Must Be Heaven
The total investment to open a Must Be Heaven franchise ranges from $96,000 to $220,520.
What is the Must Be Heaven franchise?
Must Be Heaven is a restaurant where diners can order sandwiches, soups, pies and other meals. The estimated total initial investment to open is $96,000 to $220,520.
Founded in 1982, Must Be Heaven is headquartered in Cedar Hill, TX.
Loan Activity Score
13/100
SBA Default Rate
40.0%
Active Lenders
1
According to its Franchise Disclosure Document or public business records, Must Be Heaven has 3 locations, all owned by franchisees. Public SBA loan records show 1 lender made 5 loans to franchisees of Must Be Heaven. PeerSense calculates Must Be Heaven's score as 13 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1982 · 3 locations
$96,000 to $220,520
3
3 franchised
Proprietary PeerSense metric
LimitedDistinct lenders in public SBA records for Must Be Heaven
5
Total SBA loans
$159K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Must Be Heaven
Loan Activity Score Breakdown
Emerging (3 to 9 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
40.0%
vs 10.3% peer avg
SBA Loans
5
Total Volume
$0.8M
Active Lenders
1
States
1
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Must Be Heaven based on SBA lending data
SBA Default Rate
40.0%
29.7% above peer avg
SBA Loan Volume
5 loans
Across 1 lender
Lender Diversity
1 lender
Avg 5.0 loans per lender
Investment Tier
Mid range investment
$96,000 to $220,520 total
Must Be Heaven: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2003
2 approvals. The best year on record for Must Be Heaven.
Top SBA State
Texas
5 SBA financed Must Be Heaven locations, the densest operator footprint.
Average Loan Size
$159K
Median $150K. Use as a sizing anchor when modeling your own Must Be Heaven unit.
Lender Concentration
100%
Concentrated
Share of Must Be Heaven approvals captured by the top 3 SBA lenders.
Must Be Heaven's SBA lending pipeline peaked in 2003 (2 approvals). Operator density is highest in Texas with 5 SBA financed locations. Average funded ticket sits at $159K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 100% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$994
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Must Be Heaven, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman