Assisted Living Locators
The total investment to open a Assisted Living Locators franchise ranges from $75,200 to $460,700. The initial franchise fee is $49,900. Ongoing royalties are 8% plus a 2% advertising fee.
What is the Assisted Living Locators franchise?
Assisted Living Locators addresses the challenge families face when choosing assisted living, memory care, or in home care for a loved one. The service provides families with knowledgeable, compassionate help as they compare care options and make decisions during a difficult period. The brand developed around the need for clearer information in a fragmented elder care market and built a dedicated network to support families across the nation. Assisted Living Locators currently has 31 franchised units. Each location serves as a local resource for families and care providers. The initial investment ranges from $75,200 to $460,700. This amount can cover startup needs such as training, technology, local marketing, and working capital. The franchise operates in the market serving elderly people and persons with disabilities, where demand for personalized care assistance continues to grow. Its referral model connects families with assisted living facilities, memory care providers, and in home care services, giving franchisees a role in a specialized segment of healthcare services.
Services for elderly people and persons with disabilities represent a large and growing part of the United States economy. The total addressable market for elder care services in the United States exceeds an estimated $500 billion annually. Global projections place the market above $1 trillion by 2030, with a compound annual growth rate often cited between 8% and 10% for specialized elder care services. About 10,000 people turn 65 each day in the United States, and that pattern is expected to continue for the next decade. As the Baby Boomer generation ages, more people will need support that ranges from independent living assistance to memory care. Longer life expectancy also means that many people live for more years with multiple chronic conditions and related care needs. Many consumers prefer to age in place or choose services that protect independence, dignity, and quality of life instead of relying on traditional institutional settings. Families must often compare assisted living facilities, in home care agencies, memory care units, and hospice services. That range of choices creates demand for informed assistance. Elder care needs generally continue through economic changes because care is not a discretionary purchase. Referral services can also have lower overhead than businesses that provide care directly. The market remains fragmented, making local knowledge and trusted relationships valuable. A franchise system that helps owners build community connections can compete through local service and provider relationships.
The Assisted Living Locators investment range is $75,200 to $460,700. The total can include the initial franchise fee, leasehold improvements when an owner chooses a small office, launch marketing and advertising, technology and software subscriptions, initial training, and working capital. Technology may support client management and matching activities. The range can vary based on real estate costs, whether the operation is home based or uses a physical office, the marketing budget selected for a territory, and the amount of working capital reserved for longer term stability. Specific liquid capital and net worth requirements are not stated. Buyers should therefore assess whether they can cover startup expenses, personal living costs, and operating needs for at least 6 to 12 months. Ongoing royalties and advertising contributions are part of the standard franchise structure and may support corporate assistance, brand development, system wide marketing, research and development, and continuing operational resources. A full ownership budget should also account for insurance, local marketing, professional development, and possible staffing costs as the business expands. The Loan Activity Score is 64 and is categorized as Moderate. That score indicates a structured operating model with a balanced level of investment risk.
The business is consultative and centered on local relationships. Franchisees work with families seeking care and with assisted living facilities, memory care centers, independent living communities, and in home care agencies. A typical engagement starts with a needs assessment that considers a family’s care requirements, preferences, and financial parameters. The franchisee then reviews local care options and identifies placements that may fit the family. The process can include attending facility tours and helping the family through its choice and transition. Success depends on communication, empathy, relationship building, and consistent service. Early staffing can remain lean, with many owners beginning as owner operators. As the caseload grows, an owner may add placement specialists, administrative personnel, or consultants. The franchise can be operated from a home based setting, which may reduce overhead, or from a small professional office that provides space for meetings and a visible community presence. Training covers the elder care industry, care options, sales methods, marketing, and the use of proprietary technology platforms. Continuing corporate assistance includes education, access to a national peer network, marketing materials, operational guidance, and technology updates that support the client matching process. Franchisees receive exclusive, protected territories in which to develop provider and community relationships without direct internal competition. Specific multi unit requirements are not stated, but the model can support expansion into additional territories as an owner gains experience and develops efficient operating practices.
Assisted Living Locators uses a commission based revenue model common to elder care referral services. A franchisee may earn a fee equal to 50% to 100% of the first month’s rent or service fee after a successful placement. The assisted living cost in the United States can range from $4,500 to over $6,000 per month, so one completed placement can produce meaningful revenue for the franchisee. Demand for these services is connected to the growing number of families seeking help with elder care decisions. Results can depend on the owner’s ability to build relationships with local care providers, attract families through marketing and sales, understand the demographics of the territory, and manage placements efficiently. An owner who stays active in the community and develops business relationships may generate more placement opportunities. The Loan Activity Score of 64, categorized as Moderate, reflects a system with a stable operating foundation and a balanced risk and reward profile. The score considers factors such as unit growth, franchisee satisfaction, and support infrastructure. It does not replace a buyer’s own review of expenses, territory conditions, and expected placement activity.
Assisted Living Locators has 31 franchised units operating in its network. That footprint reflects expansion across multiple communities and a measured approach to adding locations. Specific net new unit figures for recent periods are not stated, but the active unit count shows that franchisees have continued to join and operate within the system. The elder care sector is also changing as families become more aware of available services, show greater interest in personalized care outside traditional institutions, and use technology to improve communication and provider matching. Assisted Living Locators can participate in these changes through its focus on personal assistance and local expertise. A key competitive advantage is the franchisee’s understanding of local providers, pricing, availability, and service differences. That local knowledge can distinguish the business from an impersonal online matching service. A dedicated consultant can also provide emotional support and practical guidance during a stressful decision. The brand maintains relationships with care providers and offers families a selected group of options. Recognition within the elder care referral category may help families identify the brand when they need assistance. Technology supports the personal service model through customer relationship management systems, matching tools, and online presence management. These tools can assist with lead generation, daily operations, provider communication, and placement efficiency while the franchise retains its focus on direct relationships.
The best fit for an Assisted Living Locators franchise is an owner who values compassionate service and community involvement. Empathy, an interest in serving seniors and their families, and a desire to contribute locally are important qualities. Healthcare or sales experience can help, but it is not required. Training provides industry knowledge and operating instruction for franchisees who enter from other backgrounds. Owners should be comfortable communicating with families, developing relationships with care providers, attending community events, and pursuing local marketing opportunities. The role also requires a proactive approach to business development and the ability to manage a consultative sales process. Family care decisions can involve sensitive and complicated circumstances, so professionalism and patience matter. The model can provide a path to multiple territories for owners who build effective systems and develop a strong understanding of their markets. Specific available territories are not stated, although expansion is directed toward areas with growing populations of seniors and a strong need for personalized care assistance. The usual period from signing the franchise agreement to opening an operation ranges from 3 to 6 months. This period allows time for training, territory preparation, and initial marketing. The franchise agreement term is not stated. Agreements of this type often range from 5 to 10 years, with renewal options generally tied to performance and compliance with brand standards.
Assisted Living Locators operates in a market shaped by an aging population and increasing complexity in elder care choices. Families may need help comparing assisted living, memory care, and in home care, and the franchise provides a personal service for that need. Its consultative model, lean early staffing structure, home based or office based format options, training, corporate support, and protected territories give owners a defined operating framework. The system has 31 franchised units and a Loan Activity Score of 64, categorized as Moderate. The initial investment of $75,200 to $460,700 makes this a substantial business commitment. Buyers should evaluate their available resources, local demand, marketing ability, and willingness to build long term relationships with families and care providers before moving forward.
Loan Activity Score
64/100
SBA Default Rate
13.9%
Active Lenders
9
According to its Franchise Disclosure Document or public business records, Assisted Living Locators has 31 locations, all owned by franchisees. Public SBA loan records show 9 lenders made 36 loans to franchisees of Assisted Living Locators. PeerSense calculates Assisted Living Locators's score as 64 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2025 Franchise Disclosure Document.
Franchising since 2003 · 31 locations
$75,200 to $460,700
$49,900
31
31 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Assisted Living Locators
36
Total SBA loans
$248K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Assisted Living Locators
Loan Activity Score Breakdown
Established (25 to 99 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
13.9%
vs 3.2% peer avg
SBA Loans
36
Total Volume
$8.9M
Active Lenders
9
1 selective
States
20
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Assisted Living Locators based on SBA lending data
SBA Default Rate
13.9%
10.7% above peer avg
SBA Loan Volume
36 loans
Across 9 lenders
Lender Diversity
9 lenders
Avg 4.0 loans per lender
Investment Tier
Mid range investment
$75,200 to $460,700 total
Assisted Living Locators: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2018
5 approvals. The best year on record for Assisted Living Locators.
Top SBA State
Ohio
3 SBA financed Assisted Living Locators locations, the densest operator footprint.
Average Loan Size
$248K
Median $150K. Use as a sizing anchor when modeling your own Assisted Living Locators unit.
Lender Concentration
83.3%
Concentrated
Share of Assisted Living Locators approvals captured by the top 3 SBA lenders.
Assisted Living Locators's SBA lending pipeline peaked in 2018 (5 approvals). The last five fiscal years account for 36% of cumulative volume ($5.8M approved). Operator density is highest in Ohio with 3 SBA financed locations. Average funded ticket sits at $248K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 83.3% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$778
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Assisted Living Locators, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman