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2023 FDD ON FILEMobile Food Services
Maui Wowi

Maui Wowi

32 locations

The total investment to open a Maui Wowi franchise ranges from $28,250 - $270,000. The initial franchise fee is $28,775. Maui Wowi currently operates 32 locations (32 franchised). The top SBA 7(a) lenders for Maui Wowi are Bank of America, PNC Bank and Columbia Bank. PeerSense FPI health score: 29/100. Data sourced from the 2023 Franchise Disclosure Document.

Investment

$28,250 - $270,000

Franchise Fee

$28,775

Total Units

32

32 franchised

FPI Score
High
29

Proprietary PeerSense metric

Limited
Capital Partners
29lenders available

Active capital sources verified for Maui Wowi financing

SBA

7(a) Eligible

21d

Avg Funding

P+2.25%

Best Rate

No retainers · Referral fee at closing

FPI Score Breakdown

Established (25-99 loans)

High Confidence
29out of 100
Limited

SBA Lending Performance

SBA Default Rate

31.9%

15 of 47 loans charged off

SBA Loans

47

Total Volume

$6.6M

Active Lenders

29

States

21

Top SBA Lenders for Maui Wowi

What is the Maui Wowi franchise?

The Maui Wowi franchise represents a vibrant and distinctive opportunity within the mobile food services sector, offering a slice of Hawaiian paradise through its signature fresh fruit smoothies and gourmet coffee beverages. Established with a vision to deliver a unique, island-inspired experience, the brand has cultivated a loyal following by focusing on high-quality ingredients and a fun, engaging atmosphere. Unlike traditional brick-and-mortar establishments, the operational model thrives on flexibility and mobility, allowing entrepreneurs to bring their delicious offerings directly to customers at events, festivals, corporate gatherings, and various high-traffic locations. This strategic positioning in the market ensures a dynamic business operation that adapts to consumer demand and seasonal opportunities, providing a refreshing alternative to conventional quick-service options. The brand’s commitment to providing a taste of the tropics has resonated strongly with consumers seeking healthier, more exciting beverage choices, distinguishing it within a crowded marketplace. With its headquarters located in APPLE VALLEY, CA, the Maui Wowi franchise operates from a centralized base that supports its network of franchisees across diverse markets. The distinctive aesthetic and product line create an immediate connection with customers, evoking feelings of relaxation and enjoyment, which are powerful differentiators in the competitive food and beverage industry. This unique brand identity is not merely about selling beverages; it is about delivering an experience that transports customers, even if just for a moment, to a sun-drenched Hawaiian beach. The inherent flexibility of the mobile format further enhances the brand's appeal, enabling franchisees to capitalize on various revenue streams and engage with a broad spectrum of consumer demographics. The Maui Wowi franchise model is built upon this foundation of unique brand appeal,

FPI Score

29/100

SBA Default Rate

31.9%

Active Lenders

29

Key Highlights

Data Insights

Key performance metrics for Maui Wowi based on SBA lending data

SBA Default Rate

31.9%

15 of 47 loans charged off

SBA Loan Volume

47 loans

Across 29 lenders

Lender Diversity

29 lenders

Avg 1.6 loans per lender

Investment Tier

Mid-range investment

$28,250 – $270,000 total

Maui Wowi — Deep SBA Data

Brand-specific metrics derived directly from SBA 7(a) approval records — peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

2007

7 approvals — best year on record for Maui Wowi.

Top SBA State

California

13 SBA-financed Maui Wowi locations — the densest operator footprint.

Average Loan Size

$141K

Median $135K — use as a sizing anchor when modeling your own $Maui Wowi unit.

Lender Concentration

29.8%

Moderately Spread

Share of Maui Wowi approvals captured by the top 3 SBA lenders.

Maui Wowi's SBA lending pipeline peaked in 2007 (7 approvals). Operator density is highest in California with 13 SBA-financed locations. Average funded ticket sits at $141K, with the median at $135K. Lender mix is moderately spread: the top three SBA lenders account for 29.8% of approvals — meaningful choice exists but specific lenders carry the brand.

Payment Estimator

Loan Amount$23K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$292

Principal & Interest only

Locations

Maui Wowiunit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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Maui Wowi