Rumble Franchise SPV

Choosing whether to invest six or seven figures in a boutique fitness franchise is a major financial decision. The category includes brands that expanded during launch hype, then contracted while franchisees remained responsible for long leases and falling membership. Rumble Franchise SPV, the franchising entity behind Rumble Boxing, offers a differentiated concept in that setting. Noah Neiman, Eugene Remm, Andy Stenzler, and Anthony DiMarco founded Rumble in New York City in 2017, as consumers were moving away from big box gyms toward high intensity, community focused boutique experiences with a premium look and feel. Ashley Camerini is listed as a founder and currently serves as Rumble CEO, providing leadership continuity during the brand's expansion. Rumble's central product is a 45 minute, 10 round boxing inspired group class combining boxing technique, resistance bands, and free weights. Participants use a proprietary boxing bag that serves as both a cardio and strength tool. The format combines two training modes that many boutique concepts offer separately. Xponential Fitness, Inc. acquired Rumble in March 2021, moving it from a New York City concept into a franchise system supported by a larger corporate organization. Founded in 2017 and headquartered in Irvine, California, Xponential Fitness is the largest global franchisor of boutique fitness brands. Its platform gives Rumble Franchise SPV access to franchise development systems, real estate sourcing, technology platforms, and capital market relationships that independent brands rarely have at a comparable growth stage. Rumble Franchise SPV, LLC operates at 17877 Von Karman Ave., Suite 100, Irvine, CA 92614, within the Xponential Fitness corporate structure, while the Rumble identity remains tied to New York City. PeerSense prepared this analysis independently and has no paid or promotional relationship with Rumble or Xponential Fitness.

Boutique fitness benefits from two major consumer trends: higher spending on health and wellness and a preference for services built around experiences rather than commodities. Boutique studios charge premium class or membership prices for specialized, curated workouts and have grown faster than the broader fitness industry. By the early 2020s, they represented an estimated 42% of all gym memberships in the United States despite making up a fraction of total facilities. Boxing inspired fitness has particular growth potential within the category. Its intensity appeals to performance focused Millennial and Gen Z consumers. Its skill based structure can create more member retention than pure cardio formats such as cycling. Combat sports culture has also gained mainstream attention through the global growth of UFC, boxing streaming events, and social media fitness content, giving the format organic visibility. Boutique fitness franchises can also avoid several issues common in food and beverage franchises, including food safety risk, perishable inventory, and delivery complexity. Boxing fitness remains less consolidated than cycling or yoga. A brand with institutional support, proprietary equipment, and a strong identity in major coastal markets, as Rumble has, may have an early position in suburban and secondary markets where the concept has not reached saturation.

Rumble Franchise SPV occupies the premium tier of boutique fitness franchise opportunities, consistent with the positioning of the wider Xponential Fitness portfolio. The current Franchise Disclosure Document provides the franchise fee, total investment range, royalty rate, and liquid capital requirements, and prospective franchisees should request it and review it with a qualified franchise attorney. For context, boutique fitness franchise fees generally range from $30,000 to $60,000. Total initial investment commonly ranges from $200,000 to $600,000, depending on the real estate format and market. Ongoing royalties generally range from 6% to 8% of gross revenue, with national advertising contributions of 1% to 3%. Xponential's portfolio includes Club Pilates, CycleBar, Pure Barre, StretchLab, Row House, YogaSix, AKT, BFT, Lindora, and KINRGY. Rumble's place in that portfolio gives it access to Xponential relationships with SBA lenders, national real estate brokers, and equipment vendors, which may reduce some of the practical difficulty involved in opening a location. Xponential Fitness trades publicly on the New York Stock Exchange under the ticker symbol XPOF. Its financial and operating information is therefore subject to SEC reporting requirements, providing a level of corporate disclosure that is unusual in franchising and useful when assessing the parent company's financial position and strategy. Rumble should also be evaluated against its real estate requirements. Inline retail locations in lifestyle centers and urban street retail corridors are the primary formats. Build out expense depends substantially on local construction labor, landlord tenant improvement allowances, and the square footage selected. Veterans should determine whether Xponential offers veteran incentive programs, since such programs are common across its portfolio and could reduce the upfront franchise fee.

A Rumble studio generally operates on a class schedule running from early morning through evening. Weekday demand is usually strongest before work and after work, while weekends typically include longer mid morning programming. The staffing model centers on certified boxing fitness instructors, front desk membership sales employees, and a studio manager. Instructor quality is especially important to member retention and referrals. Rumble uses a proprietary instructor training and certification process so that a class in Miami follows the same product standards as a class in Chicago. Xponential provides portfolio franchisees with pre opening training, on site launch assistance, ongoing field consultation, and centralized technology for membership management, class scheduling, and digital marketing. Franchise agreements provide a defined protected territory. Multi unit development agreements are available to operators with the operational and financial capacity to grow beyond one location, a path Xponential encourages because multi unit operators can spread fixed support costs across more revenue. Brand leadership has changed over time. Shaun Grove served as President of Rumble in February 2022, and Andy Stern became Brand President in February 2026. The change reflects Xponential's practice of appointing experienced brand presidents to support unit growth within its portfolio companies. An owner operator structure can work at Rumble, although membership sales and instructor management benefit from an involved owner, especially during the first 12 to 24 months after opening, when the member base is developing and local marketing spending is at its highest.

That limitation should affect how a prospective franchisee approaches additional research and alternative data sources. Those figures can be compared with boutique fitness benchmarks to form assumptions about Rumble studio performance. Rumble's corporate and franchised studios have historically placed class pricing at the equivalent of $30 to $40 per class when memberships are amortized, which is at the upper end of national boutique fitness pricing. Item 20 of every FDD expressly grants prospective franchisees the right to make those contacts.

Since Xponential acquired Rumble in 2021, the brand has followed the broader portfolio's movement from dense urban markets into suburban lifestyle corridors and secondary cities. These areas may have lower boutique fitness penetration while showing strong demographic demand. Xponential Fitness operated more than 2,600 locations globally across its portfolio as of its most recent reporting periods. Its franchise development platform supports growth across more than ten brands. Rumble franchisees can benefit from negotiated vendor contracts, real estate site selection tools, and cross promotion among Xponential brands located near one another. Rumble's competitive position draws on several elements. The proprietary boxing bag is designed for its workout and is not sold through general fitness equipment channels. The brand's New York City origin and visual identity carry aspirational appeal outside New York. Celebrity and influencer involvement during Rumble's early growth generated social media visibility that continues to assist new market launches. Xponential's operating system gives new franchisees a tested pre opening checklist, centralized digital marketing, and access to operators across the portfolio. Boutique fitness has continued to show resilience during broader economic pressure. Spending on fitness experiences has been relatively less sensitive than spending in discretionary retail, particularly among the 25 to 44 demographic that forms Rumble's core membership base.

A suitable Rumble Franchise SPV franchisee is a business minded operator who has real interest in fitness and wellness. Previous fitness industry experience is not required when a candidate brings strong management, sales, and community building ability. Because the product depends heavily on instructors, franchisees who recruit talent, develop employees, and build team culture tend to perform better than owners who treat the studio solely as a remote financial investment. Multi unit development is a realistic goal for operators who stabilize their first location within 18 to 24 months. The model can scale across units because its operating systems, technology, and marketing infrastructure are already established. A second or third location in the same metropolitan area can also benefit from the first studio's brand recognition and member referral relationships. Market selection remains significant. The franchise agreement term and renewal provisions appear in the FDD and should be assessed alongside the underlying real estate lease. Matching the franchise term to the lease term affects operating flexibility and potential resale value. Transfers and resales require Xponential approval under processes common in boutique fitness franchising. An expanding secondary market for established studios with proven memberships may give operators a liquidity path after building value over several years.

The Rumble Franchise SPV investment case depends on the growth of boutique fitness, the distinction of its boxing inspired workout that combines cardio and strength, and the franchise infrastructure supplied by Xponential Fitness, the largest global boutique fitness franchisor. For buyers comparing Rumble with other boutique concepts, Xponential's public company oversight, centralized technology spending, and multi brand operating system deserve close review. They may provide structural support that smaller independent franchisors cannot offer. Buyers must rely more heavily on franchisee validation and Xponential's publicly available corporate financial information. PeerSense provides independent due diligence information covering SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and comparison tools for evaluating Rumble Franchise SPV against other boutique fitness concepts. Its platform also offers independent data sourcing, comparative unit economics analysis, and territory availability mapping. PeerSense introduces franchise buyers to SBA and conventional lenders, but it is not a lender and does not fund or approve loans. Buyers can review the complete Rumble Franchise SPV franchise profile on PeerSense for additional franchise research.