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Maids (The)

Maids (The)

The total investment to open a Maids (The) franchise ranges from $32,500 to $178,550. The initial franchise fee is $38,100.

What is the Maids (The) franchise?

The Maids franchise operates in the janitorial services sector from its headquarters in Brockton, MA. The brand has 30 operational units and serves both residential and commercial clients. Its model is built around professional cleaning, consistent service quality, and standards intended to support client satisfaction and retention. The growth from the Brockton base to 30 units reflects a system that entrepreneurs can use without creating a business identity from the ground up. The continuing need for clean and hygienic environments supports demand for Maids franchise services across its locations. Its established unit count also indicates a repeatable approach to operating in the specialized janitorial services market.

Janitorial services are a basic part of the broader service economy, with demand from homes, offices, and commercial properties across different economic conditions. Customers use professional cleaners for convenience, time savings, and access to specialized expertise that individuals and businesses may not have. Increasing dual income households support demand for residential cleaning, while operating businesses need regular maintenance and sanitization. Health and hygiene standards, especially in post pandemic environments, have increased the importance of professional cleaning. A Maids franchise serves a broad customer base that can range from individual homeowners to large corporate entities. Commercial properties have continuing cleaning requirements, and households continue to seek clean living environments. These factors support recurring demand and give cleaning businesses a role in maintaining public health and well being.

The initial franchise fee for a Maids franchise is $38,100. This fee provides the right to operate under the Maids brand name, use its proprietary systems, and receive initial training and support. The total estimated investment ranges from $32,500 to $178,550. The range can include equipment, supplies, leasehold improvements for a physical office if needed, launch marketing and advertising, working capital for the first months of operation, and possible licensing and permit fees. The difference between $32,500 and $178,550 indicates that the model can accommodate different operating scales and market entry approaches. The lower end may suit a lean, mobile operation, while the higher end may support an office based setup. The financial structure gives prospective owners a starting point for assessing the capital required to open and operate the business.

The Maids franchise uses a franchise business model with an operating framework intended to promote consistency across its 30 units. That framework generally includes procedures for service delivery, customer acquisition, scheduling, and quality control. New franchise partners would generally receive initial training in administrative work, hands on cleaning methods, and client management. Ongoing franchise support commonly includes a corporate support team, operating manuals, marketing guidance, and possible technology for scheduling and client communication. These resources are intended to help franchisees apply the business model in their local markets. Specific information about site selection assistance, real estate negotiation, and community engagement programs is not provided. Those services are often included in franchise support systems, but they should be confirmed directly. The model is designed to give entrepreneurs an established operating structure so they can concentrate on service delivery and client satisfaction instead of building an entirely new business infrastructure.

The franchise has a Loan Activity Score of 24. PeerSense developed this proprietary metric to provide an independent assessment of factors related to a franchise’s overall attractiveness and potential performance. The score represents a valuation within PeerSense’s analytical framework and reflects an evaluation of operational health, market positioning, and growth potential based on industry expertise and data analysis. Instead, it can serve as a benchmark when comparing franchise opportunities. Buyers should review the FDD and complete additional due diligence to understand any financial expectations and historical performance information the Maids franchise provides.

The Maids franchise has 30 operational units and is headquartered in Brockton, MA. That unit count shows that the business model has been replicated across multiple locations and has established a presence in the janitorial services market. Reaching 30 units suggests that the system can be expanded and managed across markets. It also points to a service offering, operating process, and level of brand recognition that can support additional locations. Potential franchise advantages include consistency from one location to another, established procedures for delivering services, and possible purchasing or marketing scale across the system. These features give franchisees the support of a shared brand rather than requiring them to compete entirely as independent operators. Specific future expansion plans and strategic partnerships are not provided. The current 30 unit network gives the brand a base for measured growth and shows that it can adjust to local market conditions while maintaining a common service standard.

A potential Maids franchisee should generally bring leadership and management ability, a strong commitment to customer service, and attention to operating efficiency. The role involves leading a team and managing personnel, schedules, and client relationships so services remain consistent. Following the established system is important because franchise performance depends on using approved procedures and brand standards. Direct janitorial experience may help but is not necessarily required when training is available. Building client relationships, supporting local marketing, and participating in the community are also valued qualities. Franchise owners need to motivate staff, manage resources, and protect the brand’s reputation for quality. Knowledge of local market conditions and an interest in supporting the community through reliable cleaning services fit the brand’s operating approach.

A Maids franchise provides a way to enter the janitorial services market through an established business model and a network of 30 units operating from Brockton, MA. The initial franchise fee is $38,100, and the estimated total investment is $32,500 to $178,550. PeerSense’s Loan Activity Score of 24 offers an independent reference point for evaluating the franchise alongside other opportunities. The business serves ongoing residential and commercial demand and provides an operating framework for people seeking a service based company. Buyers should review the complete Maids franchise profile on PeerSense and examine the available franchise information as part of their evaluation.

Loan Activity Score

24/100

SBA Default Rate

21.4%

Active Lenders

26

According to its Franchise Disclosure Document or public business records, Maids (The) has 54 locations, all owned by franchisees. Public SBA loan records show 26 lenders made 56 loans to franchisees of Maids (The). PeerSense calculates Maids (The)'s score as 24 out of 100, using public SBA loan performance and recent lending activity.

54 locations

Investment

$32,500 to $178,550

Franchise Fee

$38,100

Total Units

54

54 franchised

Loan Activity Score
High
24
SBA Lending
1
Lender Quality
7
Transparency
4
Reach
9
Momentum
3

Proprietary PeerSense metric

Limited
Capital Sources
26SBA lenders

Distinct lenders in public SBA records for Maids (The)

56

Total SBA loans

$101K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

Referral fee at closing

SBA Lending Activity for Maids (The)

Loan Activity Score Breakdown

Established (25 to 99 loans)

High Confidence
24out of 100
Limited
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety1/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence7/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency4/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint9/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

21.4%

vs 10.8% peer avg

SBA Loans

56

Total Volume

$5.7M

Active Lenders

26

7 selective

States

21

vs. SBA Sector Average

-10.6%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

Data Insights

Key performance metrics for Maids (The) based on SBA lending data

SBA Default Rate

21.4%

10.6% above peer avg

SBA Loan Volume

56 loans

Across 26 lenders

Lender Diversity

26 lenders

Avg 2.2 loans per lender

Investment Tier

Mid range investment

$32,500 to $178,550 total

Maids (The): Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

1996

12 approvals. The best year on record for Maids (The).

Top SBA State

Massachusetts

10 SBA financed Maids (The) locations, the densest operator footprint.

Average Loan Size

$101K

Median $75K. Use as a sizing anchor when modeling your own Maids (The) unit.

Lender Concentration

42.9%

Concentrated

Share of Maids (The) approvals captured by the top 3 SBA lenders.

Maids (The)'s SBA lending pipeline peaked in 1996 (12 approvals). Operator density is highest in Massachusetts with 10 SBA financed locations. Average funded ticket sits at $101K, with the median at $75K. Lender mix is concentrated: the top three SBA lenders account for 42.9% of approvals. Credit decisions concentrate with a small group of incumbents.

Payment Estimator

Loan Amount$26K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$336

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

Maids (The), unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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Maids (The)

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman