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GAC

GAC

Franchising since 1956 · 40 locations

The total investment to open a GAC franchise ranges from $1.5M - $3.6M. The initial franchise fee is $49,500. Ongoing royalties are 7% plus a 1% advertising fee. GAC currently operates 40 locations. Data sourced from the 2026 Franchise Disclosure Document.

Investment

$1.5M - $3.6M

Franchise Fee

$49,500

Total Units

40

FPI Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.

What is the GAC franchise?

Gac Franchising presents a compelling opportunity within the highly specialized fitness sector, built upon a unique, science-based personal training model that has redefined client expectations since its inception. The company was meticulously founded in the year 2000 by visionary leaders Brian and Gerianne Cygan, who together laid the groundwork for a revolutionary approach to fitness. Brian Cygan serves as the Co-Founder and astute CEO, driving the strategic direction and innovation, while Gerianne Cygan, as the Co-Founder and dedicated Administrative Director, ensures the seamless operational flow and administrative excellence of the enterprise. The corporate headquarters, a hub of innovation and support, are strategically situated in Lake Zurich, Illinois, underpinning the brand's nationwide operations. A cornerstone of the Gac Franchising franchise methodology is its proprietary Exerbotics technology, a cutting-edge system acquired by Brian Cygan with investors in 2015, where he also holds the position of CEO and chief innovator. This technology is instrumental in delivering the brand's distinct value proposition. Further solidifying its scientific foundation, James Fisher, PhD, contributes his extensive expertise as the Chief Science Officer, ensuring the programs are rooted in sound physiological principles. The brand strategically targets the rapidly expanding 50-and-older demographic, a crucial segment that, despite controlling 70% of the country's discretionary income, remains largely underserved by conventional fitness options. This demographic exhibits remarkable loyalty, with an average membership length nearly two years longer than younger clientele. With 81% of clients being over the age of 45, the Gac Franchising franchise has expertly tapped into a market seeking convenient, time-efficient, and scientifically validated fitness solutions, differentiating itself significantly within the competitive landscape.

The Gac Franchising franchise operates within the dynamic personal training sector, an integral component of the broader $33 billion fitness industry, showcasing a keen understanding of market trends and demographic shifts. The strategic focus on the growing 50-and-older demographic is not merely opportunistic but foresightful, considering projections indicate that 1 in 6 Americans will be over 60 by the year 2030, presenting an immense and enduring market potential. Research consistently highlights a significant gap in the market, with studies revealing that 80% of adults over 50 express dissatisfaction with the current array of fitness options available to them. This dissatisfaction stems from various factors, including the intimidating atmosphere of traditional gyms and the lack of personalized, age-appropriate training. The brand's distinctive 20-minute, twice-weekly session model directly addresses these prevalent market demands, offering a compelling solution for busy professionals and individuals who may feel overwhelmed or unmotivated by conventional, time-consuming workout routines. By leveraging its proprietary Exerbotics technology, the Gac Franchising franchise provides a data-driven, highly personalized workout experience that stands in stark contrast to generic fitness programs, thereby carving out a formidable niche within the high-growth boutique fitness industry. This precise market positioning and tailored service delivery underscore the brand's robust potential for sustained success and expansion in an evolving fitness landscape.

The financial investment required to become a franchisee with Gac Franchising is meticulously structured, offering transparency and a clear understanding of the capital commitment. The initial franchise fee is set at $49,500, a standard entry point for a specialized fitness concept of this caliber. Recognizing the invaluable contributions of military personnel, a special discount on the franchise fee is extended to veterans, underscoring the brand's commitment to community and service. As detailed in the comprehensive 2025 Franchise Disclosure Document (FDD), the total initial investment necessary to establish a single-unit franchise ranges from $259,980 to $389,970, providing a realistic estimate for prospective owners. The investment midpoint, calculated at $272,334, offers a representative figure for planning purposes. This comprehensive investment typically encompasses several critical components, including the acquisition of specialized Exerbotics® technology, the crucial studio buildout, the necessary fitness equipment package, and essential initial working capital to ensure smooth operations during the crucial opening phase. Specific cost breakdowns from the 2025 FDD provide further granular detail: Leasehold Improvements can range from $0 to $65,000, Interior & Exterior Signage from $2,300 to $8,000, and Decorating, Cleaning Station, Furniture, Fans & Furnishings from $4,200 to $6,315. The core Equipment Package represents a significant investment, estimated between $107,645 and $155,690, reflecting the advanced proprietary technology. Technology Systems costs are projected from $2,850 to $6,850, while First Aid Equipment is $1,350 to $2,100, and Opening Inventory from $2,550 to $4,250. Uniforms are estimated at $600 to $1,000, and a substantial Grand Opening Marketing Commitment is required, ranging from $29,195 to $43,275 to ensure a strong market launch. Business Licenses will cost between $250 and $750, Professional Fees from $4,000 to $5,240, and Insurance from $800 to $1,500. Pre-opening Payroll is budgeted from $10,000 to $20,000, and Additional Funds for 3 months, serving as initial working capital, are estimated at $30,000 to $45,000. Franchisees are also required to demonstrate strong financial solvency, with liquid capital requirements ranging from $75,000 to $100,000, and a minimum net worth between $200,000 and $500,000. The ongoing royalty fee is structured at 6% of gross revenue or a minimum of $895, whichever figure is greater, ensuring a fair contribution to the system's continued development. Notably, to support new franchisees during their critical initial period, no royalties are collected for the first three months or the first month of operation, depending on the specific agreement. Additionally, a 1% advertising royalty fee is in place to fund system-wide marketing initiatives. The Gac Franchising franchise provides a detailed and transparent financial roadmap for prospective investors, facilitating informed decision-making.

The operating model of the Gac Franchising franchise is designed for both efficiency and adaptability, catering to diverse market environments and franchisee preferences, all supported by a comprehensive framework. The brand offers two distinct primary models to suit various real estate availabilities and investment scales. The "Suite" model, encompassing 800-1,200 square feet of office space, is characterized by a more streamlined equipment package, making it an ideal choice for locations with tighter space constraints or specific commercial zoning. Conversely, the "Studio" model, requiring 1,200-2,000 square feet of retail space, accommodates a more expansive array of fitness equipment, providing a broader range of service delivery options. A significant advantage of the Gac Franchising franchise model is its allowance for a semi-absentee ownership structure, empowering franchisees to focus on strategic business scaling and development while a capable Lead Coach manages the day-to-day operational responsibilities. This flexibility is a key attraction for entrepreneurs seeking to diversify their investment portfolio without being tied to daily hands-on management. New studios can be launched with a remarkably minimal staff, typically requiring only 2 to 3 employees to commence operations, which contributes directly to low overhead costs and enhanced profitability. Daily operations are centered around delivering highly personalized, 20-minute workouts, meticulously guided by certified coaches who utilize the patented Exerbotics technology to ensure optimal client outcomes. The franchisor provides extensive and continuous support, commencing with an intensive 55 to 77 hours of classroom instruction complemented by hands-on training conducted at the corporate headquarters. For subsequent new hires, a streamlined remote certification process, coupled with an extensive video library, eliminates the logistical and financial burden of sending every new employee to headquarters for training. Ongoing support is robust, featuring a dedicated business coach for personalized guidance, access to an industry-leading Customer Relationship Management (CRM) system for real-time business management and client tracking, regular webinars to keep franchisees abreast of best practices and industry developments, and yearly national conferences for networking and strategic alignment. Furthermore, franchisees receive crucial assistance with site selection, expert lease negotiations, comprehensive staff training, and access to turnkey marketing strategies designed to generate leads and build brand awareness. Brad Bundy serves as the Chief Operating Officer, ensuring operational excellence across the system, while Kevin McKee and T.J. Lux, as Franchise Support Managers, provide direct, hands-on assistance. The franchisor is deeply committed to providing inspired and informed support in both marketing and operations, with a particular emphasis on fostering the business leadership potential of its franchisees. Internal Exerbotics certification is a mandatory component for all trainers, ensuring a consistently high standard of coaching across all locations.

The financial performance representations (FPRs) provided by Gac Franchising are a testament to the robust unit economics and profitability potential inherent in its business model. These detailed representations are transparently disclosed in Item 19 of the company's Franchise Disclosure Document, offering prospective investors a clear insight into the average gross revenue achieved by its franchised facilities. The reported average gross revenue for an Exercise Coach franchised facility stands impressively at $279,559 or $279,000 per year. This figure not only highlights the strong earning potential but also notably exceeds the sub-sector average of $262,885 by a significant margin of $16,674, representing a substantial 6.3% premium over typical personal training franchise performance. This premium underscores the brand's differentiated value proposition and its ability to capture a larger share of the market's discretionary spending. While specific profit margins are not explicitly detailed in publicly available search results, the consistent achievement of above-average gross revenues suggests a healthy operational efficiency and effective cost management within the Gac Franchising franchise system. Prospective franchisees are actively encouraged to engage directly with the development team to access more granular and detailed financial performance information, including comprehensive profit and loss statements, which can provide a fuller picture of the investment's potential returns. The impressive average revenue figure is a direct result of the brand's targeted approach to the mature demographic, where 81% of clients are over 45, leading to stable revenue streams and enhanced client loyalty. The average membership length for this demographic is nearly two years longer than that of younger customers, contributing significantly to long-term revenue predictability. The streamlined 20-minute, twice-weekly workout model not only enhances client satisfaction and retention but also optimizes operational efficiency, directly bolstering the revenue per client and reducing operational overhead. The proprietary Exerbotics® technology, a core component of the Gac Franchising franchise, plays a pivotal role in this premium performance by delivering a uniquely effective and personalized service that clients are willing to pay a premium for. Furthermore, the strategic Grand Opening Marketing Commitment, ranging from $29,195 to $43,275, is designed to accelerate initial revenue generation and market penetration, ensuring new units quickly achieve financial viability. This holistic strategy for financial success is built upon a proven model, a precisely targeted market approach, and cutting-edge technology, positioning the Gac Franchising franchise as a high-performing investment opportunity.

The growth trajectory of Gac Franchising exemplifies a remarkable expansion and a steadfast commitment to market leadership since its inception into the franchise world. The brand initiated its franchising efforts in either 2010 or 2011, marking the beginning of a decade-plus period of consistent and accelerated growth. Demonstrating significant market penetration, the brand has successfully established 195 units system-wide and boasts over 200 Exercise Coach locations strategically spread across the United States. As of the diligently prepared 2025 Franchise Disclosure Document (FDD), the network has further expanded to encompass 211 franchised locations within the USA, signifying robust and sustained development. Beyond the operational units, the company has successfully sold over 300 studios across the nation, indicating a strong pipeline for future openings and continued expansion. The Gac Franchising franchise's vision extends beyond domestic borders, as evidenced by its strategic international expansion into Japan in 2017, marking its first foray into global markets. Domestically, the brand maintains a substantial presence, operating in 36 states, in addition to the District of Columbia, showcasing a broad geographical reach. The largest concentration of its footprint is notably observed in the Southern region of the U.S., where 83 franchise locations thrive, reflecting successful market penetration and regional acceptance. The brand's exceptional performance and rapid expansion have garnered significant industry recognition, with Entrepreneur Magazine repeatedly acknowledging its prowess. It was distinguished as the #1 fastest-growing personal training brand in the U.S. for three consecutive years: 2021, 2022, and again in 2023. Furthermore, the Gac Franchising franchise has earned multiple coveted spots on Entrepreneur's prestigious Franchise 500 list, appearing from 2014-2016 and consistently from 2021-2023, securing the impressive #137 position in 2023. Additional accolades include being named the #1 largest personal training brand in the U.S. and achieving the esteemed rank of the 6th highest-ranked fitness franchise in North America. These recognitions underscore the brand's dominant position and sustained momentum within the fitness industry. The unique competitive advantages, including its proprietary Exerbotics technology, the science-based personal training model, and its specialized targeting of the affluent and underserved 50-and-older demographic, are key drivers of this unparalleled growth and differentiation. The company remains proactively engaged in strategic planning for further expansion and robust growth throughout 2025, signaling a continued commitment to extending its market leadership and footprint.

The Gac Franchising franchise targets an ideal franchisee and territory profile, meticulously crafted to ensure optimal success and alignment with the brand's strategic vision. Prospective franchisees are advised to strategically focus their search on metropolitan areas characterized by median household incomes exceeding $75,000, as these regions typically possess the demographic and economic profile that aligns perfectly with the brand's premium, specialized service. Furthermore, an emphasis is placed on areas exhibiting growing professional populations, which represent a significant segment of the target demographic seeking convenient and effective fitness solutions. Particular attention is given to regions where the brand is not yet established, offering greenfield opportunities for market penetration and maximizing growth potential. The Gac Franchising franchise offers flexibility in development, providing both single-unit and multi-unit development opportunities, catering to various investment appetites and entrepreneurial ambitions. The business model is inherently designed for simplicity in operation and strong scalability, making it an attractive proposition for business-minded individuals. The semi-absentee ownership model is particularly appealing, as it allows franchisees to leverage a Lead Coach for daily operational management, freeing them to concentrate on strategic growth initiatives and business development. This operational efficiency is further enhanced by the minimal staffing requirements, typically 2 to 3 employees to start, which contributes to significantly lower overhead costs compared to traditional fitness establishments. Testimonials from successful franchisees, such as Amy Hudson, a multi-unit owner and the distinguished "Franchisee of the Year" in 2019, consistently highlight the brand's robust systems, highly effective lead-generation and marketing strategies, and comprehensive support structure as pivotal to their success. These franchisees often express immense satisfaction in "seeing lives changed every day," finding deep meaning and purpose in their work, a sentiment that resonates powerfully across the network. The positive work environment also translates into high employee satisfaction, with staff members finding their roles meaningful and purposeful. A compelling indicator of internal confidence in the brand is the growing trend of existing clients and dedicated employees transitioning into franchise ownership, demonstrating a profound belief in the system's value and potential. Adherence to system protocols for the specialized equipment and coaching methodology is paramount, ensuring consistent service quality and brand integrity across all locations.

The Gac Franchising franchise presents a highly compelling investor opportunity, underpinned by its strong market position within the specialized fitness sector, adeptly targeting an underserved yet affluent demographic. Its proven financial performance, consistently exceeding sub-sector averages by a notable 6.3%, underscores the robust profitability and efficiency of its business model. The brand's consistent recognition for exceptional growth and unwavering leadership in the personal training industry, as evidenced by numerous accolades from Entrepreneur Magazine, solidifies its reputation as a leading franchise investment. A key pillar of this opportunity is the comprehensive support system extended by the corporate headquarters, strategically located in Lake Zurich, Illinois. This support encompasses meticulously structured training programs, streamlined operational guidance, and sophisticated marketing strategies, ensuring franchisees are well-equipped for success. The proprietary Exerbotics technology, central to the Gac Franchising franchise offering, provides a distinct competitive edge, driving superior client results and fostering exceptional retention rates. This innovative technology differentiates the brand within a crowded fitness market. Investors can explore opportunities for both single-unit and multi-unit development in strategically identified markets, allowing for flexible expansion based on individual investment strategies and regional potential. The Gac Franchising franchise truly represents a compelling investment for individuals seeking a purpose-driven business that combines robust growth potential with a strong, supportive framework. The estimated initial investment range, from $259,980 to $389,970, coupled with liquid capital requirements of $75,000 to $100,000, aligns with a significant entrepreneurial commitment designed to yield substantial returns. With ongoing strategic plans for aggressive expansion throughout 2025, the Gac Franchising franchise is optimally positioned for continued success and deeper market penetration. The inherent operational simplicity and scalability of the model, including the attractive semi-absentee ownership option, further enhance the appeal of this investment for a broad range of entrepreneurs. Explore the complete Gac Franchising franchise profile on PeerSense to access the full suite of independent franchise intelligence data.

Key Highlights

Data Insights

Key performance metrics for GAC based on SBA lending data

Investment Tier

Premium investment

$1,481,374 – $3,604,802 total

Payment Estimator

Loan Amount$1.2M
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$15,335

Principal & Interest only

Locations

GACunit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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