Zoomin Groomin

The rapidly expanding mobile pet grooming industry offers a compelling home-based business model focused squarely on convenience and pet well-being, addressing a significant pain point for busy pet owners and those seeking less stressful grooming experiences for their animals. Zoomin Groomin, a leading player in this burgeoning sector, was originally established in 2004 by founder Donna Sheehey, laying the groundwork for a service-oriented approach that prioritizes the comfort of pets and the ease of their owners. The company’s initial headquarters were located in Virginia Beach, Virginia, though one comprehensive industry source also notes a presence in Tampa, Florida, indicating a distributed operational footprint from its early days. A pivotal moment in the brand's trajectory occurred in 2021 when Zoomin Groomin was acquired by Loyalty Brands, an influential umbrella franchise company founded in 2018 by the serial entrepreneur John Hewitt, a move that injected significant corporate capital and strategic expertise into the burgeoning mobile grooming concept. At the time of this strategic acquisition, Zoomin Groomin had already established a foundational presence with 4 units, a figure that would soon be dramatically surpassed under new leadership and an accelerated growth strategy. While PeerSense's internal database indicates 11 total units with 10 franchised units, other comprehensive industry reports reflect the brand's rapid, post-acquisition expansion, detailing a much larger current footprint. As of the 2024 Franchise Disclosure Document (FDD), there were 70 franchised Zoomin Groomin locations operating across the USA, with a notable concentration of 36 locations situated in the South, underscoring regional market penetration. Further illustrating this aggressive expansion, another source indicates an estimated 210 units, while a more recent report from October 2025 states approximately 225 vans operating with around 170 franchise units and over 160 team members dedicated to serving customers. Since July 2021, the company has successfully grown to over 175 franchisees, collectively managing more than 255 units, with an impressive average deal size of 2.7 territories per franchisee, highlighting a strong appetite for multi-unit ownership within the system. Zoomin Groomin currently operates exclusively in the USA, with its franchise locations spanning 21 states, and actively expresses interest in expanding into Canada, though it presently holds no international franchises, maintaining a focused domestic growth strategy. The company’s pure franchise model is further emphasized by the fact that it maintains no corporate-owned units, relying entirely on its network of dedicated franchisees for market presence and service delivery. This strategic positioning in the U.S. pet grooming services market, which was estimated at $2.06 billion in 2024, allows Zoomin Groomin franchise investors to tap into a rapidly growing segment, offering a home-based business model that is both scalable and deeply responsive to contemporary consumer demands, solidifying its relevance as a significant franchise opportunity within the pet care sector.

The broader industry landscape for pet care and grooming services presents a compelling narrative of sustained growth and robust consumer demand, positioning Zoomin Groomin franchise opportunities within a highly attractive market segment. The U.S. pet grooming services market alone was estimated at a substantial $2.06 billion in 2024, demonstrating the significant scale of this essential service sector. Projections further underscore this upward trajectory, with the market forecast to grow at an impressive Compound Annual Growth Rate (CAGR) of 8.0% from 2025 to 2030, ultimately reaching an estimated $3.03 billion by the end of the decade. This consistent growth is fueled by several key consumer trends that directly benefit the mobile pet grooming model. Firstly, there is a pervasive trend of pet humanization, where pets are increasingly viewed as integral family members, leading owners to invest more in their health, well-being, and comfort, including premium grooming services. Secondly, the demand for convenience is paramount in modern lifestyles; pet owners, often balancing demanding schedules, highly value services that come to their homes, eliminating the need for travel to a brick-and-mortar salon and reducing stress for both pet and owner. Thirdly, an increased focus on pet well-being drives demand for personalized, one-on-one grooming experiences that mobile services inherently provide, minimizing exposure to other animals and reducing anxiety. These secular tailwinds, including an overall increase in pet ownership post-pandemic and a greater willingness to allocate disposable income towards specialized pet services, create a fertile ground for the mobile grooming industry. The competitive dynamics within the pet grooming sector are somewhat fragmented, with a mix of independent groomers, small local salons, and a few larger chains; however, the mobile segment, in which Zoomin Groomin operates, is experiencing a period of rapid consolidation and professionalization, offering a distinct advantage for well-supported franchise systems. Macro forces such as the continued shift towards service-based economies and the ongoing demand for personalized, at-home solutions further create significant opportunities for Zoomin Groomin franchise investors, ensuring a resilient and expanding customer base for this essential pet care service.

Investing in a Zoomin Groomin franchise involves a structured financial commitment, with various components contributing to the overall cost, reflecting the specialized nature of the mobile pet grooming business. The initial franchise fee is reported as $45,000 in some documents, though a detailed breakdown of the initial investment specifically lists the Franchise Fee at $49,500, while PeerSense's internal database indicates a franchise fee of $40,000. This slight variation typically reflects different Franchise Disclosure Document (FDD) versions or specific promotional periods, with the current FDD often providing the most up-to-date figures. The total initial investment required for a Zoomin Groomin franchise typically ranges from $64,974 to $205,400, providing a broad spectrum that accommodates various choices in vehicle and operational setup. According to the 2023 FDD, a more specific range for the total initial investment is between $96,824 and $188,499, offering a clearer picture for prospective franchisees. The largest variable within this investment is the grooming vehicle and its necessary modifications, which can range from $40,000 to $100,000 depending on whether a new or used vehicle is selected and the extent of luxury modifications desired. Further breakdowns detail Vehicle Purchase or Lease costs from $5,500 to $56,740, with Vehicle Upfitting and Transport adding another $36,000 to $58,500, illustrating the significant capital required for the core operational asset. Initial Equipment & Supplies are estimated between $3,000 and $5,000, although another source specifies Tools, Inventory & Supplies at a more precise $200 to $1,000. Essential operational costs include Insurance, licenses, and permits, estimated at $2,000 to $6,000, with separate listings for Licenses & Permits ($400 to $2,500) and Insurance ($2,000 to $3,000). An initial marketing outlay of $5,000 is required to kickstart local brand awareness and customer acquisition efforts. Furthermore, an Additional Reserve Fund, designed to cover three months of initial operating expenses, ranges from $10,000 to $20,000, also referred to as Working Capital, ranging from $5,000 to $10,000 in another source, providing crucial financial buffer for new franchisees. Other detailed costs comprise Cost of Travel, Food and Lodging for Training ($200 to $2,000), Computer Equipment Services & Software ($500 to $1,500), Professional Fees for Legal & Accounting ($500 to $1,000), Mobile Telecommunications Services ($100 to $400), and Facility costs, which are typically minimal for a mobile operation, ranging from $0 to $1,500. For ongoing fees, franchisees contribute an 8% royalty rate of gross revenue, paid weekly, ensuring continuous support and brand development. Additionally, a 2% brand fund fee of gross revenue is required, earmarked for national marketing and brand development initiatives. Liquid capital requirements vary, with some sources stating $75,000 and others $90,000, while the minimum net worth required is cited as $150,000 in some reports and $50,000 in others. These figures position Zoomin Groomin as a mid-tier franchise investment, accessible to a broad range of entrepreneurs. The brand benefits from the corporate backing of Loyalty Brands, an experienced umbrella franchise company, which can provide strategic advantages. Financing options may be available through the franchisor or third-party lenders, and a 10% discount off the franchise fee is specifically offered for qualified veterans and first responders, making the Zoomin Groomin franchise opportunity more accessible to these valued individuals.

The operating model for a Zoomin Groomin franchise is meticulously designed to support franchisees in delivering high-quality, convenient mobile pet grooming services, underpinned by a robust training and support structure. Daily operations for a franchisee primarily revolve around managing a mobile pet spa, offering a home-based business model that emphasizes pet well-being and customer convenience. This means scheduling appointments, driving to customer locations within an exclusive territory, and performing a full range of grooming services directly at the client's home or designated location. While the initial setup often involves an owner-operator model, the system is designed for scalability, with franchisees like Korin Long, who launched her Norfolk, Va.-based business in May 2022 with one mobile pet spa, subsequently adding a second in February 2023 and planning further scaling. Similarly, U.S. Marine veteran Danny Calderon and his wife Kimmie, who launched Zoomin Groomin of Nanuet, N.Y., in February 2023, plan to add two to three more vans to cover all of Rockland County, N.Y., and parts of Bergen County, N.J., illustrating the multi-unit potential and staffing requirements as operations expand. The format is exclusively mobile, eliminating the need for a traditional brick-and-mortar facility, which is reflected in the minimal facility cost range of $0 to $1,500 within the initial investment breakdown. Zoomin Groomin provides comprehensive training to ensure franchisees are well-equipped, commencing with 4 hours of pre-requisite virtual training, followed by 3 days of intensive classroom training conducted in Virginia Beach, VA. Other sources indicate a total of 24 hours of classroom instruction, which can be delivered either in Virginia Beach, at another designated training center, or through online modules, offering flexibility for new owners. Crucially, on-the-job training is also provided as needed, ensuring practical skills are honed. The ongoing corporate support structure is robust, featuring weekly operations and support calls to address franchisee queries and provide continuous guidance. Franchisees also benefit from free attendance at a national convention, fostering community and shared learning. A significant aspect of the support is the "Marketing Kick Start" program, which provides a comprehensive initial marketing strategy encompassing direct mail campaigns, participation in community events, social media engagement, and guerrilla marketing tactics to build local brand awareness. High-tech resources are readily available to assist franchisees with sophisticated marketing initiatives, efficient scheduling, ongoing training modules, and general operational guidance, streamlining business management. The parent company, Loyalty Brands, plays a critical role by providing corporate capital, operational expertise, and systematic support, drawing on its team of seasoned executives with extensive experience in building successful franchise concepts. This backing translates into significant buying power for franchisees, particularly for mobile grooming vans, specialized equipment, and essential supplies, offering cost efficiencies. The company emphasizes a "groomers first culture," prioritizing the needs and success of its service providers, and provides essential booking software to manage appointments efficiently. Franchisees receive an exclusive territory, typically defined by zip codes, natural, or political boundaries, and normally encompassing a population of approximately 125,000 residents, ensuring a protected market. Franchisees are strictly permitted to operate their mobile grooming vehicle only within this designated territory, maintaining market order. The system actively encourages multi-unit expansion, with an average deal size of 2.7 territories per franchisee, demonstrating the expectation and success of owners growing beyond a single van. The model is designed for owner-operators who can eventually scale to manage multiple units and teams.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document within the PeerSense database. However, according to the 2024 FDD data cited in comprehensive industry reports, Zoomin Groomin provides robust financial performance information to prospective franchisees, offering a clear picture of potential earnings. These disclosures indicate that a Zoomin Groomin franchised location generates an impressive average annual revenue (AUV) of $203,000 per year, demonstrating a strong earning potential within the mobile pet grooming sector. Further analysis of the 2024 FDD data reveals that the high-end revenue achieved by top-performing units reached $292,744, illustrating the significant upside for well-managed operations. The median revenue for Zoomin Groomin franchises was reported at $186,770, providing a realistic benchmark for the typical performance of a unit. The spread between these figures, from median to high-end, is primarily driven by factors such as the specific location's market conditions, the franchisee's operational efficiency, their marketing efforts, and their ability to maximize customer flow and service offerings. The estimated monthly profit for a Zoomin Groomin franchise is approximately $3,500.00, though actual profits, like revenues, can vary based on the aforementioned operational factors and local market dynamics. A theoretical single-store profit model further illuminates the unit economics, suggesting an average transaction value of $85 per grooming session, with prices typically ranging from $75 to $125 depending on the pet and services rendered. This model anticipates a daily customer flow of 5 pets, noting that a fully equipped mobile grooming vehicle can efficiently serve 4-6 pets per day. Based on these assumptions, a daily gross revenue of $425 can be achieved, leading to a monthly gross revenue of $9,350, assuming a standard 22 working days per month. Real-world examples reinforce this potential, with franchisee Korin Long reporting an impressive gross revenue of $3,700 in her very first week of operation, underscoring the immediate revenue-generating capacity of the mobile grooming model. The rapid growth trajectory of Zoomin Groomin, from 0 franchisee outlets in 2018 to 70 in 2023, and then to over 175 franchisees and more than 255 units more recently, serves as a strong signal of favorable unit-level performance and investor confidence in the brand's economic model. This aggressive expansion, coupled with its ranking as #233 on the 2026 Entrepreneur Franchise 500 and recognition as the fastest-growing pet franchise, collectively reinforces the perception of robust financial viability and attractive returns for Zoomin Groomin franchise owners.

Zoomin Groomin has demonstrated a remarkable growth trajectory since its acquisition, solidifying its position as a dominant force in the mobile pet grooming industry. The unit count trend highlights a significant increase from 0 franchisee outlets in 2018 to 70 in 2023, as reported in the 2024 FDD. This rapid expansion is further evidenced by the fact that the company, which had only 4 units at the time of its acquisition by Loyalty Brands in 2021, has since grown to over 175 franchisees and more than 255 units since July 2021. More recent reports, such as one from October 2025, indicate approximately 225 vans operating with around 170 franchise units, showcasing consistent net new unit growth year over year. The brand's impressive expansion was formally recognized when Zoomin Groomin was ranked #233 on the prestigious 2026 Entrepreneur Franchise 500 list, earning further distinction as the fastest-growing pet franchise, a testament to its market appeal and operational efficiency. Individual franchisees are also