32 locations
The total investment to open a Maui Wowi franchise ranges from $28,250 - $270,000. The initial franchise fee is $28,775. Maui Wowi currently operates 32 locations (32 franchised). PeerSense FPI health score: 29/100. Data sourced from the 2023 Franchise Disclosure Document.
$28,250 - $270,000
$28,775
32
32 franchised
Proprietary PeerSense metric
LimitedActive capital sources verified for Maui Wowi financing
SBA
7(a) Eligible
21d
Avg Funding
P+2.25%
Best Rate
No retainers · Referral fee at closing
Established (25-99 loans)
SBA Default Rate
31.9%
15 of 47 loans charged off
SBA Loans
47
Total Volume
$6.6M
Active Lenders
29
States
21
The Maui Wowi franchise represents a vibrant and distinctive opportunity within the mobile food services sector, offering a slice of Hawaiian paradise through its signature fresh fruit smoothies and gourmet coffee beverages. Established with a vision to deliver a unique, island-inspired experience, the brand has cultivated a loyal following by focusing on high-quality ingredients and a fun, engaging atmosphere. Unlike traditional brick-and-mortar establishments, the operational model thrives on flexibility and mobility, allowing entrepreneurs to bring their delicious offerings directly to customers at events, festivals, corporate gatherings, and various high-traffic locations. This strategic positioning in the market ensures a dynamic business operation that adapts to consumer demand and seasonal opportunities, providing a refreshing alternative to conventional quick-service options. The brand’s commitment to providing a taste of the tropics has resonated strongly with consumers seeking healthier, more exciting beverage choices, distinguishing it within a crowded marketplace. With its headquarters located in APPLE VALLEY, CA, the Maui Wowi franchise operates from a centralized base that supports its network of franchisees across diverse markets. The distinctive aesthetic and product line create an immediate connection with customers, evoking feelings of relaxation and enjoyment, which are powerful differentiators in the competitive food and beverage industry. This unique brand identity is not merely about selling beverages; it is about delivering an experience that transports customers, even if just for a moment, to a sun-drenched Hawaiian beach. The inherent flexibility of the mobile format further enhances the brand's appeal, enabling franchisees to capitalize on various revenue streams and engage with a broad spectrum of consumer demographics. The Maui Wowi franchise model is built upon this foundation of unique brand appeal,
FPI Score
29/100
SBA Default Rate
31.9%
Active Lenders
29
Key performance metrics for Maui Wowi based on SBA lending data
SBA Default Rate
31.9%
15 of 47 loans charged off
SBA Loan Volume
47 loans
Across 29 lenders
Lender Diversity
29 lenders
Avg 1.6 loans per lender
Investment Tier
Mid-range investment
$28,250 – $270,000 total
Estimated Monthly Payment
$292
Principal & Interest only
Maui Wowi — unit breakdown
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