Clarion Inn by Choice Hotels/C
The total investment to open a Clarion Inn by Choice Hotels/C franchise ranges from $1.2M to $4.5M. The initial franchise fee is $40,000. Ongoing royalties are 4.5% plus a 3% advertising fee.
What is the Clarion Inn by Choice Hotels/C franchise?
Clarion Inn by Choice Hotels/C is a hotel franchise for travelers. Estimated total initial investment is $1,198,400 to $4,474,000, with an initial franchise fee of $40,000.
The royalty fee is 4.5 percent. The advertising or brand fund fee is 3 percent. The franchise agreement term is 20 years. Headquarters are in STAUNTON, VA.
Loan Activity Score
63/100
SBA Default Rate
1.3%
Active Lenders
48
According to its Franchise Disclosure Document or public business records, Clarion Inn by Choice Hotels/C has 68 locations, all owned by franchisees. Public SBA loan records show 48 lenders made 80 loans to franchisees of Clarion Inn by Choice Hotels/C. PeerSense calculates Clarion Inn by Choice Hotels/C's score as 63 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1987 · 68 locations
$1.2M to $4.5M
$40,000
68
68 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Clarion Inn by Choice Hotels/C
80
Total SBA loans
$2.8M
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Clarion Inn by Choice Hotels/C
Loan Activity Score Breakdown
Established (25 to 99 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
1.3%
vs 10.3% peer avg
SBA Loans
80
Total Volume
$220.9M
Active Lenders
48
9 selective
States
30
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Clarion Inn by Choice Hotels/C based on SBA lending data
SBA Default Rate
1.3%
9.0% below peer avg
SBA Loan Volume
80 loans
Across 48 lenders
Lender Diversity
48 lenders
Avg 1.7 loans per lender
Investment Tier
Premium investment
$1,198,400 to $4,474,000 total
Clarion Inn by Choice Hotels/C: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2023
13 approvals. The best year on record for Clarion Inn by Choice Hotels/C.
Top SBA State
Virginia
9 SBA financed Clarion Inn by Choice Hotels/C locations, the densest operator footprint.
Average Loan Size
$2.8M
Median $2.7M. Use as a sizing anchor when modeling your own Clarion Inn by Choice Hotels/C unit.
Lender Concentration
21.3%
Moderately Spread
Share of Clarion Inn by Choice Hotels/C approvals captured by the top 3 SBA lenders.
Clarion Inn by Choice Hotels/C's SBA lending pipeline peaked in 2023 (13 approvals). The last five fiscal years account for 60% of cumulative volume ($144M approved). Operator density is highest in Virginia with 9 SBA financed locations. Average funded ticket sits at $2.8M, with the median at $2.7M. Lender mix is moderately spread: the top three SBA lenders account for 21.3% of approvals. Borrowers have leverage to shop multiple credit boxes.
Payment Estimator
Estimated Monthly Payment
$12,406
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Clarion Inn by Choice Hotels/C, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman