Prime Senior Placement
The total investment to open a Prime Senior Placement franchise ranges from $55,000 to $83,000. The initial franchise fee is $45,000. Ongoing royalties are 7% plus a 1% advertising fee.
What is the Prime Senior Placement franchise?
Prime Senior Placement helps families find senior living communities that fit their needs. The 2026 Franchise Disclosure Document estimates total initial investment at $55,000 to $83,000 and lists an initial franchise fee of $45,000.
The ongoing royalty is 7 percent of sales, and the advertising or brand fund fee is 1 percent. The franchise agreement term is 10 years.
Prime Senior Placement was founded in 2021 and is headquartered in Birmingham, AL.
Loan Activity Score
48/100
SBA Default Rate
0.0%
Active Lenders
1
According to its Franchise Disclosure Document or public business records, Prime Senior Placement has 1 location, all owned by franchisees. Public SBA loan records show 1 lender made 1 loan to franchisees of Prime Senior Placement. PeerSense calculates Prime Senior Placement's score as 48 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2026 Franchise Disclosure Document. To correct a figure, email the current FDD and the differing item numbers to info@peersense.com, and this page will be updated.
Franchising since 2021 · 1 location
$55,000 to $83,000
$45,000
1
1 franchised
Proprietary PeerSense metric
FairDistinct lenders in public SBA records for Prime Senior Placement
1
Total SBA loans
$150K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Prime Senior Placement
Loan Activity Score Breakdown
New or niche (1 to 2 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 3.2% peer avg
SBA Loans
1
Total Volume
$0.1M
Active Lenders
1
States
1
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Prime Senior Placement based on SBA lending data
SBA Default Rate
0.0%
3.2% below peer avg
SBA Loan Volume
1 loans
Across 1 lender
Lender Diversity
1 lender
Avg 1.0 loans per lender
Investment Tier
Low cost entry
$55,000 to $83,000 total
Prime Senior Placement: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2026
1 approval. The best year on record for Prime Senior Placement.
Top SBA State
Alabama
1 SBA financed Prime Senior Placement locations, the densest operator footprint.
Average Loan Size
$150K
Median $150K. Use as a sizing anchor when modeling your own Prime Senior Placement unit.
Lender Concentration
100%
Concentrated
Share of Prime Senior Placement approvals captured by the top 3 SBA lenders.
Prime Senior Placement's SBA lending pipeline peaked in 2026 (1 approval). The last five fiscal years account for 100% of cumulative volume ($150K approved). Operator density is highest in Alabama with 1 SBA financed locations. Average funded ticket sits at $150K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 100% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$569
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Prime Senior Placement, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman