Holiday Inn Express
The total investment to open a Holiday Inn Express franchise ranges from $1.8M to $5M. The initial franchise fee is $49,500. Ongoing royalties are 4% plus a 4% advertising fee.
What is the Holiday Inn Express franchise?
Holiday Inn Express is a hotel business that provides overnight stays for travelers. The 2025 Franchise Disclosure Document lists an estimated total initial investment of $1,753,400 to $5,000,000 and an initial franchise fee of $49,500.
The royalty is 4 percent of sales, and the advertising or brand fund fee is 4 percent. The franchise agreement term is 5 years.
The brand began franchising in 1960 and is headquartered in Atlanta, GA.
Loan Activity Score
80/100
SBA Default Rate
0.0%
Active Lenders
122
According to its Franchise Disclosure Document or public business records, Holiday Inn Express has 254 locations, all owned by franchisees. Public SBA loan records show 122 lenders made 276 loans to franchisees of Holiday Inn Express. PeerSense calculates Holiday Inn Express's score as 80 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2025 Franchise Disclosure Document.
254 locations
$1.8M to $5M
$49,500
254
254 franchised
Proprietary PeerSense metric
ExcellentDistinct lenders in public SBA records for Holiday Inn Express
276
Total SBA loans
$3.5M
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Holiday Inn Express
Loan Activity Score Breakdown
Major Brand (100+ loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.3% peer avg
SBA Loans
276
Total Volume
$975.8M
Active Lenders
122
12 selective
States
42
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Holiday Inn Express based on SBA lending data
SBA Default Rate
0.0%
10.3% below peer avg
SBA Loan Volume
276 loans
Across 122 lenders
Lender Diversity
122 lenders
Avg 2.3 loans per lender
Investment Tier
Premium investment
$1,753,400 to $5,000,000 total
Holiday Inn Express: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2022
46 approvals. The best year on record for Holiday Inn Express.
Top SBA State
Texas
56 SBA financed Holiday Inn Express locations, the densest operator footprint.
Average Loan Size
$3.5M
Median $3.6M. Use as a sizing anchor when modeling your own Holiday Inn Express unit.
Lender Concentration
10.9%
Highly Diversified
Share of Holiday Inn Express approvals captured by the top 3 SBA lenders.
Holiday Inn Express's SBA lending pipeline peaked in 2022 (46 approvals). The last five fiscal years account for 64% of cumulative volume ($656M approved). Operator density is highest in Texas with 56 SBA financed locations. Average funded ticket sits at $3.5M, with the median at $3.6M. Lender mix is highly diversified: the top three SBA lenders account for 10.9% of approvals. Borrowers have leverage to shop multiple credit boxes.
Payment Estimator
Estimated Monthly Payment
$18,151
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Holiday Inn Express, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman