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Jerry's Sub Shop

Jerry's Sub Shop

The total investment to open a Jerry's Sub Shop franchise ranges from $25,000 to $352,500. The initial franchise fee is $25,000.

What is the Jerry's Sub Shop franchise?

Jerry's Sub Shop operates in the limited service restaurant sector, where buyers often weigh operating simplicity, market demand, and the capital required to open a location. The brand has a relatively small but established footprint, with 24 active franchised units and no company owned units. The source does not state a founding year, but describes a concept centered on submarine sandwiches and related menu items, fresh ingredients, and a welcoming setting intended to build local loyalty. Its fully franchised structure places the operating focus on the franchise network rather than on company locations. Jerry's Sub Shop is headquartered in Annapolis, MD. The limited service restaurant market in the United States exceeds $350 billion and has reported annual growth of 4 to 6%. The sub and sandwich segment is valued at more than $25 billion, supported by demand for customizable and portable meals that many consumers view as healthier than other fast food choices. With 24 units, the brand has room for regional and national expansion, including opportunities for buyers seeking territories in a growing system.

The United States market for quick service and fast casual dining is projected to exceed $380 billion by 2027, with a compound annual growth rate of approximately 5.8%. Consumers increasingly want convenient meals while still expecting fresh ingredients, customization, and efficient service. Sub shops can address those preferences through flexible menus and fast preparation. Fresh vegetables, lean proteins, and whole grain breads also support demand for options that consumers perceive as healthier. Population growth in urban areas increases the need for convenient meals, while dual income households and busy schedules contribute to more out of home dining. Online ordering, mobile payment, and third party delivery have expanded access to limited service restaurants. Digital orders now represent an increasing share of industry sales and often exceed 20 to 30% for leading brands. Limited service restaurants generally have less operational complexity than full service restaurants and can be scaled through franchising. Franchise systems may provide an established operating model, supply relationships, training, and support. Competition remains intense because national chains and regional brands operate in the same category. Product quality, customer experience, and operating efficiency are central ways for a brand to distinguish itself. Jerry's Sub Shop operates in a category supported by convenience, customization, and technology adoption, while its smaller system may offer room for additional market development.

The initial franchise fee for Jerry's Sub Shop is $25,000. In the broader quick service restaurant sector, franchise fees commonly range from $20,000 to $50,000. The fee gives a franchisee the right to operate under the Jerry's Sub Shop name and access the brand's system, initial training, and operating materials. The total initial investment ranges from $25,000 to $352,500. That spread indicates that the concept may support more than one operating format and may be adaptable to different locations and levels of available capital. An investment at the $25,000 level could reflect a kiosk, food court location, conversion of an existing suitable retail space with limited construction, or a nontraditional site needing less equipment. The $352,500 upper end may reflect a traditional inline store with a complete build out, a larger kitchen, seating, and possibly a drive thru. It may also include substantial tenant improvements and a larger opening inventory. Buyers can therefore evaluate a smaller satellite location or a more fully developed store based on local conditions and their available capital.

Total opening costs can include leasehold improvements and construction, kitchen equipment and fixtures, ovens, preparation stations, display cases, point of sale systems, initial food and supply inventory, signs, grand opening marketing, and working capital. Working capital may cover early operating costs, employee wages, and unexpected expenses during the first few months. Specific ongoing royalty and advertising fees are not stated. In franchise systems, royalties are commonly calculated as a percentage of gross sales, with typical ranges of 4 to 7% for royalties and 1 to 3% for advertising. These charges generally support brand development, marketing activity, and continuing operating assistance. A prospective buyer should review the franchise documents carefully and include these obligations in the financial model. The lower end of the initial investment range may make the opportunity accessible to buyers with more modest starting capital, while the wider range allows different site and format decisions.

Daily operations center on preparing fresh sub sandwiches, salads, and related menu items while maintaining service speed and quality control. The work includes ingredient preparation, accurate order fulfillment, and direct customer interaction. A typical location may use a unit manager, shift supervisors, and hourly employees assigned to food preparation, customer service, and cleaning. Staffing needs will vary with sales volume, hours of operation, and services such as catering or delivery. The investment range of $25,000 to $352,500 suggests that Jerry's Sub Shop may be able to operate in several formats. Possible formats include compact kiosks in airports, shopping malls, or corporate campuses, inline stores with carry out service, larger locations with seating, food trucks, and co branded operations. These formats could give franchisees more ways to match the concept with available real estate and local demand.

A franchise training program would generally include classroom instruction on brand standards, operating procedures, marketing, and administration, followed by hands on work at a certified training location. This type of preparation is intended to help franchisees and managers operate a store from opening onward. Continuing support in a franchise system may include operating guidance, field visits, local and regional marketing assistance, supply chain coordination, and technology for point of sale, inventory, and customer relationship management. Territory arrangements commonly define a protected area through population, geographic boundaries, or trade zones. The available information does not specify the protection offered by Jerry's Sub Shop. With 24 franchised units, the brand may also seek franchisees interested in opening more than one location. Successful operators may receive encouragement, incentives, or a simpler process for additional stores, although the specific requirements are not stated. Using proven franchisees for expansion can support system growth and market entry.

A buyer evaluating the opportunity would need to develop projections using industry benchmarks, local market research, store level assumptions, and permitted discussions with existing Jerry's Sub Shop franchisees. Established brands with strong customer loyalty and effective marketing can exceed those figures.

Important revenue drivers include the average ticket, menu pricing, add on purchases such as chips, drinks, and desserts, and customer count. Visibility, local marketing, and repeat visits can affect traffic. Catering and third party delivery relationships may also contribute 10 to 20% or more of a unit's total sales. The 24 active locations have Google ratings, which can offer an indirect view of customer satisfaction and operating consistency. Strong ratings and positive reviews can support repeat visits and word of mouth referrals. A buyer should prepare a pro forma statement that reflects local rent, labor, projected sales, food costs, marketing, delivery charges, and other operating expenses.

Jerry's Sub Shop has 24 franchised locations and zero company owned units. This pure franchising structure means that growth depends on adding and supporting franchise locations rather than expanding a company store base. The brand appears to be in an early stage of system development, with room for regional and national expansion. The available information does not provide the year franchising began or historical unit count changes, so a precise net new unit calculation cannot be made. A network of 24 active locations does show an operating concept that has been replicated across multiple units. A measured expansion strategy may allow the franchisor to focus resources on new store support instead of spreading them across a much larger system.

Current restaurant industry developments include online ordering, connections with third party delivery services, and loyalty programs offered through mobile applications. These tools can improve ordering convenience and support repeat visits. Menu development also remains relevant, including limited time offers and responses to dietary preferences such as plant based products and gluten free bread. Jerry's Sub Shop may distinguish itself through fresh ingredients and a customizable menu. Community involvement and personal customer service can help build local loyalty. A smaller system may also be able to adjust to market changes and introduce operating changes more quickly than a large chain with more layers of administration. The brand's Loan Activity Score is 21 and is categorized as Limited. That rating is not described as a negative indicator. It may reflect a focused operating framework, a lean system intended to support unit economics, or a stage of development in which data collection and system maturity are still progressing. For a buyer, the current stage may offer room to develop territories and build a multi unit presence as the system expands.

A suitable Jerry's Sub Shop franchisee would need enough financial capacity to address the initial investment range of $25,000 to $352,500 and maintain working capital during the opening period. Specific liquid capital and net worth requirements are not stated. Financial resources are only one part of the profile. The concept may suit a buyer with experience managing teams, customer service experience, and familiarity with local market conditions. A commitment to food service, product quality, operating standards, and customer care would be useful. Community participation and local marketing can help create neighborhood awareness and repeat business. With 24 franchised units, the system may also appeal to buyers considering more than one location. A successful single unit operator could potentially expand to two, three, or more stores, using the same operating experience across a larger portfolio. The specific requirements for multi unit development are not stated.

The available information does not specify the territories currently offered. A system of this size may have room in multiple markets and regions, subject to site approval and territory discussions. Site selection would generally consider demographics, traffic, visibility, and the suitability of the location for the chosen format. The period from signing a franchise agreement to opening a Jerry's Sub Shop location typically ranges from 6 to 12 months. Real estate selection, leasehold improvements, permits, and training can affect the schedule. The specific franchise agreement term is not stated. Industry agreements commonly run from 5 to 10 years and may include renewal options. Such a term can give a franchisee time to develop the operation and recover the investment, subject to the conditions in the agreement.

Jerry's Sub Shop offers a franchise concept with 24 franchised units, zero company owned units, and an initial investment range of $25,000 to $352,500. Its operating category exceeds $350 billion in the United States, while the sub and sandwich segment exceeds $25 billion. The brand's model is based on fresh ingredients, customizable sandwiches, efficient service, and local customer relationships. The investment range may support formats from a lower cost kiosk to a more developed inline store, depending on the location and required build out. The pure franchising structure and 24 unit system leave room for further territory development and possible multi unit ownership. Buyers should assess the proposed site, opening budget, working capital, ongoing charges, staffing plan, and local sales potential before deciding whether the opportunity fits their financial resources and operating goals.

Loan Activity Score

21/100

SBA Default Rate

29.7%

Active Lenders

15

According to its Franchise Disclosure Document or public business records, Jerry's Sub Shop has 24 locations, all owned by franchisees. Public SBA loan records show 15 lenders made 37 loans to franchisees of Jerry's Sub Shop. PeerSense calculates Jerry's Sub Shop's score as 21 out of 100, using public SBA loan performance and recent lending activity.

Franchising since 1954 · 24 locations

Investment

$25,000 to $352,500

Franchise Fee

$25,000

Total Units

24

24 franchised

Loan Activity Score
High
21
SBA Lending
0
Lender Quality
9
Transparency
4
Reach
5
Momentum
3

Proprietary PeerSense metric

Limited
Capital Sources
15SBA lenders

Distinct lenders in public SBA records for Jerry's Sub Shop

37

Total SBA loans

$220K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

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SBA Lending Activity for Jerry's Sub Shop

Loan Activity Score Breakdown

Established (25 to 99 loans)

High Confidence
21out of 100
Limited
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety0/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence9/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency4/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint5/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

29.7%

vs 10.3% peer avg

SBA Loans

37

Total Volume

$8.1M

Active Lenders

15

1 selective

States

5

vs. SBA Sector Average

-19.4%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

Data Insights

Key performance metrics for Jerry's Sub Shop based on SBA lending data

SBA Default Rate

29.7%

19.4% above peer avg

SBA Loan Volume

37 loans

Across 15 lenders

Lender Diversity

15 lenders

Avg 2.5 loans per lender

Investment Tier

Mid range investment

$25,000 to $352,500 total

Jerry's Sub Shop: Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

2004

8 approvals. The best year on record for Jerry's Sub Shop.

Top SBA State

Maryland

25 SBA financed Jerry's Sub Shop locations, the densest operator footprint.

Average Loan Size

$220K

Median $232K. Use as a sizing anchor when modeling your own Jerry's Sub Shop unit.

Lender Concentration

67.6%

Concentrated

Share of Jerry's Sub Shop approvals captured by the top 3 SBA lenders.

Jerry's Sub Shop's SBA lending pipeline peaked in 2004 (8 approvals). Operator density is highest in Maryland with 25 SBA financed locations. Average funded ticket sits at $220K, with the median at $232K. Lender mix is concentrated: the top three SBA lenders account for 67.6% of approvals. Credit decisions concentrate with a small group of incumbents.

Payment Estimator

Loan Amount$20K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$259

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

Jerry's Sub Shop, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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Jerry's Sub Shop

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman