Sandler
The total investment to open a Sandler franchise ranges from $291,320 to $2.0M. The initial franchise fee is $39,900. Ongoing royalties are 8% plus a 0.5% advertising fee.
What is the Sandler franchise?
Sandler provides training in sales, leadership and management for businesses and their employees. The estimated total initial investment is $291,320 to $1,972,033, and the initial franchise fee is $39,900, according to the 2026 Franchise Disclosure Document.
The ongoing royalty is 8 percent of sales, and the advertising or brand fund fee is 0.5 percent. The franchise agreement term is 5 years.
Sandler is headquartered in Owings Mills, MD, and was founded in 1967.
Loan Activity Score
61/100
SBA Default Rate
3.3%
Active Lenders
25
According to its Franchise Disclosure Document or public business records, Sandler has 28 locations, all owned by franchisees. Public SBA loan records show 25 lenders made 30 loans to franchisees of Sandler. PeerSense calculates Sandler's score as 61 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2025 Franchise Disclosure Document. To correct a figure, email the current FDD and the differing item numbers to info@peersense.com, and this page will be updated.
Franchising since 1967 · 28 locations
$291,320 to $2.0M
$39,900
28
28 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Sandler
30
Total SBA loans
$163K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Sandler
Loan Activity Score Breakdown
Established (25 to 99 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
3.3%
vs 9.5% peer avg
SBA Loans
30
Total Volume
$4.9M
Active Lenders
25
4 selective
States
15
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Sandler based on SBA lending data
SBA Default Rate
3.3%
6.2% below peer avg
SBA Loan Volume
30 loans
Across 25 lenders
Lender Diversity
25 lenders
Avg 1.2 loans per lender
Investment Tier
Premium investment
$291,320 to $1,972,033 total
Sandler: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2019
6 approvals. The best year on record for Sandler.
Top SBA State
North Carolina
3 SBA financed Sandler locations, the densest operator footprint.
Average Loan Size
$165K
Median $100K. Use as a sizing anchor when modeling your own Sandler unit.
Lender Concentration
30.6%
Moderately Spread
Share of Sandler approvals captured by the top 3 SBA lenders.
Sandler's SBA lending pipeline peaked in 2019 (6 approvals). The last five fiscal years account for 27% of cumulative volume ($2.9M approved). Operator density is highest in North Carolina with 3 SBA financed locations. Average funded ticket sits at $165K, with the median at $100K. Lender mix is moderately spread: the top three SBA lenders account for 30.6% of approvals. Meaningful choice exists, but specific lenders carry the brand.
Payment Estimator
Estimated Monthly Payment
$3,016
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Sandler, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman