Rumble Franchise SPV

Deciding whether to invest six or seven figures into a boutique fitness franchise is one of the most consequential financial decisions an entrepreneur can make. The boutique fitness space is littered with brands that peaked during their launch hype cycle and quietly contracted, leaving franchisees with long lease obligations and declining membership rolls. Rumble Franchise SPV — the franchising entity behind the Rumble Boxing brand — offers a genuinely differentiated value proposition in a market where differentiation is currency. Founded in New York City in 2017 by Noah Neiman, Eugene Remm, Andy Stenzler, and Anthony DiMarco, Rumble entered the fitness landscape at the precise moment that consumers were abandoning big-box gyms in favor of high-intensity, community-driven boutique experiences with a premium aesthetic. Ashley Camerini, listed as a founder, currently serves as CEO of Rumble, providing brand-level continuity through the franchise's rapid expansion phase. The brand's core product is a 45-minute, 10-round boxing-inspired group fitness class that fuses boxing technique with resistance band and free-weight training, executed on a proprietary boxing bag that functions as both a cardio and strength tool simultaneously. That dual-modality format is not cosmetic differentiation — it addresses a real consumer problem: most boutique fitness formats deliver either cardio or strength, rarely both, in a single session. Rumble's acquisition by Xponential Fitness, Inc. in March 2021 repositioned the brand from a promising New York City concept into a franchising operation with institutional infrastructure behind it. Xponential Fitness, founded in 2017 and headquartered in Irvine, California, is the largest global franchisor of boutique fitness brands, giving Rumble Franchise SPV access to franchise development systems, real estate sourcing capabilities, technology platforms, and capital market relationships that independent boutique fitness brands almost never possess at a comparable stage of growth. The official franchising entity — Rumble Franchise SPV, LLC — operates from 17877 Von Karman Ave., Suite 100, Irvine, CA 92614, embedded within the Xponential Fitness corporate infrastructure while the Rumble brand identity remains anchored in its New York City origins. This analysis is produced independently by PeerSense and reflects no paid or promotional relationship with Rumble or Xponential Fitness.

The boutique fitness industry sits at the intersection of two of the most powerful secular consumer trends of the past decade: the premiumization of health spending and the experience economy's displacement of commodity services. The U.S. health and wellness market generates over $4.5 trillion in global annual revenue, with the domestic fitness industry accounting for approximately $35 billion annually. Within that figure, boutique fitness studios — defined as facilities charging a premium per-class or membership fee for a specialized, curated workout experience — have consistently grown faster than the broader fitness sector, capturing an estimated 42% share of all gym memberships in the United States by the early 2020s despite comprising a fraction of total facility count. Boxing-inspired fitness occupies a particularly high-growth niche within the boutique category, benefiting from several converging forces: its inherent intensity appeals to the performance-focused Millennial and Gen Z consumer cohort; its skill-based structure creates stickiness that pure cardio formats like cycling lack; and its association with combat sports culture, which has experienced extraordinary mainstream acceleration through the global growth of UFC, boxing streaming events, and social media fitness content, provides organic marketing amplification that no advertising budget can replicate. The boutique fitness franchise segment attracts investment capital for a structurally sound reason: unlike food-and-beverage franchises, boutique fitness studios carry no food safety risk, no perishable inventory, no delivery complexity, and a membership-based revenue model that creates monthly recurring income rather than transactional revenue dependent on daily customer counts. The competitive landscape within boxing fitness is less consolidated than the cycling or yoga segments, meaning a brand with institutional backing, a proprietary equipment format, and strong brand identity in the key coastal markets — precisely Rumble's profile — holds a meaningful first-mover advantage in suburban and secondary markets where the concept has yet to saturate.

The Rumble Franchise SPV franchise investment profile sits within the premium tier of boutique fitness franchise opportunities, consistent with the broader Xponential Fitness portfolio positioning across its brands. While franchise fee, total investment range, royalty rate, and liquid capital requirements are detailed comprehensively in the current Franchise Disclosure Document — which prospective franchisees should request and review with a qualified franchise attorney — the Rumble Franchise SPV franchise cost must be contextualized against boutique fitness category averages to be properly evaluated. Across the boutique fitness franchise sector broadly, initial franchise fees typically range from $30,000 to $60,000, total initial investment ranges from $200,000 to $600,000 depending on real estate format and market, and ongoing royalty rates generally fall between 6% and 8% of gross revenue, with additional national advertising fund contributions of 1% to 3%. Rumble's position within Xponential Fitness's portfolio — which also includes brands like Club Pilates, CycleBar, Pure Barre, StretchLab, Row House, YogaSix, AKT, BFT, Lindora, and KINRGY — means the brand benefits from Xponential's established relationships with SBA lenders, national real estate brokers, and equipment vendors, all of which can reduce the effective friction cost of opening a new location. Xponential Fitness is a publicly traded company on the New York Stock Exchange, trading under the ticker symbol XPOF, which means its financial disclosures and operational data are subject to SEC reporting requirements — a level of corporate transparency unusual in the franchise sector and highly valuable for prospective franchisees conducting due diligence on the parent company's financial stability and strategic direction. The Rumble Franchise SPV franchise investment should also be evaluated in the context of the real estate environment for boutique fitness: inline retail spaces in lifestyle centers and urban street-retail corridors represent the dominant format, and build-out costs for a Rumble studio are influenced significantly by local construction labor markets, landlord tenant improvement allowances, and the specific square footage of the chosen space. Veterans considering the Rumble Franchise SPV franchise opportunity should investigate whether Xponential Fitness offers veteran incentive programs, as these are common across the Xponential portfolio and can materially reduce the upfront franchise fee obligation.

The daily operating model of a Rumble studio is structured around a class-based schedule that typically runs from early morning through evening, with peak demand blocks in the pre-work morning hours and post-work evening hours on weekdays, and extended mid-morning programming on weekends — a pattern consistent across the boutique fitness category. The staffing architecture for a Rumble studio centers on certified boxing fitness instructors, front-desk membership sales staff, and a studio manager, with instructor quality being the single most critical variable in member retention and word-of-mouth acquisition. Rumble's instructor training and certification pathway is a proprietary element of the brand's operational system, ensuring that the product delivered in a Rumble studio in Miami matches the product delivered in one in Chicago — a consistency requirement that distinguishes franchise-grade operations from independently owned fitness concepts. Xponential Fitness provides franchisees across its portfolio with a comprehensive onboarding process that includes pre-opening training, on-site launch support, and ongoing field consultation visits, with technology platforms for membership management, class scheduling, and digital marketing centralized across the Xponential ecosystem. The territory structure for Rumble Franchise SPV franchise agreements grants franchisees a defined protected territory, with multi-unit development agreements available for operators who have demonstrated the operational and financial capacity to scale beyond a single location — a pathway that Xponential actively encourages given that its portfolio economics benefit significantly from multi-unit operators who can absorb fixed support costs across a larger revenue base. Leadership at the brand level has seen structured evolution: Shaun Grove served as President of Rumble in February 2022, and Andy Stern assumed the role of Brand President in February 2026, reflecting Xponential's practice of installing experienced brand presidents to drive unit growth within each portfolio company. The owner-operator model is viable at Rumble, though the membership sales function and instructor management dynamic benefit from an engaged owner presence, particularly in the critical first 12 to 24 months post-opening when the member base is being established and local marketing spend is highest.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Rumble Franchise SPV. This is a material consideration for any prospective franchisee and should factor into how aggressively the investor pursues alternative data sources before committing capital. When a franchise system does not disclose Item 19 data, the analytical framework shifts to adjacent data sets: Xponential Fitness's SEC filings provide system-wide revenue and unit count data across the Xponential portfolio, offering visibility into average unit volume trends that can be triangulated with boutique fitness industry benchmarks to generate reasonable assumptions about Rumble studio performance. Across the boutique fitness sector, high-performing studios in established markets regularly generate annual membership revenue between $600,000 and $1.2 million, with operating margins for studio-format fitness concepts typically ranging from 15% to 30% at the studio level after instructor labor, rent, and royalty obligations are satisfied. The boxing fitness niche specifically benefits from a high average revenue per visit relative to pure-cardio formats, as the skill-based and equipment-intensive nature of the workout supports premium pricing — Rumble's class pricing in its corporate and franchised studios has historically positioned in the $30 to $40 per-class equivalent range when memberships are amortized, which is at the upper tier of boutique fitness pricing nationally. The absence of Item 19 disclosure increases the due diligence burden on the prospective Rumble Franchise SPV franchisee and makes validation calls with existing franchisees — a right explicitly granted in every FDD under Item 20 — more critical than they would be in a system with full financial performance transparency. Prospective investors should request a minimum of 10 to 15 franchisee validation contacts spanning different markets, vintage years, and unit sizes to construct a realistic picture of revenue distributions and ramp timelines.

Rumble's growth trajectory since its 2021 acquisition by Xponential Fitness has been shaped by the same forces that drove Xponential's broader portfolio expansion: a deliberate move from dense urban markets into suburban lifestyle corridors and secondary cities where boutique fitness penetration remained low but demographic demand signals were strong. Xponential Fitness as a parent company operated over 2,600 locations across its portfolio globally as of its most recent reporting periods, with franchise development infrastructure supporting simultaneous growth across more than ten brands — a scale advantage that individual Rumble Franchise SPV franchisees benefit from in the form of negotiated vendor contracts, real estate site selection tools, and multi-brand cross-promotional opportunities in markets where multiple Xponential brands operate in proximity. The competitive moat for Rumble is constructed from multiple reinforcing elements: the proprietary Rumble boxing bag, which is purpose-built for the brand's workout format and not available through general fitness equipment channels; the brand's origin story and aesthetic DNA rooted in New York City's fitness culture, which carries aspirational weight in non-NYC markets; the celebrity and influencer engagement that accompanied Rumble's early growth, creating organic social media visibility that continues to support new market launches; and the Xponential Fitness operational playbook, which compresses the learning curve for new franchisees by providing a tested pre-opening checklist, centralized digital marketing infrastructure, and a peer network of operators across the Xponential portfolio. Andy Stern's appointment as Brand President in February 2026 signals an active phase of strategic leadership at the Rumble brand level, likely focused on accelerating unit count growth in underpenetrated markets and refining the operational model to improve franchisee profitability. The boutique fitness category continues to demonstrate resilience against macroeconomic pressure, as consumer spending on fitness experiences has proven relatively inelastic compared to discretionary retail categories, particularly among the 25-to-44 demographic that constitutes the core Rumble member base.

The ideal Rumble Franchise SPV franchise candidate is a business-minded operator with genuine enthusiasm for the fitness and wellness space, though prior fitness industry experience is not a prerequisite for candidates who bring strong management, sales, and community-building skills to the role. Given the instructor-dependent nature of the Rumble product, franchisees who excel at talent recruitment, staff development, and culture-building within their studio teams consistently outperform operators who approach the business purely as a financial investment from a distance. Multi-unit development is a realistic aspiration for Rumble operators who stabilize their first location within 18 to 24 months — the boutique fitness studio model scales efficiently across multiple units because the operational systems, technology platforms, and marketing infrastructure are already built, and a second or third location in the same metro market can leverage the brand equity and member referral networks built by the first. Geography matters significantly in boutique fitness performance: markets with high concentrations of Millennial and Gen Z households, above-average discretionary income levels, and limited existing boxing fitness supply represent the highest-probability success environments for new Rumble studios. The franchise agreement term length and renewal structure are detailed in the FDD and should be reviewed in the context of the franchisee's underlying real estate lease term — alignment between franchise agreement duration and lease term is a structural factor that affects both operational flexibility and eventual resale value. Resale and transfer of a Rumble franchise are subject to Xponential approval processes standard across the boutique fitness franchise sector, and the growing secondary market for established boutique fitness franchises with proven membership bases represents a meaningful liquidity pathway for operators who have built value in their studios over a multi-year horizon.

The investment thesis for the Rumble Franchise SPV franchise rests on three interconnected pillars: the secular growth trajectory of the boutique fitness category, the competitive differentiation of the boxing-inspired dual-modality workout format, and the institutional franchise infrastructure provided by Xponential Fitness as the parent company and the largest boutique fitness franchisor globally. For investors who have already completed preliminary research on boutique fitness franchise opportunities and are evaluating Rumble against alternative concepts within the category, the Xponential Fitness parentage is a differentiating factor that deserves serious analytical weight — public company oversight, centralized technology investment, and a multi-brand operational playbook represent structural advantages that smaller independent franchisors cannot match. The absence of Item 19 financial performance disclosure increases the research burden but does not, by itself, disqualify the opportunity; it means that the due diligence process must be more intensive, more reliant on franchisee validation, and more informed by Xponential Fitness's publicly available corporate financial data. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Rumble Franchise SPV franchise investment against every comparable boutique fitness concept in the market. The combination of independent data sourcing, comparative unit economics analysis, and territory availability mapping available through the PeerSense platform is designed precisely for the kind of high-stakes, data-intensive evaluation that a Rumble Franchise SPV franchise investment demands. Explore the complete Rumble Franchise SPV franchise profile on PeerSense to access the full suite of independent franchise intelligence data.