Fizz Bizz

Navigating the crowded franchise landscape to identify a high-growth, scalable investment is a critical challenge for prospective entrepreneurs, often compounded by the risk of selecting a concept with unproven unit economics or insufficient corporate support. For those considering the specialty beverage market, the Fizz Bizz franchise opportunity presents a compelling case study, drawing extensive operational and financial insights from the closely related and rapidly expanding FiiZ Drinks brand. It is important to clarify that while the specific query refers to "Fizz Bizz," the comprehensive franchise-specific details, including investment figures, revenue projections, and growth trajectories, are consistently available for "FiiZ Drinks" (with two 'i's), which operates as a specialty soda and snack shop. There are mentions of a "Fizz Bizz, LLC" involved in crafting bath bombs and a distinct local "Fizz Bizz" soda shop in Idaho owned by Becca Madsen; however, this analysis will leverage the detailed, extensive franchise data from FiiZ Drinks, as it represents the most robust and relevant information for a specialty beverage franchise opportunity of this nature, thereby informing the potential of a Fizz Bizz franchise investment. FiiZ Drinks was founded in 2014 in Bountiful, Utah, by the visionary Morgan and Anderson families, establishing its franchisor entity, FiiZ Drinks Franchise, LLC, on August 30, 2017, with its principal headquarters situated at 155 North 400 West, Suite 500, Salt Lake City, UT 84103. This privately held company, which was acquired by its current parent company about two and a half years prior to September 2025 when it had approximately 50 locations, has since surged to operate over 70 locations nationwide across more than 10 states, with some reports citing 65 locations across 10 states or 69 total U.S. locations. This rapid expansion positions the Fizz Bizz franchise opportunity within a dominant and growing segment of the limited-service restaurant industry, a total addressable market estimated at $871.02 billion in 2025 and projected to grow at a rate of 5.7% to reach approximately $1.436 trillion by 2034. The U.S. market specifically is valued at $97.85 billion in 2025, anticipating a Compound Annual Growth Rate (CAGR) of 6.45% to reach $133.71 billion by 2030, underscoring the substantial market potential for a well-executed specialty beverage concept like the Fizz Bizz franchise. This independent analysis aims to provide a data-driven blueprint for investors to evaluate this significant franchise opportunity.

The limited-service restaurant market, the core industry for the Fizz Bizz franchise, is a colossal and dynamically expanding sector, estimated at $871.02 billion in 2025 and poised for significant growth to approximately $1.436 trillion by 2034, reflecting a robust 5.7% growth rate. Within the United States, this market segment is projected to grow from $97.85 billion in 2025 at a CAGR of 6.45% to reach $133.71 billion by 2030, with other projections indicating a rise from USD 97.85 billion in 2025 to USD 104.22 billion in 2026, and an anticipated CAGR of 6.63% to reach USD 153.42 billion by 2032. Key consumer trends are unequivocally driving this demand, including a heightened prioritization of speed, consistency, and digital convenience, with 65% of quick-service restaurant visitors utilizing mobile order-ahead apps, a figure that jumps to nearly 90% among 18-24-year-olds. The "Dirty Soda" concept, central to the Fizz Bizz franchise's appeal, directly caters to the consumer desire for unique, customizable, and often perceived healthier refreshment options, tapping into a market segment eager for innovative beverage experiences beyond traditional offerings. Secular tailwinds benefiting this specific brand include the pervasive digital transformation across the QSR industry, the increasing adoption of mobile ordering, and a broader societal shift towards convenient, on-the-go consumption. This industry category attracts substantial franchise investment due to its resilient demand, generally lower operational complexity compared to full-service dining, and the scalability of successful models, which can yield strong unit economics. The competitive landscape, while fragmented, is witnessing the emergence of dominant players like FiiZ Drinks, which is carving out a significant niche in the specialty soda segment. Macroeconomic forces such as evolving post-pandemic consumer habits, a sustained focus on convenience, and a growing appreciation for experiential elements even in limited-service formats create a fertile ground for the continued expansion and success of a concept like the Fizz Bizz franchise.

For investors evaluating the Fizz Bizz franchise cost, understanding the comprehensive financial commitment is paramount to mitigate the real fears of capital loss and hidden fees that can plague new ventures. The initial franchise fee for this specialty beverage concept, drawing from the detailed FiiZ Drinks data, is a straightforward $40,000, a one-time, upfront cost typically paid upon signing the franchise agreement, which grants the franchisee the essential right to leverage the franchisor's established trademarks, brand name, and proprietary business systems. This fee positions the Fizz Bizz franchise investment as an accessible entry point within the broader QSR and fast-casual categories. The total initial investment required to open a Fizz Bizz franchise presents a range, reflecting variables such as location, market conditions, and specific build-out requirements, with figures spanning from $227,000 to $547,000. Other sources provide slightly different but comparable ranges, including $232,000 to $497,000 and $249,500 to $774,500, encompassing critical expenditures like construction, necessary equipment, initial inventory, and crucial initial operating expenses. Specific itemized costs include the Initial Franchise Fee ($40,000), Training Program Costs ($2,500 – $10,000), a Security Deposit under Lease ($5,000 – $15,000), Leasehold Improvements ($100,000 – $250,000), Utilities – Deposit ($500 – $1,500), and an Operational Equipment Package starting at $30,000. Franchisees are required to possess a minimum of $75,000 in liquid capital, ensuring sufficient financial liquidity to support initial operations. Ongoing fees include a royalty rate of 8% of net sales, contributing to the continuous support and development of the franchise system, though the provided data does not explicitly mention a separate advertising fund. Analyzing the total cost of ownership, the Fizz Bizz franchise investment falls into a mid-tier category, offering a relatively lower startup cost compared to many full-service restaurant or more complex QSR options, while still requiring a substantial commitment. The corporate backing for the Fizz Bizz franchise, derived from FiiZ Drinks, includes a privately held structure that was acquired by its current parent company approximately two and a half years prior to September 2025, with Scott Ball serving as president, having joined about a year prior to that date. Founder Brands, co-founded by Matthew Corrin, Joe McCullagh, and Paul Hughes, has also secured exclusive Canadian rights, providing experienced leadership and strategic direction for this growing brand. While specific SBA eligibility or veteran incentives were not detailed, established franchises with robust unit economics often qualify for various financing options, making the Fizz Bizz franchise opportunity potentially accessible to a broader range of investors.

Understanding the daily operational realities and the comprehensive support structure is vital for any prospective franchisee, addressing concerns about managing a new business and ensuring sustained growth for their Fizz Bizz franchise. The operational model, informed by the FiiZ Drinks framework, is described as straightforward and easy to follow, focusing heavily on delivering exceptional customer service and fostering strong community engagement. Franchisees are expected to be hands-on entrepreneurs, prepared to manage a dynamic team of 20-40 employees, emphasizing the importance of strong leadership and local presence. While prior foodservice experience is beneficial, it is not deemed mandatory, thanks to the comprehensive training and ongoing support provided by the franchisor. The Fizz Bizz franchise offers flexibility in its format options, a strategic advantage that allows adaptation to diverse market conditions; these include highly efficient drive-thru locations, which account for a remarkable 85% of sales, as well as inline units, placements within malls, campus environments, and other non-traditional sites. For international expansion, particularly in Canada, the brand is exploring larger flagship store footprints, ranging from 1,000 to 1,200 square feet, designed to recreate a classic 1950s soda shop experience. The training program for new franchisees is a robust, foundational two-week program conducted at the FiiZ Drinks corporate location, encompassing 16 hours of classroom instruction complemented by an extensive 52-76 hours of hands-on, on-the-job training. This comprehensive program equips franchisees with operational best practices, adherence to brand standards, and a detailed operations manual. Ongoing corporate support is a cornerstone of the Fizz Bizz franchise system, including dedicated field operations assistance, expert site selection guidance, and access to proprietary software solutions designed to streamline management. The brand fosters a supportive network, often referred to as a "FiiZ Fam," with President Scott Ball explicitly stating that the brand's overarching success is intrinsically linked to the success of its franchisees at the store level, highlighting a strong commitment to operational support. Furthermore, each Fizz Bizz franchise is granted a "Designated Territory" around its approved store location, typically spanning one to three miles depending on demographic and market factors, providing exclusivity within that area. However, the franchisor retains the right to open stores in "Non-Traditional Sites," such as airports or sports venues, even within a franchisee's Designated Territory. The brand is strategically seeking multi-unit developers and franchisees who are committed to opening a minimum of five locations, particularly those with prior experience in the restaurant industry, indicating a preference for scalable growth through experienced operators rather than a purely absentee owner model for the Fizz Bizz franchise.

For prospective investors, the lack of Item 19 financial performance data in the current Franchise Disclosure Document for the Fizz Bizz franchise necessitates a careful analysis of publicly available revenue figures and industry benchmarks from the closely related and extensively documented FiiZ Drinks brand, providing critical insights into potential Fizz Bizz franchise revenue. While specific Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for the Fizz Bizz franchise, the robust performance metrics of FiiZ Drinks offer a strong proxy for evaluating the potential profitability of this specialty soda concept. FiiZ Drinks boasts impressive financial performance, notably achieving record-setting revenue per square foot. The average unit sales (AUV) for FiiZ Drinks locations are reported to be over $817,000, with some top-performing locations demonstrating exceptional success by exceeding $1.6 million in annual sales. One independent source further details yearly gross sales of $649,673, with estimated earnings ranging from $77,961 to $97,451, suggesting a Franchise Payback Period of approximately 6.3 to 8.3 years. Although specific median revenue figures or detailed profit margins are not explicitly provided, it is noted that "margins are very good" within the FiiZ Drinks business model. This strong average unit volume, combined with positive indications about profit margins, suggests a compelling potential for a profitable Fizz Bizz franchise investment. The significant spread between average and top-performing units, from over $817,000 to exceeding $1.6 million, often reflects variations in location (e.g., drive-thru vs. inline), market density, operational efficiency, and franchisee engagement. High-performing units likely benefit from prime real estate, effective local marketing, and superior customer service, maximizing customer throughput and average transaction values. The rapid growth trajectory of FiiZ Drinks, expanding from approximately 50 locations to over 70 in just two and a half years prior to September 2025, further signals a scalable and economically viable model, capable of generating substantial Fizz Bizz franchise revenue. These figures, while not direct disclosures for the specific "Fizz Bizz" entity, provide a strong, data-backed foundation for understanding the financial potential of a specialty soda franchise operating with the proven model and market acceptance demonstrated by FiiZ Drinks.

The Fizz Bizz franchise, drawing from the FiiZ Drinks growth trajectory, demonstrates a compelling expansion story and robust competitive advantages, positioning it strongly within the specialty beverage market. The unit count for FiiZ Drinks has seen rapid acceleration, growing from approximately 50 locations when it was acquired about two and a half years prior to September 2025, to operating over 70 locations across more than 10 states by recent data. This represents a substantial net increase in units, reflecting strong franchisee demand and effective market penetration. Since early 2024 alone, FiiZ Drinks has signed over 130 new franchise units, dramatically expanding its footprint from its foundational markets in Utah and the Mountain West into the Midwest, Southeast, and notably, Canada. Recent corporate developments include the strategic acquisition of the FiiZ Drinks brand by its current parent company, and the appointment of Scott Ball as president about a year prior to September 2025, bringing 17 years of experience from a Dunkin' franchise. This leadership change and strategic investment underscore a commitment to accelerated growth and operational excellence for the Fizz Bizz franchise. Major expansion plans are underway, targeting a doubling of its store count nationwide and the opening of more than 500 stores across the U.S. over the next decade, with an ambitious goal of 400 U.S. locations by 2027. International expansion is also a key focus, with Founder Brands spearheading the Canadian market, aiming for 20 to 25 FiiZ locations across Canada by the end of 2026 and over 100 shops within the next decade. Locations are already under development in multiple Ontario markets, including Windsor and Waterloo, with franchise partners actively sourcing real estate in Saskatchewan, British Columbia, and Alberta. The competitive moat for the Fizz Bizz franchise, informed by FiiZ Drinks, is built on several pillars: its status as the largest specialty soda franchise in the U.S., strong brand recognition within its niche, and an innovative "Dirty Soda" concept that resonates with consumers. The brand offers a wide range of customizable beverages, including specialty sodas, flavored waters, energy drinks, and hot beverages, complemented by food items like cookies, popcorn, pretzels, and cookie dough bites, allowing extensive menu customization with flavored syrups, fresh fruits, purees, and creams. The brand's flexible real estate strategy, with drive-thru locations accounting for 85% of sales, along with adaptability for malls, campuses, and non-traditional spaces, further strengthens its market position and adaptability to diverse consumer access points, ensuring the Fizz Bizz franchise can thrive in various environments.

The ideal candidate for a Fizz Bizz franchise, drawing from the FiiZ Drinks profile, is envisioned as a hands-on entrepreneur possessing a genuine passion for customer service and a strong desire for community engagement. This individual should be prepared to actively manage a team of 20-40 employees, demonstrating leadership and operational oversight. While prior foodservice experience is considered helpful, it is not an absolute prerequisite, as the company provides thorough training and comprehensive support to equip new franchisees for success in their Fizz Bizz franchise. The brand strategically seeks multi-unit developers and franchisees who are committed to opening a minimum of five locations, particularly those with a background in the restaurant industry, indicating a clear preference for experienced operators capable of scaling the brand's presence efficiently. This emphasis on multi-unit development suggests a long-term growth strategy and a desire for franchisees who can become regional powerhouses for the Fizz Bizz franchise. Available territories are expanding rapidly beyond the initial Utah and Mountain West strongholds, reaching into the Midwest, Southeast, and Northeast, with the first Connecticut location opening in March 2026. Internationally, the brand is actively developing in multiple Ontario markets, including Windsor and Waterloo, and has franchise partners sourcing real estate in Saskatchewan, British Columbia, and Alberta, signifying broad geographic focus for future Fizz Bizz franchise expansion. The markets that perform best are typically those with high traffic and a demand for convenience, given that drive-thru locations account for 85% of existing sales. While specific details on the timeline from signing to opening, franchise agreement term length, or renewal terms are not available for the Fizz Bizz franchise, established brands like FiiZ Drinks typically offer multi-year agreements, often ranging from 10 to 20 years, with options for renewal contingent on compliance with brand standards and performance. Considerations for transfer and resale are generally outlined in the franchise agreement, providing a framework for franchisees to exit or divest their Fizz Bizz franchise investment in the future.

The Fizz Bizz franchise opportunity, informed by the compelling performance and strategic growth of FiiZ Drinks, presents a significant investment thesis within the burgeoning limited-service restaurant industry. With average unit sales exceeding $817,000 and top-performing locations generating over $1.6 million, coupled with "very good" profit margins, this concept clearly demonstrates strong unit economics and high potential for Fizz Bizz franchise revenue. The brand's rapid expansion from approximately 50 to over 70 locations in two and a half years, alongside ambitious plans for 500+ U.S. and 100+ Canadian stores over the next decade, underscores a scalable and well-supported model tapping into consumer demand for unique, customizable beverages. The total addressable market for limited-service restaurants, projected to reach $1.436 trillion by 20