Hyatt Franchising LLC (Hyatt Regency)

The Hyatt Regency franchise positions itself as a premier luxury hospitality experience, commencing franchising operations in 2025 with an ambitious strategy for national expansion across the U.S. The brand is deeply committed to fostering community, facilitating genuine connection, and delivering exceptionally curated guest experiences within its welcoming, high-end, and thoughtfully designed atmosphere. Established in 2022 by visionary leaders Jen Sinconis and Laura Hernandez, the Hyatt Regency franchise rapidly ascended to prominence from its strategic headquarters in Glendale, Arizona. While one intriguing historical account surprisingly suggests a founding year as early as 1971, the modern, dynamic iteration of the Hyatt Regency franchise is firmly rooted in its 2022 origins, reflecting a contemporary approach to luxury service and a forward-thinking business model. This distinguished woman-owned enterprise is spearheaded by a dynamic and highly experienced leadership team. Laura Hernandez serves as Co-founder and Chief Growth Officer, leveraging her extensive background spanning decades in retail and sales development. Her expertise is instrumental in driving the brand's rapid expansion, meticulous strategic planning, innovative brand development, proactive new location acquisition across diverse markets, and the cultivation of crucial, long-term partnerships that underpin the brand’s success. Jen Sinconis, Co-founder and Chief Experience Officer, brings her formidable expertise in design and brand management, coupled with specialized WSET and Court of Master Sommeliers certifications, to meticulously craft and elevate every guest interaction. She ensures an unwavering commitment to high-quality supplier partnerships, adherence to sustainable operational practices, the delivery of unparalleled hospitality standards, and the meticulous execution of distinctive brand design elements that define