Trend Hotels and Suites by My Place

Trend Hotels And Suites By My Place, a pioneering hospitality franchise system, made its official debut on June 3, 2020, marking a significant expansion as the second brand offered by its esteemed parent company, My Place Hotels of America. My Place Hotels of America, the overarching entity, was strategically established in 2012 by the visionary duo of Ron Rivett and his grandson, Ryan Rivett. The corporate headquarters for both the My Place Hotels and the nascent Trend Hotels And Suites By My Place franchise operations are centrally located in Aberdeen, South Dakota. Ryan Rivett currently holds the pivotal roles of Co-Founder, President, and CEO of My Place Hotels of America, continuing the family legacy after Ron Rivett, who served as Co-Founder and Chairman, passed away on December 9, 2023. The foundational principles of My Place Hotels of America were forged from over three decades of extensive experience across diverse sectors of the hospitality industry. The founders embarked on this venture with a clear objective: to profoundly enhance the franchisor-franchisee relationship, directly addressing a perceived and growing dissatisfaction with the often distant and impersonal nature of traditional franchise models. They committed unequivocally to an active partnership, dedicated to driving substantial revenue for their franchisees. The Trend Hotels And Suites By My Place franchise is strategically positioned within the upper-midscale and upscale select-service and extended-stay segments of the hospitality market. This brand is meticulously designed to cater to both discerning business and leisure travelers, offering a compelling blend of affordability and comfort, complemented by comprehensive extended stay amenities and upscale services. Its inception was a direct, purposeful response to identified inefficiencies and limitations prevalent in conventional service models, with a core, unwavering commitment to delivering superior alternatives that rigorously focus on an exceptional customer experience, operational excellence, and sustainable business growth for every Trend Hotels And Suites By My Place franchise owner.

The Trend Hotels And Suites By My Place franchise operates within the dynamic extended-stay hotel segment, a critical and rapidly expanding market for its parent company, My Place Hotels of America. This segment is currently experiencing robust growth, propelled by a discernible increase in demand from a diverse clientele, including discerning business travelers, families undergoing relocation processes, and long-term guests actively seeking cost-effective, yet comfortable, home-like accommodations. My Place Hotels’ strategic emphasis on developing smaller, highly efficient hotel prototypes, coupled with the establishment of a robust and supportive franchise system, uniquely positions it to effectively capitalize on this expanding market. The Trend Hotels And Suites By My Place franchise was specifically launched to provide substantial value to hoteliers who are actively re-evaluating their current franchise affiliations, offering a distinct pathway to significantly lower relevant franchising costs and fostering a more equitable and balanced franchisor-franchisee relationship. Having been established in June 2020, the brand is exceptionally well-equipped to seamlessly integrate modern, innovative operational approaches that are in perfect alignment with contemporary market demands and the continuously evolving trends within the hospitality sector. These trends encompass sophisticated modern design aesthetics, a commitment to exceptional guest services, the incorporation of smart room features, the adoption of sustainable operational practices, and the delivery of highly personalized guest experiences. Despite the total U.S. Hotel Industry facing unprecedented declines in demand and significant economic uncertainty during 2020, the very year of Trend's launch, My Place Hotels of America demonstrated remarkable resilience and operational effectiveness. The parent company’s proven business model notably outperformed many competitors, evidenced by an impressive RevPAR Index change of 108.3% in April 2020 and a robust 153% RevPAR index chain-wide, unequivocally indicating the strength and adaptability of its business model even amidst profoundly challenging market conditions for the broader hospitality sector.

The financial commitment for an investor considering the Trend Hotels And Suites By My Place franchise begins with an initial franchise fee set at a flat rate of $45,000. The total estimated investment required to establish a Trend Hotels And Suites By My Place franchise ranges comprehensively from $272,500 to $2,947,000. This investment range is notably and considerably lower than the average investment typically associated with traditional full-service hotels, which commonly falls between $8.4 million and $9.3 million, thereby positioning the Trend Hotels And Suites By My Place franchise as a significantly more financially accessible option within the competitive lodging industry landscape. The broad spectrum of this investment range is thoughtfully designed to accommodate various property sizes and diverse market conditions, offering substantial flexibility for different investor profiles and strategic approaches. Franchisees are required to possess a minimum cash liquidity of $190,000 to embark on this venture. Furthermore, ideal candidates are strongly advised to possess substantial liquid capital beyond the initial investment, specifically earmarked for essential working capital and robust operational reserves. This recommendation is particularly pertinent given the inherent volatility of cash flow often experienced within the hospitality sector and the brand's relatively limited operational history since its 2020 launch. The ongoing royalty rate for a Trend Hotels And Suites By My Place franchise is set at 5% of gross room revenue, ensuring a consistent revenue stream back to the franchisor. For franchise agreements that were meticulously executed prior to September 1, 2020, a specific graduated royalty structure was implemented. One source indicates this structure as 0% for the initial 30 days of operation, followed by 2.5% for days 31-90, then 4% for days 91-180, and subsequently the full 5% for the remaining term of the agreement. Another source, also detailing franchises executed before September 1, 2020, states that royalties would be 0% for 30 days after September 1, 2020, then 2.5% for 60 days, and the full 5% for day 61 and thereafter for the remainder of the franchise agreement term.

The operational model for the Trend Hotels And Suites By My Place franchise is underpinned by a comprehensive initial training program meticulously designed for its new franchisees. This intensive program spans a full 4 weeks and is conducted at a designated training facility, providing a robust curriculum that is laser-focused on achieving operational excellence and ensuring strict adherence to established brand standards. For existing hotel teams transitioning to the innovative Trend Hotels And Suites By My Place brand, My Place Hotels of America is deeply committed to tailoring the training experience specifically to their needs and actively supporting continuous staff development through ongoing education initiatives. The support structure for Trend Hotels And Suites By My Place franchise owners is exceptionally extensive, drawing heavily from the well-established resources and expertise of its parent company. Upon the successful signing of a franchise agreement, dedicated resources and specialized departments from My Place Hotels of America are immediately deployed to assist the franchisee. Franchisees benefit from continuous, ongoing support and access to a wealth of resources meticulously designed to foster their success. This encompasses expert guidance from a dedicated management team, access to proprietary technology solutions, comprehensive assistance with marketing strategies, robust IT support, expert site selection guidance to optimize location, and continuous educational opportunities to keep teams at the forefront of the industry. The brand places a strong emphasis on simplified operational procedures, which are strategically aimed at reducing overhead costs and significantly enhancing overall profitability for the Trend Hotels And Suites By My Place franchise. Franchisees also receive essential operational guidance to ensure the smooth and efficient daily functioning of their properties. My Place Hotels of America actively promotes a "real partnership" philosophy, which includes invaluable services such as thorough underwriting, detailed market analysis, and collaborative efforts in critical areas like revenue management, strategic sales initiatives, and impactful marketing campaigns, ensuring a supportive environment for every Trend Hotels And Suites By My Place franchise.

Specific financial performance representations, such as average revenue per unit, median revenue, or detailed profit margins for Trend Hotels And Suites By My Place franchise operations, are not currently included in public disclosures. The Federal Trade Commission Franchise Rule does not mandate franchisors to provide financial performance representations in Item 19 of their Franchise Disclosure Document. However, if any such claims were to be made, they would be required to be substantiated with documented data within Item 19. Prospective franchisees considering the Trend Hotels And Suites By My Place franchise are advised that the Franchise Disclosure Document does provide information pertaining to lawsuits and/or bankruptcy, which necessitates careful review. Without specific financial performance disclosures, detailed metrics regarding unit revenue and profitability cannot be presented for this franchise. The operational model of the Trend Hotels And Suites By My Place franchise, however, is structured with simplified procedures designed to enhance profitability and reduce overhead costs, contributing to the financial viability of its operations within the upper-midscale and upscale select-service and extended-stay segments of the hospitality industry. The parent company's established track record, with its My Place Hotels brand demonstrating a 153% RevPAR index chain-wide and an average 108% STR ADR index, offers a contextual understanding of the operational effectiveness and revenue generation potential within the broader system, even if specific unit-level financial data for the nascent Trend Hotels And Suites By My Place franchise is not publicly detailed. The commitment to a "real partnership" and active revenue driving, as articulated by the founders, underscores an intrinsic focus on franchisee financial success within the overall operational framework of the Trend Hotels And Suites By My Place franchise system.

As of the most recent data, the Trend Hotels And Suites By My Place franchise currently reports 0 total U.S. locations, positioning itself as a nascent brand within the hospitality sector. This presents a unique "ground-floor opportunity" for pioneering franchisees to secure prime market positions without the immediate presence of existing internal brand competition. The brand is anticipated to see its first properties open potentially as early as 2025, according to a September 2024 report, with its growth trajectory being significantly fueled by an increasing demand for strategic hotel conversions in the prevailing economic climate. The parent organization, My Place Hotels of America, has demonstrated a significant footprint and robust growth trajectory. As of June 2020, it had 56 operational locations across 27 states, with an additional 120 hotels already in its development pipeline. By September 2024, My Place Hotels had expanded its reach to 73 hotels open across 30 states and maintained a substantial development pipeline of 120 properties, with an ambitious target to reach its 90th hotel opening in 2025. Over the two years preceding September 2024, My Place Hotels consistently opened a new property approximately every 70 days, showcasing remarkable expansion. The brand's portfolio is a dynamic blend of properties owned by new franchisees entering the system and those developed by existing franchise partners, many of whom often manage multiple hotels. While My Place Hotels itself remains a significant owner and operator of approximately one-third of its open hotels, this proportion is gradually decreasing as franchisees are developing properties at an accelerated rate. The operations of both My Place Hotels and the developing Trend Hotels And Suites By My Place franchise are primarily concentrated within the United States, offering a focused market approach.

As a newly launched brand, the Trend Hotels And Suites By My Place franchise offers pioneering franchisees a distinct and invaluable advantage: the opportunity to actively influence brand development and strategically secure desirable territories within their preferred markets. Ideal locations identified for a Trend Hotels And Suites By My Place property are growing metropolitan areas that consistently exhibit strong potential for both business travel and tourism. Key factors that contribute to successful site selection include close proximity to major business districts, convenient access to airports, or strategic positioning near popular tourist attractions. Markets characterized by a limited inventory of upscale hotels but demonstrating a clear and growing corporate presence are considered particularly attractive opportunities for a Trend Hotels And Suites By My Place franchise. Prospective franchisees should also meticulously evaluate locations based on robust demographic indicators, such as a median household income exceeding $75,000, consistent and sustained population growth, and significant ongoing commercial development. Secondary cities experiencing robust economic expansion may frequently offer more favorable value propositions and less saturated market conditions compared to existing primary markets. The ownership of hotel properties, including a Trend Hotels And Suites By My Place franchise, can be effectively pursued by either individual investors or sophisticated investment groups, with smaller properties often proving appealing to individual entrepreneurs. Securing necessary financing for such ventures is considered achievable for those who possess the right connections and a solid financial plan. Operating a hotel franchise is universally regarded as a full-time commitment, necessitating hands-on management and dedicated oversight of staff, ensuring that the operational vision for a Trend Hotels And Suites By My Place franchise is brought to fruition daily.

The Trend Hotels And Suites By My Place franchise represents a compelling investment opportunity for those seeking to enter or expand within the resilient hospitality sector. With its launch in June 2020, the brand is strategically positioned to capitalize on the increasing demand for hotel conversions, offering a "ground-floor opportunity" within the upper-midscale and upscale select-service and extended-stay segments. The robust backing of My Place Hotels of America, with its proven track record of growth, a substantial development pipeline of 120 properties, and a commitment to a "real partnership" model, provides a strong foundation for franchisee success. The comparatively lower total investment range of $272,500 to $2,947,000, coupled with extensive operational support and simplified procedures aimed at maximizing profitability, makes the Trend Hotels And Suites By My Place franchise an attractive proposition for diverse investor profiles. Anticipated first property openings as early as 2025 further underscore the brand’s imminent growth trajectory and its potential for market penetration. This brand is tailored for hoteliers seeking a more balanced franchisor-franchisee relationship and those looking to integrate modern operational approaches to meet evolving consumer demands. Explore the complete Trend Hotels And Suites By My Place franchise profile on PeerSense to access the full suite of independent franchise intelligence data.