Home Matters Caregiving

Every day, approximately 10,000 Americans turn 65 — a demographic tidal wave that has created one of the most durable and recession-resistant franchise investment opportunities in the U.S. economy. For adult children navigating the emotional and logistical complexity of arranging care for aging parents, and for seniors who want to maintain independence without surrendering to institutional care, in-home senior care services solve a deeply personal and urgent problem. Home Matters Caregiving was founded in 2007 in Scottsdale, Arizona, by Clayton Foutch and Christina Foutch, OTR, an Occupational Therapist Registered whose clinical background became the architectural blueprint for a care model that has distinguished the brand from its competitors ever since. Christina's occupational therapy training directly informed the development of the company's proprietary "Purpose Driven Care" methodology, a philosophy built on over a decade of research that treats senior care not as a commodity service but as a clinically grounded, individualized intervention. Home Matters Caregiving began offering franchise opportunities in 2012 and has grown to 17 total units as of early 2026, including 8 new units opened in a recent reporting period, with a concentration of high-performing markets including Houston, Dallas, Beaverton, Oregon, and its founding market of North Scottsdale, Arizona. The brand's inclusion on the 2025 Inc. 5000 list, ranked No. 1,206 among America's fastest-growing privately held companies with a three-year revenue growth rate of 361%, signals that what began as a single Scottsdale agency has evolved into a nationally scalable franchise system operating in one of the largest and fastest-growing segments of American healthcare services. This analysis is produced independently by PeerSense and is not marketing material generated by or on behalf of the franchisor — every figure cited here is sourced from franchise disclosure data, independent market research, and publicly verifiable reporting.

The U.S. home healthcare market was valued at $152.9 billion in 2023 and is projected to climb to $253.4 billion by 2030, representing a compound annual growth rate of 7.48%. Looking at the broader in-home senior care franchise segment specifically, industry projections are even more dramatic: the global market is expected to reach $441.5 billion in 2025 and expand to $1,091.3 billion by 2035, reflecting a CAGR of 7.7% over the decade. The United States is projected to be the dominant national market with a CAGR of 8.2% between 2025 and 2035, making it the single most attractive geography in the world for senior care franchise investment. The demand driver is structural and non-cyclical — there are over 77 million Baby Boomers in the United States, and the cohort turning 65 today will continue to generate new demand for in-home care at an accelerating rate for the next two decades. Older Americans are increasingly choosing home-based care over nursing facilities and assisted living communities, driven by a preference for individualized care, cost considerations, and pandemic-era behavioral shifts that permanently stigmatized congregate care settings in the minds of millions of families. The incidence of chronic long-term conditions including dementia, arthritis, and cardiovascular disease is rising in direct proportion to the aging population, creating sustained demand for both medical and non-medical in-home care. Rising disposable incomes among aging Boomers, many of whom carry pension benefits and substantial home equity, are also supporting demand for premium, high-touch home care services rather than the lowest-cost institutional alternatives. Franchise investment in this category is attractive precisely because the demand curve is demographically inevitable, recession-resistant, and insufficiently served by existing capacity — the market is fragmented, with no single operator commanding dominant national market share, which means execution-focused franchise systems with differentiated clinical models have a meaningful opportunity to consolidate local market share.

The Home Matters Caregiving franchise cost structure positions the brand as one of the more accessible entry points in the senior care franchise sector without sacrificing the operational infrastructure required to deliver clinically credible services. The initial franchise fee is $52,000, with a veteran's discount that reduces the fee to $46,800 — a meaningful incentive for the significant number of military veterans who gravitate toward service-oriented franchise businesses. The total initial investment required to launch a Home Matters Caregiving franchise ranges from approximately $99,000 to $167,000, encompassing expenses that include three months of rent ($0 to $3,000 depending on whether a franchisee operates from a home office or leased commercial space), furniture and fixtures ($500 to $1,000), office equipment ($500 to $1,500), computer equipment, software, and printers ($1,000 to $3,000), six months of insurance premiums ($1,500 to $2,500), three months of marketing and advertising investment ($1,500 to $3,000), and training travel expenses ($1,000 to $2,000). The relatively modest physical footprint of a home care agency — which does not require retail space, restaurant buildout, or significant equipment capital — is a structural reason the total Home Matters Caregiving franchise investment sits well below the six-figure-plus commitments required by many competing franchise categories. The ongoing royalty fee is 6% of gross sales, consistent with the senior care franchise category average, and a 1% marketing fee on gross sales funds national and regional advertising support. Minimum liquid capital required is $20,000, and prospective franchisees must demonstrate a minimum net worth of $200,000 — requirements that reflect the operational reality of a service business that generates revenue from caregiver labor rather than product margins, and that must carry operating costs during the ramp-up phase before reaching cash flow breakeven. Financing options are available through third-party providers, and the total investment range and business model structure may make this opportunity eligible for SBA-backed lending programs, which prospective investors should verify directly with qualified lenders during due diligence.

The daily operational reality of a Home Matters Caregiving franchise centers on matching trained caregivers with seniors who require assistance with activities of daily living, and then managing the quality, scheduling, and compliance infrastructure that keeps those care relationships running effectively. Unlike product-based franchises where inventory management and supply chain execution dominate the operational calendar, a Home Matters Caregiving franchisee's primary focus is human capital — recruiting, vetting, training, retaining, and scheduling caregivers whose quality of work directly determines client satisfaction and referral volume. The brand's training architecture is structured in five sequential modules: Licensing, Pre-Training, Home Matters University, Agency Launch, and Ongoing Support, a progression designed to move a new franchisee from initial compliance work through operational launch with corporate scaffolding at every stage. A core operational differentiator is the Nurse-Guided Care model, in which a clinical team of Registered Nurses, Healthcare Professionals, and a licensed Administrator supervises the quality of care delivered across the franchisee's client base — a structural feature that elevates the service beyond basic companion care and positions it favorably with hospital discharge planners, physicians, and other professional referral sources. Home Matters Caregiving also provides Shared Services infrastructure to franchisees, including digital marketing support and inside sales capabilities that manage incoming leads and schedule client assessments, a meaningful operational advantage for owner-operators who are building referral networks and cannot manage inbound lead volume alone. The territory model includes geographic exclusivity, ensuring franchisees can invest in local marketing and referral development without the risk of internal brand competition within their defined service area. The franchise is structured primarily as an owner-operator model, requiring engaged local leadership, though the robust corporate support infrastructure accommodates franchisees who are building toward multi-unit ownership over time. Professional development resources keep franchisee staff current on industry best practices, regulatory changes, and emerging care technologies — a critical feature in a sector where state-level licensing requirements vary substantially and non-compliance carries serious operational risk.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Home Matters Caregiving, which means prospective investors do not have access to a formally audited, FDD-verified range of unit-level revenues and earnings. However, publicly available reporting indicates that the average unit revenue for Home Matters Caregiving was $413,779 in 2024, a benchmark figure that provides meaningful context for investment modeling when evaluated against the total investment range of $99,000 to $167,000 and the ongoing fee structure of 7% of gross sales in combined royalty and marketing fees. At the reported average unit revenue of $413,779, the combined royalty and marketing fee obligation would represent approximately $28,964 annually, leaving the franchisee's net revenue contribution — before local labor, insurance, and operating costs — as the primary variable in profitability modeling. Senior care franchise businesses are labor-intensive, with caregiver wages, payroll taxes, workers' compensation, and benefits representing the dominant cost category in most operators' income statements, and industry norms suggest that labor costs in well-run home care agencies typically consume between 55% and 70% of gross revenue. The brand's 361% three-year revenue growth rate, as validated by the 2025 Inc. 5000 recognition, suggests that system-wide revenue is scaling at a pace that indicates healthy underlying unit economics, since fee-based franchise systems with underperforming franchisees do not typically sustain that level of top-line momentum. The Houston market, operated by Tyson Queen across Houston and Dallas, and the Pacific Northwest operation led by Jeffrey Giedt in Beaverton, Oregon, are among the company's highest-profile performing markets — geographic data points that suggest the model translates across diverse regional labor markets and demographic environments. Prospective investors should request the full FDD, model their specific territory's labor costs and competitive landscape, and stress-test the $413,779 average revenue figure against conservative and base-case caregiver staffing scenarios before finalizing any investment decision.

Home Matters Caregiving's growth trajectory has accelerated meaningfully in recent years, moving from 7 total units in 2024 to 17 total units as of early 2026 — a net gain of 10 units over approximately 18 months, which represents a 143% increase in system size and a pace of unit growth that significantly outpaces the broader senior care franchise sector's average expansion rate. The company's 2025 Inc. 5000 ranking at No. 1,206 with a 361% three-year revenue growth rate places it among the top-performing franchise systems in the healthcare services category by that specific growth metric, providing independent third-party validation of the brand's commercial momentum. The competitive moat Home Matters Caregiving has constructed rests on three reinforcing pillars: the clinically differentiated Nurse-Guided Care model that creates quality assurance infrastructure most smaller independent agencies cannot replicate; the proprietary Purpose Driven Care methodology that drives caregiver training and client outcomes; and a technology stack that includes Smart Caregiving Applications, Predictive Care Technology, and 24/7 Virtual Care capabilities that position the brand at the intersection of senior care and digital health innovation. Recognition from A Place for Mom — the nation's largest senior living referral service — further strengthens the competitive moat: in 2025, two Home Matters Caregiving franchise locations in Beaverton, OR and North Scottsdale, AZ received the "Best of Senior Living Award," and Home Matters Caregiving was the only national brand with multiple franchise winners in that category. In 2024, three franchise locations received the "Best In Senior Living Award" from A Place for Mom, the most recipients of any home care brand in the country out of only 11 total recipients in the category nationwide. These referral-network relationships with A Place for Mom are strategically significant because they generate client leads that independent agencies and less recognized brands cannot easily access. The brand has also received the "Best in Home Care" award for 2022, establishing a multi-year track record of third-party quality recognition that supports franchisee marketing efforts and referral credibility in local markets.

The ideal Home Matters Caregiving franchise candidate is a purpose-driven individual who combines entrepreneurial ambition with genuine commitment to serving the senior population — a profile that aligns well with former healthcare professionals, military veterans, corporate managers transitioning out of large organizations, and community-oriented operators who want their business to generate both financial returns and meaningful social impact. The company explicitly seeks franchisees with strong work ethic, resilience, leadership capability, and communication skills, which are the operational requirements for managing a distributed caregiver workforce and building relationships with hospital discharge planners, physicians, geriatric care managers, and senior living community administrators who serve as referral sources. Geographic expansion is active and continuing, with the brand growing from its Scottsdale origins into markets including Houston, Dallas, Beaverton, and North Houston suburbs, suggesting that suburban and mid-size metropolitan markets with dense aging populations represent particularly strong territory opportunities. Markets performing best tend to combine a high concentration of seniors aged 65 and above with household income levels sufficient to self-pay for premium home care services, though the expanding role of long-term care insurance and Medicaid waiver programs in some states can broaden the addressable market substantially. The franchise agreement structure, territory exclusivity provisions, and multi-unit development pathways should be reviewed carefully with a franchise attorney as part of formal due diligence, and prospective franchisees should engage directly with existing operators in markets like Beaverton and Houston to understand both the ramp-up timeline and the referral-network development process from a franchisee's real-world perspective.

The investment thesis for a Home Matters Caregiving franchise opportunity rests on a convergence of factors that make this brand worth serious due diligence from any investor evaluating the senior care franchise category. The demographic mandate is unambiguous: 10,000 Americans turning 65 every day for the foreseeable future in a market currently valued at $152.9 billion and projected to reach $253.4 billion by 2030 creates structural demand that no economic cycle can meaningfully interrupt. The brand's 361% three-year revenue growth rate, Inc. 5000 recognition, multiple A Place for Mom awards, average reported unit revenue of $413,779, and expansion from 7 to 17 units between 2024 and early 2026 collectively paint a picture of a franchise system in accelerating momentum — not a mature, saturated concept, but a clinically differentiated challenger brand capturing market share in a fragmented industry at scale. The total investment range of $99,000 to $167,000, combined with a $52,000 franchise fee and a 7% combined ongoing fee rate, represents a comparatively capital-efficient entry point into a healthcare services business with durable demand characteristics. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Home Matters Caregiving against the full universe of senior care and home health franchise alternatives with independent, unbiased data. No investment decision of this magnitude should rest on a single source of information, and the most successful franchise investors are those who combine official FDD review, direct franchisee validation calls, territory market analysis, and third-party intelligence platforms before committing capital. Explore the complete Home Matters Caregiving franchise profile on PeerSense to access the full suite of independent franchise intelligence data.