Franchising since 2019
Ongoing royalties are 2%. Data sourced from the 2023 Franchise Disclosure Document.
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
Cakemix Franchising Llc Duffs Cake Mix franchise presents a compelling and unique franchise opportunity, drawing from a modern, tech-driven approach originally conceptualized for the rapidly expanding pet care industry. Founded in 2019 in the vibrant city of Los Angeles, California, by co-founders Shaina Denny and Greer Wilk, with some historical accounts also citing a founding year of 2018 or 2020, the brand set out to revolutionize its operational domain. The initial mission, as conceived for its original operational scope, was to modernize the experience and provide safe, convenient, and community-focused services that seamlessly integrate into the daily routines of busy individuals, particularly pet parents. This vision positions Cakemix Franchising Llc Duffs Cake Mix franchise to become a national leader in its field by emphasizing high-quality operational standards, unparalleled customer convenience, and the deployment of cutting-edge technology solutions. The corporate headquarters for Cakemix Franchising Llc Duffs Cake Mix franchise are strategically located at 905 E. 2nd St., #110, Los Angeles, CA 90012, serving as the central hub for its expanding network. Leadership is firmly in place with Shaina Denny serving as the Co-Founder and CEO, guiding the strategic direction, and Greer Wilk as the Co-Founder and COO, overseeing day-to-day operations. Notably, Cakemix Franchising Llc Duffs Cake Mix franchise is recognized as a women- and LGBTQIA+-led brand, reflecting a commitment to diversity and inclusive leadership. The brand has garnered significant support from strategic investors, including notable entities like Mars Petcare and the CEO of Wag!, underscoring the perceived potential and innovative business model. This robust backing facilitated the securing of $2.9 million in initial funding, earmarked specifically to scale its pioneering concept and expand its market reach. The opportunity for franchising with Cakemix Franchising Llc Duffs Cake Mix franchise officially commenced in 2021, marking a pivotal moment in its growth strategy.
The industry landscape that Cakemix Franchising Llc Duffs Cake Mix franchise initially aimed to disrupt, the pet care sector, is characterized by its rapid expansion and evolving consumer demands. Within this dynamic environment, the brand strategically differentiates itself from traditional service providers by offering a highly streamlined, membership-based model. A key operational distinction, designed to appeal to specific market segments and reduce operational complexities, is the deliberate exclusion of services such as boarding or grooming. This focused approach is meticulously crafted to significantly reduce operational overhead costs, thereby enhancing efficiency and profitability for franchisees. Furthermore, this specialized model is precisely calibrated to cater to the evolving needs of busy pet parents, who prioritize convenience and specialized care for their animals without requiring a full suite of traditional services. The emphasis on a tech-driven framework underpins the entire operational philosophy of Cakemix Franchising Llc Duffs Cake Mix franchise, ensuring that every interaction, from initial inquiry to daily service delivery, is smooth, efficient, and technologically advanced. This commitment to leveraging technology for operational excellence and customer engagement positions the Cakemix Franchising Llc Duffs Cake Mix franchise as a forward-thinking entity, poised to capture a significant share of a market segment that values innovation and efficiency above all else. The operational footprint is designed for adaptability, allowing the franchise to integrate seamlessly into diverse urban and suburban settings, directly addressing the demand for accessible and specialized services within its target demographic.
Investing in a Cakemix Franchising Llc Duffs Cake Mix franchise involves several financial requirements, which exhibit some reported variations across different informational sources, necessitating careful review by prospective franchisees. The initial franchise fee is cited as either $12,000, due upon the execution of the franchise agreement, or a higher figure of $50,000. For multi-unit developers, an additional $12,000 per location beyond the first unit is required, which is then applied as a credit towards future franchise fees, encouraging expansion. In the case of multi-unit development, a Development Fee is earned by the franchisor upon the signing of the Multi-Unit Development Agreement. This Development Fee is explicitly non-refundable but crucially grants a credit against the Initial Franchise Fee for each Cakemix Franchising Llc Duffs Cake Mix franchise outlet developed under the terms of the agreement. The total initial investment range also reflects discrepancies across sources, with figures spanning from $360,800 to $650,160, or alternatively, $302,000 and up, $356,000, $302,000 to $568,000, $308,000 to $597,360, and $356,000 to $645,000. A more precise figure for a single unit is reported as $356,050 to $645,410. For a multi-unit development business, necessitating a minimum of three outlets, the total investment range is quoted between $380,050 and $669,410. These comprehensive investment ranges typically encompass essential costs such as facility build-out, the acquisition of specialized pet care equipment, initial inventory and supplies, and crucial early operating expenses. The focused business model and intentionally smaller operational footprint, typically around 2,200 square feet, are key factors contributing to a comparatively lower initial investment when contrasted with more expansive, full-service pet care franchises. Ongoing financial obligations include a royalty rate, which is another area with conflicting reports, stating either a 2% royalty fee or a 7% royalty fee calculated on sales. Additionally, a 2% brand fund contribution is mandated for marketing and advertising initiatives, alongside a 4% technology fee. A Technology Setup Fee of $7,000 is due at the time of initial technology setup or within 90 days after signing the Franchise Agreement, covering initial costs for web hosting and assigned phone numbers. Franchisees are also required to demonstrate a minimum of $150,000 in liquid capital and possess a minimum net worth of $500,000 to qualify for a Cakemix Franchising Llc Duffs Cake Mix franchise. Other specified fees detailed in the 2024 FDD include an Initial Training Fee of $6,500, a Platform Onboarding Fee of $15,000, a Site Selection and Construction Fee of $7,000, and a Marketing and Design Fee of $7,500. The cumulative amount payable directly to the franchisor or its affiliates ranges from $76,500 for a single unit to $100,500 for a multi-unit development comprising at least three outlets.
The operating model of Cakemix Franchising Llc Duffs Cake Mix franchise is underpinned by a robust and comprehensive training and support structure designed to empower franchisees for success. Initial training is meticulously provided for up to three individuals, encompassing a practical 16 hours of on-the-job training complemented by 32 hours of intensive classroom instruction specifically for the franchisee, with additional tailored training for their wider team members. To foster continuous learning and adherence to best practices, digital training modules are readily accessible via the proprietary brand Wiki, alongside a wealth of ongoing learning resources and standardized employee handbooks. This initial training program comprehensively covers every essential aspect of operations, from effective staff onboarding and sophisticated management techniques to attentive member care and diligent facility maintenance, ensuring a holistic understanding of the business. Operational support is streamlined through a centralized support system that efficiently manages critical back-office functions. This includes, but is not limited to, precise appointment scheduling, diligent retrieval of vet records, and responsive customer service, thereby alleviating significant administrative burden from the franchisee. Franchisees are further equipped with detailed operational playbooks and employee handbooks, providing clear guidelines for consistent service delivery. Assistance with site selection is a key component of the support package, guiding franchisees to secure first-floor retail spaces, typically ranging from 2,400 to 3,000 square feet, strategically located in dense, high-traffic urban and suburban areas, often within the ground floors of apartment complexes for maximum visibility and accessibility. This support extends to critical lease negotiation processes and meticulous build-out oversight, ensuring that each location is intentionally designed to exhibit a superior aesthetic quality compared to competitors. Technological prowess is a hallmark of Cakemix Franchising Llc Duffs Cake Mix franchise, leveraging tech-driven operations powered by proprietary software. This advanced system facilitates seamless payments, fosters proactive customer engagement, and provides invaluable data analytics capabilities. The proprietary software system is engineered to streamline daily operations, significantly enhance the overall customer experience, and offers a suite of features including simplified booking and scheduling functionalities, efficient membership administration, insightful business trends analytics, and robust support for member acquisition strategies. Marketing support is equally comprehensive, encompassing assistance with local campaigns, expertly crafted social media content, and professional digital ad management. Furthermore, franchisees benefit from dedicated launch-day support and continuous assistance for any operational questions or challenges that may arise, ensuring hands-on support from the initial launch phase through ongoing daily operations.
Regarding financial performance, the Cakemix Franchising Llc Duffs Cake Mix franchise typically approaches Item 19 disclosures in its Franchise Disclosure Document (FDD with a specific methodology. Generally, the franchisor advises franchise candidates to thoroughly review the disclosure for specifics and to engage in direct conversations with current franchisees to gain real-world insights into operational performance and financial outcomes. This approach places a premium on due diligence and direct interaction, allowing prospective investors to gather firsthand accounts of the business's viability and success metrics. The FDD, a legally mandated document, serves as the primary source for all material information pertaining to the franchise offering, including financial representations, if any are made. However, it is important to note that information concerning the inclusion of Item 19 data within the Cakemix Franchising Llc Duffs Cake Mix franchise FDD presents conflicting accounts across various sources. While some reports indicate that Cakemix Franchising Llc Duffs Cake Mix franchise generally does not provide specific Item 19 financial performance data in its FDD, preferring to direct candidates towards independent research and franchisee testimonials, other sources state a different position. Specifically, one report asserts that Cakemix Franchising Llc Duffs Cake Mix franchise does indeed offer an Item 19 in its FDD, providing selective financial information about a subset of franchisees currently operating within its system. This discrepancy highlights the critical importance for prospective franchisees to directly consult the most current Franchise Disclosure Document provided by Cakemix Franchising Llc Duffs Cake Mix franchise and to seek clarification on the availability and scope of any financial performance representations. The presence or absence of Item 19 data can significantly influence a candidate's evaluation of the investment opportunity, as this section traditionally offers a glimpse into the potential earnings and expenses associated with operating a franchise unit. Independent verification and direct engagement with the franchisor's representatives are therefore paramount for any serious investor considering a Cakemix Franchising Llc Duffs Cake Mix franchise, ensuring a clear understanding of what financial performance data is officially available for review and how it is presented.
The growth trajectory for Cakemix Franchising Llc Duffs Cake Mix franchise demonstrates a strategic and measured expansion since its inception. As of November 2023, the brand had established two corporately owned locations situated in Los Angeles, California, anchoring its presence in its founding market. Concurrently, two additional franchise locations were reported to be actively under development, marking the brand's initial foray into new territories, specifically in Denver, Colorado, and Fort Lauderdale, Florida. Further reports elaborate on this growth, indicating a total of three affiliate-owned locations already in operation, supplemented by a robust franchised pipeline actively under development, signaling a continuous expansion effort. In terms of unit growth, as of 2023, the system comprised two units, reflecting a noteworthy 100% growth over a three-year period, indicating strong foundational development. The brand has strategically expanded its footprint into key states such as California and Colorado, and is actively targeting high-demand U.S. markets for future expansion. These include prominent urban centers like Los Angeles, California; Fort Lauderdale, Florida; Dallas and Austin, Texas; and Denver, Colorado, demonstrating a clear focus on metropolitan areas with dense populations and a strong demand for its unique service model. Looking ahead, future growth initiatives are meticulously planned for additional promising markets, including Denver, Salt Lake City, and Charlotte, further broadening the national reach of Cakemix Franchising Llc Duffs Cake Mix franchise. The brand is also actively offering new franchise opportunities worldwide, coupled with a broad range of U.S. states where it is seeking expansion, encompassing Alaska, Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming. A notable example of this expansion is Dina Silverman, a franchisee who plans to open five Cakemix Franchising Llc Duffs Cake Mix franchise locations in Denver, with the inaugural location already secured at 985 N. Albion Street. The competitive advantages of Cakemix Franchising Llc Duffs Cake Mix franchise are rooted in its modern and tech-driven operating model. This includes a streamlined, membership-based service that explicitly omits traditional offerings like boarding or grooming, a strategic decision that significantly reduces operational overhead. The smaller physical footprint of its locations, typically ranging from 2,000 to 3,000 square feet, enables them to fit efficiently into dense, high-traffic urban and suburban areas, often on the ground floors of apartment complexes, maximizing accessibility and visibility. The brand distinguishes itself through its commitment to high-quality care, exceptional customer convenience, and the integration of cutting-edge technology, including proprietary software solutions that optimize operations and enhance the customer experience for every Cakemix Franchising Llc Duffs Cake Mix franchise location.
The ideal franchisee for a Cakemix Franchising Llc Duffs Cake Mix franchise is envisioned as an individual who possesses not only the requisite financial capital but also an entrepreneurial spirit aligned with the brand's modern, tech-driven philosophy. Financially, prospective franchisees must demonstrate
Estimated Monthly Payment
$5,176
Principal & Interest only
CakeMix Franchising LLC Duff's Cake Mix — unit breakdown
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