Marriott/JW Marriott
The total investment to open a Marriott/JW Marriott franchise ranges from $2.5M to $5.5M.
What is the Marriott/JW Marriott franchise?
Marriott/JW Marriott is a hotel business that provides overnight stays for travelers. The estimated total initial investment to open is $2,461,800 to $5,500,000.
Its guests include people traveling for leisure and business. The headquarters is in Corinth, TX.
Loan Activity Score
53/100
SBA Default Rate
0.0%
Active Lenders
10
According to its Franchise Disclosure Document or public business records, Marriott/JW Marriott has 10 locations, all owned by franchisees. Public SBA loan records show 10 lenders made 10 loans to franchisees of Marriott/JW Marriott. PeerSense calculates Marriott/JW Marriott's score as 53 out of 100, using public SBA loan performance and recent lending activity.
10 locations
$2.5M to $5.5M
10
10 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Marriott/JW Marriott
10
Total SBA loans
$4.0M
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Marriott/JW Marriott
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.3% peer avg
SBA Loans
10
Total Volume
$40.4M
Active Lenders
10
States
8
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Marriott/JW Marriott based on SBA lending data
SBA Default Rate
0.0%
10.3% below peer avg
SBA Loan Volume
10 loans
Across 10 lenders
Lender Diversity
10 lenders
Avg 1.0 loans per lender
Investment Tier
Premium investment
$2,461,800 to $5,500,000 total
Marriott/JW Marriott: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2025
2 approvals. The best year on record for Marriott/JW Marriott.
Top SBA State
Texas
3 SBA financed Marriott/JW Marriott locations, the densest operator footprint.
Average Loan Size
$4.0M
Median $4.4M. Use as a sizing anchor when modeling your own Marriott/JW Marriott unit.
Lender Concentration
30%
Moderately Spread
Share of Marriott/JW Marriott approvals captured by the top 3 SBA lenders.
Marriott/JW Marriott's SBA lending pipeline peaked in 2025 (2 approvals). The last five fiscal years account for 50% of cumulative volume ($21M approved). Operator density is highest in Texas with 3 SBA financed locations. Average funded ticket sits at $4.0M, with the median at $4.4M. Lender mix is moderately spread: the top three SBA lenders account for 30% of approvals. Meaningful choice exists, but specific lenders carry the brand.
Payment Estimator
Estimated Monthly Payment
$25,484
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Marriott/JW Marriott, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman