SUCCESS Space

The question every serious franchise investor must answer before writing a check is deceptively simple: does this concept solve a real, durable problem, or does it solve a trend? Success Space franchise is built around one of the most structurally significant shifts in modern work culture — the collapse of the traditional office commute and the parallel rise of suburban professionals who need serious workspace, serious amenities, and serious community without driving into a central business district. Founded in 2021 by SUCCESS Enterprises, a media and personal development company with more than 125 years of brand equity behind its flagship publication SUCCESS magazine, Success Space entered franchising in the same year it was founded, making it one of the youngest but most conceptually ambitious coworking franchise concepts in the United States market. The company operates as a division of eXp World Holdings, Inc., traded on Nasdaq under the ticker EXPI, which also owns eXp Realty, Virbela, and Showcase IDX — a corporate family with deep roots in virtual and distributed work infrastructure. Headquartered in Dallas, Texas, and led by President Ted Laatz, Success Space is targeting suburban communities specifically, a deliberate and data-supported counter-positioning to urban coworking giants that have historically dominated the flexible workspace conversation. As of 2024, the brand reported 2 total franchised units in operation, but had signed agreements with 13 franchisees to launch 14 Success Space sites across 12 states including Alabama, California, Florida, Indiana, Louisiana, Nevada, New York, Texas, and Virginia. The Success Space franchise opportunity is not a passive investment in a mature system — it is an early-stage bet on a hybrid work thesis backed by one of the most recognizable names in professional development, and understanding its full investment profile requires careful, independent analysis.

The broader industry category in which Success Space franchise operates — classified under All Other Business Support Services — is one of the fastest-growing market segments in the global economy. The global business services market was valued at approximately USD 207.53 billion in 2024 and is projected to reach approximately USD 1,419.38 billion by 2034, compounding at a CAGR of roughly 21.20% between 2025 and 2034. A complementary forecast estimates the business services market at USD 0.27 trillion in 2025, expected to reach USD 0.92 trillion by 2030 at a CAGR of 27.92%, while the business support services segment specifically is projected to grow from USD 671.76 billion in 2025 to USD 724.68 billion in 2026 at a CAGR of 7.9%, accelerating to USD 989.81 billion by 2030 at a CAGR of 8.1%. The support services market overall is forecast to increase by USD 509.6 billion at a CAGR of 11% between 2024 and 2029. These numbers are not abstract — they are driven by concrete, secular behavioral shifts: the acceleration of digital transformation requiring specialized infrastructure, the explosive growth of hybrid and remote enterprise models demanding distributed workspace solutions, the outsourcing of non-core business functions to improve efficiency, and the integration of AI and automation into professional services delivery. North America holds the largest market share in business services in 2025, which places Success Space's suburban U.S. expansion strategy directly inside the most active demand zone on the planet. Consulting services lead the market by service type, and direct sales channels are projected to account for the largest distribution share — both facts that align with the Success Space model's coaching and in-person community components. The competitive landscape for suburban coworking remains fragmented, which creates genuine first-mover advantages for well-capitalized franchisees who secure high-traffic suburban locations before the market consolidates.

The Success Space franchise cost represents a mid-to-premium tier investment within the flexible workspace and business support services franchise category. The initial franchise fee is $45,000, paid upfront upon signing the Franchise Agreement — consistent with premium franchise brands that command higher entry prices in exchange for stronger brand equity and more developed support infrastructure. The total estimated initial investment required to open a Success Space franchise ranges from $468,650 to $1,442,150, a spread driven primarily by four variable cost categories: leasehold improvements and construction ($125,000 to $750,000), furnishings, fixtures, and equipment excluding technology systems ($48,000 to $185,000), lease deposit and three months' rent ($40,000 to $100,000), and additional working capital funds for three months of operations ($95,000 to $125,000). Additional investment line items include an initial training fee of $12,500 to $15,000, training expenses of $1,000 to $3,000, architectural services of $7,500 to $25,000, construction management of $12,500 to $18,000, technology systems of $34,500 to $64,000, a pre-opening technology fee of $1,650, signage and graphics of $7,500 to $27,500, opening inventory of $6,000 to $14,500, pre-opening and grand opening marketing of $15,000, utility deposits of $2,500 to $4,000, business licenses and permits of $2,500 to $4,000, professional fees of $7,500 to $20,000, and insurance of $5,000 to $7,500. The ongoing royalty fee is 6.00% of gross revenue, and franchisees are required to contribute to an advertising and national brand fund at a rate ranging from 7% to 12% — a combined ongoing fee burden of 13% to 18% that franchise investors should model carefully when projecting unit-level cash flow. Success Space does not provide direct franchisee financing but maintains a third-party partnership with Guidant Financial to assist with capital sourcing, and the company explicitly notes that franchisees may qualify financially through multiple partners or investors, which opens the door to group ownership structures and partnership models.

Daily operations at a Success Space location are designed around a multi-revenue-stream business model that simultaneously serves three distinct customer segments: remote and hybrid professionals seeking flexible coworking space, business professionals seeking coaching and professional development services, and cafe patrons seeking a premium food and beverage experience in a productive environment. The coworking component offers rental options billed by the minute, hour, day, week, month, or year, covering private offices, mini spaces, micro spaces, book spaces, and open shared areas configured for business meetings and training events. The Success Cafe serves a full menu including coffee, tea, pastries, baked goods, sandwiches, salads, and charcuterie boards, and subject to local laws, beer and wine — a beverage and food program sophisticated enough to generate standalone cafe revenue independent of membership sales. The technology infrastructure includes SUCCESS World, a metaverse platform developed in partnership with Virbela, which allows members to attend virtual events, conduct meetings, and access professional development resources digitally. Media production services including green screens, multiple camera options, and professional microphones for podcast recording and vlogging add a fourth revenue dimension that distinguishes Success Space from purely coworking-focused competitors. The mandatory initial training program covers both virtual and in-person components and is required for the Managing Owner and Designated Manager, while the Success Space Coaching Certification Program is mandatory for the Business Coach and Managing Owner. Franchisees receive quarterly onsite visits during the first year reviewing operations, financials, and marketing, plus a designated Franchise Business Coach providing ongoing guidance throughout the franchise relationship — a support model consistent with premium franchise systems demanding significant operational complexity.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Success Space franchise, which means prospective franchisees cannot rely on franchisor-provided revenue or earnings benchmarks when building their investment models. This absence of an Item 19 disclosure is a significant due diligence consideration: franchise systems that are either too new to have statistically meaningful financial data or are navigating early-stage unit performance commonly omit this section. Success Space began franchising in 2021 and reported only 2 total operational units as of 2024, which contextualizes the absence — the system simply does not yet have enough operating history across enough units to produce the kind of robust financial performance representations that mature franchise systems provide. What investors can evaluate instead are the structural revenue inputs: a well-configured Success Space location generates revenue from at least four distinct streams — coworking memberships, cafe sales, coaching services, and virtual world access fees — a diversification that provides more economic resilience than single-revenue-stream franchise models. The industry benchmarks for the broader business support services sector show growth rates between 8.1% and 27.92% CAGR depending on the sub-segment, and the suburban coworking market specifically is growing as hybrid work adoption among enterprises accelerates. The $95,000 to $125,000 in additional funds budgeted for three months of operations suggests the brand anticipates a ramp period before locations reach cash flow positivity, and investors should plan conservatively for a 12 to 24-month break-even timeline typical of multi-service hospitality and workspace concepts. The multi-revenue-stream model, while strategically sound, also introduces operational complexity that directly impacts margin — labor costs serving a cafe, coaching staff, and membership management simultaneously require careful staffing and scheduling discipline that is critical to unit-level economics.

The growth trajectory of Success Space franchise reflects a brand navigating the difficult transition from concept validation to national scale. In early 2022, Success Space announced three new locations in San Antonio, Texas; Long Island, New York; and New Orleans, Louisiana, adding to previously announced sites in Jacksonville, Florida; Huntsville, Alabama; and Carmel, Indiana — a six-location 2022 pipeline that demonstrated early franchisee demand. By May 2023, the brand had signed agreements with 13 franchisees to develop 14 sites across 12 states, and the company set an aggressive target of launching 20 sites in 2023 with an additional 35 under construction by the end of that year. The gap between signed agreements and operational units — 14 agreements versus 2 operating locations as of 2024 — reflects the extended timelines typical of build-out intensive concepts where leasehold improvements, construction, and permitting add months between signing and opening. In January 2024, Success Space launched a new regional development program granting franchise partners exclusive territory rights for developing multiple locations, exemplified by the agreement with Brian and Tisha White, whose first location in Flower Mound, Texas, served as the springboard for their state-wide regional development rights across the entire state. The competitive moat of the Success Space concept is anchored in three durable assets: 125 years of brand equity from SUCCESS magazine and SUCCESS Enterprises, the proprietary SUCCESS World metaverse infrastructure developed with Virbela, and the certified coaching curriculum that cannot be easily replicated by generic coworking operators. The brand is actively seeking expansion in Arizona, Georgia, Illinois, Ohio, and additional markets within California, Florida, Louisiana, Texas, and Virginia — a geographic focus aligned with high suburban population growth corridors.

The ideal Success Space franchisee is explicitly described by the company as a smart businessperson with a background in realty, management, or retail-relevant business experience who is well-capitalized and understands the evolving nature of work. The investment requirement — ranging from $468,650 to $1,442,150 total — effectively self-selects for experienced entrepreneurs and investors rather than first-time business owners, and the multi-revenue-stream operational model rewards candidates with management experience overseeing staff across multiple service functions simultaneously. The January 2024 regional development program creates a pathway for multi-unit operators who want to secure exclusive territory rights across entire metropolitan areas or states, as demonstrated by the Texas regional development agreement. Franchise opportunities are available across all 50 states with limited exceptions, and the brand's current geographic focus on high-growth suburban markets in the South, Southwest, and Mid-Atlantic suggests that available territories in target states including Arizona, Georgia, Illinois, and Ohio represent genuine first-mover opportunities for qualified candidates. The company recommends that prospective franchisees speak directly with at least five existing franchisees to understand the true cost of operations, realistic time to break-even, and the timeline to generate meaningful owner income — a best practice that is especially important given the system's early stage. The managing owner model — in which the franchisee is expected to hire, train, and manage local teams while acting as a brand ambassador — positions this as primarily an owner-operator opportunity rather than an absentee investment, requiring active daily involvement in community building and business development.

Success Space franchise warrants serious due diligence from investors who are drawn to the intersection of three powerful market forces: the secular growth of the business support services market projected to expand from USD 671.76 billion in 2025 toward USD 989.81 billion by 2030, the sustained structural shift toward suburban hybrid work, and the 125-year brand authority of SUCCESS Enterprises in professional development. The investment thesis is coherent — suburban professionals want premium workspace, coaching access, and community closer to home, and no other franchise concept combines coworking, certified coaching, a full-service cafe, and metaverse technology into a single location model with national brand backing. The risks are equally clear: the system is early stage with 2 operational units as of 2024, Item 19 financial performance data is absent from the FDD, and the $468,650 to $1,442,150 total investment range demands that prospective owners approach capital planning conservatively with adequate reserves beyond the three-month working capital buffer built into the initial investment model. The combined ongoing fee burden of 13% to 18% from royalty and advertising contributions requires strong revenue generation across all four service streams to achieve healthy franchisee-level returns. Franchise investors considering this opportunity should conduct rigorous validation calls with existing franchisees, analyze local suburban market demographics for coworking demand, and model multiple revenue scenarios before committing. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools to help investors evaluate Success Space franchise against every competing opportunity in the business support services and coworking category with independent, data-driven precision. Explore the complete Success Space franchise profile on PeerSense to access the full suite of independent franchise intelligence data.