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Pizza Pro

Pizza Pro

The total investment to open a Pizza Pro franchise ranges from $20,500 to $121,600. The initial franchise fee is $21,150.

What is the Pizza Pro franchise?

Pizza Pro is a full service restaurant franchise serving the consistently popular pizza market. Its headquarters are in BELT, MT, and the system currently includes 14 total units. That unit count reflects a focused growth approach. The brand is established, while its size may leave room for expansion and territory availability. As a full service restaurant, Pizza Pro is built around more than food alone. The customer experience includes a dining atmosphere, attentive service, and a place where guests can gather, relax, and spend time together. The menu centers on pizza and complementary items, with service extending from greeting and seating through the meal and dessert. Pizza has continued to appeal across demographic and economic groups, giving the concept access to a broad customer base. A complete dining experience can also encourage customer loyalty and repeat visits. Operating from BELT, MT may reflect a community focused and hands on business approach that can be applied across the 14 units. The controlled pace of expansion gives the system time to develop its operating practices and maintain consistency as it grows.

The full service restaurant industry, including its pizza segment, benefits from ongoing consumer demand and changing preferences. Pizza remains a common choice for casual meals, celebrations, and other occasions across a wide range of customers. Full service dining appeals to people who value food quality along with comfort, atmosphere, and personal interaction. The franchisor does not disclose a specific market size for this precise segment, but the broader restaurant industry and the continuing popularity of pizza provide a foundation for new businesses. Customers in this category may look for fresh ingredients, artisanal preparation, distinctive flavors, and a relaxed setting. Pizza Pro can address those preferences through a dining experience that differs from quick service and delivery only alternatives. A full meal may include appetizers, salads, pizzas, desserts, and beverages. That wider offering can support a higher average check size and contribute to customer satisfaction. Dining out also provides a social experience and a break from preparing meals at home. Pizza has lasting cultural relevance, while the restaurant sector has continued to attract customers through different economic cycles. These characteristics give Pizza Pro a place in a familiar and adaptable food category.

The initial franchise fee for a Pizza Pro franchise is $21,150. The fee generally provides the right to use the Pizza Pro name, trademarks, and proprietary operating systems, along with initial training and ongoing support structures. The total investment is estimated at $20,500 to $121,600. This range covers the expenses associated with opening and operating a full service pizza restaurant. Potential costs include leasehold improvements to adapt a selected site to Pizza Pro design and operating standards. It can also include kitchen equipment such as pizza ovens, refrigerators, freezers, prep stations, and dishwashing units. Initial inventory may cover food ingredients, beverages, and packaging supplies needed for opening. Other potential expenses include signage, initial marketing, and grand opening activities intended to introduce the location to its first customers. Technology costs may involve point of sale, order management, and inventory tracking systems. Utility deposits, business licenses, permits, and initial working capital may also be part of the investment. The broad range from $20,500 to $121,600 may reflect differences in unit size, format, and location. It gives prospective franchisees defined figures for financial planning while allowing for different site and business approaches within the Pizza Pro system.

Pizza Pro’s operating model and support structure are intended to promote consistency across its 14 units, although the franchisor does not publicly disclose specific training program details. In a full service restaurant, daily operations typically require attention to each stage of the guest experience, from arrival through departure. Standard procedures for food preparation help maintain expected quality and flavor. Inventory management is also central to controlling stock, limiting waste, and keeping fresh ingredients available. Customer service procedures guide staff in providing friendly and efficient interactions that can support repeat business and positive word of mouth. A location may include kitchen employees, servers, hosts, and managers working together under brand guidelines. Specific training duration and modules are not provided, but training in this type of franchise commonly addresses recipe execution, food safety, point of sale use, and customer relations. Continuing support may include operating manuals, marketing templates for local promotions, supply chain guidance for quality ingredients at competitive prices, and business consultation. These resources can help owners address operating challenges and maintain service standards. Ongoing assistance may also support menu changes and the use of practices developed across the 14 unit network. The intended result is a consistent dining experience across Pizza Pro locations.

Prospective owners therefore need to base financial projections on industry benchmarks and market research rather than disclosed Pizza Pro results. Performance can be affected by a site’s demographics, traffic patterns, and local competition. Operating discipline also matters, particularly in controlling food, labor, and utility costs, which are usually among a restaurant’s largest expenses. Ingredient purchasing, waste reduction, and staffing levels can affect the bottom line. Sales volume may depend on local marketing, customer satisfaction, and repeat visits. Pricing, menu design that highlights higher margin items, and promotional execution can affect revenue as well. A business plan should include detailed revenue and expense projections supported by due diligence. That work may include reviewing similar full service pizza restaurants in target markets, speaking with existing franchisees if permitted, and consulting financial advisors when building operating models.

With 14 total units, Pizza Pro is an established brand in the full service restaurant sector that is pursuing continued and deliberate expansion. The system is not large, but its existing locations may show that the franchisor has developed its operating model and support practices through actual units. New franchisees may also find territory opportunities in markets where the brand has limited presence. Joining a 14 unit system means entering a concept with an existing customer experience rather than a completely new operation. The brand’s current stage may allow for more direct attention from the franchisor as it adds locations. PeerSense assigns Pizza Pro a Loan Activity Score of 24. This score is an independent PeerSense assessment based on proprietary metrics concerning the overall franchise opportunity. The specific components of that score are not detailed here. Pizza’s broad appeal as a comfort food and social meal supports the concept’s relevance. The full service format offers ambiance, table service, and a slower dining experience that delivery only and fast casual concepts do not provide in the same way. The investment range of $20,500 to $121,600 may also lower the entry barrier compared with some other full service restaurant concepts that require more initial capital. A franchisee can join a brand with 14 units, an established operating framework, and demand for a familiar food category while the system continues to expand.

An appropriate Pizza Pro franchisee would bring an entrepreneurial outlook, an interest in hospitality, and a strong commitment to daily operating standards. Restaurant ownership is hands on, so leadership skills are useful when managing kitchen and front of house employees and maintaining customer service. Prior restaurant or food service experience is not stated as mandatory, but it can help with inventory, food safety, and customer interaction. The owner should also be community oriented and willing to make the restaurant part of the local area. Building repeat patronage and positive word of mouth requires attention to the customer experience and local relationships. Business skills are needed to manage finances, review sales data, and carry out local marketing. Those skills are especially relevant when planning within the total investment range of $20,500 to $121,600. Specific geographic territory parameters are not disclosed. The current count of 14 total units may indicate that territories remain available in various markets. The headquarters in BELT, MT may suggest a focus on certain regional expansion, although pizza and the full service format can serve different demographic settings. A prospective owner should research locations with strong foot traffic, residential or commercial density, and suitable visibility. Markets with limited Pizza Pro presence may give a new location room to establish demand without immediate saturation.

Pizza Pro offers an entry into the full service restaurant sector through a brand with 14 total units and an existing operating concept. The initial franchise fee is $21,150, while the total investment ranges from $20,500 to $121,600. The range may provide flexibility based on location and build out needs, and it represents a more contained capital requirement than some full service dining concepts. PeerSense gives the brand a Loan Activity Score of 24 as an independent assessment of its overall franchise opportunity. Buyers must therefore examine the local market, prepare their own projections, and assess operating requirements carefully. Pizza’s continued popularity and the social appeal of full service dining provide the category foundation. Pizza Pro is growing from its headquarters in BELT, MT, with a system size that may leave room for additional locations. Owners who are prepared to manage operations, build community relationships, and conduct their own financial review can evaluate whether the concept fits their goals. PeerSense provides independent franchise research and information for buyers reviewing opportunities such as Pizza Pro.

Loan Activity Score

24/100

SBA Default Rate

20.0%

Active Lenders

14

According to its Franchise Disclosure Document or public business records, Pizza Pro has 12 locations, all owned by franchisees. Public SBA loan records show 14 lenders made 15 loans to franchisees of Pizza Pro. PeerSense calculates Pizza Pro's score as 24 out of 100, using public SBA loan performance and recent lending activity.

12 locations

Investment

$20,500 to $121,600

Franchise Fee

$21,150

Total Units

12

12 franchised

Loan Activity Score
Medium
24
SBA Lending
1
Lender Quality
9
Transparency
4
Reach
7
Momentum
3

Proprietary PeerSense metric

Limited
Capital Sources
14SBA lenders

Distinct lenders in public SBA records for Pizza Pro

15

Total SBA loans

$61K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

Referral fee at closing

SBA Lending Activity for Pizza Pro

Loan Activity Score Breakdown

Growing (10 to 24 loans)

Medium Confidence
24out of 100
Limited
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety1/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence9/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency4/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint7/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

20.0%

vs 10.3% peer avg

SBA Loans

15

Total Volume

$0.9M

Active Lenders

14

1 selective

States

9

vs. SBA Sector Average

-9.7%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

Data Insights

Key performance metrics for Pizza Pro based on SBA lending data

SBA Default Rate

20.0%

9.7% above peer avg

SBA Loan Volume

15 loans

Across 14 lenders

Lender Diversity

14 lenders

Avg 1.1 loans per lender

Investment Tier

Low cost entry

$20,500 to $121,600 total

Pizza Pro: Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

1997

6 approvals. The best year on record for Pizza Pro.

Top SBA State

Montana

5 SBA financed Pizza Pro locations, the densest operator footprint.

Average Loan Size

$66K

Median $38K. Use as a sizing anchor when modeling your own Pizza Pro unit.

Lender Concentration

29.4%

Moderately Spread

Share of Pizza Pro approvals captured by the top 3 SBA lenders.

Pizza Pro's SBA lending pipeline peaked in 1997 (6 approvals). The last five fiscal years account for 7% of cumulative volume ($181K approved). Operator density is highest in Montana with 5 SBA financed locations. Average funded ticket sits at $66K, with the median at $38K. Lender mix is moderately spread: the top three SBA lenders account for 29.4% of approvals. Meaningful choice exists, but specific lenders carry the brand.

Payment Estimator

Loan Amount$16K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$212

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

Pizza Pro, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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Pizza Pro

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman