas City, Missouri; Raleigh-Durham, North Carolina; and Denver, Colorado, all of which are high-growth suburban metros with demographic profiles that align closely with Altitude's ideal location criteria of high family population density and median household incomes above $65,000. Performance data consistently identifies suburban locations near schools, family retail corridors, and community anchor tenants as the highest-revenue park configurations, providing franchisees with a data-backed site selection framework that reduces location risk. The timeline from franchise agreement execution to park opening in large-format entertainment concepts of this scale typically spans 12 to 24 months when accounting for site selection, lease negotiation, permitting, construction, and pre-opening staffing, meaning prospective franchisees should plan for a meaningful development period before revenue generation begins.

For investors conducting serious due diligence on an indoor active entertainment franchise, ATP Franchising represents a category-leading opportunity at the intersection of durable consumer demand, above-average unit economics, and a structured franchise system supported by the institutional resources of Indoor Active Brands. The investment thesis rests on three compounding factors: a trampoline park industry growing at a 13.9% CAGR toward a $3.49 billion global market by 2033, a brand with documented average gross revenue of $2.1 million that outperforms the sub-sector average by 25.7%, and a franchisor with the leadership depth, technology infrastructure, and development pipeline to support consistent system growth across domestic and international markets. The ATP Franchising franchise cost, while positioned in the premium tier of entertainment franchise investments with total investment potentially exceeding $3 million depending on market and format, is calibrated against revenue-generating assets of meaningful scale and a proven operational model with over a decade of refinement. The recent addition of experienced franchise development executives, the rollout of the Roller POS system, the international expansion into the UAE, and the ongoing construction pipeline across California, Illinois, Alabama, and the Carolinas all signal a brand executing against a coherent growth strategy rather than expanding opportunistically. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark ATP Franchising against competing indoor entertainment and family activity franchise concepts with full analytical rigor. Every serious franchise investor deserves access to independent, data-driven intelligence before committing capital at this level, and the PeerSense platform is built precisely to support that process. Explore the complete ATP Franchising franchise profile on PeerSense to access the full suite of independent franchise intelligence data.