Landingplace Select

The question facing any serious hotel franchise investor in 2025 is not simply "which brand?" but rather "which brand is solving the right problems at the right moment in the market's evolution?" Landingplace Select franchise addresses exactly that question by targeting the most acute pain points in midscale hotel ownership: rising labor costs, rigid brand standards, shifting guest expectations, and the structural inefficiency of amenities like complimentary breakfast that drain margin without proportionally driving demand. Landingplace Hotels, the parent company, was co-founded by Jeremy Bratcher and Jacob Amezcua and officially launched its franchise brands on July 28, 2025, with corporate headquarters established in Bluffton, South Carolina. Bratcher, who serves as CEO, brings senior leadership experience from IHG Hotels and Resorts, Spinnaker Resorts, MCR Hotels, Island Hospitality GF Hotels, and Starwood Hotels, while Amezcua, serving as President, brings complementary expertise from 3M, Experian, and multifamily value-add and hotel conversion projects. Together, the two founders claim over 35 years of combined leadership in hospitality, franchising, and real estate, which informed their foundational thesis: build a franchise system "by operators, for operators." The brand currently has zero open U.S. locations as franchising began in 2025, making this an early-stage opportunity with all the attendant risk and upside that characterizes ground-floor franchise systems. Landingplace Select is categorized as a midscale, select-service hotel brand designed for short-term, high-traffic stays, targeting a hospitality investment market that, at the global franchise level, was valued at approximately $133 billion in 2024. The brand's conversion-focused model, which prioritizes adapting existing hotel properties rather than funding new ground-up construction, is a deliberate structural choice designed to accelerate system growth in a capital-constrained environment where developers are increasingly wary of construction-dependent concepts.

The hospitality franchise industry operates within an enormous and expanding total addressable market. The global franchise market, projected at $133 billion in 2024, is expected to grow at a compound annual growth rate of 9.73 percent from 2025 through 2033, ultimately reaching an estimated $307 billion. A parallel projection values franchise market growth at an incremental $565.5 billion at a 10 percent CAGR between 2025 and 2030, with North America accounting for a 38.9 percent share of that growth during the forecast period. Within the franchise market, the hotels segment captured the largest application-based revenue share in 2024, affirming that hospitality remains the dominant commercial franchise category by market size. Consumer behavior trends are particularly favorable for the midscale, select-service positioning that Landingplace Select occupies: demand for flexible, value-driven stay experiences is rising as post-pandemic travel normalization combines with inflationary pressure on leisure and business travelers alike. Travelers are increasingly resistant to paying premiums for bundled hotel amenities they do not use, which creates structural demand for the à la carte, pay-per-use service model that Landingplace Select franchise has engineered into its operational DNA. Business and medical travel demand in urban and suburban markets remains resilient, and university-adjacent markets provide consistent occupancy depth across seasonal fluctuations. The franchise hotel sector also benefits from secular tailwinds including the continued fragmentation of legacy mid-tier hotel supply, where thousands of independent and aging flagged properties are candidates for conversion to brands that offer lower PIPs, rational standards, and more favorable ongoing fee structures. The macro environment of higher-than-expected hotel demand in all U.S. regions compared to pre-pandemic baselines, combined with acute staffing shortages and rising operating costs, creates the precise conditions under which a lean-operations brand concept like Landingplace Select is positioned to attract conversion candidates.

The Landingplace Select franchise investment structure is designed to be accessible relative to the broader hotel franchise category, though investors must understand the significant range that characterizes hotel conversion economics. The initial franchise fee is a flat $50,000, which sits within the industry norm for hospitality franchises — general hotel franchise initial fees in 2025 span from $10,000 to $150,500, placing the Landingplace Select franchise fee squarely in the mid-range of competitive offerings. The total estimated initial investment to open a Landingplace Select franchise ranges from $268,849 on the low end to $3,032,849 on the high end, a spread that reflects the capital variability inherent in hotel conversion projects. The lower end of the investment range likely corresponds to smaller properties requiring minimal physical renovation where existing infrastructure can be rapidly adapted to brand standards, while the upper end reflects larger properties in higher-cost markets requiring more substantial renovation, technology integration, and repositioning investment. This range stands in notable contrast to many traditional hotel franchise concepts in the broader sector where total investments can start at $4 million and scale substantially higher for new construction, making the Landingplace Select franchise investment thesis comparatively capital-efficient when a suitable conversion candidate is identified. The minimum cash required to open a Landingplace Select franchise begins at $60,000, reflecting the brand's deliberate effort to establish a lower barrier to entry in a category historically dominated by capital-intensive requirements. While specific royalty rates and advertising fund contributions are not detailed in publicly available materials, the hospitality franchise industry standard royalty range runs from 5 to 6 percent of gross revenue, and marketing fees typically span from 2.5 to 4.5 percent, providing a reasonable benchmark for prospective investors modeling total cost of ownership. Landingplace Hotels does not make any guarantees regarding income or profitability, and prospective franchisees must consult the Franchise Disclosure Document for the precise and legally binding fee schedule that governs the franchise relationship.

Daily operations under the Landingplace Select franchise model are structured around a philosophy the company describes as "operational simplicity, freedom within a framework, and industry-leading systems." The staffing model is intentionally lean, with reduced full-time equivalent requirements compared to traditional midscale hotel concepts, and the operational architecture eliminates high-cost legacy amenities in favor of profit-generating alternatives. Housekeeping is structured as a pay-per-use service rather than mandatory daily room refresh, directly converting a traditionally fixed operational cost into a variable, guest-elected revenue line. An expanded grab-and-go market replaces the conventional complimentary breakfast program, transforming a margin-negative amenity into a revenue-generating food and beverage touchpoint. The technology stack integrated into the system is notably sophisticated for an early-stage brand: HotelKey serves as the Property Management System, FLYR provides AI-powered revenue management, and Amadeus iHotelier delivers full-channel distribution capability. Guest-facing technology includes Nonius and Yuvod TV for streaming, and The Guestbook rewards program combined with Cvent Transient leads supports loyalty development and direct booking capture. The distribution ecosystem extends beyond traditional hotel booking channels to include Apartments.com, Furnished Finder, Airbnb, and Zillow, positioning each Landingplace Select property to capture both short-term transient demand and longer-duration stays that might otherwise be lost to alternative accommodation platforms. Initial franchisee training is two weeks in duration and takes place at the corporate training facility, providing hands-on operational preparation before opening. The executive support team includes John Kelly as EVP of Franchise Operations, Glenn Miller as EVP of Commercial Strategy, and Stacy Bedsole as EVP of Brand and Marketing, providing franchisees access to specialized functional expertise across the core operational domains.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Landingplace Select franchise. This is an important but not disqualifying reality for investors to understand within its proper context. Under Federal Trade Commission regulations, franchisors are not legally required to provide Financial Performance Representations in their FDD, and many emerging franchise systems in their early development phases do not include Item 19 disclosures precisely because they have zero operating units from which to derive statistically meaningful performance data. With Landingplace Select reporting zero open U.S. locations as of the available data through early 2026, there are no franchisee unit-level revenue, expense, or profitability figures from which averages, medians, or quartile distributions could be constructed. Prospective investors must therefore rely on industry benchmarks to frame reasonable financial expectations. The midscale select-service hotel segment in the United States has historically generated revenue per available room figures that vary substantially by market, with urban and suburban markets proximate to medical centers, corporate demand generators, and universities typically outperforming secondary leisure markets. The brand's conversion focus means that incoming properties will carry pre-existing physical plant, existing staff relationships, and potentially existing customer awareness, which can accelerate ramp-up relative to new construction openings that begin revenue generation from zero. The à la carte housekeeping and grab-and-go market model is projected by the franchisor to structurally improve operating margins relative to legacy midscale hotel formats, though the magnitude of that improvement will be property-specific and dependent on market mix, average daily rate, and occupancy levels that each franchisee must independently project. Investors conducting serious Landingplace Select franchise due diligence should model conservative occupancy scenarios, stress-test their specific investment range position within the $268,849 to $3,032,849 total investment spectrum, and engage independent hospitality consultants to validate their specific conversion candidate's revenue potential.

Landingplace Select launched its franchise offering in 2025 with zero finalized deals but documented inquiries spanning Arizona, Florida, Georgia, Texas, Oregon, and across Midwest and Mid-Atlantic markets, suggesting the conversion pipeline concept is resonating with hotel owners in geographically diverse supply environments. The brand's growth strategy is deliberately conversion-centric, recognizing that the fastest path to system scale in a capital-constrained, labor-scarce market environment is through repositioning existing physical assets rather than financing new construction at 2025 construction cost levels. The leadership team assembled around the brand launch is structured for franchise system scaling: Gus Stamoutsos as SVP of Franchise Development leads the pipeline development effort, while Orlando McRae as Director of Design and Construction manages the PIP and conversion process that is central to the operational model. The brand's positioning as a flexible conversion alternative is particularly well-timed given that thousands of midscale U.S. hotel properties are facing the end of their current brand terms and evaluating repositioning options in markets where traditional flag saturation limits viable alternatives. Landingplace Select's competitive moat is not yet built on brand recognition or scale, as is typical of mature hotel franchise systems, but rather on the structural design of its operational and financial model, specifically the lean staffing architecture, technology-forward infrastructure, rational PIP standards, and multi-channel distribution strategy that incumbents with legacy systems and cost structures cannot easily replicate. The global franchise market's projected expansion from $133 billion in 2024 to $307 billion by 2033 provides a rising-tide tailwind for well-positioned emerging systems, and the hotels segment's status as the largest application category within that market reinforces the sector-level opportunity surrounding the Landingplace Select franchise opportunity.

The ideal Landingplace Select franchisee is likely an experienced hotel operator or real estate investor with an existing conversion candidate property, rather than a first-time franchise investor with no hospitality background. The brand's "built by operators for operators" positioning implies a preference for franchisees who already understand hotel operations, revenue management fundamentals, and the economics of property improvement planning. The conversion model requires franchisees to navigate the physical repositioning of an existing asset, which demands either direct construction management experience or access to trusted contractor relationships, a capability gap that Orlando McRae's role as Director of Design and Construction at the corporate level is designed to partially bridge. The minimum cash requirement of $60,000 provides a low entry threshold in absolute terms, but the realistic total investment range up to $3,032,849 means that well-capitalized investors or groups pursuing larger conversion projects will be better positioned to optimize the model's potential. Geographic focus is on urban and suburban markets with documented business, medical, and university demand density, where transient occupancy is less seasonal and average daily rate supports the lean operating model's profitability assumptions. The brand has received franchise inquiries from six identified states plus broad Midwest and Mid-Atlantic interest, suggesting that available territory remains abundant across the United States as the system enters its earliest growth phase. The two-week training program establishes baseline operational competency, but franchisees with existing hospitality management infrastructure will likely compress their ramp-up timelines more effectively than those building hotel management capabilities from scratch.

Any investor conducting serious due diligence on the Landingplace Select franchise opportunity is operating at a critical inflection point in that brand's development arc. The zero-unit launch position means that early franchisees absorb development risk that later entrants will not face, but in franchising, early system entrants in successful concepts also access superior territory selection, founder-level franchisor attention, and the compounding unit economics advantages that accumulate as brand awareness builds. The global franchise market's trajectory toward $307 billion by 2033, combined with the hotel segment's market-leading revenue share, provides the macro structural backdrop within which this midscale conversion brand is seeking to establish its system. The founders' combined 35 years of hospitality leadership across IHG, Starwood, MCR, and Spinnaker Resorts means this is not a franchise concept created without deep sector operational knowledge, which is among the most important risk mitigation factors an investor can identify in an early-stage system. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Landingplace Select franchise investment against competing midscale hotel concepts across every relevant financial and operational dimension. The Landingplace Select franchise fee of $50,000 and a total investment floor of $268,849 represent a structurally accessible entry point into the hotel franchise category relative to sector averages, and the conversion-first model reduces the capital risk associated with ground-up construction timelines and cost overruns. Explore the complete Landingplace Select franchise profile on PeerSense to access the full suite of independent franchise intelligence data.